Cartoon Network At MIPJunior 2018 Part Two

Cartoon Network At MIPJunior 2018 Part Two

Cartoon Network At MIPJunior 2018 Part Two

Today is the second and final day of the annual MIPJunior convention at the JW Marriott Hotel in Cannes, France. The convention is a yearly gathering of the international children’s media industry and is an opportunity to promote their programming and even to buy and sell broadcasting rights to and from other broadcasters.

For more information about MIPJunior 2018, please follow the link below:

https://www.regularcapital.com/2018/10/cartoon-network-at-mipjunior-2018/

Since the last blog post, there has been some extra news been released, so here’s a summary of what’s new from MIPJunior 2018.

The Creators’ Superpanel

Yesterday morning (13th October) at MIPJunior was the The Creators’ Superpanel with Ben Bocquelet – Creator of The Amazing World of Gumball and Tom McGillis – Creator of 6teen, Stoked, Total Drama Island and Total DramaRama, both were awarded a WorldScreen Trendsetter Award. At the panel, Ben Bocquelet talked about how he became a creator of a show, he said his career path was “run of the mill”, he went to animation school and then worked his way up to showrunner and director, he said “I just had to wing it”, which means he had to improvise and take each challenge as it comes. Ben also said his creative spark mostly comes from everyday experiences, he said jokingly “I have a weirdly dysfunctional but very happy family. I have had a whole bunch of weird stuff happen to me and keeps happening to me! I’m basically making money off their pain and misery!”.

Ben later added “Also, we wanted the show to be something that a kid brother and a big brother could bond over. Or something they could watch with Mum or Dad and have a laugh. The same way I was watching The Simpsons with my parents. We try to have something funny for everyone. Humor is comfort food for the soul.”, he also said that slapstick humor is an important element in kids’ comedy.

Ben then talked about the technical challenges of Gumball, which has a mixed media art style, he said “It was a mistake! It’s really hard to maintain for a long run. I was working in commercials, very unsuccessfully. I was experimenting with a lot of techniques and styles, and then I rage-quit commercials because I was utterly unsuccessful. When Cartoon Network hired me and asked me to present a show, I pulled these characters out of my drawers and sold them again. To unify this bunch of styles I put them on photographs. And the concept of these characters having a second chance and living in the world felt quite exciting. But it’s a hard, complex pipeline to put together.” Although it was the difficult, Ben said that the effort behind the show was worth it, because the range of styles “helped the show stand out”.

Tom McGillis founded Fresh TV with Jennifer Pertsch after working at Nelvana, together they created the hit Total Drama Island franchise, among several other series such as 6teen and Stoked.

At the panel, Tom talked about the importance of talking with broadcasters. Total Drama actually came as a request from Teletoon. Teletoon wanted an animated reality show, so Tom and Jennifer collaborated, both thrown ideas back and forth then suddenly Total Drama came into fruition. When talking about Total Drama’s humour, Tom joked “As a rule of thumb, fart jokes always work”, he then added “Jennifer reaches into pop culture for the references. A lot of you have said that you like a joke that a young child and an older child or a parent can enjoy together. We don’t tend to do that. We tend to be very specific about demographics. We like jokes where the parents will say, ‘What was that?’ and the kids can say, ‘Mom and Dad, you won’t get it.’ That’s when we feel we’ve succeeded. And we never speak down to them.”

Tom and Jennifer don’t think about how the show is viewed in terms of screens and platforms, they think about story, although the platform will often influence the format, whether its a 11 or 22 minute episode, Tom said “Really we rely on the commissioning broadcasters to tell us this is what they want.”.

Tom then talked about the relaunch of Total Drama with the new series Total DramaRama which premiered on Cartoon Network USA on 1st September. The original series was aimed at tweens (preteen kids). Cartoon Network requested the reboot, the original show was a success in the countries where Cartoon Network had broadcasting rights to the show. Tom said “Kids assumed it was a Cartoon Network original, which it wasn’t. They came to us many years after the show had run its natural course and said, Let’s try something new. At first, Jennifer and I tried to age the show down a little. [The characters] were 16, so we said, we’ll make them 12 and maybe that will appeal to 6 to 9s as opposed to a tween audience. It didn’t work at all. And then one of us said, let’s age them from 16 down to 4 and put them in a daycare and have them behave incredibly badly. We were betting on the fact that kids wouldn’t be turned off. When you’re 7, 8, 9, do you want to see a preschool again? We banked on the fact that they would look back on that period and say, ‘When I was a kid, those things mattered, I can laugh at that now.’ The numbers are bearing that out. We had to go to a much sillier, ridiculous place. The writers’ room is ridiculous. It’s a sillier, crazier place than we’ve ever been before for that younger age group.”

