Johanne Broadfield Vice President Of Cartoon Network Enterprises Adds International Strategy To Her Responsibilities
Today (30th January), Turner International has announced that the Vice President of Cartoon Network Enterprises EMEA (Europe, Middle East and Africa) – Johanne Broadfield now has an expanded role covering Cartoon Network’s international licensing division outside the United States. Johanne will continue to run Turner’s licensing activities in the EMEA region, which includes product licensing, promotions, publishing, home entertainment, location-based entertainment, live events and retail development.
In addition to her existing responsibilities, she will now work closely with other two international regions – Asia-Pacific and Latin America. As part of her newly expanded international job role, Johanne will be working with Pablo Zuccarino, Senior Vice President and General Manager of Cartoon Network Latin America and also Vikram Sharma – Vice President of Cartoon Network Enterprises Asia Pacific. Johanne will be based at Turner’s EMEA headquarters in London, which houses several of Turner International’s business functions and will continue to report to Giorgio Stock – the President of Turner EMEA.
Before working for Turner, Johanne worked for toy company Mattel, while at Mattel she had various job roles such as Senior Director for Continental Europe and Senior Director for UK, Eastern Europe and Canada. She was also head of Fisher-Price’s European Consumer Products division and before then she was publishing director at magazine publishing company – Burda Medien in Germany.
From The Turner International Press Release: Johanne Broadfield Takes Expanded Licensing Role Within Turner International
Johanne Broadfield has assumed a wider remit within Turner International’s Licensing and Merchandising business, becoming Vice President of Cartoon Network Enterprises EMEA & International Strategy. The announcement was made today by Giorgio Stock, President of Turner EMEA, to whom she reports.
In this expanded role, Broadfield will continue to oversee Turner’s licensing activities across Europe, the Middle East and Africa, a business unit that includes product licensing, promotions, publishing, home entertainment, location-based entertainment, live events and retail development for Turner’s portfolio of globally-recognised brands. In addition, she will be responsible for Turner’s international licensing strategy, partnering with the US in shaping the global view for key decision making, and takes on joint responsibility for the P&L of Cartoon Network licensing activities across Latin America, along with Pablo Zuccarino, SVP & GM, Kids Latin America. She will also work in close partnership with Vikram Sharma, VP of Cartoon Network Enterprises, Asia Pacific in a strategic capacity.
Giorgio Stock, President of Turner EMEA commented: “Since joining Turner five years ago, Jo has proven herself a talented leader with the ability to build and sustain our franchises in the licensing arena, raise the bar on what we deliver to our partners and get the very best out of those she works with. Together with the international L&M leadership team, she will now play an important role in shaping our international operation, to capitalise on opportunities, synergies and best practice across the regions.”
Broadfield joined Turner EMEA in February 2014 from Mattel, where she held various leadership positions in the Consumer Products division during her 10-year tenure, including Senior Director for Continental Europe and Senior Director for UK, Eastern Europe and Canada. She also headed up the Fisher-Price Consumer Products division for Europe, the Middle East and Africa. Prior to Mattel, Johanne was Publishing Director at Burda Medien in Germany, where she led the international fashion and magazine business.