Cartoon Network Still Has Future Plans For Adventure Time
Cartoon Network still has future plans for its Adventure Time property despite the fact the show has ended this year, at least in terms of product and service licensing. According to an interview with Cartoon Network Enterprises EMEA (Europe, Middle East and Africa) vice-president – Johanne Broadfield on licensing news website – Licensing.biz, the show remains to be one of Cartoon Network’s priority franchises. Adventure Time was a genre defining series and attracted a diverse fanbase of kids, adults and celebrities and for many of its license holders, it was their most successful IP license ever. The interview was published on Licensing.biz’s website on the final day of the Brand Licensing Europe 2018 event in London (9th to 11th October).
In the interview, Johanne Broadfield said: “The brand is now making the natural transition into the evergreen space and whilst the future will be different, it will be no less exciting. We fully intend to take all those hugely enthusiastic fans, licensees and retailers on the journey with us and pick up more along the way.”
Although the show has ended, the show has an everlasting popularity due to the sustained level of success throughout its eight year run as an animated series, many kids literally grew up with Finn and Jake, as both characters matured during the series.
Adventure Time was the first IP utilised by Cartoon Network for its first VR app – “I See Ooo” which launched in 2016, a Jake the Dog themed VR viewer was also released. Adventure Time already has loads of games available for mobile devices and games consoles, including the recently launched Adventure Time: Pirates Of The Enchiridion which was released in July this year as well as Bloons Adventure Time TD. Adventure Time will continue to be present in the form of physical installations at theme parks in the Middle East such as IMG Worlds of Adventure and also the Cartoon Network Wave cruise liner which will set sail on its maiden voyage in Asia very soon.
Adventure Time won’t be leaving television screens any time soon as it will continue to air on Cartoon Network (at least in the EMEA region) and on free-to-air children’s channels across Europe. The show will continue to live on in Cartoon Network’s extensive back catalogue of episodes and specials and there still be new Adventure Time merchandise coming soon to retailers.
Johanne Broadfield concludes – “There is so much more to come, and as any fan knows well, the fun will never end for Adventure Time.”
Read the full interview on the link below: