Cartoon Network Asia-Pacific Wins Three 2018 Spark Awards For Its Ben 10 Rise Of Vilgax Campaign

Cartoon Network Asia-Pacific Wins Three 2018 Spark Awards For Its Ben 10 Rise Of Vilgax Campaign

Cartoon Network Asia-Pacific Wins Three 2018 Spark Awards For Its Ben 10 Rise Of Vilgax Campaign

Cartoon Network Asia-Pacific’s Ben 10: Rise Of Vilgax marketing campaign has won three Spark Awards, the Spark Awards celebrates excellence in the media industry in the Asia-Pacific region. The campaign won an gold award in the “Best Programme Promotion” category and has also won bronze awards in the “Best Media Solution – Social Media” and “Best Media Solution – Integrated Media” categories. The awards ceremony was held at the Shangri-La Hotel in Singapore on 17th August.

The campaign was conducted to help revive interest in a long-running and established animated property – Ben 10 and it was Cartoon Network Asia-Pacific’s solution to rekindle the interest of multigenerational fans of the franchise, appeal to fans on social media, and to introduce the show to younger children who aren’t familiar with the successful series.

The Rise Of Vilgax offered a layered multi-platform storyline campaign utilising Cartoon Network APAC’s Facebook page, YouTube channel, the Cartoon Network website and the television channel. The campaign created an experience that children would want to follow every day, they could also influence and outcomes in the story by taking the role of a hero with a mission to save the world which immersed participants in Ben 10’s universe. Cartoon Network APAC ran the campaign for 12 days between 10th and 24th February. On Facebook alone, Cartoon Network Asia’s Facebook page has a total of 3.3 million fans, by using Facebook, Cartoon Network issued a call for help on Facebook Live asking fans to help Ben fight against Vilgax in a final showdown.

Before taking on Vilgax, Ben had to Omni-Enhance his aliens, making them bigger, faster and stronger for battle. Over 10 days, children were asked to participate in daily challenges, each of which was themed on an alien. Alongside this campaign, a Ben 10 chatbot was launched, the chatbot answered questions about Ben 10, the aliens of the Omnitrix and his fight with Vilgax.

The top three aliens from the poll were eventually picked and featured in a stop motion animation battle launched exclusively on Facebook Canvas. This led the storyline back into the launch of a new season of Ben 10 on Cartoon Network on linear platforms reaching over 7.4 million households. The challenge required participants to co-operate with each other and use their intelligence, creativity or speed to complete. When completed, the new Omni-Enhanced alien was unlocked. Participants were also able to vote for the alien that they wanted to see help Ben in his final battle.
The top three aliens from the poll were featured in a stop motion animation battle on Facebook Canvas.

The campaign was a success and Cartoon Network saw a spike in viewing ratings in Singapore, Malaysia and the Philippines. Cartoon Network website page views in the region increased by more than 83%, visitors increased by more than 27%, unique visitors increased by more than 25% and dedicated Ben 10 show page views, visitors and unique visitors increased by over 94%. On YouTube, Cartoon Network gained 15,000 new subscribers and 160,000 more views.

https://www.regularcapital.com/2018/02/ben-10s-vilgax-disrupts-message-transmission-on-cartoon-network-southeast-asias-facebook-page/

https://www.marketing-interactive.com/spark-awards/sea/winners-2018-staging

https://www.marketing-interactive.com/features/case-study-how-cartoon-network-invigorated-long-running-animated-series-ben-10/

Boomerang USA Newsletter Paddington Bear Now On The Boomerang Streaming Service

Boomerang USA Newsletter Paddington Bear Now On The Boomerang Streaming Service

Boomerang USA Newsletter Paddington Bear Now On The Boomerang Streaming Service: Please Look After This Bear: Paddington Bear Has Arrived

Grab your marmalade sandwiches! Every episode of Hanna-Barbera’s Paddington Bear is now on Boomerang! Traveling all the way from Peru, Paddington meets the Browns in London and becomes part of the family.

STREAM NOW

Also On The Boomerang Streaming Service

Scooby-Doo! Where Are You?

My Gym Partner’s A Monkey

Richie Rich

The Flintstones

Droopy

Yogi Bear

https://www.boomerang.com

Cartoon Network Employees Say Farewell To Adventure Time

Cartoon Network Employees Say Farewell To Adventure Time

Cartoon Network Employees Say Farewell To Adventure Time

A bunch of Cartoon Network’s employees have been saying their final goodbyes to Adventure Time on Turner’s blog, after ten seasons, it has become one of Cartoon Network’s most successful shows and its longest running series.

Matthew Lehosit (director of Cartoon Network marketing), Jess Silberstein (marketing manager for Cartoon Network Home Entertainment Marketing), Sven Gordon (creative director at Cartoon Network), Mario Piedra (creative director for Cartoon Network Digital), Candice House (creative director for Cartoon Network), Maria Layus (senior writer producer for Cartoon Network Latin America) and Conrad Montgomery (Cartoon Network’s senior director of current series) share their memories and thoughts of the much beloved series.

Together they talk about the show’s characters, the complexities of their personalities, their emotions and their strengths and weaknesses; the show’s lessons about life and growing up; the show’s world-building; the show’s story-writing; how the show became a springboard for many Cartoon Network show creators and the cultural impact the show has had on a generation of kids who grew up with the series.

https://www.turner.com/blog/adventure-never-truly-ends-farewell-%E2%80%98adventure-time%E2%80%99

Don’t miss the show’s finale – Adventure Time: The Ultimate Adventure (aka Come Along With Me), the finale will air on Cartoon Network USA on Monday 3rd September at 6pm ET/PT. The finale will follow an all-day Adventure Time marathon starting from 6.15am ET/PT featuring episodes chosen by viewers on social media. The finale will be repeated again immediately after the first airing at 7pm ET/PT.

https://tvlistings.zap2it.com/overview.html?programSeriesId=SH01246265&tmsId=SH012462650000&from=sl&aid=gapzap

https://www.regularcapital.com/2018/08/cartoon-network-usa-adventure-time-finale-marathon-3rd-september-2018/

https://www.regularcapital.com/2018/08/adventure-time-finale-come-along-with-me-soundtrack-and-adventure-time-the-final-seasons-dvd-to-be-released-4th-september/