Cartoon Network Asia Pacific To Continue We Bare Bears Marketing Campaign During 2019

Cartoon Network Asia Pacific To Continue We Bare Bears Marketing Campaign During 2019

Cartoon Network Asia Pacific To Continue We Bare Bears Marketing Campaign During 2019

On Monday (4th March), Cartoon Network Asia Pacific has announced that it will continue its ongoing We Bare Bears regional marketing campaign during 2019. We Bare Bears is one of the most popular Cartoon Network shows in the Asia Pacific region, its success has led to several merchandise licensing deals and special events. Created by Daniel Chong, We Bare Bears follows the lovable three bear brothers – Grizzly, Ice Bear and Panda in their ongoing attempt to fit into human society, they always get into mishaps but they make new friends along the way.

Throughout 2019, Cartoon Network Asia Pacific will be pushing its biggest ever promotional effort for We Bare Bears, which will include mall events, social media influencer tie-ups, competitions and character meet and greets with Grizzly, Panda and Ice Bear. CN has also started its We Bare Bears Southeast Asia tour called “We’ll Be There”, the name of the tour comes from the name of the show’s opening theme, performed by British singer/songwriter, Estelle. Fans can also vote for which country in Southeast Asia they want the bears to visit, the first stop on the tour will be in Singapore at Tampines 1 and Century Square on 20th to 26th March.

We Bare Bears merchandise has been selling fast in Asia, retailers that sell We Bare Bears merchandise include Miniso (Asia and Worldwide), SPAO (South Korea and Malaysia) and Penshoppe in the Philippines. There was even a pop-up café in South Korea. In terms of online content, there’s new We Bare Bears emoticons and stickers and there’s a brand new Facebook community page for We Bare Bears for fans who live in Asia.

CN Asia’s We Bare Bears community page:

https://www.facebook.com/groups/415745118939868/

Cartoon Network Australia has also kicked off its own version of the “We’ll Be There” tour called “We Bare Bears on Tour”. On Valentine’s Day (14th February), the bears visited the Sydney Opera House, Pitt Street Mall and China Town, a total of 1,000 plush bear toys were given away to the public. The Australian tour will continue throughout the year, with the bears visiting different locations. In 2018, Cartoon Network estimated that We Bare Bears engaged its fans through more than 200 million touchpoints in the Asia Pacific region.

The bears have been spotted everywhere in Singapore, with partnerships with Frasers Malls during Christmas and also at the Sentosa MegaFun event. The bears were a prominent feature at the Cartoon Network Animate Your Life event at Gardens By The Bay last year. Daniel Chong’s parents originally came from Singapore and a Merlion – the national symbol of Singapore also appeared in the We Bare Bears episode – “Lil Squid”.

Cartoon Network has renewed its partnership with Doosan Bears, the famous Korean professional baseball team, together with licensee WeFan. The partnership also includes photo opportunities, character appearances and giveaways.

The We Bare Bears: Match3 Repairs mobile game has seen almost 7 million global downloads, with popularity spikes in Japan, Taiwan and South Korea, where it featured as the #1 Top Free Puzzle game and Editor’s Choice game on Google Play.

Other We Bare Bears related marketing in the Asia-Pacific region:

– We Bare Bears apparel and accessories

– Partnership with ride hailing platform Grab Philippines for branded bear cars.

– Temuera Morrison voiced Grizzly for Cartoon Network New Zealand to celebrate Maori Week.

– Local YouTube channels have launched in Korea and Thailand – with more to come.

– We Bare Bears EZ Link cards in Singapore, Octopus in Hong Kong and Rabbit Card in Thailand.

– In China, Bears products have sold through retailer Cache Cache, and in partnership with China Everbright Bank credit cards, Avon face masks and Miranda soft drinks.

– Emoticons on KakaoTalk and stickers on Line Thailand, as well as on WeChat and Sogou.

From The Turner Asia-Pacific Press Release: Cartoon Network Goes Big On Bears & Fan Engagement

It’s time to hug it out. Throughout 2019, Cartoon Network is on a mission to get fans of its hit original comedy We Bare Bears feeling the love in a multi-layered, regional campaign.

As part of the show’s biggest ever promotion drive there will be mall activations, social media influencer tie-ups, competitions and plenty of free hugs from character mascots of Grizzly, Panda and Ice Bear. Fans can vote for which country in Southeast Asia they want the bears to visit through the “We’ll Be There” microsite. The campaign’s name comes from the show’s opening theme song, performed by UK artist, Estelle.

