Cartoon Network At Kidscreen Summit 2019

Cartoon Network At Kidscreen Summit 2019

Cartoon Network At Kidscreen Summit 2019

This week (Monday 11th to Thursday 14th February) is the Kidscreen 2019 Summit at the InterContinental Hotel in Miami, Florida, USA, the Kidscreen Summit is an annual meetup of the international children’s entertainment industry organised by the children’s media publication – Kidscreen. As with previous years, representatives from Cartoon Network (from both the USA and EMEA teams) will be attending the summit, with CN related sessions starting from tomorrow up until the convention’s last day on Thursday. This year, Cartoon Network will attending events at Kidscreen Summit 2019 relating to children’s comedy, content acquisitions, speed pitching, utilising creative skills and product/service licensing.

List Of All Cartoon Network Related Sessions

Tuesday 12th February

30 Minutes with… Cecilia Persson, Turner EMEA
12pm – 12.30pm
Gusman Room

A returning favorite at the Summit, our 30 Minutes with… sessions give you a chance to hear about the future plans and priorities of the kids industry’s major content investors first-hand, as well as participate in some Q&A and meet-and-greets. You are welcome to attend as many of these popular buyer briefing sessions as you can fit into your schedule! Space will be filled on a first-come, first-seated basis until we hit room capacity.

Featuring:

Cecilia Persson
VP, Programming & Content Strategy Kids EMEA, Acquisitions & Co-Productions International
Turner Broadcasting System EMEA Limited

https://summit.kidscreen.com/2019/sessions/69356/30minuteswithcecilia/

Deconstructing Kid Humor
2pm – 2.45pm
Sevilla Room

From slapstick and fart jokes, to irony and sarcasm—bringing the funny in kids entertainment requires a broad repertoire of techniques, and also a precise understanding of your audience. This panel discussion will explore what makes kids laugh at every age, and all around the world.

Featuring:

Patricia Hidalgo
Chief Content Officer, Turner EMEA & International Kids Strategy
Turner

https://summit.kidscreen.com/2019/sessions/69411/deconstructingkidhumor/

Wednesday 13th February

Speed Pitching 1
Wednesday 13th February 2019
10am – 11am
Merrick Room

Sit down one-on-one with top broadcasters and investors who have the power to greenlight your project. This highly effective networking format will feature eight-minute meetings again this year, giving you ample time to deliver the perfect pitch.

Featuring:

Aurélie Wack
Acquisitions Manager Kids France & Africa
Cartoon Network France & Africa

https://summit.kidscreen.com/2019/sessions/69337/speedpitching1/

30 Minutes with… Adina Pitt, Cartoon Network
Wednesday 13th February 2019
11am – 11.30am
Dupont Room

A returning favorite at the Summit, our 30 Minutes with… sessions give you a chance to hear about the future plans and priorities of the kids industry’s major content investors first-hand, as well as participate in some Q&A and meet-and-greets. You are welcome to attend as many of these popular buyer briefing sessions as you can fit into your schedule! Space will be filled on a first-come, first-seated basis until we hit room capacity.

Attending:

Adina Pitt
VP, Content Acquisitions & Co-Productions
Cartoon Network USA

https://summit.kidscreen.com/2019/sessions/69435/30minuteswithadina/

Speed Pitching 2
Wednesday 13th February 2019
11.30am – 12.30pm
Merrick Room

Sit down one-on-one with top broadcasters and investors who have the power to greenlight your project. This highly effective networking format will feature eight-minute meetings again this year, giving you ample time to deliver the perfect pitch.

Featuring:

Aurélie Wack
Acquisitions Manager Kids France & Africa
Cartoon Network France & Africa

https://summit.kidscreen.com/2019/sessions/69383/speedpitching2/

Retail Battle Royale: Is a global or regional strategy best for your brand?
Wednesday 13th February 2019
12pm – 12.45pm
Sevilla Room

Do you root for the heavyweight or the little guy? When it comes to consumer products, both can put up a good fight. Our panel spans both sides of this debate and will go head-to-head to help you determine whether signing a global master deal or partnering region by region is the smarter retail strategy.

