Cartoon Network At MIPJunior 2017 Overview

Cartoon Network MIPJunior 25th Anniversary

Cartoon Network At MIPJunior 2017 Overview

This weekend (14/10/2017 – 15/10/2017) was this year’s MIPJunior convention in Cannes, France. MIPJunior is an annual gathering of the international children’s media industry of which Cartoon Network also participates in. Here’s an overview of the events at the convention over the weekend.

More info about MIPJunior 2017 via the link below:

https://www.regularcapital.com/2017/10/cartoon-network-at-mipjunior-2017-schedule/

Pre-MIPJunior news, Cartoon Network Asia-Pacific greenlights Monster Beach animated series, follow the link below for more information:

https://www.regularcapital.com/2017/10/cartoon-network-asia-pacific-greenlights-monster-beach-tv-series/

The weekend’s events started off with a panel and awards ceremony called “View From The Top: World Screen Kids Trendsetter Awards”, which was a gathering of four programming experts from around the world discussing acquisition trends and how to spot the next big kids show and how to offer multiplatform content to a younger audience. Attending the panel was Patricia Hidalgo – Chief Content & Creative Officer EMEA and International Kids Strategy for Turner and her predecessor, Michael Carrington – Former Chief Content Officer for Cartoon Network EMEA (now in-charge of kids content for ABC in Australia).

During the panel, Patricia Hidalgo mentioned that only animation content is universally accepted as a cross-border form of children’s entertainment and live-action show won’t appeal to audiences in countries like India or China. Michael Carrington mentioned that high-quality show imports drives standards and expectations for locally produced content, he also mentioned that there’s been a viewing shift towards video-on-demand services and binge-watching also applies to children as much as adults.

Later on Saturday there was a special celebratory event for Cartoon Network’s 25th Anniversary with Rob Sorcher – Chief Content Officer of Cartoon Network and Michael Ouweleen – Chief Marketing Officer of Cartoon Network, Adult Swim and Boomerang. Both Rob and Michael talked about the channel’s past, present and future. Cartoon Network is aware about the decline of linear television. Linear TV ratings isn’t much of concern, as the channel has incorporated a TV anywhere multi-screen strategy, which means viewers can enjoy their cartoons “anywhere and everywhere” and watch what they want when they want. Cartoon Network is also investing in VR (Virtual Reality) as a form of story-telling, but the technology has yet to be used properly to offer a full and proper entertainment experience on a consistent basis. Turner has opened a VR Lab in London supported by Google and Oculus (owned by Facebook) and is currently attempting to make Cartoon Network’s creative teams adapt to the new technology. Cartoon Network EMEA has already released an Adventure Time “I See Ooo” VR app for mobile devices which features a set of minigames.

Earlier today (15th October), there was a Content Strategy informal chat session with the vice president of content acquisitions and co-productions for Cartoon Network – Adina Pitt. This session was to put forward Cartoon Network’s expectations for a show acquisition or co-production deal, for instance the time-frame of when a show is ready to broadcast, which currently has a 18-month to two year time window. Also, other matters will be put into consideration during a deal, such as the potential of the show and how and will it appeal to audiences in other countries. Although, the industry has changed and the way the viewer watches content has also changed, the quality of the content will always be the same.

Later on today, Lesley Bailey – the Vice President of Channel Marketing & Brand Management for Turner EMEA Kids took part in a session called “Preparing Kids For Social Media Teenhood”, which was a discussion about social media, more specifically online bullying and the spread of false information, this session was about the transition from childhood into adolescence and helping kids be aware about the dangers of social media before they get older. During this session, Cartoon Network talked about its anti-bullying Buddy Network campaign which has spread across the EMEA (Europe, Middle East and Africa) region after successful launches in the United States and Latin America.

http://www.mipjunior.com

Cartoon Network Africa Wins A SABRE Gold Award For Cartoon Network Buddy Network

Cartoon Network Africa Wins A SABRE Gold Award For Cartoon Network Buddy Network

Cartoon Network Africa Wins A SABRE Gold Award For Cartoon Network Buddy Network

Cartoon Network Africa has won an African SABRE (Superior Achievement in Branding, Reputation & Engagement) Gold Award in the Public Education category for their anti-bullying campaign – Cartoon Network Buddy Network. The initiative encourages children to be friendly to each other and report and speak out against bullying in schools. Cartoon Network Buddy Network was rolled out for the first time in Africa last year after a successful rollout in Europe.

