Cartoon Network Africa HD To Launch On DStv 18th December
DStv satellite television subscribers and Cartoon Network fans in sub-Saharan Africa will be getting an early Christmas present because a high definition version of Cartoon Network Africa (channel 301) will launch on Tuesday 18th December, the previously announced high definition version of TNT Africa (channel 137) will also launch on the same day.
DStv officially confirmed the news on Twitter today. Viewers will get to enjoy Cartoon Network Africa’s newest show – Summer Camp Island in High Definition. The launch of Cartoon Network HD is the latest development of Turner’s recent expansion in Africa, which has followed the launch of Boing and Toonami on the continent.
Hi there, these re the channels that will be added from the 17th of December. Cartoon Network HD (Channel 301) – 18th December 2018 TNT Africa HD (Channel 137) – 18th December 2018
Cartoon Network Africa Upfront Event, Cartoon Network Africa Creative Lab Winner Announced
Turner Africa held an upfront event in Johannesburg, South Africa this Tuesday (13th November), unveiling a new lineup of programming, content and partnerships for its kids channels Cartoon Network, Boomerang, Boing and Toonami and also its recently launched TNT channel, which replaced TCM (Turner Classic Movies) in Africa. The new TNT channel airs a variety of Hollywood blockbusters (with popular movies such as The Illusionist, Crank, Robin Hood, Gladiator, The Island, Jurassic Park and King Kong) and has achieved a 45% ratings increase since its launch in September. Compared to other multinational broadcasters in Africa, Turner is also a leader in local content. Turner’s channels broadcast to 54 countries in Africa in four different languages: English, French, Portuguese and Arabic, with the Arabic language channels ran by a separate Middle East and North Africa team. The special Upfront event was hosted by South African comedian Nicholas Goliath along with senior members of Turner Africa’s team.
There’s more than 20 million Cartoon Network fans in South Africa alone, and many more across the African continent. Next year, Cartoon Network Africa will air 325 hours of new content, which will include six exclusive new shows and 1,325 new episodes. According to the 2018 Sunday Times Generation Next Youth Survey, Cartoon Network is the “Coolest Kids TV Channel” in South Africa and is also the second coolest channel overall for the third consecutive year. Next year, CN fans in Africa will be treated to a brand new Cartoon Network original series – Victor and Valentino and just before the end of the year on 23rd December, Summer Camp Island will premiere (following a sneak peek episode on 13th December). Local content coming soon to Cartoon Network include a second season on Pop Up Party where kids take part in dance challenges and also the launch of an animated shorts series called Mike and Rob, the shorts follows two microbes making jokes with local references voiced by South African comedian – Trevor Gumbi.
Pop Up Party season 2, where we see local kids expressing themselves through some incredible dance challenges; the launch of Mike and Rob, a series show-casing two witty microbes making jokes with local reference voiced by local comedian, Trevor Gumbi; and African magic will take center stage in Boomerang’s new exciting local production set to hit screens in 2019.
Boomerang also recently undergone a fresh in many territories across the EMEA region, including Boomerang Africa which had a refresh this month, the channel also has a new brand positioning called “Watch. Laugh. Play”, In 2019, Boomerang will continue to air The Tom and Jerry Show (voted “Coolest Animated Brand or Entertainment Characters” in the Sunday Times Generation Next 2018 Youth Survey), Grizzy and the Lemmings and The Happos Family. Also coming in December this year, Boomerang Africa will be airing a world premiere – Taffy, which is a co-production between Turner EMEA and France’s Cyber Group Studios. Also, African magic will take center stage in Boomerang Africa’s new exciting local production due to air in 2019.
Cartoon Network Africa’s and Boomerang Africa’s December 2018 Highlights, with info about Summer Camp Island and Taffy:
In a statement regarding the audiences of Turner’s properties in Africa, Jaime Ondarza, Senior Vice President for Turner Southern Europe & Africa said:
“As Turner, our audience needs are becoming more pertinent and we’re constantly challenging ourselves to be more innovative and creative in our offering to keep attracting and entertaining our loyal fan base, on-air, on-line and for-real. We remain steadfast in our commitment to providing the best service and high-standard content to our fans. We are benefiting from high awareness and a great level of brand recognition with our brands in Africa. CNN International is widely known to be the most trusted source for news and information on the continent while our kids’ channels, Cartoon Network and Boomerang, have been leading and gaining market share within the pay TV kids industry for almost four years in a row.”
