Cartoon Network Africa’s Future Plans For More Local Content And Viewing Ratings Performance

Cartoon Network Africa's Future Plans For More Local Content And Viewing Ratings Performance

Cartoon Network Africa’s Future Plans For More Local Content And Viewing Ratings Performance

South African media news website – The Media Online has interviewed the channel manager of Turner Africa (and France) – Julien Borde, in the interview, Julien talked about the new pop-up channel in Africa – Superhero HQ, new local content and viewing ratings.

Interview Summary With Julien Borde:

The full interview can be viewed on the following link: https://themediaonline.co.za/2019/03/from-superheroes-and-american-blockbusters-to-local-partnerships/

Superhero HQ

Regarding the temporary pop-up channel – Superhero HQ (Super-powered by Cartoon Network), Julien said a channel was needed to target both adults and kids, as 51% of CN’s audience are in fact adults and includes adults who watch animation with their children, as TV shows and movies about superheroes are popular at the moment, it was an ideal theme for the pop-up channel. Superhero HQ was set up to air during the school holidays, which is when children’s television broadcasters have a captive audience and Cartoon Network wanted to make use of its animation library, which includes CN’s original programming, content from Warner Bros. Animation and some acquisitions. In order to localise the channel for an African audience, Turner hired South African comedian Mojak Lehoko who created some superhero related comedy sketches for the channel.

Local Content and Localisation

Julien Borde also said that there will be more local content appearing on Cartoon Network Africa very soon, including a second season of the dance show – Pop Up Party and magic show – WOOALA! Pop Up Party season two will feature 15 super-talented kids from different backgrounds in Cape Town going head to head to express themselves through movement and dance. In WOOALA!, Wian, a 23-year-old South African magician, will use everyday objects to perform illusions and magic tricks that will amaze children and their parents.

Cartoon Network Africa also developed its new Creative Lab initiative, which is an opportunity for potential African animated show creators. The winning shorts are currently being produced and will be shown at DISCOP Johannesburg 2019 in November. After some market research, it was revealed that the African market is very interested in anime as a comic form, Cartoon Network Africa has acknowledged the findings and will premiere a new anime series on Cartoon Network Africa on Saturday 27th April – Bakugan: Battle Planet.

Viewing Ratings, VOD, Content Distribution

Turner’s content is distributed to 56 different countries in Africa, because of local differences, Turner has to make sure its content is suitable for each market it broadcasts to. Turner Africa had a successful end to 2018 with the children’s channel multiplex (Cartoon Network, Boomerang, Boing and Toonami) and TNT reaching new viewing rating highs.

Cartoon Network remains to be the favourite children’s channel in South Africa, dominating the top 15 best performing shows. Cartoon Network’s Ben 10, Apple and Onion and Craig of the Creek are particularly popular in Africa. Boomerang is also growing, its now the second favourite childrens channel in Africa, for kids aged between 4 and 14 years old, it’s also the second most popular channel in French speaking Africa (Boomerang France is received in Francophone Africa). Recently, TNT was the second movie channel within the total African movie channel movie market (source: AGB Nielsen).

In Africa, conventional linear pay-TV is still a popular option for entertainment, however Turner has worked with DStv to provide programming on its Catch Up VOD (Video On-Demand) service and is distributing Boing Africa and Toonami Africa on Cell-C’s live-streaming service – Black. Turner also formed a partnership with South Africa-based streaming service Showmax, the deal included Cartoon Network, Boomerang and Adult Swim programming.

https://themediaonline.co.za/2019/03/from-superheroes-and-american-blockbusters-to-local-partnerships/

Boomerang Africa HD Launched Today 5th March 2019

Boomerang Africa HD Launched Today 5th March 2019

Boomerang Africa HD Launched Today 5th March 2019

Today (5th March), Turner EMEA’s children’s division (soon to be Warner Bros. Global Kids and Young Adults) has launched a High Definition feed of Boomerang Africa, replacing the existing standard definition feed. South African TV blog – TVwithThinus contacted Turner this morning to ask about the new HD feed and has replied that the channel from now on will be available in HD.