“At Cartoon Network, we believe in surrounding our fans with content and real-life experiences. In this case, they can be wrapped in a great big bear hug!” said Phil Nelson, Managing Director of Turner in North and Southeast Asia Pacific. “The engaging show has really excited our partners, and we’re working on some great projects, on and off-screen, to build this franchise into something even bigger.”

In recent months, all around Asia, bear merchandise has been flying off the shelves. From Miniso globally, to SPAO stores in Korea and Malaysia, to Penshoppe in the Philippines – even a pop-up café in Korea. Socially, new emoticons, stickers and local digital channels for the Bears are being added all the time. Passionate fans in Asia can also join the new Facebook community page to receive updates all year round.

In Australia, Cartoon Network has also just kicked off its own version of the campaign “We Bare Bears on Tour”. On Valentine’s Day, the bears visited the Opera House, Pitt Street Mall and China Town, where they handed out over 1,000 plush bears – and about the same amount of free hugs.

To see just how far the love spread, check out the video and pictures. The tour will continue throughout the year with the bears popping up at different locations in Australia.

In 2018, Cartoon Network estimated that We Bare Bears engaged its fans through more than 200 million touchpoints in Asia Pacific.

Here are some of the highlights:

Singapore stacks up

The bears have been spotted everywhere in the Lion City. Partnerships with Fraser’s malls over Christmas and at the Sentosa MegaFun event took the franchise to the next level. They also took pride of place at last year’s Cartoon Network Animate Your Life event in Garden’s by the Bay. The show’s creator, Daniel Chong, has Singaporean roots and a Merlion – the country’s national icon – even featured in a recent episode. Local influencers and students have also created videos to support the “We’ll Be There” campaign.

Home Run with Doosan Bears in Korea

Cartoon Network has renewed its partnership with Doosan Bears, the famous Korean professional baseball team, together with licensee WeFan. Marketing activities comprised photo opportunities, character appearances and giveaways. Through these events, sales of We Bare Bears-licensed consumer products skyrocketed.

Swiped Right? Congrats, it’s a Match3!

The success of the Korea-developed We Bare Bears: Match3 Repairs game has seen almost 7 million global downloads, with notable spikes in Japan, Taiwan and Korea, where it featured as the #1 Top Free Puzzle game and Editor’s Choice game on the Google Play.

Best of the Rest:

– Bears are everywhere right now! Consumer products are available across multiple categories – from apparel to accessories – across all of Asia Pacific.

– Partnerships with Grab Philippines for branded bear cars.

– Temuera Morrison voiced Grizzly for Cartoon Network New Zealand to celebrate Maori Week.

– Local YouTube channels have launched in Korea and Thailand – with more to come.

– Travel with the Bears! EZ Link cards in Singapore, Octopus in Hong Kong and Rabbit Card in Thailand all have featured Bears branding.

– In China, Bears products have sold through retailer Cache Cache, and in partnership with China Everbright Bank credit cards, Avon face masks and Miranda soft drinks.

– Emoticons on KakaoTalk and stickers on Line Thailand, as well as on WeChat and Sogou.

https://www.turner.com/pressroom/cartoon-network-goes-big-bears-%C2%A0fan-engagement

Cartoon Network Philippines And Cignal Win A Trip To Singapore For Cartoon Network’s Animate Your Life Event

Cartoon Network Philippines And Cignal Win A Trip To Singapore For Cartoon Network's Animate Your Life Event

Cartoon Network Philippines And Cignal Win A Trip To Singapore For Cartoon Network’s Animate Your Life Event

Cartoon Network Philippines and Philippines-based satellite television company – Cignal are giving animation fans the chance to fly to Singapore to experience Cartoon Network’s Animate Your Life event, which will be Asia’s biggest Cartoon Network themed festival. The Animate Your Life festival will be held between 26th May to 10th June at Gardens by the Bay’s Bayfront Plaza. One lucky winner will receive an all-expenses paid short break to Singapore for four people, including a three-day stay (between 1st and 3rd June) at a five-star hotel and of course, admission to Cartoon Network’s Animate Your Life festival.

