Cartoon Network European Free To Air Viewing Success

Cartoon Network European Free To Air Viewing Success

Cartoon Network European Free To Air Viewing Success

Cartoon Network Studios’ The Powerpuff Girls and Ben 10 and Cartoon Network Europe’s The Amazing World of Gumball have been a viewing rating successes for free-to-air children’s channels in countries across the European continent. The Powerpuff Girls has had a successful start in Italy on Boing, a free-to-air digital terrestrial channel operated by a joint-venture by Mediaset and Turner, within its first month of airing on the channel, the show was in third place among children and second place among girls.

On French children’s channel – Gulli, The Powerpuff Girls manage to achieve an 19.1% audience share, up from a 17.1% channel average. The Powerpuff Girls and The Amazing World of Gumball has helped Gulli into first place among housewives with kids on Sunday 11th June and is consistently the top channel for kids aged between four and ten years old. On PULS 2 in Poland, the show was ranked in second place among young girls during its launch month and was beating channel averages among children and girls.

In the UK, on free-to-air children’s channel CITV (with a simulcast on the UK’s largest commercial broadcaster – ITV) the new Ben 10 series has reached 1.2 million viewers and 9% of Boys aged 4 to 9 years old. Ben 10 also achieved an 18.7% audience share on Gulli in France and was ranked the #2 Kids broadcast on Boing in Italy on its premiere day. Since the rollout of the new Ben 10 series on Cartoon Network feeds across the EMEA area in October 2016, Ben 10 has reached 50% of Boys in South Africa, Romania, Spain and Portugal, and more than 1 in 3 Boys in Hungary, Poland and Sweden.

On the free-to-air kids channel – DR Ultra in Denmark, The Amazing World of Gumball beaten the channel’s average viewing share by 56% during the first quarter of 2017 it’s also the channel’s most popular show. Adventure Time outperformed the channel’s average by 14% among children. On Gulli in France, The Amazing World of Gumball is ranked in fourth place among kids aged between 4 and 14 years old with Adventure Time achieving a 19% audience share.

From The Turner EMEA Press Release: Cartoon Network Franchises Over-Perform On Free-To-Air Across Europe

Turner’s Cartoon Network has been enjoying a raft of strong free-to-air performances from key franchises across Europe it announced today, as the company continues to secure new broadcast and licensing partners across the region.

The brand-new series of The Powerpuff Girls, which made its global return to Cartoon Network in April 2016, has since reached millions of new viewers and beaten average audience figures on a number of its new free-to-air homes, including: CITV (and ITV simulcast) in the UK, where it became the #1 commercial show for girls 4-9 when it launched in Q4 2016 and has since reached over two million viewers and 13% of Kids 4-9; Gulli in France where it won a 19% audience share, an increase on the channel’s average audience share of 17.1%; and PULS 2 in Poland, performing above channel average among Kids (+13%) and Younger Kids (+38%), and ranking the #2 show among Young Girls in its launch month. Added to this, the series also enjoyed a strong six-week launch on Turner and Mediaset’s joint venture free-to-air channel Boing in Italy, ranking #3 with Kids and #2 with Girls.

Together with The Amazing World of Gumball and French-Canadian animated series Totally Spies, The Powerpuff Girls also allowed Gulli to rank #1 among Housewives with Kids on Sunday 11th June and consistently the #1 channel for Kids 4-10* – a double record for Gulli among both Mums and Kids!

Meanwhile, the all-new series of the worldwide phenomenon Ben 10 has also been delivering strong audience figures across the region. On CITV (and ITV simulcast) it has reached 1.2m viewers and 9% of Boys 4-9, achieved an 18.7% audience share on Gulli and ranked the #2 Kids broadcast on Boing in Italy on its premiere day. Since it began rolling out on Cartoon Network across EMEA in October 2016, Ben 10 has reached 50% of Boys in South Africa, Romania, Spain and Portugal, and more than 1 in 3 Boys in Hungary, Poland and Sweden.