Featuring:

Peter Yoder
VP Cartoon Network Enterprises North America
Turner Broadcasting

https://summit.kidscreen.com/2019/sessions/69421/retailbattleroyaleis/

Beyond the Screen: The future is LIVE!
Wednesday 13th February 2019
3pm – 3.45pm
Sevilla Room

From theme parks and family entertainment centers, to live shows and hotels, location-based brand extensions are taking up a whole lot more real estate these days. In this session, we’ll talk to players big and small who are succeeding in this space to find out how and why they are playing with kids/families through live entertainment, and what benefits they’ve seen for their brands and businesses.

Featuring:

Johanne Broadfield
VP, Cartoon Network Enterprises EMEA & International Strategy
Turner Broadcasting

https://summit.kidscreen.com/2019/sessions/69423/beyondthescreenthe/

Thursday 14th February

Using Your Powers for Good
Thursday 14th February 2019
11.30am – 12.15pm
Xilam Bayfront

We are so moved by these stories of kids entertainment execs who are using their unique skills, connections and creativity to effect change that matters in the wider world we live in. Come and be inspired to think about how you could do the same!

Moderating:

Adina Pitt
VP, Content Acquisitions & Co-Productions
Cartoon Network USA

https://summit.kidscreen.com/2019/sessions/69431/usingyourpowersfor/

https://summit.kidscreen.com/2019/

Cartoon Network At MIPJunior 2018 Part Two

Cartoon Network At MIPJunior 2018 Part Two

Cartoon Network At MIPJunior 2018 Part Two

Today is the second and final day of the annual MIPJunior convention at the JW Marriott Hotel in Cannes, France. The convention is a yearly gathering of the international children’s media industry and is an opportunity to promote their programming and even to buy and sell broadcasting rights to and from other broadcasters.

For more information about MIPJunior 2018, please follow the link below:

https://www.regularcapital.com/2018/10/cartoon-network-at-mipjunior-2018/

Since the last blog post, there has been some extra news been released, so here’s a summary of what’s new from MIPJunior 2018.

The Creators’ Superpanel

Yesterday morning (13th October) at MIPJunior was the The Creators’ Superpanel with Ben Bocquelet – Creator of The Amazing World of Gumball and Tom McGillis – Creator of 6teen, Stoked, Total Drama Island and Total DramaRama, both were awarded a WorldScreen Trendsetter Award. At the panel, Ben Bocquelet talked about how he became a creator of a show, he said his career path was “run of the mill”, he went to animation school and then worked his way up to showrunner and director, he said “I just had to wing it”, which means he had to improvise and take each challenge as it comes. Ben also said his creative spark mostly comes from everyday experiences, he said jokingly “I have a weirdly dysfunctional but very happy family. I have had a whole bunch of weird stuff happen to me and keeps happening to me! I’m basically making money off their pain and misery!”.

Ben later added “Also, we wanted the show to be something that a kid brother and a big brother could bond over. Or something they could watch with Mum or Dad and have a laugh. The same way I was watching The Simpsons with my parents. We try to have something funny for everyone. Humor is comfort food for the soul.”, he also said that slapstick humor is an important element in kids’ comedy.

Ben then talked about the technical challenges of Gumball, which has a mixed media art style, he said “It was a mistake! It’s really hard to maintain for a long run. I was working in commercials, very unsuccessfully. I was experimenting with a lot of techniques and styles, and then I rage-quit commercials because I was utterly unsuccessful. When Cartoon Network hired me and asked me to present a show, I pulled these characters out of my drawers and sold them again. To unify this bunch of styles I put them on photographs. And the concept of these characters having a second chance and living in the world felt quite exciting. But it’s a hard, complex pipeline to put together.” Although it was the difficult, Ben said that the effort behind the show was worth it, because the range of styles “helped the show stand out”.

