Turner EMEA Launches Toonix OTT Streaming Service In Scandinavia
Today (20th June), Turner EMEA has announced its first direct-to-consumer service for kids – Toonix. The OTT (Over The Top, meaning a service provided over a standard internet connection) streaming service – Toonix will have its very own app in the Nordic (Sweden, Denmark, Norway and Finland) region later this summer and will include all national languages as well as English. The new service will be ad-free and will feature a comprehensive animation library including animated shows and movies from Cartoon Network, Warner Bros. Animation and also third-party and local productions. The app has been designed for kids in mind, offers an easy to use interface and also games.
In the Nordics region, the Toonix brand launched in 2017 as a branded kids section as part of HBO Nordic’s service, Toonix is available to HBO Nordic’s subscribers at no extra cost. Alongside with the partnership of Turner’s and Warner Bros. sister company – HBO, Toonix will now be available as a direct to consumer service. The service will feature popular cartoons including Adventure Time, Teen Titans Go!, Peppa Pig, The Amazing World of Gumball, Scooby-Doo, Barbapapa, Masha and the Bear, Bamse and the City of Thieves and Lego Batman: The Movie – DC Super Heroes Unite.
The Toonix brand originated from Cartoon Network’s avatar character maker as seen on several Cartoon Network websites all over the world, where kids can create a cute version of themselves or recreate a popular cartoon character. Many of these Toonix characters can been seen on the streaming service. Cartoon Network Latin America also had a branding era called “Toonix” which features many of Cartoon Network’s characters in Toonix form, this was also Cartoon Network Latin America’s version of Cartoon Network USA’s Noods era.
The app for the new service will be available for iOS and Android devices and also on smart TVs:
Toonix Scandinavia Links:
From The Turner EMEA Press Release: Turner EMEA announces its first kids OTT service, with Nordic launch of Toonix: Turner EMEA’s first direct-to-consumer service for kids launches in the Nordic region. Available in local languages in Sweden, Denmark, Norway and Finland, as well as in English, later this summer.
Turner EMEA announced today its first-ever direct-to-consumer kids OTT service, with the launch of the Toonix app across the Nordic region later this summer. The new ad-free service caters to kids (ages 3-12) and their families, offering some of the most popular shows and movies. Through curated content and fun features, this direct-to-consumer app has been designed with kids in mind and offers them a bespoke user experience, enhanced with the addition of a variety of engaging games for them to play in a safe environment.
In the Nordics, the Toonix brand launched in 2017 as a branded kids section in the HBO Nordic service, free to their subscribers. Alongside this partnership, Turner will now be launching the Toonix app as a direct-to-consumer service in the Nordic markets.
“The launch of this OTT service marks the next step in Turner’s continuous mission to provide fan-centric user experiences and builds on the success of the launch of the Toonix brand with HBO in the Nordic region last year. This new app provides an entertainment playground for kids to engage with their favourite characters through both high-quality programming and exciting games, whenever or wherever they want”, said Pierre Branco, Senior Vice President & General Manager, Turner Northern Europe.
Besides games, Toonix will offer kids instant and on-demand access to more than one thousand hours of curated content from Cartoon Network, Warner Bros. Animation, third party and local acquisitions. Programming highlights will for instance include: Adventure Time, Teen Titans Go!, Peppa Pig, The Amazing World of Gumball, Scooby-Doo, Barbapapa, Masha & the Bear, Bamse & the City of Thieves and Lego Batman: The Movie – DC Super Heroes Unite.
Toonix will launch in the Nordic region later this summer, and will be available on demand on iOS and Android phones and tablets, and on smart TVs.
The service will be available in Sweden, Denmark, Norway and Finland, both in local languages and in English.