Humphrey Black, VP, Media Distribution, Turner EMEA said: “These results really demonstrate the enduring power of strong kids’ brands – and, in a world where entertainment choices are increasing almost by the day, the appeal of those trusted and loved brands is proving vital to cut-through. It’s on this basis that we continue to develop and invest in these tried and tested IP, delivering new content across a range of platforms that build on the already strong awareness and affinity, and make them an ever-attractive proposition for broadcast partners.”

Johanne Broadfield, VP, Cartoon Network Enterprises added: “The early success of PPG and Ben 10 is a great indication of engagement – kids are choosing to tune in and watch our shows despite all the other great content out there. The product launches for lined up for this autumn and 2018 will offer kids new ways to interact with the brands they love, and we look forward to revealing more details of these, as well as new licensing partnerships in the coming months.”

Cartoon Network’s longer-running franchises, The Amazing World of Gumball and Adventure Time continue to achieve in free-to-air too. Among other successes, Q1 2017 saw Gumball deliver +56% on Danish FTA channel DR Ultra’s average Kid audience, ranking the channel’s #1 show, whilst Adventure Time outperformed the channel average by +14% among Young Kids. Both shows have also been key contributors on Gulli, with Gumball ranking #4 among Kids 4-14 and Adventure Time delivering a 19% audience share.

Cartoon Network recently announced that it had greenlit a second season of its all-new Ben 10 series, as well as a live-action gameshow, entitled Ben 10 Challenge, which is currently in production in Madrid, in eight languages (Arabic, English, French, German, Italian, Polish, Spanish and Turkish).

* Share achieved by PPG among HWS+K is double that of Totally Spies (12.4% vs. 6%). This is also true of Gumball whose share ranges between 13.5% and 17.1%.

https://www.turner.com/pressroom/cartoon-network-franchises-over-perform-free-air-across-europe

Cartoon Network UK Ben 10 Challenge Contestants Needed

Cartoon Network UK Ben 10 Challenge Contestants Needed

Think you’ve got what it takes to be a hero like Ben Tennyson and save the planet from invading intergalactic creatures?, Cartoon Network UK and Ireland are looking for teams of three contestants to take part in its brand new Ben 10 Challenge live-action game show, based on its most popular action-animation show – Ben 10!

Each team must comprise of two child Ben 10 fans (aged between 8 and 11) and one supporting adult (parent or guardian), recreating the main trio – Ben, Gwen and Grandpa Max from the show, team members must be willing to face a range of physical and mental challenges. Also, contestants will be tested on their Ben 10 knowledge, so get studying and watch the show!. A total of ten episodes will be produced and there will be two teams in each episode.

Only the team’s adult member, the applications stage will close Monday 17th July, an agency representative will be contacting applicants. Contestants must be available between 14th and 19th August and be able to travel to Madrid, Spain to take part in the show. Cartoon Network is working with La Competencia (the production company for Ben 10 Challenge) to select the teams that will take part in the Ben 10 Challenge. Cartoon Network feeds in France, Germany, Italy, Middle East, Poland, Spain (Boing) and Turkey will also be using the studio facilities for their own localised versions of the show, people who reside in these countries/regions and want to take part in the show should visit their respective Cartoon Network websites for more information.

Ben 10 Challenge will be airing on Cartoon Network UK (and the aforementioned Cartoon Network versions) later this year.

