Cartoon Network Italy Pop Up Town Temporary Shop Opens In Milan 1st June 2018
Between Friday 1st and Sunday 17th June 2018, Cartoon Network Italy will be running a special event called “Cartoon Network Pop-Up Town” at the Piazza Gae Aulenti in Milan, the special event dedicated to children and families will feature Europe’s first temporary Cartoon Network-themed store. The event coincides with Cartoon Network Italy’s 20th anniversary this June*.
At the event, fans will be able to buy Cartoon Network merchandise, the proceeds will be donated to the charity – Save The Children, an international organisation that promotes children’s rights, provides relief and helps support children in developing countries, which is an appropriate choice of charity because children are Cartoon Network’s core audience.
By purchasing products featuring Cartoon Network’s popular shows such as The Powerpuff Girls, Ben 10, Adventure Time, Uncle Grandpa, We Bare Bears, The Amazing World of Gumball, Steven Universe and Clarence – fans will be supporting Save the Children Italy’s “Illuminiamo il Futuro” (Let’s Illuminate The Future) campaign aimed at combating poverty and offering free educational and training opportunities to children and teenagers who live in conditions of socio-economic hardship in deprived parts of Italy.
The temporary shop will offer exclusive products, limited editions and special collections created in collaboration with brands and artists such as: Sio, an Italian cartoonist and web star, who has created an exclusive capsule collection with illustrations influenced by Steven Universe, Adventure Time and Clarence; Radio Deejay with co-branded merchandising; and the street artists, Mr. Wany, Pao, Laurina Paperina, Mr.Klevra, omino71 and pixel artist The Oluk, who will create artwork inspired by Cartoon Network’s shows which will only be available exclusively at Cartoon Network’s Pop Up Town.
There will be Adult Swim products for older fans, especially for shows such as Rick and Morty. During the course of the event, Piazza Gae Aulenti will host a range of free events, art exhibitions and public meet and greets with celebrities from the world of entertainment, music, street artists, DJs and YouTubers.
Every day and during the event’s opening hours of 10am to 8pm, nail artists will be offering Powerpuff Girls nail art. Also at the event is the Ben 10 Hero Experience, an interactive augmentated reality game which allows fans to use the power of the Omnitrix and transform themselves into various aliens. Also there will be a Powerpuff Yourself print shop, where you can create your own Powerpuff Girls character and print it on a T-shirt. At the event, there will be the opportunity to take photos with the stars of Cartoon Network including The Powerpuff Girls, Ben 10, Gumball and Finn and Jake from Adventure Time.
* The channel originally launched as a combined Italian, French and Spanish service in June 1998 before being fully localised, with France and Spain spinning off and having their own version of Cartoon Network as well, before then and from January 1996, Italian was available as a soundtrack on the pan-European version of Cartoon Network, a 24-hour service became available in October 1997.