Turner Australia Conducts New Generations 2018 Children’s Survey

Turner Australia Conducts New Generations 2018 Children's Survey

Turner Australia Conducts New Generations 2018 Children’s Survey

Today (26th July), Turner Australia (owners and operators of Cartoon Network and Boomerang in Australia) has released its findings from this year’s New Generations 2018 report in Melbourne and Sydney, the survey was conducted to find out what forms of entertainment children aged between 4 and 14 enjoy and also by what method and medium they consume content and also to find out how they get info on the latest products. The New Generations survey offers an insight into the lives of Australian children, including their values, aspirations, media habits, consumption, pocket money, opinions, preferences and parental influence, the survey is now in its 13th edition and over 20,000 child-and-parent pairs have been interviewed since the survey’s first edition.

According to the survey, TV remains to be the most popular entertainment medium for kids (in terms of monthly usage), despite recent growth in short-form video platforms. On average, kids watch more than two and a half hours of television and movies across all devices and platforms during a usual day, and then spend around 75 minutes on short-form video platforms. Also according to the report, cartoons remains to be favourite type of TV content watched by kids, followed by movies and live-action kids shows.

Since the last survey in 2016, penetration of newer technology has increased in households with kids, the amount of homes with streaming devices has increased by 124%, smartwatches increased by 69% and VR devices increased by 60%. Almost all households surveyed now have a smartphone, child access to computing devices remains higher for tablets and computers.

Short-form video viewing was the most common online activity for kids on websites and apps, with 73% of children surveyed. Although, there’s a high consumption rate for online media, the usage of individual video channels on YouTube remain to be more split up. Dan TDM, Ryan’s Toys Reviews, Minecraft, Jake Paul and Hobby Kids TV were all listed among the top five YouTube channels. Online games overtook homework in this year’s survey of online activities. Minecraft remains to be the top game for boys and girls, but Fortnite was the second most popular game for boys.

As part of the research, Turner has developed AdLab, to find out the effectiveness of advertising aimed at kids, this includes metrics such as ad likeability, brand recall, and purchase intent, this applies to television advertising and advertising on online platforms. According to the research, TV ads outperformed YouTube ads for key ad metrics when comparing the same creative, with results showing 43% higher spontaneous awareness, 21% higher brand recall, 7% higher ad likeability and a 13% change in purchase intent. On websites, ad formats such as OTP (Over the Page) ads, pre-roll videos and game takeover ad units were more effective, achieving double the recall of standard digital ads. Research also showed that ads appearing within content for the same brand had a higher recall (+35%) and purchase intent (+25%).

From The Turner Asia-Pacific Press Release: Turner Commissions Large-Scale Study Of Australian Kids’ Viewing Behaviour: ‘New Generations’ report reveals favourite influencer channels, most popular platforms and device usage; social media trends and ad effectiveness

Turner Australia has unveiled the findings of its latest New Generations report at events in Melbourne and Sydney this week, lifting the lid on what makes our youngsters tick. The report looks at a variety of aspects facing children aged 4-14 including screen time, content preferences and how they find out about the latest products.

“Understanding the minds of the next generation of content consumers is never an easy task. The kids we spoke to are true digital natives who play by very different rules to us and this report has really thrown up some interesting data,” said David Webb, Turner’s Senior Director of Data & Insights for Asia Pacific.

What Are Our Kids Watching?

Despite the rise of short-form video platforms, TV remains the largest medium in terms of monthly usage for kids, according to Turner’s New Generations report.

On average, kids are consuming more than two and a half hours of television and movies across all devices and platforms on a typical day, and spend a further 75 minutes on short-form video platforms. Cartoons remain the favourite type of TV content watched by kids, followed by movies and live-action kids shows.

“Never before have children had so many content and platform choices – but TV is still the major player for youngsters, and it’s also clear that they still love animation,” added Mr Webb.

Penetration of newer technology has increased amongst households with kids, with streaming devices (+124%), smartwatches (+69%) and VR devices (+60%) having all seen large uplifts in ownership since the last survey in 2016. And while almost all households surveyed now have a smartphone, child access to computing devices remains higher for tablets and computers.

What Are Our Kids Doing Online?

Short-form video viewing was the most common online activity for kids on websites and apps (73%).

