Cartoon Network USA Continues Its Stop Bullying: Speak Up Initiative With New Animated PSAs
Cartoon Network USA has partnered with Committee for Children, a social-emotional learning organisation and Vancouver, Canada based creative studio – Giant Ant to produce a new series of PSAs (Public Service Announcements) for its Stop Bullying: Speak Up Initiative. The new PSAs feature real-life kids’ stories about being bullied at school, whether its being picked on while playing American Football or during lunchtime in the cafeteria. The five 15-and-30-second spots feature the voices and stories of 9-to-11-year-olds on how to reduce bullying among elementary school students. All the kids featured in the PSAs participated in Cartoon Network’s/Harvard Graduate School of Education’s Making Caring Common project (MCC) survey.
Each PSA features a well-recognised Cartoon Network cartoon character including Gumball, or Teen Titans Go!’s Beast Boy helping out a bullied kid, although cartoon characters aren’t real, each story does have a happy ending in real life.
According to the research, Cartoon Network found nearly two-thirds (62 percent) of kids say they have been bullied at least once or twice and those who prioritize “caring about others” are far less likely to bully and more likely to reach out to other kids. Also according to the study, more than half (58 percent) of kids who have seen someone getting picked on or being left out say they don’t help out because they don’t know what to do or say.
The brand new PSAs that have a have a special focus on promoting kindness, caring and empathy among kids are now airing on the Cartoon Network USA television channel from today (10th September) as well as other Turner channels in the United States. The PSAs will air leading up until National Bullying Prevention month in October:
Commenting Cartoon Network’s continuing anti-bullying initiative, Cartoon Network’s president and general manager – Christina Miller said:
“Our main mission at Cartoon Network is to provide fun and entertainment, but we also have a long-standing commitment to use our platform responsibly,” Christina Miller, president of Cartoon Network, said in a statement. “Now more than ever we need to step up and support kids learning how to be kind, caring, and empathetic, so we can stop bullying before it starts.”
In addition to the brand new PSAs, Cartoon Network has also expanded its partnership with youth writing organization – 826 National, to animate stories about bullying written by kids share them across the network’s media platforms. This builds on CN’s and 826 National’s existing Inclusion Storytelling Project which provides the tools and encouragement for kids to share their own stories about kindness and empathy.
To find out more and to watch the new Stop Bullying: Speak Up PSAs please follow the link below: