Cartoon Network India And Amazon Prime Video Announces VOD Content Distribution Deal
Turner International India and Amazon Prime Video in India have signed a content distribution deal to add a selection of classic Cartoon Network shows onto the subscription video-on-demand service. Cartoon Network shows that will be added to the service include, Ben 10 (Original series), Ben 10: Alien Force, Ben 10: Ultimate Alien, Ben 10 Omniverse, The Grim Adventures of Billy and Mandy, Johnny Bravo, The Powerpuff Girls (Original series), Dexter’s Laboratory, and two shows specifically produced for Indian audiences – Kumbh Karan and Roll No. 21. The shows will be added to the Kids and Family TV section of Amazon Prime Video’s service.
In a joint statement by Amazon India and Cartoon Network India, both said:
“Kids today are consuming and engaging with their favourite content across diverse screens such as computers and mobile screens. This is increasing with the emergence of new OTT platforms and the rise in use of apps for games as an entertainment and learning activity.”
In addition to the classic cartoon distribution deal with Amazon Prime Video and the recent revamp of Toonami India as a classic animation channel, Cartoon Network Enterprises in India has released a retro collection which includes a series of branded merchandise such as T-shirts, shoes, mugs, bags, badges, posters, flip-flops, mobile covers and much more. The new merchandise range features character designs from The Powerpuff Girls, Johnny Bravo and Dexter’s Laboratory.
In regards to new merchandise range, Anand Singh, the Senior Director of Cartoon Network Enterprises India made this statement:
“We are delighted to bring to our fans the nostalgic era of cartoons, with some cool and exclusive Cartoon Network Retro merchandise. These cartoon characters make for great family co-viewing experience and have transcended several generations. Their timelessness is what translates into great demand for them even now. We are sure that not only will the 90’s kids love this collection, but also that the new generation would be excited to own contemporary merchandise that reflects sophisticated storytelling in animation. We’re thrilled to bring the Cartoon Network Retro collection for the Indian fans.”