Turner Asia-Pacific Appoints Leslie Lee As Head Of Kids Content

Turner Asia-Pacific Appoints Leslie Lee As Head Of Kids Content

Turner Asia-Pacific Appoints Leslie Lee As Head Of Kids Content

Today (15th April), Turner Asia-Pacific has appointed Leslie Lee as Vice President of Kids Content, in his new role, Leslie will oversee Cartoon Network, Boomerang and Pogo in the Asia Pacific region. From today, Leslie will be based at Turner’s offices in Singapore and will be responsible for programming, operations, brand and franchise management as well as content for the three kids brands.

In total, Leslie has more than two decades’ experience in the entertainment industry in the Asia-Pacific region, including 19 years working with kids media brands on both linear TV and digital content distribution.

Leslie has previously worked for MediaCorp, Viacom and he was recently Executive Director of Media Networks at Disney Southeast Asia, he joined Disney in 2007. He has worked in multiple aspects of children’s entertainment broadcasting including marketing communications, programming, channel management, content localisation and acquisitions, animation development and media distribution.

In addition to his usual job, Leslie also volunteers his time mentoring media students in various higher learning institutions in Singapore, he also sits on the programming committee at the Asian Festival of Children’s Content and is a board member of Centre 42, a Singapore-based non-profit playwriting organisation.

From The Turner Asia-Pacific Press Release: Leslie Lee Appointed Head Of Content For Cartoon Network, Boomerang And Pogo In Asia Pacific

Leslie Lee has been named Vice President of Kids Content, overseeing Cartoon Network, Boomerang and POGO networks in Asia Pacific, and assumes the role today.

Based in Singapore, his responsibilities includes the programming, operations, brand and franchise management, as well as the content direction for the three brands.

Ricky Ow, President of Turner Asia Pacific, said: “It’s rare to meet someone quite so passionate about Kids content and Leslie is a great addition to our regional management team. I’m looking forward to Leslie bringing his experience, fresh perspective and new ideas to help us to grow our leadership position in the Kids space.”

Leslie has more than two decades’ experience and expertise in the entertainment industry across numerous Asian markets. This includes 19 years on Kids brands working on both linear TV and digital aspects of the business.

Leslie added: “I’m a huge fan of pop culture and animation, and I’ve now got the opportunity to work with some of the very best brands and most iconic franchises ever created. It’s a fantastic opportunity and it’s a privilege to be a part of a great team.”

His career includes spells at MediaCorp, Viacom and he was most recently Executive Director of Media Networks at Disney Southeast Asia – a company he joined in 2007. His various roles have included marketing communications, programming, channel management, content localisation and acquisitions, animation development and media distribution.

He presently volunteers his time mentoring media students in various Singapore-based institutes of higher learning, sits on the programming committee at the Asian Festival of Children’s Content and is a board member of Centre 42, a non-profit arts organisation that supports playwriting in Singapore.

Press Release in Microsoft Word .docx format:

https://www.regularcapital.com/wp-content/uploads/2019/04/Leslie-Lee-Appointed-APAC-Head-of-Kids-at-Cartoon-Network-Boomerang-and-POGO.docx

Cartoon Network Owners Turner Partners With Chinese Animation Company UYoung To Develop A New Animation IP

Cartoon Network Owners Turner Partners With Chinese Animation Company UYoung To Develop A New Animation IP

Cartoon Network Owners Turner Partners With Chinese Animation Company UYoung To Develop A New Animation IP

Today (14th February) on the final day of Kidscreen Summit 2019 in Miami, Turner Asia-Pacific (the owners of Cartoon Network, Boomerang and POGO) has announced that they’ve formed a partnership with Chinese animation company – UYoung. The partnership also includes the development of a new IP (intellectual property), in the partnership, Turner will be providing their expertise in high quality animation production and international distribution. Details of what the IP will entail has yet to be announced but are expected to be released later this year.

In the Asia-Pacific region, Turner uses a virtual studio model by partnering with independent studios for animation projects and working with show creators and artists from across the region. UYoung is one of China’s leading children’s entertainment companies with offices in Beijing, Shanghai, Guangzhou and also in Los Angeles, USA.