Despite high platform consumption, usage of individual on-line video channels remains highly fragmentated, and of the myriad of YouTube channels available, Dan TDM, Ryan’s Toys Reviews, Minecraft, Jake Paul and Hobby Kids TV were listed as the top five.

Online games overtook school/homework in this year’s survey in terms of key online activities. Minecraft remained the top favourite game for both boys and girls, although recent sensation, Fortnite, was the second-highest favourite title for boys.

Social media usage remains much lower for kids, especially those aged 12 and under, with only a quarter (27%) using any platform in the last month. Instagram has overtaken Facebook for the first time in the New Generations history, with nearly half of the kids using Instagram of which 87% have their own account.

Turner AdLab

As part of the research Turner also developed AdLab, in order to determine the effectiveness of advertising to kids. The study researched key effectiveness metrics such as ad likeability, brand recall and purchase intent within TV, short-form video platforms and website environments.

The research revealed that TV ads outperformed YouTube ads for key ad metrics when comparing the same creative, with results showing 43% higher spontaneous awareness, 21% higher brand recall, 7% higher ad likeability and a 13% change in purchase intent.

“What we saw was that purchase intent increased when an ad was shown on TV only, compared to YouTube only, but further increased when seen on both TV and You Tube. This information could provide brands with better information to plan their campaigns.” said Mr Webb.

In the website test, premium digital formats such as OTP (Over the Page) ads, pre-roll videos and game takeover ad units were more impactful, achieving double the recall of standard digital ads.

Content environments also played a key role in driving effectiveness with ads performing better on all key metrics when kids liked the surrounding content. The research also showed that ads appearing within content for the same brand achieved higher recall (+35%) and purchase intent (+25%).

Turner Australia is the company behind brands such as Cartoon Network and Boomerang, and YouTube platform Mega Awesome Wow.

About Turner’s New Generations Report 2018

New Generations is Turner’s pioneering kids’ survey to better understand Australian kids’ lifestyle – their values, aspirations, media habits, consumption, pocket money, opinions, preferences and parental influence. Celebrating its 13th edition in Australia, the long-established and respected research has interviewed over 20,000 child-and-parent pairs since its inception.

https://www.cartoonnetwork.com.au
http://www.boomerangtv.com.au

Cartoon Network Australia And Boomerang Australia September 2018 Highlights

Cartoon Network Australia And Boomerang Australia September 2018 Highlights

Cartoon Network Australia And Boomerang Australia September 2018 Highlights: From The Official Turner Asia-Pacific/Catapult Public Relations Press Release

Cartoon Network Australia September 2018 Highlights

Brand New Special

Ben 10

Airs Saturday 29th September at 5.30am.

This September brings an epic season finale with a 1-hour special of Ben 10.

The stakes are super high as Vilgax warns Ben that the Omnitrix is now a gateway through to where an evil alien empire will invade Earth. Ben and Vilgax must team up to go inside the dangerous Omnitrix and stop this new threat. Ben must trust his instincts and his skills to overcome the voices inside his head if he is to defeat the giant adversary.

Catch the global premiere on Cartoon Network this September.

Brand New Episodes

The Amazing World of Gumball

New episodes air weekends at 10.35am from Saturday 22nd September.

The loveable Gumball has a knack for getting into trouble but this month, it’s Darwin who has ended up in detention. While there, he becomes the target of the notorious Bomb Kid who is determined to make Darwin’s life a misery. However, things seem to backfire when Darwin comes up with a plan of attack with the help of his trusted friend Gumball.

This month we also learn a few family secrets when the gang discover that their dad has been dressing up as a woman to make friends. Intrigued by the information, they make it their mission to find out more.

Catch all the fun with these brand new episodes this September.

Unikitty!

New episodes air weekends at 11am from Saturday 22nd September.

Princess Unikitty lives in her perfect kingdom with her little brother Puppycorn. Their lives are as blissful as can be until of course they’re not… As ruler of the kingdom, Unikitty makes it her mission to keep everyone and everything perfect but sometimes even Unikitty, the most positive one of all, struggles and that’s when the fireworks explode!

