Turner Asia-Pacific Appoints Jia Salindong-Du As Philippines Country Manager

Turner Asia-Pacific Jia Salindong-Du

Turner Asia-Pacific Appoints Jia Salindong-Du As Philippines Country Manager

Today (16th May) Turner Asia-Pacific has appointed Jia Salindong-Du as Country Manager for Turner’s operations in the Philippines, which includes its Kids and Entertainment brands, Ms Salindong-Du will be responsible for marketing, developing local content opportunities and distribution of Turner’s properties including Cartoon Network, Boomerang, Warner TV and news channel – CNN International.

Prior to working at Turner, Ms Salindong-Du worked for personal and household care company – Procter & Gamble, where she helped to market their beauty and haircare products portfolio, she also worked as a part-time marketing professor at Ateneo de Manila University in Manila, Philippines.

From The Turner Asia-Pacific Press Release: Turner Appoints New Country Manager For Philippines

Turner Asia Pacific has announced the appointment of Jia Salindong-Du as Country Manager, Philippines.

Ms Salindong-Du is tasked with scaling Turner’s Kids and Entertainment business in the Philippines, which includes developing local content opportunities, creating greater consumer experiences and expanding the brands’ fanbase. She will also support ad-sales, and operate in tandem with the consumer products and licensing team for Cartoon Network.

In addition, she will be responsible for the channel distribution of Turner brands locally, including CNN International, Cartoon Network, Boomerang and Warner TV.

Vishal Dembla, General Manager of Turner’s business in Southeast Asia, said: “Jia has worked in a number of brand management and business development roles, and she will be an excellent leader for our highly-ambitious team in Manila. The Philippines is one of our most important markets in Southeast Asia and, with Jia now in place, we are confident of continued growth there.”

Ms Salindong-Du joins Turner with a decade of FMCG experience. At Procter & Gamble, she worked on the beauty and haircare products portfolio to launch and grow brands such as Olay, Rejoice and Safeguard. She also built the company’s local shopper marketing group from the ground up – working with top retailers to deliver superior shopper programs.

She has worked on various aspects of organizational development – serving as a corporate trainer and as a regular external resource for marketing-related topics and being a mentor to many young talents. Ms Salindong-Du was also a part-time marketing professor at her alma mater, Ateneo de Manila University.

https://www.turner.com/pressroom/turner-appoints-new-country-manager-philippines

Cartoon Network’s Owners Turner Launches T1 Digital Advertising Sales Division

Cartoon Network's Owners Turner Launches T1 Digital Advertising Sales Division

Cartoon Network’s Owners Turner Launches T1 Digital Advertising Sales Division

Turner has merged their international Digital Advertising Sales operations into one single division called “T1”, the new division will be in-charge of digital and linear advertising sales and CNNIC (CNN International Commercial) operations across Latin America; Europe, Middle East and Africa and Asia-Pacific regions. T1 aims to connect global advertisers that are based outside the United States with Turner’s widely distributed international brands including Cartoon Network, Boomerang, CNN, TNT, TBS, Bleacher Report, Great Big Story and many more. Turner USA also has a similar advertising division called Turner Ignite.

T1 provides creative and data-driven advertising solutions, which includes bespoke advertising campaigns featuring branded content and product placement. These campaigns can be scaled down to a region or country level or even different audience demographics across a variety of digital devices including mobiles and PCs. T1 is a spin-off of CNNIC and is created and led by the President of CNNIC – Rani Raad, with Rob Bradley, Vice President of Digital Commercial Strategy and Digital Advertising Sales of CNNIC overseeing T1’s operations.

From The Turner International (EMEA/APAC/LA) Press Release: Turner International is for the first time providing advertisers with a single way to activate a full suite of global, regional and local campaigns that connect with fans across Turner’s digital properties spanning over 200 countries.