Tom McGillis founded Fresh TV with Jennifer Pertsch after working at Nelvana, together they created the hit Total Drama Island franchise, among several other series such as 6teen and Stoked.

At the panel, Tom talked about the importance of talking with broadcasters. Total Drama actually came as a request from Teletoon. Teletoon wanted an animated reality show, so Tom and Jennifer collaborated, both thrown ideas back and forth then suddenly Total Drama came into fruition. When talking about Total Drama’s humour, Tom joked “As a rule of thumb, fart jokes always work”, he then added “Jennifer reaches into pop culture for the references. A lot of you have said that you like a joke that a young child and an older child or a parent can enjoy together. We don’t tend to do that. We tend to be very specific about demographics. We like jokes where the parents will say, ‘What was that?’ and the kids can say, ‘Mom and Dad, you won’t get it.’ That’s when we feel we’ve succeeded. And we never speak down to them.”

Tom and Jennifer don’t think about how the show is viewed in terms of screens and platforms, they think about story, although the platform will often influence the format, whether its a 11 or 22 minute episode, Tom said “Really we rely on the commissioning broadcasters to tell us this is what they want.”.

Tom then talked about the relaunch of Total Drama with the new series Total DramaRama which premiered on Cartoon Network USA on 1st September. The original series was aimed at tweens (preteen kids). Cartoon Network requested the reboot, the original show was a success in the countries where Cartoon Network had broadcasting rights to the show. Tom said “Kids assumed it was a Cartoon Network original, which it wasn’t. They came to us many years after the show had run its natural course and said, Let’s try something new. At first, Jennifer and I tried to age the show down a little. [The characters] were 16, so we said, we’ll make them 12 and maybe that will appeal to 6 to 9s as opposed to a tween audience. It didn’t work at all. And then one of us said, let’s age them from 16 down to 4 and put them in a daycare and have them behave incredibly badly. We were betting on the fact that kids wouldn’t be turned off. When you’re 7, 8, 9, do you want to see a preschool again? We banked on the fact that they would look back on that period and say, ‘When I was a kid, those things mattered, I can laugh at that now.’ The numbers are bearing that out. We had to go to a much sillier, ridiculous place. The writers’ room is ridiculous. It’s a sillier, crazier place than we’ve ever been before for that younger age group.”

http://worldscreen.com/tvkids/top-kids-producers-on-the-creative-process/

View From The Top: Gazing Into The Future Of Kids Media

The vice president of content acquisitions & co-productions at Cartoon Network USA – Adina Pitt was one of the panelists at the “View From The Top: Gazing Into The Future Of Kids Media” panel yesterday afternoon (13th October). The panel was about the future of Kids Media, Adina Pitt talked about retooling existing franchises. During the panel, Adina mentioned that Cartoon Network is focused on building brands and franchises as she said “We’re focused on building brands and franchises, That’s not just about looking for new franchises and experimenting, but also staying true to brands. It’s an important lesson: Sometimes go back, retool or reimagine the IP you have”, she also said that franchises can be retooled citing Total DramaRama as an example.

https://variety.com/2018/tv/global/mipcom-nickelodeon-bbc-cartoon-future-of-tv-1202979558/

How Well Do You Know Your Fans

Today (14th October) at MIPJunior was the “How Well Do You Know Your Fans” session presented by Ranja Mohyieldin – Director of Fan Engagement and Insights at Turner EMEA (Europe, Middle East and Africa), during the session Ranja revealed statistics from an recent extensive survey on how kids (aged between 4 to 11) enjoy entertainment. A total of 9,000 kids were interviewed for the survey, all of them aged 4-11 and live in one of the following nine countries – the United Kingdom, France, Italy, Spain, Denmark, Poland, Turkey, Saudi Arabia and South Africa.