The South African PR agency that represents Turner in Africa, Burson Cohn & Wolfe also confirmed that as of today, the channel will be available in HD. Boomerang HD is the third Turner channe in Africa to make the transition to HD in recent months, Cartoon Network HD and TNT HD launched on 18th December 2018. Viewers will now get to enjoy Boomerang’s cartoons in HD including The Tom and Jerry Show, Be Cool, Scooby-Doo, Dorothy and the Wizard of Oz and Wacky Races.

https://www.regularcapital.com/2018/12/cartoon-network-africa-hd-to-launch-on-dstv-18th-december/

Regarding Boomerang Africa’s transition to HD, Turner released the following statement to TVwithThinus:

“Continuing its ongoing commitment towards re-imagining television for African audiences, Turner has now made Boomerang available in high definition across Africa. The switch took place on the morning of 5 March, rolling out across the whole continent, effective immediately. Currently, South African viewers can enjoy watching their favourite kids channel, Cartoon Network (DStv 301), in HD, while the whole continent has access to the American blockbuster channel, TNT (DStv 137), in HD, alongside the ‘more to laugh about’ kids channel, Boomerang,”

http://teeveetee.blogspot.com/2019/03/turner-international-switches-its.html

http://www.boomeranghq.net/

Cartoon Network Africa And Boomerang Africa March 2019 Highlights

Cartoon Network Africa And Boomerang Africa March 2019 Highlights

Cartoon Network Africa And Boomerang Africa March 2019 Highlights: All Times CAT

Cartoon Network Africa February 2019 Highlights

Brand New Show

Oswaldo

New show premieres Monday 11th March, airs Mondays to Fridays at 3.40pm.

Occasionally Obtuse. Cartoon Network is bringing you the perfect balance between cozy feelings and silly moments this March with the premiere of Oswaldo, a brand new series! Embark on unforgettable adventures with Oswaldo, a 12-year-old penguin, and his friends, Tobias and Léia, as they navigate the world. Although Oswaldo tends to get into trouble, it’ll be hard not to admire his innate ability to transform any daily situation into an unforgettable adventure. Remember to grab your friends, tune in to Cartoon Network, and step outside of your comfort zone with Oswaldo, premiering Monday 11th March.

Brand New Season

Ninjago: Masters of Spinjitzu: Hunted

New episodes air from Saturday 30th March, air Weekends at 7.55am.

Brace Yourself! A new season of Ninjago is making its way to Cartoon Network this March! A new world is about to be revealed as this season takes place on an alternate time-line. A war between two sides, a complicated relationship, and conficts arise amongst the efforts to rebuild Ninjago City. Your favourite characters, including Jay and Nya, will struggle to keep up. Buckle your seat-belts before tuning in to this dramatic new season this month on Cartoon Network!

Brand New Season

Ben 10

New episodes air from Monday 4th March, airs Mondays to Fridays at 6.10pm.

Journey to Justice. This March on Cartoon Network, Ben 10 faces new threats to his aliens in an all new season. From mysterious new enemies, familiar foes, and new horizons, there are plenty of new adventures just around the corner. Pack your bags, and be aware of sneaky attacks, as Ben travels between mountains and national monuments in the quest to use his powers in heroic ways. Don’t miss the season premiere on Monday 4th March, on Cartoon Network.

Special Thanks to Entertainment Inside Us for the Information:

http://prsdube16.blogspot.com/2019/01/in-march-2019-cartoon-network-africa.html

https://www.cartoonnetworkhq.com/

Cartoon Network Africa And Boomerang Africa March 2019 Highlights

Boomerang Africa March 2019 Highlights

Brand New Episodes

Dorothy and The Wizard of Oz

The Yes Witch. Dorothy is casting a spell over the land of Boomerang with new episodes of Dorothy and the Wizard of Oz, premiering on Monday 4th March. Enthusiastic attitudes permeate even the most wicked of witches, as secret enchantments are cast. When things get twisted, we all know that Dorothy and her gang will figure out a solution. But what happens when they’re faced with spells that go awry? Find out by tuning in to Boomerang this March.

Movie Special

Tom and Jerry’s 50th Birthday Bash!

Calling All Super Fans! What better way to start and end the month of March than with special Tom & Jerry movies on Boomerang? From the iconic 50th Birthday Bash, through to a full week of exciting Tom & Jerry movie adventures, there’s something for every Tom and Jerry fan. The chase continues, through medieval times to the Land of Oz. You won’t want to miss this opportunity to immerse yourself in the world of your favourite cat and mouse this March on Boomerang.

Special Stunt

Happos Holidays

Happy, Hopeful, and Helpful

Spend the March holidays with The Happos Family on Boomerang! This special stunt features new episodes of The Happos Family as they find exciting new ways to pass the time when tourists aren’t around. After leaving the safari park, you’ll be busy venturing off on various escapades including taking a trip to Canada to take part in the Lemmings quest in annoying Grizzy, visiting Bear with Masha, and watching Zig & Sharko obsess over Marina. Make sure to tune in to Boomerang during the March holidays for your source of fun.

Special Thanks to Entertainment Inside Us for the Information:

http://prsdube16.blogspot.com/2019/01/to-celebrate-tom-and-jerry-50th.html

http://www.boomeranghq.net/