The launch of Turner International Digital Advertising Sales – T1 – consolidates Turner’s international digital advertising capabilities into a single division, complementing existing local digital and linear advertising sales and CNN International Commercial (CNNIC) operations across Latin America, EMEA and APAC. T1’s focus is on connecting global advertisers based outside the US with audiences across Turner’s entertainment, kids, news and sports digital portfolio including Bleacher Report, Cartoon Network, Boomerang, CNN, ELEAGUE, TNT, TBS, Great Big Story, Esporte Interativo as well as COPA90, which Turner has a stake in.

T1 offers brands a rich suite of creative and data-driven advertising solutions – from forging far-reaching strategic partnerships to creating bespoke campaigns that include branded content, native and product placement, as well as pre-roll and display inventory across the Turner International digital portfolio. The unit is designed to work with major brands on a wide range of campaigns that can scale multiple regions, be highly targeted to specific countries, or utilise particular Turner properties to reach defined audience demographics and clusters in brand-safe premium mobile, desktop and social environments.

T1 is borne out of the successful digital strategy devised by CNNIC – the arm of Turner International that monetises all CNN properties outside of the US – to combine data and content solutions to grow partnerships between CNN and international advertisers. Using this blueprint, T1 is created and led by Rani Raad, President of CNNIC.

The unit comprises a specialist team of sales, consultancy and operations experts working closely with Turner International’s leadership, technology, advertising, product and editorial teams to increase monetisation opportunities around digital properties. Overseeing T1 operations is Rob Bradley, Vice President of Digital Commercial Strategy and Digital Advertising Sales for both CNNIC and T1.

Underpinning T1 is a unified advertising technology platform to enable creative campaigns that reach highly defined premium audiences at huge scale. The division also draws on existing Turner solutions such as Launchpad, the social media amplification tool which leverages data across the company’s 750M global social followers to deliver branded content to like-minded groups on social media.

“T1 is the embodiment of the ‘One Turner’ philosophy at the heart of our company as we create new ways to best serve our audiences and commercial partners,” said Rani Raad. “The creation of this division unlocks a vast premium digital portfolio in order to bring new, innovative solutions to the market. Drawing on the multi-platform strategy that has driven growth at CNNIC, we look forward to establishing ground-breaking partnerships with brands who want to be part of the new content frontiers that Turner brands are pushing right across the world.”

https://www.turner.com/pressroom/turner-international-creates-digital-advertising-unit-connect-brands-fans

Cartoon Network Now Available On AIS In Thailand

Cartoon Network Now Available On AIS In Thailand

Cartoon Network Now Available On AIS In Thailand

Thailand-based internet television service – AIS has signed a carriage deal with Turner Asia-Pacific for Cartoon Network and CNN. AIS Play and AIS Playbox customers will now be able to enjoy Cartoon Network’s current animated hits including Ben 10, The Amazing World of Gumball, Adventure Time, The Powerpuff Girls, OK K.O.! Let’s Be Heroes and We Bare Bears, meanwhile CNN will offer news from around the world. In total, Turner has six channels carried on AIS which also includes Cartoon Network’s sister channel Boomerang, Warner TV and HLN.

Cartoon Network is now included in the Premier Full HD and Sportainment Full HD packages for AIS Play and the Platinum Full HD and Family Full HD packages for AIS Playbox. CNN is now included in the Premier Full HD package on AIS Play as well as the Platinum Full HD package in AIS Playbox.

Until Thursday 22nd February, AIS subscribers can enjoy Cartoon Network and CNN for free for both AIS Play and AIS Playbox.

Mr. Somchai Lertsutiwong, CEO of AIS said:

“We are pleased to partner with Turner again to bring world-class content from two channels to Thais. The first channel is CNN. Its portfolio of news and information services is available reaches more than 425 million households around the globe. CNN has professional news reporters stationed in every corner of the world. So, every happening or important event, including news reports and in-depth analyses, can be delivered to audiences 24 hours a day. The second channel is Cartoon Network, an entertainment network that is renowned for bringing happiness, laughter, and developing the imaginations of kids. We thank Turner for trusting that the superior quality of AIS’ video platform and network will be able to seamlessly give Thais access to new, exciting content.”

https://www.bangkokpost.com/business/news/1413543/ais-launches-cnn-cartoon-network