Cartoon Network UK has updated their Buddy Network website and has uploaded more anti-bullying advice videos onto their YouTube channel. Since 2014, Cartoon Network UK has been promoting their anti-bullying initiative during National Anti-Bullying Week every November. The website advises children to tell someone what’s happening, be friendly and speak out if they’re being physically or verbally hurt or they know someone who’s been bullied. The website also features advice from the initiative’s ambassadors: Alistair Brownlee and Jonathan Brownlee, Tom Daley, Tinie Tempah and Childline ambassador Anna Williamson.
Each of the three new animated anti-bullying videos have a different theme; all featuring 3D CGI characters voiced by children, the video entitled “Let’s Make Friends” emphasizes the importance of friendship, including respect and trust for each other and having fun. “New Kid On The Block” is about being friendly and welcoming to new people at school and “We Are All Different” talks about the personal differences between themselves and their friends while they still get along despite their different likes and dislikes.
Triathlete Brownlee Brothers Partner With Cartoon Network UK For Buddy Network Anti Bullying Campaign
British Olympic triathlete champions, Jonathan and Alistair Brownlee have partnered with Cartoon Network UK to support the next stage of Cartoon Network’s anti-bullying campaign – Cartoon Network Buddy Network. National Anti-Bullying Week in the UK officially started today (Monday 14th November). Bullying is the main reason for Childline counselling for 11 and unders over the past 10 years, the severity of the problem in schools across the country was reason why the campaign was set up. The Buddy Network initiative encourages kids and young people to “Be a Buddy, Not a Bully” by being friendly and respectful to each other; the campaign aims to raise awareness and empower young people to help put an end to bullying.
Cartoon Network UK is working alongside Childline, the UK’s leading helpline for children and young people to provide immediate advice and support for those in need, the freephone hotline is operated by the NSPCC (National Society for the Prevention of Cruelty to Children) charity.
From today (14/11/2016) Jonathan and Alistair Brownlee will appear in an on-air campaign on Cartoon Network, the campaign features an original series of animated shorts voiced by children telling positive messages around friendship, school and appreciating differences. Kids affected by bullying can look for advice and support on Cartoon Network UK’s Buddy Network microsite at http://www.cartoonnetwork.co.uk/beabuddy or visit the Childline website at http://www.childline.org.uk or if they need to speak to an adviser they can phone Childline’s hotline – 0800 1111.
Jonathan and Alistair Brownlee both had first-hand experience of being bullied in school, and chose sport as a way to boost their confidence and self-esteem, they later went on to win Olympic medals at the London 2012 and Rio 2016 Olympic games. The brothers are an inspiring example to kids everywhere that are currently suffering from the same situation they went through.
Kids can also watch the animated shorts and video messages from Jonathan & Alistair Brownlee and other Buddy Network ambassadors – Tom Daley, Tinie Tempah and Childline ambassador and volunteer counsellor, Anna Williamson on Cartoon Network UK’s YouTube channel.
Cartoon Network UK’s Buddy Network campaign originated from Cartoon Network USA’s Stop Bullying Speak Up campaign which has since been rolled out internationally as far as mainland Europe, Africa and Latin America.
From The Turner UK Press Release: Jonathan and Alistair Brownlee Call On Children To Be A Buddy Not A Bully
Cartoon Network launches national anti-bullying initiative in partnership with Childline.
Bullying the main reason for Childline counselling for 11 and unders over the past 10 years.
British triathlete brothers, Jonathan and Alistair Brownlee have partnered with Cartoon Network UK to support the latest phase of its anti-bullying campaign, CN BUDDY NETWORK. Launching today in line with National Anti-Bullying Week, the initiative encourages kids and young people to “Be a Buddy, Not a Bully” and aims to raise awareness and empower young people to take positive action against bullying.
Cartoon Network is collaborating with Childline, the NSPCC’s leading UK helpline for children and young people to provide immediate advice and support for those in need. Bullying remains a major concern for children, over the last decade bullying has been cited as the main reason for Childline counselling in children aged 11 and under – with 24% of all Childline counselling sessions in 2015/16 about the issue.
Jonathan and Alistair Brownlee appear in an on-air campaign on Cartoon Network premiering today (14th November), which also features an original series of animated shorts voiced by children who, in their own words, articulate positive messages around friendship, school and appreciating differences. Kids affected by bullying – whether directly or indirectly – can immediately access professional advice, relevant tips and support tools online at http://www.cartoonnetwork.co.uk/beabuddy.
