Turner has released official information regarding the new Cartoon Network MENA (Cartoon Network Middle East And North Africa) and Boomerang MENA feeds which launched on 1st July, confirming that both channels have dual-audio (English and Arabic) and are in High Definition. Children in the region will be able to watch their favourite Cartoon Network originals such as Adventure Time, We Bare Bears and The Amazing World of Gumball both in their native language and in the show’s original language in high quality. The new channel is a premium version of the free-to-air Cartoon Network Arabia feed and is a replacement of the English audio Cartoon Network Africa and Boomerang Africa pan-feeds in the Middle East and North African region. Both channels are only available on DTH satellite TV provider beIN and will be available on other IPTV providers.
Tarek Mounir, Turner VP and general manager for Middle East, Africa, Turkey, Greece and Cyprus said that the two new channels which were created to meet increasing standards expected from their viewers:
“We are thrilled to provide exceptional cartoon viewing options and quality entertainment to our viewers. The standards in entertainment requirements are ever-increasing and we are making sure to stay ahead of the curve whilst also offering viewers the choice to watch their favourite channels in their preferred language”
Cartoon Network MENA And Boomerang MENA Launch On beIN Also In HD
According to news posted yesterday (01/07/2016) by forum members on the Arabic language forum website kooora.com, Cartoon Network MENA (Middle East and North Africa) and Boomerang MENA have launched and are now available in high definition on Middle Eastern direct-to-home satellite television provider, BeIN. Also according to forum members, both channels have the option to watch shows with Arabic audio. Both channels replace Cartoon Network Africa and Boomerang Africa on beIN.
BeIN has three different versions of Cartoon Network available on its television platform, the free-to-air Cartoon Network Arabic version, Cartoon Network MENA in English (with Arabic audio and also along with Boomerang MENA English) and the new Cartoon Network Hindi feed which launched in May this year.
According to ToonZone member Simon Petrikov who lives in Algeria (where beIN is available as a pay-tv provider), the new HD feed (i.e. CN MENA in English) is actually separate from Cartoon Network Africa which continues to be distributed on some providers in the Arab World, however the new feed does broadcast in Africa (North Africa to be exact) as well as the Middle East. Both new channels have a unique schedule.
Yesterday (10/05/2016), Turner Broadcasting System Europe has announced that a Hindi language version of Cartoon Network has launched in the MENA (Middle East and North Africa) region. The new variant of Cartoon Network will feature animated shows only in the Hindi language, which includes Ben 10, The Powerpuff Girls, The Amazing World of Gumball and Adventure Time. The channel will also air Indian produced cartoon shows which airs on Cartoon Network and Pogo in India, which could possibly include shows like Roll No. 21.
Cartoon Network Hindi is available as a pay TV channel on beIN and on E-Vision part of Etisalat and du in the UAE. Turner has already approached prospective advertisers in the MENA region including New Boy, a toy company.
The new channel is on a transponder on the Es’hailsat (25.5° E) Satellite, below are the frequency details to tune in the channel manually, the transponder is also shared with other Turner operated channels.
With the growing demand for tailored content and the lack of a dedicated kids platform that caters to the large South Asian demographic, Turner, a division of Time Warner and parent company of Cartoon Network Arabic, has successfully launched its fourth flagship kids channel, Cartoon Network Hindi.
The channel is aimed at entertaining the significant number of children between the ages of 4 to 14 from the sub-continent residing in the region. Available in Hindi only, the new channel will include a line-up of popular Cartoon Network originals from Ben 10, The Powerpuff Girls, The Amazing World of Gumball, Adventure Time and many more in addition to popular Indian produced cartoon series that are also airing on Turner Channels in India.
“The launch of Cartoon Network Hindi continues to build on our popularity and position as one of the leading dedicated kids’ channels in MENA. It will be the first international cartoon channel available in Hindi throughout the region and we are proud to see it move into this newly developed chapter” said Tarek Mounir, Vice President and General Manager Middle East, North Africa, Turkey, Greece & Cyprus at Turner.
Taking into consideration the percentage of South Asian families residing in the UAE and other GCC countries, Turner will be the first broadcaster in the region to cater for this untapped kids market. Cartoon Network Hindi will be available as a pay TV channel on beIN (as Turner’s exclusive Direct to Home partner) and on E-Vision part of Etisalat and du in the UAE. As a testament to the importance of launching such a dedicated channel, New Boy – a prominent toy manufacturer and distributor – has also come on board as a key advertising partner.
Turner is now the only broadcasting network in MENA to offer dedicated kids channels in three different languages Arabic (through its free to air Cartoon Network Arabic), English (through Cartoon Network and Boomerang) and Hindi (through Cartoon Network Hindi). The addition of Cartoon Network Hindi is a part of Turner’s continued growth platform planned for the region.