Back in June this year, Cartoon Network Africa launched a new initiative called “Creative Lab”, is a creative competition where the winner and runner-ups will be given the chance to produce a pilot for Cartoon Network Africa; the pilots will premiere on the channel next year. This week at the DISCOP Johannesburg media convention, the winners and runner-ups of Cartoon Network’s Creative Lab 2018 were announced, Moshood Ridwan from Nigeria won the top prize for his animated comedy idea – Garbage Boy and Trash Can. The pitch impressed the competition’s jury panel and approved of the show concept’s art style, absurd humour and funny characters. Garbage Boy and Trash Can follows self-proclaimed superhero Garbage Boy and his sidekick Trash Can on a mission to fight for justice.
While talking about Garbage Boy and Trash Can – Ariane Suveg, the Programming Director and Head of Kids Content for Turner Africa said: “Ridwan’s style is a perfect fit for the channel and shows fantastic graphism that makes the show instantly lovable, unique and full of energy.”
The runner-up entry – Intergalactic Ice Cream, created by John Phillips of South Africa, follows the life of a 13-year-old kid named Makhaya, whose afterschool job as a delivery boy for a mysterious ice cream parlor launches him into space where he goes on the craziest, danger-filled and dairy-fueled adventures this side of the Milky Way.
The other runner-up entry – Majitu by Mark Kinuthia from Kenya, is about two friends named Jasiri and Bokari, who are on a quest to rid the world of evil and stop a terrible witch from opening the gates between Earth and the phantom’s universe.
Regarding the competition entries for Cartoon Network Creative Lab, Ariane Suveg also added:
“Diverse and original content is what Cartoon Network is all about. Now, more than ever, we are on the lookout for something out of the norm, which challenges the status quo, new, irreverent, smart, truly African and unexpected! We were pleasantly surprised by the wealth of animation talent on the continent and the selection panel had a tough task; the editorial guidelines for the channel were very specific, and yet we received many applications.”
At the end of the upfront event, Turner Africa announced the winners of the brand new The Powerpuff Girls awards, which celebrates the achievements of young girls in Africa, whether its Science and Innovation, Leadership or Creativity and Art. Toya Delazy, the voice of Bliss in the African English language variant of The Powerpuff Girls hosted the awards ceremony. The Powerpuff Girls Awards were first announced in August this year.
Ten year-old Uviwe Bubu from South Africa, won the Blossom Award for Leadership. Uvine received the award for her Mini Sparkles project, which helps bring sanitary towels to underprivileged girls throughout Africa.
Twelve year-old Mwangala Maunga from Zambia, won the Buttercup Award for Innovation and Science, her solar-powered water purifier project which is now providing clean water in rural and local areas
Eleven year-old Daniella Soje from Nigeria won the Bubbles Award for Creativity and Art. Daniella’s Trash to Art project inspires young people to make better use of their waste for a better Africa.
Turner Africa has conducted extensive market research in Africa to better understand the audiences of its brands and also to find out what kind of local programming its viewers want, according to Julien Borde, Turner Africa’s head of channels, Cartoon Network Africa and Boomerang Africa will be producing a localised version of Cartoon Network EMEA’s (Europe, Middle East and Africa) YouTube series – Toony Tube. In terms of marketing and public relations, Cartoon Network will be at the Johannesburg Zoo on the 8th and 9th December and will also tour the Kwazulu-Natal coast for 10 days with Cartoon Network and Boomerang’s Beach Tour.
In terms of channel distribution, Turner Africa has distribution deals with TV platforms with various pay-TV platforms in Africa including MultiChoice (DStv), StarTimes, Orange, SFR/Altice, Canal Overseas and other regional services, also mobile streaming services such as Cell C’s Black streaming service and Maroc Telecom.
Some entertainment and news channels are already available on the Black streaming service and also DStv’s Catch Up and Now services. Turner Africa has also made a deal with a new SVOD (Subscription Video on-demand) service called Showmax, owned by Multichoice, from mid November, content from the U.S. number one cable network – Adult Swim will be available on the service, the service will also include content from Cartoon Network and Boomerang. Despite the closure of the pan-African Kwesé TV satellite pay-TV service earlier this month, Toonami Africa is still airing on Cell C’s Black streaming service, also in 2019, Toonami will air more Lego DC Comics content and also super-hero movies such as Justice League Universe. Next year, Toonami will also have new episodes of Dragon Ball Super and also a new show – Inazuma Eleven.
