Cartoon Network France We Bare Bears Premieres Tomorrow (07/11/2015)

Cartoon Network France We Bare Bears Premieres Tomorrow (07/11/2015)

Cartoon Network France We Bare Bears Premieres Tomorrow (07/11/2015)

Tomorrow (07/11/2015), Cartoon Network France will premiere We Bare Bears at 9.45am CET. To promote the new show, Cartoon Network France uploaded a video featuring Grizzly, Panda and Ice Bear in a bearstack walking up and down the Eiffel Tower in Paris, obviously this isn’t to scale. 😀

Turner Promotes Boing Africa At DISCOP Africa Convention In Johannesburg

Turner Promotes Boing Africa At DISCOP Africa Convention In Johannesburg

Turner Promotes Boing Africa At DISCOP Africa Convention In Johannesburg

This week (04/11/2015 – 06/11/2015) was the DISCOP Africa convention in Johannesburg, South Africa, where people from the television industry promote their channels and new programming. Turner Africa used the opportunity to announce that Boing Africa is now available to all pay-tv operators on the African continent if they are willing to make a carriage deal. At present, Boing Africa is only available on a small amount of operators in Africa in countries such as Nigeria, South Africa and the Seychelles. Boing Africa broadcasts Cartoon Network’s older animated shows, such as the original Cartoon Cartoons.

At present 45% of Cartoon Network’s and Boomerang’s audience is over 14 years old and Turner’s children’s channels are the most popular in Africa. Television remains a popular source of entertainment in Africa as access to other forms of digital entertainment is yet to be developed in Africa. Turner has already made an additional carriage deal with Nigerian direct-to-home satellite provider CONSAT to distribute Boing Africa on their platform.

Pierre Branco, VP and general manager for France, Portugal and Africa made this statement regarding that older cartoons can be shared between parents and their children but mentions that merchandising can be an issue as Africa’s economy is still developing:

“People know them, Some have been growing up with them when they were kids, and now they’re young parents, and they see them again and they can share them with their kids. While content travels, though, merchandising — the backbone of kids brands in much of the world — is still to be developed in Africa in the same way that it is in other markets. The toys that you have in other places might not be affordable here for a family. We’re happy to see that families are still watching the kids channels together. It’s probably a good sign. They remain young.”

Jaime Ondarza, Turner senior VP and general manager for Southern Europe and Africa also made a statement regarding Turner’s working branding strategy:

“We can have a great brand proposition in South Africa and have the same position in Nigeria, and it works really well.”

http://variety.com/2015/tv/markets-festivals/turner-shows-off-kiddie-network-boing-africa-at-discop-1201634751/

http://www.mediaupdate.co.za/media/84250/%5C

Boomerang UK Wabbit Squirilla Marketing Campaign

Boomerang UK Wabbit Squirilla Marketing Campaign

Boomerang UK Wabbit Squirilla Marketing Campaign: Kids TV Channel Goes Nuts

Boomerang UK have been promoting their latest new show, Wabbit: A Looney Tunes Production by carrying out a “squirilla” (a play on words on guerrilla and squirrel) marketing campaign by unleashing squirrels wearing capes featuring the Boomerang logo into parks around London. The squirrels is a reference to Bugs Bunny’s new sidekick ‘Squeaks the Squirrel’ as seen in the new show. The campaign organised by Turner Broadcasting will be visiting other parks and playgrounds across the country and will be speaking to 4-7 year olds and their parents in the squirrel’s natural environment.

Charlotte Chisnall, Director of Communications, UK & EMEA at Turner Broadcasting made a statement about the nutty marketing idea:

“We are always looking for innovative ways to market our television offering to young audiences and their families. And unusual guerrilla or in this case ‘squirilla’ advertising really engages with our target market. This time we have been inspired by the looney antics of Bugs and his best friend Squeaks to come up with something a little bit nutty. The squirrel provides a non-traditional platform as well as a much loved woodland creature and it can deliver messaging hand in hand with traditional campaign models”.

Turner UK have also announced that they will be executing similar PR marketing campaigns in 2016. Wabbit premiered on Boomerang UK and Ireland on Monday 2nd November and airs every weekday at 5.30pm.

A video about the marketing campaign:

http://www.boredpanda.com/whats-up-doc-a-squirilla-marketing-campaign/