Cartoon Network Anything App Launches In Australia

Cartoon Network Anything App Launches In Australia

Cartoon Network Anything App Launches In Australia: Randomness On The Go!

Cartoon Network has launched the Cartoon Network Anything app in Australia. Cartoon Network Anything is a micro-network version of the Cartoon Network channel in mobile app form, showing show clips (from shows such as Adventure Time, Regular Show, The Amazing World of Gumball, Uncle Grandpa and Clarence), mini quizzes and mini-games at random, usually lasting 10 to 15 seconds each. Due to the app’s random nature, there’s an element of surprise to keep the user interested. The app is available free to download on the Apple App Store for iPhone and Google Play for Android smartphones, a version for tablets will be released later in the year. The launch of the Cartoon Network Anything app was successful in the United States and was used to premiere the digital series, Mighty Magiswords.

The new app follows the successful launch of the Cartoon Network Watch and Play app in Australia, the Watch and Play app allows Foxtel subscribers to watch a live stream of Cartoon Network Australia and play games at the same time. The use of mobile apps to retain audiences is part of Turner’s cross platform and multiscreen strategy, as apps and video on-demand services have become a popular source of entertainment while linear television has declined in comparison.

Mark Eyers, chief content officer for Turner’s Kids Networks in Asia Pacific made this statement about the launch of the Cartoon Network Anything app in Australia, especially about the random and fun nature of the new app:

“Cartoon Network Anything is unlike anything we’ve ever designed. The app is a whole new way to engage our audience, constantly maintaining a high level of suspense of ‘what will come next?’ Basically, anything goes!”

Phil Nelson, Turner’s managing director and senior vice president, Southeast Asia Pacific and North Asia discussed the marketing potential for the app, which was a previously hard to reach audience for Cartoon Network:

“The app opens a lot of doors for marketers to up their engagement levels with a hard to reach, digital-native audience. Cartoon Network Anything’s functionality allows customisable and fun content to be integrated perfectly so that users will love swiping seamlessly from video to bespoke content from clients and games”‘cartoon-network-anything’

Boomerang Southeast Asia Launches In Malaysia On HyppTV

Boomerang Southeast Asia Now Available On HyppTV In Malaysia

Boomerang Southeast Asia Launches In Malaysia On HyppTV: More Animation For Malaysia

Boomerang, the classic cartoon sister channel of Cartoon Network has launched in Malaysia on the HyppTV IPTV platform, with a free two month preview for all HyppTV customers that started from its launch date on Saturday 1st August. Boomerang is a channel full of animation with household names and contemporary cartoons for kids and families. The channel offers both exclusive and first-run content including remakes and new episodes of timeless favourites from Cartoon Network’s and Warner Bros’. properties such as Tom and Jerry, Looney Tunes and Scooby-Doo. Boomerang also airs both modern and classic acquisitions including Garfield, Pink Panther, Strawberry Shortcake, My Little Pony, Mr. Bean, Inspector Gadget, DreamWorks’ Turbo FAST and DreamWorks’ two Dragons series: Dreamworks Dragons: Riders of Berk and Dreamworks Dragons: Defenders of Berk. The version of Boomerang received in Malaysia is Boomerang Southeast Asia, which relaunched on 1st January 2015.

The channel is available in two languages: English and Bahasa Malaysia, with a demographic of kids aged 4-9 as well as their families and anyone who loves animation most particularly classic cartoons. Boomerang will be very soon airing new productions from Warner Bros. Animation such as the new Bugs Bunny series, Wabbit: A Looney Tunes Production and Bunnicula, a story of a vegetarian vampire rabbit based on the children’s book series written by James Howe.

Boomerang Southeast Asia is part of HyppTV’s Jumbo Pack and will also be available á-la-carte. A Boomerang app for mobile devices with both video and game content is currently in the planning stages.

Phil Nelson, Turner International’s Senior Vice President and Managing Director for Southeast Asia Pacific and North Asia made this statement about the launch of Boomerang in the Malaysian market:

“Boomerang provides light-hearted and fun moments for a whole new generation of viewers with iconic characters. It is hugely popular content presented in a safe environment for both boys and girls to feel happy, relaxed and to laugh. It’s entertainment that parents can trust and enjoy together with their children. With the best comedy and imaginative fun of young ones, Boomerang celebrates today’s family and how they have fun together. Boomerang is already extremely popular in many countries around the world, and I’m confident Boomerang will soon be one of the best-loved channels for kids and families in Malaysia too.”

Cartoon Network Australia And Boomerang Australia August 2015 Highlights

Cartoon Network Australia And Boomerang Australia August 2015 Highlights

Cartoon Network Australia And Boomerang Australia August 2015 Highlights: New Shows, New Episodes and Marathons

Cartoon Network Australia Highlights

Matt Hatter Chronicles premieres on Saturday 1st August.
George Of The Jungle premieres on Monday 3rd August.
New episodes of Clarence – Monday 3rd August.
Adventure Time Jakeover Marathon Weekend – Saturday 22nd August.
Ninjago Marathon Weekend – Saturday 29th August.

Boomerang Australia Highlights

Garfield: Into The Wild Movie special – Saturday 1st August.
Angelo Rules (new episodes) – Monday 3rd August.
Horrid Henry Marathon Weekend – Saturday 15th August.