Boomerang MENA’s New Website

Boomerang MENA's New Website

Boomerang MENA’s New Website

Boomerang MENA’s (Middle East and North Africa) website has launched and just like the other Boomerang websites in Europe and Africa, there’s different sections for each show that airs on Boomerang, including classic favourites such as Tom and Jerry and Scooby-Doo! and modern shows such as Bunnicula and My Knight and Me. There’s also video clips of Boomerang’s popular shows and web browser games too. Compared to other Boomerang websites, Boomerang MENA’s website has a unique feature – the ability to switch languages, in this case, Arabic and English.

Special thanks to zakawer2 from the ToonZone Forums for the information:

Boomerang MENA’s website in English: http://www.boomerangmena.com/en/

Boomerang MENA’s website in Arabic: http://www.boomerangmena.com/ar/

Cartoon Network MENA Partners With MeMob For App Monetization

Cartoon Network MENA Partners With MeMob For App Monetization

Cartoon Network MENA Partners With MeMob For App Monetization

Turner MENAGC (Middle East, North Africa, Turkey, Greece and Cyprus) along with its current ad sales agency, ATL Media, have teamed up with MeMob (owned by Mediaquest) to represent mobile app ad sales in the region. Turner currently has 52 apps that are available for fans living in the region, with a total of more than four million downloads between January and April this year. Top downloaded apps include We Bare Bears’ Free Fur All with 934,000 downloads and The Powerpuff Girls’ “Glitch Fixers” with 722,000 total downloads. According to a 2016 Kids Compass study from Turner, kids are increasingly using smartphones and tablets as a method to access entertainment such as apps and games, 62% of children use smartphones and 56% use tablets, the popularity of Cartoon Network’s mobile games has made it worthwhile for Turner to consider mobile advertising as an extra revenue stream.

Along with its existing agreement with ATL Media, Turner already offers advertising on Cartoon Network Arabic’s digital services, including social networking sites and websites.

Tarek Mounir, vice president and general manager Turkey, MENA, Greece & Cyprus made this statement regarding the mobile advertising deal:

“As a leader in the children’s entertainment industry, Turner is always striving to reach fans beyond the traditional viewing experience by continuously delivering innovative and creative content that is not limited to a single channel. Our agreement with MeMob, the experts in mobile ad sales, provides an opportunity for our clients to communicate creatively through our mobile applications. As we are constantly working to keep an up-to-date eye on the latest trends in technology, we recognized the need to go mobile and reach audiences in a new and creative way through Cartoon Network’s apps, following global standards to produce and select child-friendly content. As part of our efforts to cater to a highly tech-savvy generation, this is a natural evolution of our current ad sales offering, helping us deliver a fully integrated 360 approach”

Rosy Kachouh, general manager of Dotmena and MeMob also added:

“It is with great enthusiasm that we have partnered with Turner and ATL Media. Gamification is a big business online and Turner has gone far in mastering it. Our team will help Turner monetize their gaming mobile apps through our regional presence and digital advertising expertise.”

ATL Media’s representative, Mukund Cairae said:

“We will continue to represent Turner across all other products in the Mena region and are excited about the new partnership and its growth prospect for Turner. We are thrilled that they will be offering a new and unique way to reach consumers.”

https://www.tradearabia.com/news/MEDIA_326917.html

Boomerang EMEA Announces The Happos Family Season 2

Boomerang EMEA Announces The Happos Family Season 2

Boomerang EMEA Announces The Happos Family Season 2

Turner Broadcasting System Europe, owners of the animation channel – Boomerang has announced that their first ever original series – The Happos Family has been renewed for a second season. Turner released the press release during the 2017 Licensing Expo in Las Vegas this week (23/05/2017 – 25/05/2017). The new season will feature seven-minute long episodes (episodes had a 2.5-minute runtime in season 1), longer episodes mean longer adventures with the loveable Happos characters at the safari park, each with their own personality and theme. A total of twenty-five episodes will be made for season two. Digital content will be released alongside the premiere of the new season, digital content includes the popular Boomerang Make n’ Race app which also features Boomerang favourites Scooby-Doo and Tom and Jerry.

