Marc Goodchild Appointed Head Of Digital Content Strategy For Turner EMEA

Marc Goodchild Appointed Head Of Digital Content Strategy For Turner EMEA

Marc Goodchild Appointed Head Of Digital Content Strategy For Turner EMEA

Turner Broadcasting System Europe has appointed an influential award winning television producer and digital executive to head its Digital Content Strategy for its children’s and general entertainment channels, including Cartoon Network, Boomerang, Cartoonito, Toonami and Boing. Mr Goodchild will lead the local digital teams in Turner’s regional offices across EMEA and will work with the central research, commercial, advertising sales, marketing, PR and franchise management teams in London.

Digital content is an increasingly growing part of Turner’s business, in recent years in the media industry there has been a lot of focus on live-streaming and on-demand TV Anywhere services, micro-formatted content for digital apps such as Cartoon Network Anything and mobile games from Cartoon Network Games. In the digital era, it’s becoming more important to distribute content on multiple devices, such as mobile phones, tablets and PC’s, as consumers want to watch content when and where it’s convenient to them.

In Europe, Middle East and Africa, Turner has launched ten new YouTube channels, 16 new apps and introduced the micro-content app Cartoon Network Anything in seven new markets. Kids app downloads have increased +83% year-on-year, YouTube views increased by 500% across its 18 Cartoon Network and 9 Boomerang YouTube channels. Turner EMEA operates more than 60 websites and other digital platforms and has recently made a content deal with DHX’s WildBrain to manage its show specific children’s animation YouTube channels in EMEA and Latin America.

Mr Goodchild will report to Patricia Hidalgo, SVP Chief Content and Creative Officer EMEA and International Kids Strategy and will work with the brand new Digital Ventures & Innovation division of Turner International. Mr Goodchild also co-founded creative app studio and technology house Gingersnap Studios and co-founder at SyncScreen which provides second screen authoring and synchronisation tools for non-live and VOD productions. He has also worked in several director, producer and executive roles in the UK including at the BBC and at Disney. He has also worked as Head of Digital Services for CBeebies and CBBC and was also behind the development of the CBBC and CBeebies sections on the BBC’s on-demand service – iPlayer.

http://www.thechildrensmediaconference.com/profile/marc-goodchild-5/

From The Offical Turner EMEA Press Release: Turner EMEA appoints Marc Goodchild to Head of Digital Content Strategy & Product

Turner Europe, Middle East and Africa (EMEA) today named Marc Goodchild as its Head of Digital Content Strategy & Product for EMEA.

Goodchild, an award winning television producer and digital executive with a 20-year track record in broadcast, production and the start-up community, will be responsible for the overall content strategy and digital content vision for EMEA, working in close collaboration with all regional content and digital teams. He will also lead the EMEA Central Digital Team and any third party digital vendors, provide support and editorial guidance to the local heads of digital and work in close collaboration with the central research, commercial, advertising sales, marketing, PR and franchise management teams.

Reporting to Patricia Hidalgo, SVP Chief Content and Creative Office EMEA and International Kids Strategy, Goodchild will also be responsible for building and maintaining close collaboration and relationships with all key digital global stakeholders, both technical and editorial, in particular with the recently formed Digital Ventures & Innovation division of Turner International.

His responsibilities for developing and managing EMEA’s digital content and product strategy includes the implementation of Turner-owned digital products and content from the global business, along with those from international and/or EMEA origin that increase and enhance engagement with our audiences and brands across the region.

Patricia Hidalgo ,SVP Chief Content and Creative Office EMEA and International Kids Strategy said:

“This appointment recognises Turner’s focus on giving our fans even more innovative and immersive digital experiences. Marc’s wide range of expertise in the broadcast, production and start-up sectors makes him ideally suited to help us build on our existing momentum in the digital space and deliver a cohesive digital strategy for EMEA. He’ll be integral in helping us continue to create and curate great content so that it is discoverable and engaging how, when and where our fans want it.”

