Yesterday (26/09/2017), Cartoon Network MENA (Middle East and North Africa) held their annual licensing day at Park Hyatt in Dubai, United Arab Emirates. At the event, Cartoon Network Enterprises announced their product, service and franchising licensing plans for 2018.
Licensees and retailers from all across the region attended the event which had many of the new products on display. Attendees were also taken through an interactive tour for several Cartoon Network IPs including Adventure Time, The Amazing World of Gumball, Powerpuff Girls, Ben 10, the locally produced animated series – Mansour (which now has franchising status) and many others. At the event, retailers were presented with toolkits on how to utilise Cartoon Network’s franchises which includes everything from AR (Augmented Reality) to entertainment shows.
In a statement about the licensing event, Ali El-Hagar, Licensing Director for Cartoon Network MENA & Turkey, said:
“We want to focus on simple growth pillars starting from franchise management. Earlier, we were in the launch phase. We now want to concentrate on the building and sustaining phases. We will work towards regional expansion adapting to local preferences aimed at driving deep engagement with shoppers and Cartoon Network audiences across the region.”
In other product licensing news, Concept One in the United States will be manufacturing a series of We Bare Bears themed clothing accessories and for Adult Swim’s Rick and Morty. For the UK market, Poetic Brands will be manufacturing a portfolio of Rick and Morty nightwear.
Cartoon Network Live Stage Show World Premiere 11th October In Abu Dhabi
Cartoon Network’s upcoming stage show – Cartoon Network Live! Heroes Unite will be having its world premiere at the du Forum on Yas Island in Abu Dhabi, United Arab Emirates on the Wednesday 11th October, at the du Forum the show will run until Saturday 14th October. After performing in Abu Dhabi, the stage show will be on tour performing in various locations around the Middle East, Europe and Africa. Tickets for the world premiere are now available on http://www.ticketmaster.ae, be quick before they sell out!.
Cartoon Network Live! will feature characters from Ben 10, The Amazing World of Gumball and The Powerpuff Girls. The live stage production follows the story of a scientist named Kelvin Gizmo, who takes the audience into the world of Cartoon Network which is under-threat by an evil robot named Zarr, the live performance will take its audience to Elmore, Townsville and the Land of Ooo where Kelvin will team up with Cartoon Network’s heroes to stop Zarr’s evil plans.
More info about Cartoon Network Live! on the link below:
While talking about Cartoon Network Live!: Heroes Unite’s world premiere, Gerardo Llanes, Executive Director, Yas Island Destination Management said:
“We are excited to be hosting “Cartoon Network Live!” world premiere here on Yas Island. This is just one of many family-friendly events that will be part of the island’s most impressive events programme to date. We look forward to welcoming the ‘little’ fans of the UAE’s most popular children’s brand on Yas Island this October for what is sure to be an amazing show for the whole family.”
Cartoon Network European Free To Air Viewing Success
Cartoon Network Studios’ The Powerpuff Girls and Ben 10 and Cartoon Network Europe’s The Amazing World of Gumball have been a viewing rating successes for free-to-air children’s channels in countries across the European continent. The Powerpuff Girls has had a successful start in Italy on Boing, a free-to-air digital terrestrial channel operated by a joint-venture by Mediaset and Turner, within its first month of airing on the channel, the show was in third place among children and second place among girls.
On French children’s channel – Gulli, The Powerpuff Girls manage to achieve an 19.1% audience share, up from a 17.1% channel average. The Powerpuff Girls and The Amazing World of Gumball has helped Gulli into first place among housewives with kids on Sunday 11th June and is consistently the top channel for kids aged between four and ten years old. On PULS 2 in Poland, the show was ranked in second place among young girls during its launch month and was beating channel averages among children and girls.
In the UK, on free-to-air children’s channel CITV (with a simulcast on the UK’s largest commercial broadcaster – ITV) the new Ben 10 series has reached 1.2 million viewers and 9% of Boys aged 4 to 9 years old. Ben 10 also achieved an 18.7% audience share on Gulli in France and was ranked the #2 Kids broadcast on Boing in Italy on its premiere day. Since the rollout of the new Ben 10 series on Cartoon Network feeds across the EMEA area in October 2016, Ben 10 has reached 50% of Boys in South Africa, Romania, Spain and Portugal, and more than 1 in 3 Boys in Hungary, Poland and Sweden.
