Cartoon Network Enterprises To Be Responsible For Warner Bros Licensing And Merchandising In India: Also Including Bangladesh, Pakistan And Sri Lanka
Cartoon Network Enterprises has been appointed as the licensing representative for Warner Bros. Consumer Products (WBCP) in India, Bangladesh, Pakistan and Sri Lanka.
The Cartoon Network licensing agreement with Warner Bros. Consumer Products includes clothing, accessories, publishing, stationery, toys, gifts as well as branded foods, personal care products and licensed advertising promotions. Cartoon Network Enterprises already has a large licensing portfolio in South Asia, with 76 partners across India, Pakistan, Bangladesh and Sri Lanka, with footprints in both retail stores and online. In India, Bangladesh, Pakistan and Sri Lanka, Cartoon Network Enterprises will be in charge of a licencing portfolio consisting of films, television series, animated programmes and more. This includes brands including DC Comics Super Heroes Batman, Superman and The Flash, as well as Looney Tunes, Tom & Jerry, Scooby-Doo, Harry Potter and The Hobbit Trilogy.
Bianca Lee of Warner Bros Consumer Products: Greater China, Southeast Asia and India made this statement regarding the licensing deal:
“Turner has always been our close partner as we support their broadcasting and marketing of animation programs in the region. This extension of our relationship will now include representation of our consumer products licensing business in the region, which is a strategic collaboration that will be mutually beneficial.”
Turner Asia Pacific president Ricky Ow made this statement regarding the deal with Warner Bros.:
“This association embodies the spirit of collaboration within Time Warner and leverages our combined organisation’s strengths. We already operate some of the most loved leading brands in South Asia and this collaboration will benefit from our proven success and the future investments we will make in the region. We are delighted to add WBCP to our portfolio and are very bullish on its growth opportunities.”