http://worldscreen.com/tvkids/top-kids-producers-on-the-creative-process/

View From The Top: Gazing Into The Future Of Kids Media

The vice president of content acquisitions & co-productions at Cartoon Network USA – Adina Pitt was one of the panelists at the “View From The Top: Gazing Into The Future Of Kids Media” panel yesterday afternoon (13th October). The panel was about the future of Kids Media, Adina Pitt talked about retooling existing franchises. During the panel, Adina mentioned that Cartoon Network is focused on building brands and franchises as she said “We’re focused on building brands and franchises, That’s not just about looking for new franchises and experimenting, but also staying true to brands. It’s an important lesson: Sometimes go back, retool or reimagine the IP you have”, she also said that franchises can be retooled citing Total DramaRama as an example.

https://variety.com/2018/tv/global/mipcom-nickelodeon-bbc-cartoon-future-of-tv-1202979558/

How Well Do You Know Your Fans

Today (14th October) at MIPJunior was the “How Well Do You Know Your Fans” session presented by Ranja Mohyieldin – Director of Fan Engagement and Insights at Turner EMEA (Europe, Middle East and Africa), during the session Ranja revealed statistics from an recent extensive survey on how kids (aged between 4 to 11) enjoy entertainment. A total of 9,000 kids were interviewed for the survey, all of them aged 4-11 and live in one of the following nine countries – the United Kingdom, France, Italy, Spain, Denmark, Poland, Turkey, Saudi Arabia and South Africa.

From the survey’s findings, the kids were categorised into seven different groups: Bookworms (12% of kids, rising to 20% in France: Kids who like to read books and comics, don’t watch much video content and social media activity is controlled), Playful Youngsters (20% of kids, around one third in Denmark: Kids who play games and toys and enjoy roleplay), Channel Flickers (13% of kids: spend more time on average watching linear TV, not really that interested in brands), Content Enthusiasts (14% of kids, watch content on linear TV, VOD and YouTube, also fans of many brands), Older Gamers (13% of kids, around 20% in Saudi Arabia: play games on game consoles and other devices, 42% of parents limit what type of games kids play), YouTube Fanatics (16% of kids, YouTube is the prime source of finding new entertainment for these kids, gender neutral and usually older) and Connected Multitaskers (12% of kids heavy users of social media, this can also include heavy usage of YouTube and also tend to play video games, also tend to be older).

According to the survey, only 20% of kids say they’re a fan of something for more than a year, watching content takes up on average a third of kids leisure time and watch TV is still an important source of entertainment for kids. Also, YouTube is place with a lot of opportunity as its a place where content is viewed and discovered and fandom is strengthened there. According to the survey, kids know on average 500 brands, 900 if they live in the UK, but 80% of kids are fans of only three or less brands.

Ranja also mentioned that not every fan is the same even if they have a lot of things in common and are in the same demographics, citing Prince Charles and Ozzy Osborne as examples, both were born in Britain in 1948, both are wealthy, married two times, have children, have holidays in the Alps and love dogs and cars, except one is the heir to the British crown and the other is a heavy metal vocalist/songwriter known as the “Prince of Darkness”.

Turner has started to carry out three-hour workshops to work out how the data can be used to help the company and its audiences, for example targeting the right show for the right group of kids.


https://variety.com/2018/tv/global/mipjunior-turner-kids-unveils-kids-fan-segments-europe-1202979735/

https://www.mipjunior.com

https://www.mipcom.com

Cartoon Network, Katapult And Future Kid Team Up For New Cartoon Network Attraction In Kuwait

Cartoon Network, Katapult And Future Kid Team Up For New Cartoon Network Attraction In Kuwait

Cartoon Network, Katapult And Future Kid Team Up For New Cartoon Network Attraction In Kuwait

British guest experience company – Katapult has won the contract to design a Cartoon Network themed attraction in Kuwait. Katapult will be working alongside Cartoon Network’s owner Turner and also leisure entertainment company – Future Kid. The attraction will be 3,000 square meters in size and will house different new and exciting experiences for visitors including simulators and physical play challenges all themed and based on Cartoon Network’s popular IP’s such as Adventure Time, Ben 10, The Amazing World of Gumball and The Powerpuff Girls. The new attraction is planned to open in the country in 2019.

In a statement about the proposed Cartoon Network attraction – Katapult’s Innovation Director and Co-Founder, Phil Higgins said:

“We are thrilled to be selected to work alongside Cartoon Network and Future Kid to design and develop the attraction. We are fully immersed with the brand, well underway and enjoying seeing how the space will be transformed. As part of our design process we have introduced our VR review platform allowing clients to view live design progress – so they can be anywhere in the world but walk around the attraction as it develops – a new innovative way to showcase our vision.”

