Cartoon Network’s Owners Turner Launches T1 Digital Advertising Sales Division

Cartoon Network's Owners Turner Launches T1 Digital Advertising Sales Division

Cartoon Network’s Owners Turner Launches T1 Digital Advertising Sales Division

Turner has merged their international Digital Advertising Sales operations into one single division called “T1”, the new division will be in-charge of digital and linear advertising sales and CNNIC (CNN International Commercial) operations across Latin America; Europe, Middle East and Africa and Asia-Pacific regions. T1 aims to connect global advertisers that are based outside the United States with Turner’s widely distributed international brands including Cartoon Network, Boomerang, CNN, TNT, TBS, Bleacher Report, Great Big Story and many more. Turner USA also has a similar advertising division called Turner Ignite.

T1 provides creative and data-driven advertising solutions, which includes bespoke advertising campaigns featuring branded content and product placement. These campaigns can be scaled down to a region or country level or even different audience demographics across a variety of digital devices including mobiles and PCs. T1 is a spin-off of CNNIC and is created and led by the President of CNNIC – Rani Raad, with Rob Bradley, Vice President of Digital Commercial Strategy and Digital Advertising Sales of CNNIC overseeing T1’s operations.

From The Turner International (EMEA/APAC/LA) Press Release: Turner International is for the first time providing advertisers with a single way to activate a full suite of global, regional and local campaigns that connect with fans across Turner’s digital properties spanning over 200 countries.

The launch of Turner International Digital Advertising Sales – T1 – consolidates Turner’s international digital advertising capabilities into a single division, complementing existing local digital and linear advertising sales and CNN International Commercial (CNNIC) operations across Latin America, EMEA and APAC. T1’s focus is on connecting global advertisers based outside the US with audiences across Turner’s entertainment, kids, news and sports digital portfolio including Bleacher Report, Cartoon Network, Boomerang, CNN, ELEAGUE, TNT, TBS, Great Big Story, Esporte Interativo as well as COPA90, which Turner has a stake in.

T1 offers brands a rich suite of creative and data-driven advertising solutions – from forging far-reaching strategic partnerships to creating bespoke campaigns that include branded content, native and product placement, as well as pre-roll and display inventory across the Turner International digital portfolio. The unit is designed to work with major brands on a wide range of campaigns that can scale multiple regions, be highly targeted to specific countries, or utilise particular Turner properties to reach defined audience demographics and clusters in brand-safe premium mobile, desktop and social environments.

T1 is borne out of the successful digital strategy devised by CNNIC – the arm of Turner International that monetises all CNN properties outside of the US – to combine data and content solutions to grow partnerships between CNN and international advertisers. Using this blueprint, T1 is created and led by Rani Raad, President of CNNIC.

The unit comprises a specialist team of sales, consultancy and operations experts working closely with Turner International’s leadership, technology, advertising, product and editorial teams to increase monetisation opportunities around digital properties. Overseeing T1 operations is Rob Bradley, Vice President of Digital Commercial Strategy and Digital Advertising Sales for both CNNIC and T1.

Underpinning T1 is a unified advertising technology platform to enable creative campaigns that reach highly defined premium audiences at huge scale. The division also draws on existing Turner solutions such as Launchpad, the social media amplification tool which leverages data across the company’s 750M global social followers to deliver branded content to like-minded groups on social media.

“T1 is the embodiment of the ‘One Turner’ philosophy at the heart of our company as we create new ways to best serve our audiences and commercial partners,” said Rani Raad. “The creation of this division unlocks a vast premium digital portfolio in order to bring new, innovative solutions to the market. Drawing on the multi-platform strategy that has driven growth at CNNIC, we look forward to establishing ground-breaking partnerships with brands who want to be part of the new content frontiers that Turner brands are pushing right across the world.”

Cartoon Network Now Available On AIS In Thailand

Cartoon Network Now Available On AIS In Thailand

Cartoon Network Now Available On AIS In Thailand

Thailand-based internet television service – AIS has signed a carriage deal with Turner Asia-Pacific for Cartoon Network and CNN. AIS Play and AIS Playbox customers will now be able to enjoy Cartoon Network’s current animated hits including Ben 10, The Amazing World of Gumball, Adventure Time, The Powerpuff Girls, OK K.O.! Let’s Be Heroes and We Bare Bears, meanwhile CNN will offer news from around the world. In total, Turner has six channels carried on AIS which also includes Cartoon Network’s sister channel Boomerang, Warner TV and HLN.

Cartoon Network is now included in the Premier Full HD and Sportainment Full HD packages for AIS Play and the Platinum Full HD and Family Full HD packages for AIS Playbox. CNN is now included in the Premier Full HD package on AIS Play as well as the Platinum Full HD package in AIS Playbox.

Until Thursday 22nd February, AIS subscribers can enjoy Cartoon Network and CNN for free for both AIS Play and AIS Playbox.

Mr. Somchai Lertsutiwong, CEO of AIS said:

“We are pleased to partner with Turner again to bring world-class content from two channels to Thais. The first channel is CNN. Its portfolio of news and information services is available reaches more than 425 million households around the globe. CNN has professional news reporters stationed in every corner of the world. So, every happening or important event, including news reports and in-depth analyses, can be delivered to audiences 24 hours a day. The second channel is Cartoon Network, an entertainment network that is renowned for bringing happiness, laughter, and developing the imaginations of kids. We thank Turner for trusting that the superior quality of AIS’ video platform and network will be able to seamlessly give Thais access to new, exciting content.”

New Season Of Mr Bean The Animated Series Coming To Boomerang’s International Feeds In 2019

New Season Of Mr Bean The Animated Series Coming To Boomerang's International Feeds In 2019

New Season Of Mr Bean The Animated Series Coming To Boomerang’s International Feeds In 2019

Today (06/02/2017), Tiger Aspect, the production company behind Mr. Bean: The Animated Series, has confirmed that the show has been renewed for another season. Boomerang’s owners – Turner has purchased the broadcasting rights to air the new episodes, which are due to premiere next year on international versions of Boomerang. Rowan Atkinson, will also return to voice Mr. Bean for the new 26 episode season, also as the co-creator of Mr. Bean (as well as being Mr. Bean himself), Rowan will continue to be involved in the show’s creative process. The new episodes will mean more cartoon misadventures with the hilarious hapless bumbler and his friend – Teddy. Each episode will have a runtime of 11 minutes and UK free-to-air kids channel – CITV have also purchased the rights to the new season.

The distribution deal was agreed with Endemol Shine International, the sales arm of Tiger Aspect Productions’ parent company Endemol Shine Group. Tiger Aspect head of kids and animation Tom Beattie will be producing the new season with Katherine Senior – executive producer at Tiger Aspect. The series director of the Lego Nexo Knights animated series – Dave Osborne will be directing the new episodes.

Mr. Bean first appeared on UK television screens in 1990 as a live-action series, the series became an international hit and is one of Britain’s most successful comedy exports, Mr. Bean also had two theatrical releases and of course, an animated series which first aired in 2002.

Regarding the new season of Mr. Bean: The Animated Series, Ben Cavey, MD of Tiger Aspect Productions said:

“We are extremely excited to be starting the third animated series of Mr Bean, the global and enduring appeal of the character continues to grow and grow, and we are very happy to continue to help more and more children and families discover the unique source of comedy and joy that is Mr Bean.”

Cathy Payne, CEO of Endemol Shine International also added:

“Mr Bean has continued to enthrall audiences around the world, we can’t wait to see what great adventures Mr Bean and Teddy undertake in this new season.”