From the survey’s findings, the kids were categorised into seven different groups: Bookworms (12% of kids, rising to 20% in France: Kids who like to read books and comics, don’t watch much video content and social media activity is controlled), Playful Youngsters (20% of kids, around one third in Denmark: Kids who play games and toys and enjoy roleplay), Channel Flickers (13% of kids: spend more time on average watching linear TV, not really that interested in brands), Content Enthusiasts (14% of kids, watch content on linear TV, VOD and YouTube, also fans of many brands), Older Gamers (13% of kids, around 20% in Saudi Arabia: play games on game consoles and other devices, 42% of parents limit what type of games kids play), YouTube Fanatics (16% of kids, YouTube is the prime source of finding new entertainment for these kids, gender neutral and usually older) and Connected Multitaskers (12% of kids heavy users of social media, this can also include heavy usage of YouTube and also tend to play video games, also tend to be older).

According to the survey, only 20% of kids say they’re a fan of something for more than a year, watching content takes up on average a third of kids leisure time and watch TV is still an important source of entertainment for kids. Also, YouTube is place with a lot of opportunity as its a place where content is viewed and discovered and fandom is strengthened there. According to the survey, kids know on average 500 brands, 900 if they live in the UK, but 80% of kids are fans of only three or less brands.

Ranja also mentioned that not every fan is the same even if they have a lot of things in common and are in the same demographics, citing Prince Charles and Ozzy Osborne as examples, both were born in Britain in 1948, both are wealthy, married two times, have children, have holidays in the Alps and love dogs and cars, except one is the heir to the British crown and the other is a heavy metal vocalist/songwriter known as the “Prince of Darkness”.

Turner has started to carry out three-hour workshops to work out how the data can be used to help the company and its audiences, for example targeting the right show for the right group of kids.


https://variety.com/2018/tv/global/mipjunior-turner-kids-unveils-kids-fan-segments-europe-1202979735/

https://www.mipjunior.com

https://www.mipcom.com

Cartoon Network At MIPJunior 2018

Cartoon Network At MIPJunior 2018

Cartoon Network At MIPJunior 2018

Today is the opening day of the annual MIPJunior convention at the JW Marriott Hotel in Cannes, France. The convention is a yearly gathering of the international children’s media industry and is an opportunity to promote their programming and even to buy and sell broadcasting rights to and from other broadcasters. MIPJunior is a two day long side event (13th and 14th October) of the annual MIPCOM convention (French acronym for Marché International des Programmes de Communication, In English: International Market of Communications Programmes), which focuses on general entertainment and other genres usually aimed towards adults. MIPCOM will also take place in Cannes, France from Monday 15th to Thursday 18th October. MIPJunior is usually a major event for Cartoon Network. The event is more focused towards media industry professionals which is unlike a more public pop-culture convention like San Diego Comic-Con, New York Comic-Con or MCM Comic-Con London.

Today at MIPJunior 2018 Day One: 13th October 2018

The Creators’ Superpanel

10.10am – 10.50am JW Marriott, Conference Room 1 – Grand Theatre.

With Ben Bocquelet – Creator of The Amazing World of Gumball – Cartoon Network, Tom McGillis – Creator of 6teen, Stoked, Total Drama Island and Total DramaRama – Fresh TV, Angela Santomero – Creator of Blue’s Clues and Daniel Tiger’s Neighborhood, Jonathan Shiff – Creator of H2O – Just Add Water & Mako Mermaids – Jonathan M. Shiff Productions and Anna Carugati-Guise – Moderator and Group Editorial Director at WorldScreen.

Presenting the WorldScreen Trendsetter Awards. This panel celebrates the gifted individuals driving modern excellence in children’s television. Participants in The Creators’ Superpanel will engage in a lively discussion about the creative process, financing challenges, working with linear and OTT broadcast partners, and keeping up with fast-changing media habits.

During the session, Gumball creator – Ben Bocquelet was awarded a WorldScreen Trendsetting award, well done Ben! Also congratulations to Tom McGillis, Angela Santomero and Jonathan Shiff for winning WorldScreen Trendsetting awards too.

http://worldscreen.com/tvkids/top-kids-producers-on-the-creative-process/

Matchmaking With Buyers And Commissioners

10.30am – 11.30am JW Marriott, Matchmaking Lounge.