At the festival, there will be We Bare Bears, Adventure Time, Ben 10 and The Powerpuff Girls themed zones filled with fun inflatable obstacle courses, carnival games and creative workshops. To enter the competition, Cignal subscribers have to watch Cartoon Network on Channel 74 (SD) or Channel 220 (HD), Take a photo of a scene from a show on Cartoon Network and explain why you love it. Then visit https://cignal.tv/article/2014/cartoon-network-fly-away-promo and submit your entry. Competition open to Cignal subscribers only, competition closes Tuesday 15th May. Full terms and conditions can be read on the competition’s submission page.

More Information About Cartoon Network’s Animate Your Life Festival Here: https://www.regularcapital.com/2018/04/cartoon-network-animate-your-life-special-event-in-singapore-26th-may-10th-june/

http://thestandard.com.ph/showbitz/tv-movies/265112/watch-cartoon-network-win-a-trip-to-singapore.html

In addition to the main Animate Your Life event in Singapore, there will be a “Animate Your Life with Summer Splash” event in the Philippines this weekend. The event will be held at the Trinoma Activity Center in Quezon City on Sunday 13th May. The tropical island-themed event will have splashtacular summer activities and surprises!

https://www.facebook.com/events/923588124489155/

Cartoon Network Animate Your Life Special Event In Singapore 26th May-10th June

Cartoon Network Animate Your Life Event

Cartoon Network Animate Your Life Special Event In Singapore 26th May-10th June

During the late May/early June school holidays in Singapore, Cartoon Network Southeast Asia will be running an “Animate Your Life” festival, a 16-day fun filled attraction for Cartoon Network fans, the event promises to be Cartoon Network’s biggest festival of fun in Asia. From Saturday 26th May until Sunday 10th June, the Animate Your Life festival will transform Gardens by the Bay’s Bayfront Plaza into a world of cartoons, with each zone themed after a different Cartoon Network show. The festival will cover 6,000 square metres and more than 80,000 people are expected to visit the festival.

At the festival, there will be We Bare Bears, Adventure Time, Ben 10 and The Powerpuff Girls themed zones filled with fun inflatable obstacle courses, carnival games and creative workshops. You can hangout at Grizz’s, Panda’s and Ice Bear’s cave, test your hero skills at the Ben 10 Boot Camp, learn how to draw and also take fun family photos with some of your favourite cartoon characters. John Fang, Executive Producer of Ben 10 along with Vaibhav Kumaresh, creator of Lamput will be at the special event, both will be joined by Cartoon Network Asia-Pacific’s executive creative director – Glenn Bartlett.

Singapore’s art scene will also be represented through a first-time partnership with local art group – Band of Doodlers, also there will be a locally-created only experience called “Animate Yourself”, which gives fans the chance to recreate their likeness as their favourite Cartoon Network character.

Cartoon Network Animate Your Life is co-presented by Cartoon Network Wave, the world’s first fully-branded cruise liner due to set sail from Singapore and the Asia-Pacific region later this year. The event is also supported by Singapore Tourism Board’s Leisure Events Fund, Prudential Singapore, Official Radio Partner CLASS 95 and Supporting Radio Partner 987, and Official Multimedia Partner Singtel.

Singapore has been hosting several Cartoon Network initiatives as of late. Cartoon Network Wave announced that it will make its maiden voyage from Singapore, the Sentosa FunFest beach festival hosted a inflatable We Bare Bears attraction in March. Also, its even possible to get We Bare Bears themed EZ-Link travel cards which can be used on the city’s MRT (Mass Rapid Transit) transportation system.

The Animate Your Life festival will be open Mondays to Thursdays between 3-9pm and Fridays to Sundays between 3-11pm. Games, mascot appearances and show screenings are also scheduled throughout the day. Family tickets cost $50 (SGD) for two adults and two children or $12.50 (SGD) per child, $18 (SGD) per Adult, $15 (SGD) per Student and $48 (SGD) for friends package for four students.

For more information, please visit http://animate.cartoonnetworkasia.com for more details and use the hashtags #CartoonNetwork and #CNAnimateYourLife on social media to share the fun!

From The Turner Asia-Pacific Press Release: Cartoon Network Invites Asia To Get Animated

Turner’s Cartoon Network, together with some heavyweight partners in Singapore, will be hosting its biggest ever branded event in Southeast Asia. Attracting industry talent from around the world, the two-week Cartoon Network Animate Your Life (May 26-June 10) will share with 80,000 participants the mechanics – and the creativity – behind some of the most iconic kids shows.

