During this week (Tuesday 22nd to Thursday 24th May) was the 2018 Licensing Expo in Las Vegas and Cartoon Network Enterprises has been busy making deals and have added some new product licensees for some of its most popular properties such as the The Powerpuff Girls, We Bare Bears and Adventure Time.
The Powerpuff Girls is celebrating its 20th anniversary as a full series this year, with the promise of new episodes, events and products that will continue into next year. In terms of new product licensing partnerships for Cartoon Network’s The Powerpuff Girls property, Champion has made a deal to launch a limited-edition collection in fleece and heritage silhouettes which will be released in Autumn 2018. Mondo Tees will introduces a range of Powerpuff Girls themed pins and high-end print and Mattel will launch a Powerpuff Girls Barbie fashions range which will be available worldwide ready for Christmas 2018.
In Latin America, Brazilian flip-flop sandals brand – Havaianas will be releasing Powerpuff Girls themed products for kids and adults from July this year. During this month, personal-care products company – Cremer will launch a range of Powerpuff Girls products. Personalised book company – Dentro da Historia will be launching personalised Powerpuff Girls children’s books this month. Coconut water brand – Amazonia will be launching a Powerpuff Girls themed drink very soon.
Over in EMEA (Europe, Middle East and Africa), there will be more Powerpuff Girls themed clothing. Cartoon Network Enterprises has made deals with Sabrina Pilewicz (women’s handbags in Poland), Undiz (nightwear and underwear in France, Germany, Poland, Spain, Russia and the Middle East) and Textiss (a nightwear and underwear product-line in France). British fashion designer Katie Eary will launch a premium clothing collection available worldwide this Autumn, the same collection was unveiled at London Fashion Week in February. Bizuu will be introducing a new Powerpuff Girls athleisure collection in Poland.
In a statement regarding the new Powerpuff Girls products, Pete Yoder, Vice President of Cartoon Network Enterprises for North America said:
“Fans have been following the adventures of The Powerpuff Girls for 20 years and with these fresh new products, they can continue to showcase their passion for the brand. All of our partners captured the Powfactor of this enduring brand, and we are thrilled to share this milestone anniversary with them.”
For Cartoon Network’s Ben 10, FAB Starpoint has signed up to produce Ben 10 themed backpacks. For We Bare Bears, appropriately named skateboard apparel and accessories – Grizzly Griptape has signed up as a licensee, Toy Factory has made a deal to produce plush toys, Funko has made a deal to make We Bare Bears Funko POP! vinyl figures and Concept One Accessories has agreed to offer We Bare Bears accessories, luggage and bags.
PopSockets has signed up to offer Steven Universe accessories, while Accutime has made a deal to expand its Adventure Time watch range.