In the UK, it’s currently National Anti-Bullying Week (17/11/2014 – 21/11/2014) and from today, Cartoon Network UK teamed up with children support charities Childline and Bullying UK, digital radio station, Fun Kids and rapper Tinie Tempah to launch Cartoon Network’s Buddy Network initiative. Cartoon Network launched their new microsite for the Buddy Network today, which is used to inform and educate children about bullying and to offer support for those who are bullied or they know someone who has been bullied, also people are encouraged to speak out and not to suffer in silence. The whole point of the campaign is to be a buddy and not a bully and Cartoon Network has published a set of rules called the buddy code to encourage friendship. The Buddy Network campaign is very similar to Cartoon Network USA’s and Latin America’s Stop Bullying: Speak Up campaign which has also been recently introduced in Italy.
CN Buddy Network Ambassador Tinie Tempah introduced the initiative on ITV’s Good Morning Britain this morning (17/11/2014).
Cartoon Network Q&A with Tinie Tempah
Cartoon Network Public Safety Announcement with Tinie Tempah
ChildLine ambassador Anna Williamson shares top tips for kids affected by bullying
— Turner UK PR Team (@TurnerUKPR) November 17, 2014