Hosting workshops and leading interactive activities will be animation talent from around the world. John Fang, Executive Producer of legendary toon, Ben 10, comes all the way from Cartoon Network Studios in Burbank, California. Vaibhav Kumaresh, creator of award-winning Lamput, will be flying in from his studio in Mumbai. They will be joined by Cartoon Network Asia’s executive creative director, Glenn Bartlett.

Vishal Dembla, General Manager of Turner in Southeast Asia, said: “Together with our partners and some truly world-class talent, we’re designing an event for families that will connect, entertain and enrich. We know that Singaporean kids love Cartoon Network’s shows and games on their screens. This event will show them exactly how all that animation awesomeness comes together to fuel their own creativity.”

Cartoon Network Animate Your Life is co-presented by Cartoon Network Wave, the soon-to-launch, fully-branded cruise liner. The event is also supported by Singapore Tourism Board’s Leisure Events Fund, Prudential Singapore, Official Radio Partner CLASS 95 and Supporting Radio Partner 987, and Official Multimedia Partner Singtel.

“With its compelling branding and rich edutainment content, Cartoon Network Animate Your Life holds strong appeal for Singaporeans and visitors with young children. An event featuring such recognisable and well-loved cartoon characters will also further cement Singapore’s standing as a global family-friendly destination,” added Ms Carrie Kwik, Executive Director of Arts, Entertainment and Tourism Concept Development, Singapore Tourism Board.

Cartoon Network Animate Your Life will be held at Gardens by the Bay’s Bayfront Plaza with characters from The Powerpuff Girls, We Bare Bears, Adventure Time and Ben 10. The festival will offer a fairground of fun inflatable obstacle courses, carnival games and creative workshops. It covers 6,000 square metres and more than 80,000 visitors are expected during the 16-day event.

Subscriber competitions hosted by Turner’s distribution partners are also running across Asia Pacific from nearby Malaysia, and as far away as Australia and the Philippines. Campaigns will also run across Cartoon Network’s multiple on-air, online and social platforms.

Singapore’s art scene will also be represented through a first-time partnership with local group – Band of Doodlers, and a locally-created only experience – Animate Yourself – which gives fans the chance to recreate their likeness as their favourite Cartoon Network character.

Singapore has been hosting several Cartoon Network initiatives recently. Cartoon Network Wave announced that it will make its maiden voyage from Singapore, while Sentosa FunFest hosted a We Bare Bears inflatable attraction in March. The bears currently feature on the city’s EZ-Link stored-value travel cards in a current promotion.

Visit Animate.CartoonNetworkAsia.com for more details. #CartoonNetwork #CNAnimateYourLife

About Cartoon Network Wave

Set sail on awesome tooniverse adventures on the high seas with the hottest stars from Ben 10 and The Powerpuff Girls, to We Bare Bears, Adventure Time and many more. Hang out with your favourite characters, explore their worlds and live the ultimate Cartoon Network experience. Have your choice of 800 fully-themed cabins and suites, including two world-first triplex suites, as the ship heads to famous destinations across Asia Pacific. While on board, explore 11 decks of shopping, relaxing, partying and excitement with a variety of leisure and entertainment pleasure. Our restaurants, cafes and other outlets serve up a spread that will satisfy everyone. For more information on Cartoon Network Wave, please visit www.cartoonnetworkwave.com

About the Leisure Events Fund

The Singapore Tourism Board (STB)’s Leisure Events Fund supports the growth and anchoring of world-class, differentiated and celebrated leisure event experiences that can further establish Singapore as one of the world’s most vibrant cities. Proposals will be assessed based on their potential to deliver tourism outcomes such as increasing visitor arrivals and tourism receipts, strengthening destination branding and enhancing precinct vibrancy. The fund is part of STB’s Tourism Development Fund, designed to help realise STB’s Quality Tourism strategy by enhancing Singapore’s destination attractiveness. Visit STB’s grant page for more information.

About Prudential Assurance Company Singapore (Pte) Limited (Prudential Singapore)

Prudential Assurance Company Singapore (Pte) Ltd is one of the top life insurance companies in Singapore, serving the financial and protection needs of the country’s citizens for 87 years. The company has an AA- Financial Strength Rating from leading credit rating agency Standard & Poor’s, with S$36.3 billion funds under management as at 31 December 2017. It delivers a suite of well-rounded product offerings in Protection, Savings and Investment through multiple distribution channels including a network of more than 4,600 financial consultants.

http://animate.cartoonnetworkasia.com

http://www.turner.com/pressroom/cartoon-network-invites-asia-get-animated