More information about Ben 10 Challenge can be read via the link below:

https://www.regularcapital.com/2017/06/cartoon-network-emea-greenlights-ben-10-challenge-live-action-game-show/

To find out more including terms and conditions, please visit the Ben 10 Challenge page on the official Cartoon Network UK website by clicking on the link below:

http://www.cartoonnetwork.co.uk/promotion/ben10-challenge-casting

Adults can register their teams by sending an email to La Competencia using the following email address:

ben10challengeuk@lacompetencia.tv

Cartoon Network EMEA Greenlights Ben 10 Challenge Live Action Game Show

Cartoon Network EMEA Greenlights Ben 10 Challenge Live Action Game Show

Cartoon Network EMEA Greenlights Ben 10 Challenge Live Action Game Show

Today (08/06/2017), Cartoon Network UK (and other feeds in the Europe, Middle East and Africa) has officially announced a brand new live action game show based on one of Cartoon Network’s most popular franchises in the history of the channel – Ben 10, the new game show follows the new rebooted series which premiered in the EMEA area last October. This isn’t the first time of there being a Ben 10 themed game show, back in 2011, Ben 10 Ultimate Challenge was aired on several international versions of Cartoon Network, 25 different country versions of the game show were produced, with a separate Southeast Asian version produced in 2013.

In each of the 10 episodes, there will be two teams of three, two kid fans and one supporting adult, emulating the trio – Ben, Gwen and Grandpa Max from the show, all three members of the team will face a range of physical and mental challenges, testing their speed and strength, which is needed to be a hero just like Ben Tennyson and to battle intergalactic villains. Also, contestants will need to brush up on their Ben 10 knowledge as they will be asked questions about the series.

After completing three action-packed contests, the team with the highest score will go into one big final challenge battling against the clock. To enrich and to bring the Ben 10 experience into life, modern technologies like augmented reality and special effects will be used.

Production will start in Madrid, Spain at the end of June and eight different localised versions set to be created: France, Germany, Italy, Middle East, Poland, Spain, Turkey and UK. Turner has teamed up with Spanish production company La Competencia Productions to produce the game show, which will premiere in the aforementioned countries from late 2017. A total of 320 kids will be taking part from all across the EMEA region, also to mention, Playmates Toys will be releasing a range of Ben 10 toys hitting toy stores this summer and new Ben 10 mobile and console games will be released soon.

From The Turner UK Press Release: Turner EMEA Greenlights Live Game Show “Ben 10 Challenge” For Cartoon Network

Turner EMEA has revealed today that it will be producing a live game show, entitled Ben 10 Challenge, based on its successful Ben 10 franchise and the all-new series that first launched on Cartoon Network across EMEA in October last year.

Each of the 10 x 22 minute episodes will feature two teams of three – two kid fans and one supportive adult; simulating the close-knit family trio of Ben, Gwen and Grandpa Max – take on a range of physical and mental challenges, testing their speed, strength and other Ben 10 villain-conquering skills, as well as their knowledge of the series. After completing three action-packed contests, the team with the highest score will go into a final exhilarating challenge against the clock. Utilising modern technologies like augmented reality, tons of thrilling special effects and of course the iconic Ben 10 aliens and villains, Ben 10 Challenge will be the ultimate live-action Ben 10 adventure for fans of Cartoon Network’s popular series.

Production will kick off in Madrid, Spain at the end of this month, with eight local versions set to be created: France, Germany, Italy, Middle East, Poland, Spain, Turkey and UK. Turner has partnered with Spanish production company La Competencia Productions to produce the game show, which will premiere in the respective markets from late 2017.

Lesley Bailey, VP, Channel Marketing & Brand Management, Turner EMEA Kids said: “This live-action game show format really dials up engagement and excitement for the brand and perfectly complements our Ben 10 franchise strategy – kids will actually get the chance to become Ben! This is what we heard from them and we’re thrilled to be giving 320 kids from right across the region the chance to take part. What’s more, the game show reinforces the importance of being locally relevant, and will be highly complementary to our wider Ben 10 content offering across the linear channel, websites, apps and games, and the highly anticipated Playmates toy range that will be hitting shelves this summer.”

Cartoon Network recently announced that it has renewed the all-new Ben 10 series for a second season and will be expanding the ­Ben 10 universe with new mobile and console games, along with a host of other immersive experiences. The first series of the brand-new show is currently airing on Cartoon Network worldwide.

http://ben10.cartoonnetwork.co.uk/