On the free-to-air kids channel – DR Ultra in Denmark, The Amazing World of Gumball beaten the channel’s average viewing share by 56% during the first quarter of 2017 it’s also the channel’s most popular show. Adventure Time outperformed the channel’s average by 14% among children. On Gulli in France, The Amazing World of Gumball is ranked in fourth place among kids aged between 4 and 14 years old with Adventure Time achieving a 19% audience share.
From The Turner EMEA Press Release: Cartoon Network Franchises Over-Perform On Free-To-Air Across Europe
Turner’s Cartoon Network has been enjoying a raft of strong free-to-air performances from key franchises across Europe it announced today, as the company continues to secure new broadcast and licensing partners across the region.
The brand-new series of The Powerpuff Girls, which made its global return to Cartoon Network in April 2016, has since reached millions of new viewers and beaten average audience figures on a number of its new free-to-air homes, including: CITV (and ITV simulcast) in the UK, where it became the #1 commercial show for girls 4-9 when it launched in Q4 2016 and has since reached over two million viewers and 13% of Kids 4-9; Gulli in France where it won a 19% audience share, an increase on the channel’s average audience share of 17.1%; and PULS 2 in Poland, performing above channel average among Kids (+13%) and Younger Kids (+38%), and ranking the #2 show among Young Girls in its launch month. Added to this, the series also enjoyed a strong six-week launch on Turner and Mediaset’s joint venture free-to-air channel Boing in Italy, ranking #3 with Kids and #2 with Girls.
Together with The Amazing World of Gumball and French-Canadian animated series Totally Spies, The Powerpuff Girls also allowed Gulli to rank #1 among Housewives with Kids on Sunday 11th June and consistently the #1 channel for Kids 4-10* – a double record for Gulli among both Mums and Kids!
Meanwhile, the all-new series of the worldwide phenomenon Ben 10 has also been delivering strong audience figures across the region. On CITV (and ITV simulcast) it has reached 1.2m viewers and 9% of Boys 4-9, achieved an 18.7% audience share on Gulli and ranked the #2 Kids broadcast on Boing in Italy on its premiere day. Since it began rolling out on Cartoon Network across EMEA in October 2016, Ben 10 has reached 50% of Boys in South Africa, Romania, Spain and Portugal, and more than 1 in 3 Boys in Hungary, Poland and Sweden.
Humphrey Black, VP, Media Distribution, Turner EMEA said: “These results really demonstrate the enduring power of strong kids’ brands – and, in a world where entertainment choices are increasing almost by the day, the appeal of those trusted and loved brands is proving vital to cut-through. It’s on this basis that we continue to develop and invest in these tried and tested IP, delivering new content across a range of platforms that build on the already strong awareness and affinity, and make them an ever-attractive proposition for broadcast partners.”
Johanne Broadfield, VP, Cartoon Network Enterprises added: “The early success of PPG and Ben 10 is a great indication of engagement – kids are choosing to tune in and watch our shows despite all the other great content out there. The product launches for lined up for this autumn and 2018 will offer kids new ways to interact with the brands they love, and we look forward to revealing more details of these, as well as new licensing partnerships in the coming months.”
Cartoon Network’s longer-running franchises, The Amazing World of Gumball and Adventure Time continue to achieve in free-to-air too. Among other successes, Q1 2017 saw Gumball deliver +56% on Danish FTA channel DR Ultra’s average Kid audience, ranking the channel’s #1 show, whilst Adventure Time outperformed the channel average by +14% among Young Kids. Both shows have also been key contributors on Gulli, with Gumball ranking #4 among Kids 4-14 and Adventure Time delivering a 19% audience share.
Cartoon Network recently announced that it had greenlit a second season of its all-new Ben 10 series, as well as a live-action gameshow, entitled Ben 10 Challenge, which is currently in production in Madrid, in eight languages (Arabic, English, French, German, Italian, Polish, Spanish and Turkish).
* Share achieved by PPG among HWS+K is double that of Totally Spies (12.4% vs. 6%). This is also true of Gumball whose share ranges between 13.5% and 17.1%.