With Joanna Rosenthal – Manager of Content Acquisitions and Co-productions for Cartoon Network USA & Boomerang USA and Zia Bales – Senior Acquisitions Manager at Turner Kids EMEA.

The industry’s top international buyers and commissioners are coming to Cannes. Don’t miss this exclusive opportunity to pitch your projects, find out what they are looking for and cement new partnerships.

https://www.my-mip.com/en/Sessions/66507/MATCHMAKING-WITH-BUYERS-AND-COMMISSIONERS

Pack Your Bags For Summer Camp Island! Introducing The Magical New Cartoon Network Original

11am – 11.45am JW Marriott, Conference Room 1 – Grand Theatre.

With Julia Pott – Creator of Summer Camp Island and Rob Sorcher – Chief Content Officer at Cartoon Network.

Cartoon Network presents an exclusive European preview of Summer Camp Island, featuring an opportunity to hear from the series creator Julia Pott. The brand-new Cartoon Network Original follows two best friends at an incredible, magical sleepaway camp where things aren’t quite what they seem.

https://www.my-mip.com/en/Sessions/64766/PACK-YOUR-BAGS-FOR-SUMMER-CAMP-ISLAND-INTRODUCING-THE-MAGICAL-NEW-CARTOON-NETWORK-ORIGINAL

View From The Top: Gazing Into The Future Of Kids Media

3.40pm – 4.20pm JW Marriott, Conference Room 1 – Grand Theatre.

With Adina Pitt – VP, Content Acquisitions & Co-productions at Cartoon Network USA, Jules Borkent EVP, Content Management and Network Strategy at Nickelodeon, Jackie Edwards – Head of BBC Children’s Acquisitions & Independent Animation and Christophe Erbes – Moderator, Consultant and Writer at Kids (c)nsulting.

Where is the kids media business today… and where is it headed? Members of the MIP Markets Kids Advisory Board share perspectives on what we can expect, based on the current business climate and the big questions confronting the industry. Come watch as they also debate one another’s predictions!

http://www.my-mip.com/en/Sessions/64771/VIEW-FROM-THE-TOP-GAZING-INTO-THE-FUTURE-OF-KIDS-MEDIA

Tomorrow at MIPJunior 2018 Day Two: 14th October 2018

How Well Do You Know Your Fans

10.30am – 11am JW Marriott, Conference Room 1 – Grand Theatre.

With Ranja Mohyieldin – Director of Fan Engagement & Insights at Turner EMEA.

Turner EMEA presents the findings of an extensive new study into kids consumption habits, segmenting the different types of consumer and the make-up of a “fan”. Hear how the company is utilising this data to inform its multiplatform, fan-focused strategy across its kids portfolio, which encompasses Cartoon Network, Boomerang, Boing, Cartoonito and Toonami.

https://www.my-mip.com/en/Sessions/64781/HOW-WELL-DO-YOU-KNOW-YOUR-FANS

Other Cartoon Network Related News At MIPJunior 2018

UK-based Jetpack Distribution has acquired the distribution rights to Oswaldo, an animated series co-produced by Birdo Studio and Symbiosys Entertainment for Cartoon Network Latin America. Oswaldo was the most watched Brazilian animated series on Cartoon Network Brazil in 2017 and was the top-rated Sunday show on Brazil’s TV Cultura channel in 2018.

https://www.c21media.net/jetpack-launches-two-new-toons

http://worldscreen.com/tvkids/jetpack-lands-rights-for-oswaldo-barefoot-bandits/

Spin Master Entertainment is promoting the newly revived Bakugan franchise at MIPJunior – Bakugan: Battle Planet.

https://www.c21media.net/spin-master-toon-trio-lands-in-cannes/

https://www.mipjunior.com

https://www.mipcom.com