Edutainment Company Bright Little Labs Makes Deal With Turner International For Equity Investment

Edutainment Company Bright Little Labs Makes Deal With Turner International For Equity Investment

Edutainment Company Bright Little Labs Makes Deal With Turner International For Equity Investment

Today (7th June), Turner International’s Digital Ventures and Innovation division has announced they have made an equity investment in Bright Little Labs (BLL), a UK based company that specialises, creates and distributes edutainment (educational entertainment) content for kids. The extra funding from Turner in exchange for equity will help with Bright Little Labs’ international expansion as well as the creation and distribution of new educational content, this includes topics covering critical thinking, computer science and computer coding.

The equity deal is also Turner’s Digital Ventures & Innovations’s first investment into the edutainment sector. The education material is also inline with the UK’s national curriculum for coding and is supported by the British Government’s Cabinet Office. BLL uses a cartoon character called Detective Dot to teach kids about coding. The character – Detective Dot is a tech-whizz who is on a dangerous mission from the Children’s Intelligence Agency (CIA). BLL is also a recipient of a EDF Stem Pulse Award (awarded in 2017) and was named ‘Top Coding Toy for Kids’ by UK national newspaper – The Independent in 2017 and by London’s Evening Standard newspaper in 2018.

As part of the agreement, BLL will be able to make use of Turner’s animation, licensing and merchandising portfolio, which includes animated properties from Cartoon Network, and it will also be possible to form collaborations with Turner’s kids channels which include Cartoon Network, Boomerang, Boing, Toonami and Cartoonito.

From The Turner International Press Release: Turner International and Bright Little Labs Sign Strategic Equity Investment

– Investment marks Digital Ventures & Innovation group’s first entry into the edutainment space.

– Turner provides funding and kids creative expertise to power Bright Little Labs’ international growth as innovator in the kids coding and life skills space.

Turner International’s Digital Ventures & Innovation (DV&I) group today announces an equity investment in Bright Little Labs (BLL), a UK-based early stage company which creates and distributes edutainment content for kids.

The funding will be used to fuel Bright Little Labs’ international expansion in terms of both creative development and distribution.

The investment will enhance BLL’s current offering by leveraging Turner’s expertise in the kids’ space to develop quality IP which delivers on Bright Little Labs’ vision to engage, entertain and educate kids about critical thinking, computer science and coding.

Bright Little Labs’ existing edutainment IP centres around Detective Dot from the Children’s Intelligence Agency, a hi-tech spy agency which incorporates the official UK coding curriculum and allows kids to learn in a fun and engaging way.

The agreement will also lay the foundation for further leverage across Turner’s wider animation and licensing and merchandising portfolio.

The investment means that Turner becomes Bright Little Labs’ main strategic investor and signals its commitment to developing a presence in edutainment. Christopher Sodergren VP Digital Ventures, DV&I for Turner will take a seat on Bright Little Labs’ board of directors.

“Partnering with relevant start-ups is a core part of our strategy to compete and lead in today’s rapidly evolving digital landscape,” said Aksel van der Wal, Executive Vice President, Digital Ventures & Innovation for Turner. “We saw in Bright Little Labs the opportunity to expand a great concept into an international multiplatform D2C offering, in a way that fully embraces and utilises our expertise in kids, speaks to our desire to create new fan-centric experiences and aligns us with a like-minded partner. It also serves as a great platform for our ambitions to do more in the kids D2C space.”

Sophie Deen, CEO, Bright Little Labs, said: “We’re beyond excited to be partnering with Turner in the next phase of our journey. In a world of post-truth, job-automation and internet enabled teddy bears that could be snooping on you, digital literacy and critical thinking are key. It’s imperative that all children, regardless of their background, have access to these 21st century skills and we’ve seen first-hand that a hi-tech spy agency with empowering role models like Detective Dot is a great way to achieve this. We’re working to scale our transmedia platform, reaching kids wherever they are, so we can deliver rich, personalised experiences directly to our users. Not only does Turner share our vision, working with Turner means we can leverage their expertise in creating the very best kids content and reach new audiences globally.”

Patricia Hidalgo, Chief Content Officer EMEA & International Kids Strategy for Turner, said: “Turner shares with Bright Little Labs a passion for engaging kids in a way which is original and immersive. We see multiple opportunities to leverage our kids’ expertise to further develop BLL’s existing business and engage kids in a way that while putting entertainment first also equips them for the skills they need for today’s 21st century world.”

Turner’s kids’ portfolio includes the Cartoon Network, Boomerang, Boing, Toonami and Cartoonito channels, websites and YouTube channels as well as extensive content production and licensing and merchandising operations.

The investment in BLL follows DV&I’s stake in Copa90 in February 2017. DV&I has also launched gaming service Gloud and movie streaming service FilmStruck internationally since forming just under 18 months ago to focus on D2C opportunities executed through innovation, in-house development or acquisition.