The appointment comes at a time of rapid evolution for Turner into a more consumer-centric, data-driven media company, which includes an accelerated focus on driving and expanding its portfolio of kids and general entertainment branded destinations across all parts of the digital ecosystem.

In EMEA last year alone, the business launched 10 new YouTube channels and 16 new apps and introduced its signature CN Anything app into seven new markets. It saw its kids’ app downloads up +83% year-on-year and its YouTube viewership went up more than fivefold across 18 Cartoon Network and nine Boomerang channels. Turner EMEA currently operates a suite of more than 60 websites and other digital platforms and recently appointed DHX Media’s Wildbrain to manage its YouTube channels in both EMEA and Latin America.

The increased focus on digital will in turn also allow Turner to provide its various partners with fresh and varied ways of associating with our content to reach audiences across the digital spectrum.

Goodchild joins Turner this month after a period working with UK start-ups where among other achievements he pioneered a new second-screen system for kids shows, and most recently a family app gifting platform. Most recently co-founder and CEO at creative app studio and technology house Gingersnap Studios, he was previously co-founder and CCO at SyncScreen providing second screen authoring and synchronisation tools for non-live and VOD productions. His career includes a mix of senior director, producer and executive roles at Disney and the BBC, and on commissions for Discovery and Channel 4. He has also worked as a digital consultant for independent production companies including Jamie Oliver, Zodiak Kids, Lion TV etc. He has a BA Hons in Politics from the University of Nottingham and a post-grad in Broadcast Journalism from City University.

http://www.turner.com/pressroom/turner-emea-appoints-marc-goodchild-head-digital-content-strategy-product-0

Cartoon Network Number One In Asia Pacific In 2016

Cartoon Network Number One In Asia Pacific In 2016

Cartoon Network Number One In Asia Pacific In 2016

Turner’s portfolio of kids channels in the Asia-Pacific region was the most watched international kids channel grouping in the region during 2016 and the channels’ have already got off to a good start in 2017. Turner’s kids channels in the Asia-Pacific region include Cartoon Network, Boomerang, POGO and Toonami. Within the last twelve months, there has been growth in the use of digital services too, total visits to Cartoon Network’s web, mobile and app services in 2016 saw an 11% increase year-on-year.

New digital services includes the MagiMobile app, which enables fans to collect swords as featured in Cartoon Network’s latest show – Mighty Magiswords, the new app adds an extra layer of interactivity to Cartoon Network’s linear programming. Apps such as Cartoon Network Watch and Play enables users to watch Cartoon Network and play mini-games on the go. Having a multiscreen strategy to complement Turner’s existing linear television business model is an requirement in order to retain audiences in a digital era.

In terms of channel distribution in the region, Cartoon Network is now available in 135 million households, both Toonami and Boomerang are available in over 15 and 30 million homes respectively and POGO is now available in 64 million households. In 2017, there will be major upgrades to Cartoon Network’s Watch and Play and Cartoon Network Anything apps and to the channel’s websites too. New mobile and consoles games based on Cartoon Network’s IPs are also planned for 2017.

In 2017, Cartoon Network will continue to air new episodes of Ben 10, The Powerpuff Girls, We Bare Bears, Mighty Magiswords, Regular Show, The Amazing World of Gumball and Adventure Time. In 2017, there will be more regional output from Cartoon Network including shows and shorts such as Roll No. 21, Lamput, The Sketchy Show, Bill and Tony, and Beat Monsters. From Warner Bros. Animation, Turner’s channels will air new episodes of Be Cool Scooby-Doo, The Tom and Jerry Show, Teen Titans Go!, Justice League Action, Bunnicula and Wabbit: A Looney Tunes Production. Channel acquisitions and co-productions include My Knight and Me, Dragon Ball Super, Yo-Kai Watch, Oggy and the Cockroaches, Chhota Bheem and Mighty Raju.