In these brand new episodes we get to go behind the scenes of the opening night of the prestigious Unikingdom Film Festival. Everyone’s excited to see what the friends made, particularly Richard, who considers himself the ultimate film expert and can’t wait to blow everyone else’s films out of the water with his own. But after playing the critic, will Richard’s film be a masterpiece or a flop? Find out this September on Cartoon Network.

Craig of the Creek

New episodes air from Friday 7th September, airs Fridays at 5pm.

Craig of the Creek follows the precocious Craig as he leads his best friends, J.P. and Kelsey, on their adventures at their neighborhood creek, transforming everyday afternoons into thrilling expeditions through their vivid imaginations.

This month it is up to Craig and his friends to catch the monster that has been wreaking havoc in his grandad’s garden and also solve the mystery of the missing book. Their adventures continue as they travel to find honeysuckle in the creek only to discover a whole new world beyond the trees.

Steven Universe

Airs Friday 7th September at 8pm.

Steven Universe is always trying to save the day with the help of the Crystal Gems but what happens when the Crystal Gems are the ones that need the help? After some shocking revelations about their former leader, Rose Quartz, the group is divided and it is up to Steven to bring the group back together.

Although Steven is not the strongest or the smartest, he will need to muster up all of his belly button power and insight to save the day and keep the guardians of the galaxy together once and for all. Catch all the magic and wonder in this brand new story arc this September.

New Game

Game: Ben 10 Alien Experience

Available on iTunes, Amazon and Google Play from Wednesday 1st August.

Ben 10 Alien Experience jumps straight into the action as an alien whose mission it is to defeat the villains in an exciting augmented reality shooter game. The game now includes 10 Omni-enhanced aliens, 40 levels with more variety of minions and bosses. You can also take and download your own Alien selfie!

https://www.regularcapital.com/wp-content/uploads/2018/07/CartoonNetworkSeptember2018Highlights.pdf

Cartoon Network Australia And Boomerang Australia September 2018 Highlights

Boomerang Australia September 2018 Highlights

Dream Squad Takeover: School Holiday Marathon

Airs daily at 9am from Monday 24th September

These holidays, it’s time to celebrate the greatest girls of Boomerang! Catch the epic Boomerang Dream Squad channel takeover including marathons of your favorite shows such as LEGO Friends, Barbie Dreamtopia, My Little Pony Friendship is Magic, Dorothy and the Wizard of Oz, The Powerpuff Girls and more!

Watch the greatest female superheroes of all time celebrate girl power, create friendships that last a lifetime and take down dastardly supervillains around the world!

Brand New Episodes

Barbie Dreamhouse Adventures

Airs weekdays at 5.25pm, from Friday 7th September.

Barbie and her fun-loving sisters, Chelsea, Stacie and Skipper take you on their wild adventures in a new animated comedy series. From their Dreamhouse in Malibu to escapades around the globe, they navigate life’s ups and downs with plenty of laughs, musical numbers, and just enough sparkle and fantasy that will have every girl believing that anything is possible. Catch the sparkly new episodes this September on Boomerang.

Oggy and the Cockroaches

Airs weekends at 5.15pm from Saturday 8th September

Lazy cat Oggy enjoys living a simple life with eating and watching TV among his favourite hobbies. He would be the happiest cat if only his unwanted roommates would just leave him alone but these tiny cockroaches, Joey, Marky and Dee Dee, are determined to make Oggy’s life as difficult as possible. If they are not raiding Oggy’s fridge they are making a huge mess with hilarious consequences. It’s fast, it’s crazy and it’s hilarious… it’s Oggy and the Cockroaches!

https://www.regularcapital.com/wp-content/uploads/2018/07/BoomerangAustraliaSeptember2018Highlights.pdf

Cartoon Network Australia And Boomerang Australia August 2018 Highlights

Cartoon Network Australia And Boomerang Australia August 2018 Highlights

Cartoon Network Australia And Boomerang Australia August 2018 Highlights: From The Turner Asia-Pacific/Catapult Public Relations Press Release

Cartoon Network Australia August 2018 Highlights

Brand New Shows

Craig Of The Creek

Premieres Friday 3rd August, airs Fridays at 5pm.