About Digital Ventures & Innovation

Digital Ventures & Innovation (DV&I), is part of Turner International. Turner International operates versions of Turner brands including CNN, TNT and Cartoon Network across the world, whilst also focusing on digital-only brands. DV&I drives innovation, develops new revenue streams and is responsible for managing and growing Turner’s existing multi-platform suite of international products and services on the web, for smart phones, games, apps and OTT. It is responsible for Turner International’s Data strategy and it develops new digital direct-to-consumer businesses and consumer-centric products. These include the recent UK launch of FilmStruck, a new premium movie streaming service expertly curated by film lovers for film lovers, and GLOUD, a cloud-based gaming service available in Latin America. The group is also charged with identifying new opportunities for Turner through technological product innovation and acquisitions. Technology and operations (T&O) for Turner International is also part of DV&I.

About Bright Little Labs

Bright Little Labs is building a kids media giant for the 21st century. They make interactive stories to promote critical thinking, computer science and equality for kids aged 5+. Their flagship story is about Detective Dot, a tech-whizz who is on a dangerous mission from the Children’s Intelligence Agency (CIA). The company provides a lo-fi and accessible route into coding, with kids joining the CIA to complete STEM-focused ‘missions’ on and offline which complement the UK Computing Curriculum. Starting on Kickstarter in 2016, Bright Little Labs was part of the Cabinet Office backed, tech-for-good accelerator Bethnal Green Ventures. They now have users in over 30 countries and are widely recognised for their story-led approach to 21st Century skills (recipient of EDF Stem Pulse Award 2017, named ‘Top Coding Toy for Kids’ by The Independent in 2017 and the Evening Standard in 2018). Their founder and CEO, Sophie Deen, is an active advocate for diversity in kids’ media and in the tech industry. She has been named one of Computer Weekly’s ‘Most influential women in UK IT’ 2017, Barclays/Everywoman ‘Startup Founder of the Year’ 2017, the British Interactive Media Association’s ‘Innovator’ in 2017 and London Tech Week ‘Changemaker’ in 2018 for her work to inspire children into STEM (Science, Technology, Engineering and Maths).

http://www.turner.com/pressroom/turner-international-and-bright-little-labs-sign-strategic-equity-investment

Cartoon Network Enterprises Announces New Product Licensees, New Powerpuff Girls, Ben 10, Steven Universe And We Bare Bears Merchandise Coming Soon

Cartoon Network Enterprises Announces New Product Licensees, New Powerpuff Girls, Ben 10, Steven Universe And We Bare Bears Merchandise Coming Soon

During this week (Tuesday 22nd to Thursday 24th May) was the 2018 Licensing Expo in Las Vegas and Cartoon Network Enterprises has been busy making deals and have added some new product licensees for some of its most popular properties such as the The Powerpuff Girls, We Bare Bears and Adventure Time.

The Powerpuff Girls is celebrating its 20th anniversary as a full series this year, with the promise of new episodes, events and products that will continue into next year. In terms of new product licensing partnerships for Cartoon Network’s The Powerpuff Girls property, Champion has made a deal to launch a limited-edition collection in fleece and heritage silhouettes which will be released in Autumn 2018. Mondo Tees will introduces a range of Powerpuff Girls themed pins and high-end print and Mattel will launch a Powerpuff Girls Barbie fashions range which will be available worldwide ready for Christmas 2018.

In Latin America, Brazilian flip-flop sandals brand – Havaianas will be releasing Powerpuff Girls themed products for kids and adults from July this year. During this month, personal-care products company – Cremer will launch a range of Powerpuff Girls products. Personalised book company – Dentro da Historia will be launching personalised Powerpuff Girls children’s books this month. Coconut water brand – Amazonia will be launching a Powerpuff Girls themed drink very soon.

Over in EMEA (Europe, Middle East and Africa), there will be more Powerpuff Girls themed clothing. Cartoon Network Enterprises has made deals with Sabrina Pilewicz (women’s handbags in Poland), Undiz (nightwear and underwear in France, Germany, Poland, Spain, Russia and the Middle East) and Textiss (a nightwear and underwear product-line in France). British fashion designer Katie Eary will launch a premium clothing collection available worldwide this Autumn, the same collection was unveiled at London Fashion Week in February. Bizuu will be introducing a new Powerpuff Girls athleisure collection in Poland.

In a statement regarding the new Powerpuff Girls products, Pete Yoder, Vice President of Cartoon Network Enterprises for North America said:

“Fans have been following the adventures of The Powerpuff Girls for 20 years and with these fresh new products, they can continue to showcase their passion for the brand. All of our partners captured the Powfactor of this enduring brand, and we are thrilled to share this milestone anniversary with them.”

For Cartoon Network’s Ben 10, FAB Starpoint has signed up to produce Ben 10 themed backpacks. For We Bare Bears, appropriately named skateboard apparel and accessories – Grizzly Griptape has signed up as a licensee, Toy Factory has made a deal to produce plush toys, Funko has made a deal to make We Bare Bears Funko POP! vinyl figures and Concept One Accessories has agreed to offer We Bare Bears accessories, luggage and bags.