Future Kid’s Deputy CEO, Khalid Al-Roumi also added:

“Our Cartoon Network themed attraction in Kuwait is set to bring some of the most popular IPs to Kuwait. We are delighted to be working with the Katapult team to deliver this project and we are excited to open our doors to the new attraction in 2019.”

https://blooloop.com/news/katapult-future-kid-cartoon-network-attraction-kuwait/

https://www.katapult.co.uk/

Cartoon Network And Doha Festival City Signs Entertainment Partnership For Special Events

Cartoon Network And Doha Festival City Signs Entertainment Partnership For Special Events

Cartoon Network And Doha Festival City Signs Entertainment Partnership For Special Events

The largest shopping mall complex in Qatar – Doha Festival City has teamed up Cartoon Network and Invent, an in-mall entertainment company to offer its guests immersive interactive experiences, that will allow guests to interact with Cartoon Network’s famous cartoon characters like never before in a series of special events.

Doha Festival City will have three different event installations, the first one will be Ben 10 themed which will include Ben 10 live shows, a Ben 10 Activity Zone and a Ben 10 Augmented Reality Pod which will run from the first day of Eid until 30th August. The second installation will be a The Amazing World of Gumball Activity Zone which will run during Qatar’s back-to-school season from 1st to 14th September. The third and final installation will be an Adventure Time Activity Zone running from 14th to 30th December, this event will run during Qatar’s National Day which will take place on 18th December.

https://www.zawya.com/mena/en/story/Doha_Festival_City_and_Cartoon_Network_sign_iconic_Entertainment_Partnership-ZAWYA20180808111453/

From The Doha Festival City Press Release: Doha Festival City and Cartoon Network sign iconic Entertainment Partnership: Guests can enjoy a range of family entertainment options including live shows, activity zones and augmented reality pods.

Doha Festival City has entered a one-of-a-kind entertainment partnership with Cartoon Network, the leading global entertainment brand and one of the most popular animation networks in region, and Invent, the in-mall entertainment experts.

The partnership, facilitated by Invent, brings new forms of activations and immersive digital experiences that integrate Virtual Reality and Augmented Reality technology to Doha, allowing guests to interact with their on-screen heroes like never before.

Three notable installations are set to make their debut at Doha Festival City, featuring iconic characters from the Cartoon Network universe. These include Ben 10 live shows, a Ben 10 Activity Zone and a Ben 10 Augmented Reality Pod from Eid Day 1 – 30th August, during Eid Al Adha From 1st – 14th September, during the Back to School season, The Amazing World of Gumball Activity Zone will enthral kids, while Qatar National Day, from 14th – 30th December, will see them enjoy the Adventure Time Activity Zone.

May Marzooq, Senior Marketing Manager of Doha Festival City Mall said, “This is the first ever exclusive entertainment partnership to be taken on-board here at Doha Festival City and we are delighted to bring to our customers a new age of entertainment. Doha Festival City alongside Cartoon Network, intends to provide the best in-class mall entertainment experience to families and children.”

In addition, the recently launched Festival City Kids Club, will allow members to embark on their own journey of adventures and enjoy a privileged membership experience with a new series of events soon to be announced. Children with memberships will also gain exclusive access and benefits to some activations, enhancing their experience.

About Doha Festival City

Doha Festival City, the largest entertainment, fashion and dining destination has more than 400 carefully selected international and local brands. It is home to some of the most anticipated names, many of which are making their Qatar debut; including Harvey Nichols, Charlotte Tilbury, Kiehls, Smashbox, Dior Beauty Boutique and ACE. The destination is also home to the country’s only IKEA which has been trading since 2013.

Upon completion, there will be over 100 places to dine and relax including restaurants, cafés and casual dining outlets. From well-loved brands such as Nando’s Cheesecake Factory, PF Chang’s and Texas Roadhouse, to unique to Qatar or debuting concepts including Jamie’s Italian, Café Coco, 800 Degrees and Aimee’s Cafe.

As a destination with a world-class Family Entertainment Complex, Doha Festival City is also home to indoor and outdoor attractions unique to Qatar – from the country’s first VOX Cinemas 4D cinema complex with 18 digital screens, to outdoor spaces for exercise and cycling, it is designed to appeal to all ages. Doha Festival City will delight visitors with four unique theme parks that each provide first-of-their-kind experiences – Angry Birds World, Snow Dunes, Juniverse and Virtuocity – created exclusively for Qatar.

As a “Smart Mall”, it offers innovative digital options including free Wi-Fi and digital wayfinding to enhance consumer experience and is easily accessible, offering 8,000 smart parking spaces and VIP valet services.

For more information visit http://www.festivalcitydoha.com