In 2019, Boing will premiere international animation shows such as My Knight and Me, DC Super Hero Girls and new seasons of The Jungle Bunch and Total Drama Action. Boomerang refreshed its on-air look this November with hilarious idents, a vibrant colour palette and a tone of voice which brings to life the brand proposition of ‘Watch. Laugh. Play’. We are excited to announce that the latest Cyber Group Studios animation production, Taffy, will be launching at the end of the year with the world premiere happening in Africa!
SABC (The South African Broadcasting Corporation) has signed a broadcasting rights deal with Turner Africa for Ben 10 – one of Cartoon Network’s most successful properties in terms of animated content and merchandise sales. SABC premiered Ben 10 in July, with a Afrikaans dub of the first season of Ben 10 airing on SABC2 and a SiSwati dub airing on SABC 1 later this year.
Regarding the Ben 10 broadcasting rights deal with SABC, Guillaume Coffin, VP Head of Commercial & Business Development at Turner Africa said:
“Partnering with the SABC reflects our strategy to expand our brands’ presence in South Africa. We are thrilled to bring Ben 10 to new fans and audiences across more screens and in new languages, Turner is dedicated to a localisation strategy that adapts to the cultural differences of its African markets. Implemented in recent years, this effort has helped Turner address the gap in locally-relevant content, drive programming that resonates with African audiences, and boost brand value across the continent. This collaboration allows new local audiences to engage in the Cartoon Network brand.”
Also earlier this year, Bafana Bafana’s (nickname for the South African Football team) midfielder, Reneilwe “Yeye” Letsholonyane, helped to promote Ben 10 during the 2018 FIFA World Cup.
In terms of advertising, Turner has appointed advertising representatives Mediamark in South Africa, and Greenworld Communications in Nigeria in October.
Regarding the topic of advertising, Guillaume Coffin also added:
“Our wide portfolio allows us to target a large array of segments from families, to kids, through to young adults; we can offer our client fully integrated advertising offerings from non-linear to linear and on-the ground events. We are aware that clients are looking for fully integrated advertising package which Turner Africa is able to now do in South Africa and Nigeria”
Edutainment Company Bright Little Labs Makes Deal With Turner International For Equity Investment
Today (7th June), Turner International’s Digital Ventures and Innovation division has announced they have made an equity investment in Bright Little Labs (BLL), a UK based company that specialises, creates and distributes edutainment (educational entertainment) content for kids. The extra funding from Turner in exchange for equity will help with Bright Little Labs’ international expansion as well as the creation and distribution of new educational content, this includes topics covering critical thinking, computer science and computer coding.
The equity deal is also Turner’s Digital Ventures & Innovations’s first investment into the edutainment sector. The education material is also inline with the UK’s national curriculum for coding and is supported by the British Government’s Cabinet Office. BLL uses a cartoon character called Detective Dot to teach kids about coding. The character – Detective Dot is a tech-whizz who is on a dangerous mission from the Children’s Intelligence Agency (CIA). BLL is also a recipient of a EDF Stem Pulse Award (awarded in 2017) and was named ‘Top Coding Toy for Kids’ by UK national newspaper – The Independent in 2017 and by London’s Evening Standard newspaper in 2018.
As part of the agreement, BLL will be able to make use of Turner’s animation, licensing and merchandising portfolio, which includes animated properties from Cartoon Network, and it will also be possible to form collaborations with Turner’s kids channels which include Cartoon Network, Boomerang, Boing, Toonami and Cartoonito.
From The Turner International Press Release: Turner International and Bright Little Labs Sign Strategic Equity Investment
– Investment marks Digital Ventures & Innovation group’s first entry into the edutainment space.
– Turner provides funding and kids creative expertise to power Bright Little Labs’ international growth as innovator in the kids coding and life skills space.
Turner International’s Digital Ventures & Innovation (DV&I) group today announces an equity investment in Bright Little Labs (BLL), a UK-based early stage company which creates and distributes edutainment content for kids.
The funding will be used to fuel Bright Little Labs’ international expansion in terms of both creative development and distribution.
The investment will enhance BLL’s current offering by leveraging Turner’s expertise in the kids’ space to develop quality IP which delivers on Bright Little Labs’ vision to engage, entertain and educate kids about critical thinking, computer science and coding.
Bright Little Labs’ existing edutainment IP centres around Detective Dot from the Children’s Intelligence Agency, a hi-tech spy agency which incorporates the official UK coding curriculum and allows kids to learn in a fun and engaging way.