From The Turner Asia-Pacific Press Release: Turner & UYoung To Partner On New Animation IP

Turner Asia Pacific and UYoung – the well-known Chinese animation company – have formalized their official partnership with an MOU (memorandum of understanding), announced this week at Kidscreen Summit in Miami.

The scope of the partnership includes the development of a new IP by UYoung. Turner – known in the kids entertainment space for its Cartoon Network, Boomerang and POGO brands – brings its production and international distribution experience of quality animation. The details of the IP are yet to be disclosed and are expected to be revealed later in 2019.

Ricky Ow, Turner Asia Pacific President, said: “We’ve been impressed by UYoung’s vision to develop a homegrown Chinese IP and launch it together with us both in China and internationally. We are looking forward to working closely with them on this, with a collaboration that brings together global talent to tell Chinese-inspired stories.”

In Asia Pacific, Turner adopts a virtual studio model for its original animation projects, identifying creators, artists and studios from right around the region – for global audiences.

Lisa Zhong, President of UYoung, added: “We are proud to be the pioneer partner with Turner to bring Chinese storytelling around the world. UYoung is always keen to establish stronger ties with international producers and broadcasters to extend its international reach.”

UYoung develops, produces and distributes high-quality animated content. It has become one of China’s leading children’s entertainment and media companies, and employs more than 200 talent in Beijing, Shanghai, Guangzhou and Los Angeles.

About UYoung

Founded in 2000 in Beijing, UYoung Culture & Media (Uyoung) is a leading Chinese kids & family media and entertainment company dedicated to providing top quality content, consumer products and associated services create and spread joyfulness to children. Uyoung has built a healthy and sustainable ecosystem, that combines children’s production with licensing and brand management. While we keep our unique advantages in traditional media networks, we also have deployed a long-term strategy in new media arena.

About Turner Asia Pacific

Turner is a global entertainment, sports and news company that creates premium content, and delivers exceptional experiences to fans whenever and wherever they consume content. In Asia Pacific, Turner owns and operates award-winning brands throughout the region, running 54 channels in 14 languages in 42 countries. These include CNN International, CNNj, CNN, HLN, Cartoon Network, Adult Swim, Boomerang, POGO, Warner TV, Oh!K, MondoTV, TABI Channel, Tabi Tele, Mondo Mah-Jong TV; and HBO, HBO HD and WB in South Asia. Turner manages the business of Pay- and Free-TV-channels, as well as Internet-based services. It owns and exploits properties such as Tuzki, and oversees commercial partnerships with various third-party media ventures. Turner teams with Warner Bros. and HBO to leverage WarnerMedia’s global reach. Turner Broadcasting System Asia Pacific, Inc. (“Turner Asia Pacific”) is a WarnerMedia company.

Press release in Microsoft Word .docx format:

https://www.regularcapital.com/wp-content/uploads/2019/02/Press-Release-Turner-UYoung-to-Partner-on-New-Animation-IP.docx

https://www.turner.com/pressroom/turner-uyoung-partner-new-animation-ip

Boomerang Southeast Asia And Boomerang Latin America Now Using Boomerang UK’s New Graphics Package

Boomerang Southeast Asia And Boomerang Latin America Now Using Boomerang UK's New Graphics Package

Boomerang Southeast Asia And Boomerang Latin America Now Using Boomerang UK’s New Graphics Package

Both Boomerang Southeast Asia and Boomerang Latin America are now making use of Boomerang’s new international graphics package which originally debuted on Boomerang UK last September, since the UK rebrand, the new graphics package was rolled out to other parts of the EMEA (Europe, Middle East and Africa) region. The brand new graphics package was designed by Beautiful Creative, a design agency based in London, UK. The new graphics have a distinctive diagonal dotted grid that slightly contrasts (but yet still visible) from the main background colour and rounded panels. The new graphics also feature cartoon character mix-and-match bumpers and “button press” bumpers that trigger character actions.

http://www.beautifulcreative.com/work#/boomerang/

Tom and Jerry Takeover Boomerang Southeast Asia promo (aired on Cartoon Network Southeast Asia) using the new graphics (17 seconds in):

Boomerang Latin America New Graphics Presentation

http://www.boomerang.asia
http://www.boomerangla.com