Cartoon Network USA Vishnu Athreya Promoted To Senior Vice President Of Programming
Cartoon Network USA’s Vice President of Programme Scheduling – Vishnu Athreya has been promoted into a new expanded role – Senior Vice President of Programming at Cartoon Network USA. Vishnu’s new role at Cartoon Network was announced by Rob Sorcher – Cartoon Network’s chief content officer. Vishnu will now be in-charge of series development for Boomerang USA, while still overseeing scheduling, acquisitions and programming placement on Cartoon Network’s and Boomerang’s linear and digital platforms. Vishnu will remain at Cartoon Network’s headquarters in Atlanta and will continue to report to Rob Sorcher.
Rob Sorcher made this statement regarding Vishnu’s new role:
“Vishnu’s approach to an evolving and challenging marketplace has had a great impact on our content strategy, and we look forward to seeing him extend that expertise into building Boomerang’s development pipeline.”
Before working as head scheduler at Cartoon Network USA in 2014, Vishnu was executive director of programming for Turner’s childrens’ channels in the Asia-Pacific region which includes Cartoon Network, Boomerang, Toonami and Pogo.