PopSockets has signed up to offer Steven Universe accessories, while Accutime has made a deal to expand its Adventure Time watch range.

http://worldscreen.com/tvkids/new-lm-partnerships-for-the-powerpuff-girls/

http://kidscreen.com/2018/05/23/cartoon-network-assembles-more-licensing-partners/

https://www.licensing.biz/entertainment/mattel-readies-new-range-of-the-powerpuff-girls-inspired-barbie-fashions

Cartoon Network UK Teams Up With Paramount Pictures To Celebrate The Launch Of The Sherlock Gnomes Movie

artoon Network UK Teams Up With Paramount Pictures To Celebrate The Launch Of The Sherlock Gnomes Movie

Cartoon Network UK Teams Up With Paramount Pictures To Celebrate The Launch Of The Sherlock Gnomes Movie

Cartoon Network UK has partnered up with Paramount Pictures to promote the new animated movie – Sherlock Gnomes. Sherlock Gnomes will be previewed in cinemas this weekend and will be released nationwide on Friday 11th May. To celebrate the launch of Sherlock Gnomes, Cartoon Network UK is inviting kids to get creative and colour in a giant wall featuring the characters from the new movie as well as a giant gnome, plus there will be an opportunity to meet and take photos with the characters in costume and even exclusive giveaways. This is the first time Turner has included events as part of their promotional campaigns. The promotion isn’t just exclusive to the UK, the Sherlock Gnomes pan-European deal with Paramount Pictures also includes ad placements on Turner’s on-air and digital properties in France, Italy, Spain and Germany.

The first Sherlock Gnomes colouring and meet the characters event will be held on Saturday 5th May at the Bluewater Shopping Centre near Dartford, Kent, just outside Southeast London, the second event will be held the next day on Sunday 6th May at the Westfield London Shopping Centre in White City, London.

In addition to the two events this weekend, Cartoon Network has also created a co-branded Dangers of the Garden promotion which will be featured on-air during the run-up to the film’s theatrical release. Alongside the on-air promotion on the channel, there’s a digital promotion for the film on the Cartoon Network website, which features games based on the movie, including memory and spot the difference games as well as paper crafts and colouring activities.

Sherlock Gnomes is an action‐adventure detective chase across London, as Gnomeo and Juliet look to the legendary Sherlock Gnomes to solve a big case. The movie is a sequel to the successful Gnomeo and Juliet movie released in 2011 and is loosely based around the literary character – Sherlock Holmes and book series written by Arthur Conan Doyle. The movie is directed by Academy Award nominee and Annie Award winner John Stevenson, known for directing Dreamworks Animation’s Kung Fu Panda.

For more info about the new movie, check out the new Sherlock Gnomes microsite on the Cartoon Network UK website, accessible via the link below:

http://www.cartoonnetwork.co.uk/sherlockgnomes

From The Turner UK Press Release: Paramount Pictures teams up with Cartoon Network to celebrate the launch of Sherlock Gnomes

Turner’s leading kids’ TV channel Cartoon Network is travelling into the great un-gnome to celebrate the launch of Paramount Pictures’ Sherlock Gnomes, the follow-up to the hit animated film Gnomeo and Juliet. The pan-European deal will include ad placements across all Turner on-air and digital properties throughout the UK, France, Italy, Spain and Germany.

To celebrate the Sherlock Gnomes film launch previewing this weekend and released nationwide from 11th May, Turner is inviting kids to get creative and colour in a giant wall featuring all their favourite characters from the film as well as a giant gnome plus meet and take photos with the costume character stars and walk away with exclusive giveaways. This partnership marks the first time Turner has included events as part of their promotional offering.

Turner has also created a co-branded Dangers of the Garden promotion to be featured on-air in the run up to the film release. Alongside the on-air promotion, there will be a regional digital promotion for the film across the Cartoon Network website, which will feature fun garden gnome-themed games across their hugely popular games section of their site, from memory to paper crafts and spot the difference to colouring in activities.

Zara Peters, sponsorship and promotions director, Turner says: “We’re delighted to be working with Paramount Pictures on this Pan-European campaign to support the launch of the all-new Sherlock Gnomes film. This is the first time Turner has included events as part of their promotional offering, and we’re excited to be working with Paramount Pictures to create bespoke experiences that reach kids in a variety of ways, from TV, to playing garden gnome-themed games on the Cartoon Network website as well as interacting with the stars from the film at our pop-up events.”

Directed by Academy Award® nominee and Annie Award winner John Stevenson (King Fu Panda), Sherlock Gnomes is an action‐adventure detective chase across London, as Gnomeo and Juliet look to the legendary Sherlock Gnomes to solve a big case.

Sherlock Gnomes previews this weekend and is released nationwide May 11.

The Sherlock Gnomes colouring in UK tour dates:

– Saturday 5th May – London Bluewater
– Sunday 6th May – Westfield White City

Visit www.cartoonnetwork.co.uk/sherlockgnomes to find out more about the film and join in on the fun.