Season two of The Happos Family will launch on Boomerang feeds within the Europe, Middle East and Africa region starting from January next year. The new season will also be welcoming three new Happos: Football Happo, Scientist Happo and Acrobat Happo. The show is created in partnership with Italian chocolate company Ferraro, known for Ferraro Rocher, Kinder Surprise and Happy Hippos. Season two will be animated by Cyber Group Studios in France, the studio is also co-producing another animated show with Turner – Taffy, which is due to premiere next year. Season one was animated by Spider Eye in Cornwall, England.

The show has no dialogue which means the show doesn’t require any dubbing and translating making it easier for international distribution. Apart from Boomerang’s international channels, the show has premiered on POGO in India and free-to-air channel Karusel in Russia, reaching more than 88 million. The show has a diverse range of characters such as Astro Happo who has an aspiration to fly to the moon, the daredevil Stunt Happo, Party Happo, Ballerina and Bollywood. The show is referred to having slapstick humour with lots of heart.

From The Turner EMEA Press Release: Turner EMEA Announces Second Series Greenlight Of The Happos Family: First original production for Boomerang to become latest addition to Turner EMEA Kids franchise portfolio; New series to be produced by Cyber Group Studios, with episodes extended to 7 minutes.

Turner EMEA announced today (24/05/2017) that it has greenlit a second season of its first ever Boomerang Original, The Happos Family – this time featuring longer adventures with the loveable Happos characters, as well as a raft of new digital content.

Series two, made up of 25 x 7-minute non-dialogue episodes, will launch on Boomerang channels from January 2018, and will introduce three brand-new characters to the family set-up: Football Happo, Scientist Happo and Acrobat Happo. It has been created in partnership with world-renowned Italian corporation Ferrero and will be produced by leading European animation company Cyber Group Studios (headquartered in Paris), with whom Turner recently signed a co-production deal for another new Boomerang series, Taffy.

Following a first series of 20 x 2 ½ minute shorts – which has launched on Turner Kids channel POGO (South Asia) and free-to-air channel Karusel (Russia), as well as Boomerang channels globally, reaching more than 88M viewers to date* – series two will offer kids and families the chance to become better acquainted with each of the unique and hilarious Happos and the safari park in which they live, where just about anything seems possible. Whether it’s Astro Happo longing to fly to the moon, or Stunt Happo attempting a daredevil feat, or Party Happo in a dance off with Ballerina and Bollywood, each storyline is laugh-out-loud, slapstick comedy with lots of heart.

In addition to the linear roll-out, the Happos characters will appear across a variety of interactive digital platforms, including the popular Boomerang Make n’ Race app (more than 20M downloads worldwide) alongside other Boomerang favourite characters Scooby-Doo and Tom and Jerry.

“The great audience reaction, channel exposure and performance of Happos to date are all positive signs that we have an exciting new franchise on our hands”, says Johanne Broadfield, VP, Cartoon Network Enterprises EMEA. “We’ve seen kids actually belly-laughing while watching the content and demonstrating really strong engagement with the humour and characters. Taking the show to a new level, with longer episodes and extensive support across digital, stands us in very good stead for a successful consumer products programme – and we’re looking forward to the reaction we get from prospective partners here at Vegas.”

Pierre Sissmann, Chairman & CEO, Cyber Group Studios added: “We immediately fell in love with The Happos Family and it’s not at all surprising that the show is already resonating with kids and families around the world. We’re delighted to be partnering again with Turner and coming on board to produce the second series of Happos, this time with longer stories and great new characters.”

The Happos Family follows the lives of a family of Happos who live in an enclosure in a safari park. In the morning the park is open to human visitors who drive past the Happos, taking pictures of them wallowing in the mud, lazing by the pool, sleeping in the shade of the tree. When the last car races out of the safari park and the gates are shut to all visitors, the Happos jump up out of the mud, wake up from their snoozing and get dressed up. It’s now their time for crazy, zany, Happo adventures.

*Source: BARB, Auditel, AGB Nielsen, Kantar Media, TNS Gallup, MMS, IPSOS/KTLM, TNS TV/Index Plus, BARC Media Workstation, IBOPE, All Individuals, 10/16 – 08/05/17, All Day, Reach (1min+)

http://www.cybergroupstudios.com

http://www.boomerangtv.co.uk/shows/the-happos-family