The agreement will also lay the foundation for further leverage across Turner’s wider animation and licensing and merchandising portfolio.
The investment means that Turner becomes Bright Little Labs’ main strategic investor and signals its commitment to developing a presence in edutainment. Christopher Sodergren VP Digital Ventures, DV&I for Turner will take a seat on Bright Little Labs’ board of directors.
“Partnering with relevant start-ups is a core part of our strategy to compete and lead in today’s rapidly evolving digital landscape,” said Aksel van der Wal, Executive Vice President, Digital Ventures & Innovation for Turner. “We saw in Bright Little Labs the opportunity to expand a great concept into an international multiplatform D2C offering, in a way that fully embraces and utilises our expertise in kids, speaks to our desire to create new fan-centric experiences and aligns us with a like-minded partner. It also serves as a great platform for our ambitions to do more in the kids D2C space.”
Sophie Deen, CEO, Bright Little Labs, said: “We’re beyond excited to be partnering with Turner in the next phase of our journey. In a world of post-truth, job-automation and internet enabled teddy bears that could be snooping on you, digital literacy and critical thinking are key. It’s imperative that all children, regardless of their background, have access to these 21st century skills and we’ve seen first-hand that a hi-tech spy agency with empowering role models like Detective Dot is a great way to achieve this. We’re working to scale our transmedia platform, reaching kids wherever they are, so we can deliver rich, personalised experiences directly to our users. Not only does Turner share our vision, working with Turner means we can leverage their expertise in creating the very best kids content and reach new audiences globally.”
Patricia Hidalgo, Chief Content Officer EMEA & International Kids Strategy for Turner, said: “Turner shares with Bright Little Labs a passion for engaging kids in a way which is original and immersive. We see multiple opportunities to leverage our kids’ expertise to further develop BLL’s existing business and engage kids in a way that while putting entertainment first also equips them for the skills they need for today’s 21st century world.”
Turner’s kids’ portfolio includes the Cartoon Network, Boomerang, Boing, Toonami and Cartoonito channels, websites and YouTube channels as well as extensive content production and licensing and merchandising operations.
The investment in BLL follows DV&I’s stake in Copa90 in February 2017. DV&I has also launched gaming service Gloud and movie streaming service FilmStruck internationally since forming just under 18 months ago to focus on D2C opportunities executed through innovation, in-house development or acquisition.
About Digital Ventures & Innovation
Digital Ventures & Innovation (DV&I), is part of Turner International. Turner International operates versions of Turner brands including CNN, TNT and Cartoon Network across the world, whilst also focusing on digital-only brands. DV&I drives innovation, develops new revenue streams and is responsible for managing and growing Turner’s existing multi-platform suite of international products and services on the web, for smart phones, games, apps and OTT. It is responsible for Turner International’s Data strategy and it develops new digital direct-to-consumer businesses and consumer-centric products. These include the recent UK launch of FilmStruck, a new premium movie streaming service expertly curated by film lovers for film lovers, and GLOUD, a cloud-based gaming service available in Latin America. The group is also charged with identifying new opportunities for Turner through technological product innovation and acquisitions. Technology and operations (T&O) for Turner International is also part of DV&I.
About Bright Little Labs
Bright Little Labs is building a kids media giant for the 21st century. They make interactive stories to promote critical thinking, computer science and equality for kids aged 5+. Their flagship story is about Detective Dot, a tech-whizz who is on a dangerous mission from the Children’s Intelligence Agency (CIA). The company provides a lo-fi and accessible route into coding, with kids joining the CIA to complete STEM-focused ‘missions’ on and offline which complement the UK Computing Curriculum. Starting on Kickstarter in 2016, Bright Little Labs was part of the Cabinet Office backed, tech-for-good accelerator Bethnal Green Ventures. They now have users in over 30 countries and are widely recognised for their story-led approach to 21st Century skills (recipient of EDF Stem Pulse Award 2017, named ‘Top Coding Toy for Kids’ by The Independent in 2017 and the Evening Standard in 2018). Their founder and CEO, Sophie Deen, is an active advocate for diversity in kids’ media and in the tech industry. She has been named one of Computer Weekly’s ‘Most influential women in UK IT’ 2017, Barclays/Everywoman ‘Startup Founder of the Year’ 2017, the British Interactive Media Association’s ‘Innovator’ in 2017 and London Tech Week ‘Changemaker’ in 2018 for her work to inspire children into STEM (Science, Technology, Engineering and Maths).
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