Grab your toilet-paper sword and follow best friends Craig, JP, and Kelsey as they explore their neighbourhood creek — a boundless, kid-run world full of colourful characters that fosters new
imaginative adventures every day. This fun loving group of friends make the most of every situation and live by the words “When my house is not a home, the creek is still the creek. There’s always space out here to call my own, any day of the week”. Catch this brand new series on Cartoon Network this August.

Running Man

Premieres Saturday 11th August, airs weekends at 11.30am.

Ready, set, run! In this brand new series, we enter the world of the Running Man competition as seven talented competitors battle it out to become the ultimate champion. With vigorous competition and individual battles for all, the challenges are intense and the stakes are high.

Even with their super powerful skills, these competitors are pushed to their limits as their alliances are repeatedly tested. Just as they begin to garner their strength, they become set for a final showdown with the “Devils”, a group of mysterious competitors who may just push these competitors to their end. Catch the brand new adrenaline filled episodes this August.

Brand New Special

Adventure Time – Tomorrow

Airs Saturday 4th August at 8pm.

Jake and Finn have always been the best of friends, spending their days fighting wrongs and battling evil in the land of Ooo. They truly are a perfect pair but what happens if they become separated? Not just in distance but in time and dimensions? In this brand new story arc, we see Jake ponder his future and furiously search for Finn as he enters a traverse space with multiple dimensions. How will Jake navigate through the portals without the help of his best friend? Watch the four part epic saga this August on Cartoon Network.

Brand New Episodes

The Powerpuff Girls and We Bare Bears

Airs from Friday 24th August, airs Fridays from 6pm.

This month our favourite three sisters are paired with our favourite three brothers in a super fun special. In The Powerpuff Girls the city of Townsville may be a beautiful, bustling metropolis, but don’t be fooled! There’s evil afoot! And only three things can keep the bad guys at bay: Blossom, Bubbles and Buttercup, three super-powered little girls, known to their fans (and villains everywhere) as THE POWERPUFF GIRLS.

In We Bare Bears, we see the three brother bears awkwardly attempt to find their place in civilized society, whether they’re looking for food, trying to make human friends, or scheming to become
famous on the internet. Join the pair up fun every Friday in August.

Brand New Mobile Game

Bloons Adventure Time

Soon to be available on the iTunes App Store (iOS), Google Play (Android) and the Amazon App Store (Amazon Fire/Android).

The amazing Bloons TD is now available with all your favourite Adventure Time Characters! Ooo has been invaded by colourful, yet menacing, Balloons! Deploy, level and upgrade Adventure Time heroes alongside Bloons monkeys to fight off wave after wave of colourful, yet sinister Bloons. By completing quests and campaign missions, players earn chests full of weapons, gear and consumables that can be used through specific ad views. In addition, the game will provide options to directly purchase chests of amazing characters through in app purchases.

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Cartoon Network Australia And Boomerang Australia August 2018 Highlights

Boomerang Australia August 2018 Highlights

Brand New Episodes

New Looney Tunes

Airs from Saturday 4th August, airs weekends at 10am.

Bugs Bunny and Daffy Duck are back with more adventures for a new generation of viewers. The brand new episodes follow all of the craziness of unlikely roommates Bugs and Daffy who have officially moved out of the woods and in to the suburbs. With Sylvester, Tweety, Porky Pig and Foghorn Leghorn among their neighbour’s, there’s always a guaranteed laugh.

In these brand new episodes, we see Daffy and his assistant Porky Pig try and become the first animals to fly an airplane all while being hilariously scrutinized by the Wright Brothers. Bugs Bunny
is also on a mission to start a revolution after he is over taxed for his carrot infused tea. Catch all the fun with these brand new episodes this August.

Grizzy and the Lemmings

Airs from Saturday 4th August, airs weekends at 10.25am.

While the ranger is away, Bear Grizzy comes out to play. In the forest rangers house, Grizzy can enjoy all the modern conveniences that seem to have been custom designed especially for him. No other animal dares to contest this ‘Bear’s Privilege’ except the most inoffensive, stupid and ridiculous mammal family that exists: the Lemmings- who also move into the house as soon as the ranger is gone.

In these brand new episodes the battle over the ranger’s cabin seems to come to an end as the Lemmings accidentally destroy it. Luckily for them they find a strange army pack with all of the
essential to create a new home in nature. But what will come of Grizzy when he discovers his home is no longer there?

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