Cartoon Network Launches Its First Location Based VR Game: Food Truck Rush
Today (5th September), Cartoon Network has announced that it has launched its first-ever location-based virtual reality game, the new game is based on the Children’s BAFTA (British Academy of Film and Television Arts) and Creative Arts Emmy nominated animated series – We Bare Bears. The new game is called “We Bare Bears: Food Truck Rush”, in the game, two or three players take on the roles of Grizz, Panda and Ice Bear and operate a food truck together – much like the We Bare Bears episode – Food Truck. The objective of the game is to cook and serve food to as many customers as possible before running out of time. Cartoon Network Games developed the game in partnership with Luton, UK-based tech company – AiSolve (the developers of WePlayVR) and also Philadelphia-based game studio – PHL Collective.
WePlayVR currently has VR gaming locations in London, Dubai, New Zealand, Seattle and many more. We Bare Bears: Food Truck Rush is the first third-party IP to launch on AiSolve’s VR platform. WePlayVR is a free-roaming virtual reality arena featuring a haptic floor that interacts with the game. The VR game launched exclusively at the Family Fun Center in Tukwila, near Seattle, Washington this week and is available to play over the next three months.
Cartoon Network Games has also released two VR games based on Adventure Time in the past – “Adventure Time: Magic Man’s Head Games” and “Adventure Time: I See Ooo”.
From The Cartoon Network USA Press Release: Cartoon Network Enters Location Based VR With We Bare Bears: Food Truck Rush
Cartoon Network has launched its first location based virtual reality title in partnership with AiSolve, the developers of WePlayVR, a free-roaming virtual reality arena. Developed by Philadelphia-based game studio PHL Collective, Food Truck Rush is an immersive multi-player, location-based VR experience based on Cartoon Network’s animated series We Bare Bears. The experience was produced by Cartoon Network Studios and spearheaded by their emerging technology group.
Food Truck Rush launched exclusively at the Family Fun Center in Tukwila, Washington this week and will be available for fans of all ages to play over the next three months. Food Truck Rush is a 2-3 player party game. Players transform into Panda, Grizz and Ice Bear to operate and manage their very own food truck. The goal: cook up food and serve as many customers as possible before the clock runs out. Players will have to work together inside the WePlayVR arena to complete complex orders and avoid kitchen mishaps.
Food Truck Rush is Cartoon Network’s first location-based VR experience. In October 2015, Cartoon Network was the first kids focused network to enter the VR space with Adventure Time: Magic Man’s Head Games.
The launch of Food Truck Rush marks the first third party IP game partnership for AiSolve’s WePlayVR platform.
We Bare Bears is a BAFTA Award-winning and Emmy-nominated series about three brothers trying to fit in and make friends…which can be kind of hard to do when you’re a bear. Grizzly, Panda and Ice Bear are fairly savvy about the modern world: they’re masters of the selfie, fans of the food truck, and chasers of Internet fame. Yet, they have a lot to learn about the trendy residents that surround their humble Bay Area cave. Grizzly, the oldest bear, will lead his younger brothers, Panda and Ice Bear, with endless optimism that will only result in disaster, some of the time. We Bare Bears is created by Annie Award-winner Daniel Chong and produced by Cartoon Network Studios.
WePlayVR is the modular, turn-key location based virtual reality attraction made by UK tech company, AiSolve. Deployed globally at family entertainment centers (FECs) and leisure destinations, WePlayVR is a compact, free-roaming arena featuring puzzle-based adventure games designed specifically for its haptic floor, which provides in-game feedback. WePlayVR arenas are operating on three continents and five countries ranging from London, Dubai, Wellington, New Zealand and Seattle, Washington.