From The Turner Asia-Pacific Press Release: Turner’s Kids Brands Begin 2017 On Top Once Again In 2016 – Cartoon Network, Boomerang, POGO and Toonami lead the pack in 2016 and look forward to a multi-platform 2017

The combination of Turner’s four kids brands in Asia Pacific – Cartoon Network, Boomerang, POGO and Toonami – was the region’s No. 1 international kids portfolio across nine measured markets for the whole of 2016.*

Building on the same leadership position achieved in 2015, the group again finished the year with the highest category share in the kids’ genre throughout the region. Turner’s off-air, digital touchpoints for its brands also showed significant growth during the past 12 months.

Mark Eyers, Chief Content Officer for Turner’s Kids Networks in Asia Pacific, said:

“This is awesome news for us, and is just one of many highlights during a huge 2016. We welcomed back mega-franchises like Ben 10 and The Powerpuff Girls on Cartoon Network, saw some world-class content debut on POGO and Toonami, as well as witnessing a spike in reach and distribution for Boomerang.”

Turner is forging new ways of developing content and telling stories that converge creativity and technology. Way more than a traditional TV series, a great example of this is Cartoon Network’s recently-launched MagiMobile, which was conceived at the beginning of the concept development process. The app is an integral part of the overall experience for the network’s latest new franchise, Mighty Magiswords, and empowers users to build their own massive collection of Magiswords, just like the heroes in the show.

A raft of games, apps and consumer products will launch through the year. Already this January, in addition to MagiMobile, Cartoon Network launched the Ben 10: Up to Speed mobile game. Mobile, web and console games are all planned 2017, as are major upgrades to Cartoon Network Watch and Play and Cartoon Network Anything apps, and to the brands’ websites.

** In 2016, downloads of Cartoon Network Anything were up significantly by 558% year-on-year; Cartoon Network Watch and Play saw a 61% download increase. **

“Looking ahead, 2017 will be the year when our shows go truly multi-platform and are consumed by young audiences in new ways,” added Mr. Eyers. “We’ll have almost 800 half-hours of new content on Cartoon Network and Boomerang alone, much of which will debut on our apps perfectly complementing our TV schedules. This also includes some great new original content from our own region, such as games and shorts by creators based in Australia, India and Korea.”

As Cartoon Network gears up for an even bigger year, distribution in the region has pushed past 135 million households. Sister brands Toonami and Boomerang are at over 15 and 30 million, respectively, and POGO sits at 64 million households.

* Data sources: OzTAM national STV overnights (Australia), BARC Media Workstation (India), Nielsen (Korea, Taiwan, Thailand One-Merged), MediaLogic (Pakistan), Kantar Media (Philippines MegaTAM, Malaysia DTAM Live + As Live), GFK (Singapore – trial data July-September 2016, SG TAM October-December 2016). 2016 full year. Local Kids Targets; Ranking among Kids Channels.

** Data source: Omniture. Period: Jan – Dec 2016 vs. Jan – Dec 2015.

https://www.turner.com/pressroom/turner%E2%80%99s-kids-brands-begin-2017-top-once-again-across-asia-pacific

Cartoon Network Anything Launches In Africa 26th January

Cartoon Network Anything Launches In Africa 26th January

Cartoon Network Anything Launches In Africa 26th January

Cartoon Network’s random short-form entertainment mobile app – Cartoon Network Anything will launch in Africa on Thursday 26th January. The app features mini-games, short clips and quizzes all relating to Cartoon Network’s most popular animated shows, as well as original animated content specially produced for the app. The rollout of the Cartoon Network Anything app in Africa, follows rollouts in the United States, the United Kingdom, Mainland Europe, Asia-Pacific and Latin America. The Cartoon Network Anything app will be available to download for iOS (iTunes App Store) and Android (Google Play) devices.

Pierre Branco, Vice President, Southern Europe (also general manager for France and Portugal) and Africa for Turner EMEA, commented:

“At Turner, we understand that our audience is now predominantly online. This is an amazing opportunity for us to engage and interact with our viewers, when they are not watching Cartoon Network on-screen. It goes without saying that it is important for us to invest in this space, so Cartoon Network will have a strong digital focus in 2017”.

http://nextvafrica.com/cartoon-network-launch-cn-anything-app-south-africa-jan-26/