In Africa, the campaign was developed in co-operation with Childline South Africa. Olympic gold medalist track and field sprinter, Wayde van Niekerk represented the campaign as a Buddy Network ambassador. The campaign made use of animation, video content and storytelling to inform kids about bullying and how they can put an end to it. The award was presented to Robyn De Villiers, chairman and CEO of Burson-Marsteller Africa (Cartoon Network’s PR agency for Africa) and Aude Bousseau, the marketing and PR manager of Turner Africa. Cartoon Network Africa has also won a 2017 African Excellence Award in the “Content Marketing” category for Buddy Network, the 2017 African Excellence Awards ceremony will take place on 29th June in Johannesburg, South Africa.

http://beabuddy.cartoonnetworkhq.com/

Cartoon Network also won an African SABRE Certificate of Excellence in the “Marketing an Existing Product to Consumers” for the relaunch of The Powerpuff Girls animated series in collaboration with jazz-electro-hip-pop musician – Toya Delazy. Toya specially produced a reworked version of The Powerpuff Girls 2016 reboot theme song for the African market and performed at the Powerpuff Girls Art Factory exhibit launch night in Cape Town, South Africa on 4th April this year.

Commenting on the awards, Pierre Branco, VP and managing director of Turner France, Portugal and Africa said:

“We here at Turner strive for excellence in everything that we do and constantly try to break boundaries in order to achieve great things.”

The 2017 African SABRE Awards were held last Thursday (11/05/2017) in Marrakesh, Morocco as part of the APRA (African Public Relations Association) annual conference.

http://thepowerpuffgirls.cartoonnetworkhq.com/

http://www.bizcommunity.com/Article/410/18/161908.html

Cartoon Network Mid April 2017 News In Brief

Cartoon Network Mid April 2017 News In Brief

Cartoon Network Mid April 2017 News In Brief

Cartoon Network Poland Relaunches Anti-Bullying Campaign For 2017

Cartoon Network Poland has relaunched its anti-bullying campaign – Klub Kumpli for 2017, the campaign is based on Cartoon Network USA’s Stop Bullying Speak Up and Cartoon Network UK’s Buddy Network’s campaigns. The Klub Kumpli campaign was initially launched in Poland in 2015. The initiative encourages kids and young people to be more friendly and aims to raise awareness and empowers them to take action against bullying. Polish national football team player – Jakub Błaszczykowski will be the campaign’s ambassador for this year.

http://news.dotpr.pl/pr/351184/jakub-blaszczykowski-i-cartoon-network-zachecaja-badz-kumplem-nie-dokuczaj

http://badzkumplem.cartoonnetwork.pl/

Cartoon Network Africa’s April Fool’s Prank: The Biggest Event In The Universe

Cartoon Network Africa’s viewers were pranked on April Fool’s Day (01/04/2017) with a series of overly dramatic bumpers and promos for a fake television event entitled “The Biggest Event In The Universe”, viewers were expected to see something awesome and incredible at 11.45am, but instead, a clip of Gumball slamming a window on Darwin repeatedly for thirty seconds was aired. Cartoon Network Africa also pranked its viewers with a series of funny next bumpers.

Cartoon Network UK’s New Easter Idents

Cartoon Network UK is now airing a new series of nice looking idents for Easter 2017, the idents feature characters from Adventure Time, The Amazing World of Gumball, Ben 10, Uncle Grandpa, Teen Titans Go! and The Powerpuff Girls in a multicoloured moving grid among some patterned Easter eggs. People have commented that the presentation in the idents looks similar to Cartoon Network USA’s current Dimensional branding and is an indicator of a possible rebrand but Cartoon Network UK’s current Check It 4.0. look isn’t even a year old yet.

However, Cartoon Network Italy, Cartoon Network Portugal, Cartoon Network France and Cartoon Network Turkey has already started to air a few elements from the Dimensional graphics package. Versions of Cartoon Network outside the United States tend to have their own identity and creative ideas, often building upon Cartoon Network USA’s presentation.

http://www.cartoonnetwork.co.uk/