Jonathan Brownlee, says: “We’re really excited to be working with Cartoon Network and ChildLine on this year’s CN Buddy Network anti-bullying campaign. Everybody at some point in their life experiences the effects of bullying, so if it is happening to you right now, just know that you’re not alone. I was lucky growing up to have an older brother at school who always had my back and helped me get through tough times whenever I was being picked on.”
Alistair Brownlee, says: “You don’t have to be a superhero to stop bullying, you just need to look out for each other and take action when you see someone in trouble. We believe that bullying at its core is an issue of self-confidence, so we would encourage kids to get out there and take up an activity they absolutely love to help build their self-esteem. Sports gave Jonny and I the confidence to stand up to bullying and not let them get us down. If you’re being bullied, please remember that it’s not your fault, tell a teacher, friend or family member and we promise, things will get better.”
Dame Esther Rantzen, President of Childline said: “Bullying, whether it occurs online or in person, can have a devastating impact on young people. It can affect their confidence, their work, leave them feeling isolated and friendless, and even make them feel life is not worth living. That’s why Childline is delighted to be partnering with Cartoon Network and Jonathan and Alistair Brownlee, two fantastic role models for children to support their anti-bullying campaign, CN BUDDY NETWORK. Raising awareness of bullying is incredibly important as it is crucial that we help children and young people reach out for support so they do not suffer in silence. If they are finding it hard to open up to their parents or teachers they can always contact Childline our free and confidential helpline whenever they need us. They can call us on 0800 1111, or email or live chat with us on www.childline.org.uk.”
Ian McDonough, SVP and MD, Turner Northern Europe commented: “As the Childline reports show, bullying is a very real and, sadly, growing issue for children and young people today. Our Cartoon Network audience fall within the prime age group experiencing bullying and it is hugely important for us to address this in a way that is positive, supportive and relevant. This year’s series of bespoke “Be a Buddy” animations make use of real thoughts and commentary from kids, which we hope will be really powerful and engaging for their peers.”
Kids can visit http://www.cartoonnetwork.co.uk/beabuddy for more information, resources, professional advice and tips and visit Cartoon Network UK’s YouTube channel to watch the original animated shorts and video messages from Jonathan & Alistair Brownlee, Tom Daley, Tinie Tempah and Childline ambassador and volunteer counsellor, Anna Williamson.
Cartoon Network Africa Launches Anti Bullying Campaign
South African sprinter Wayde van Niekerk has teamed up with Cartoon Network Africa and ChildLine to launch their anti-bullying campaign, CN Buddy Network, in South Africa. The initiative launched in Africa on Saturday 7th May 2016, encourages children and young people to “be a buddy, not a bully”, and aims to educate the children of South Africa to take action against bullying.
Cartoon Network, the most popular children’s TV channel in South Africa, will be collaborating with ChildLine, an organisation that works to protect children from all forms of violence and to support children’s rights in South Africa.
Childline is the leading helpline for children and young people in South Africa and provides immediate advice and support for children who are experiencing any form of bullying and violence. As part of the campaign, there will be videos to provide kids tips and advice, which will be available in four different languages, Sotho, Zulu, English and Afrikaans.
Wayde van Niekerk is currently appearing in an on-air campaign on Cartoon Network on DStv, channel 301, which will also includes an original series of animated shorts addressing the viewpoints of the bully, the bullied and the observer.
Cartoon Network Africa (with Childline’s help) has also launched a website that offers professional anti-bullying advice, relevant tips through videos and support tools online at http://beabuddy.cartoonnetworkhq.com.
Wayde van Niekerk made this statement regarding Cartoon Network Buddy Network and his role as an anti-bullying ambassador:
“I jumped at the chance to work with Cartoon Network and ChildLine on this as I know only too well what it feels like to be bullied. What I love about this initiative is that we are teaching children to be a buddy and not a bully. Bullying is never acceptable and there is nothing shameful about asking for help – speaking up is the first step in making things better.”
ChildLine South Africa National Executive Officer Dumisile Nala says:
“Bullying remains a top concern in South Africa among children in schools and it is estimated that 35% of all children have experienced some form of bullying. The difference is that nowadays it can follow children wherever they are. It’s not just in the playgrounds or on the way to and from school. It’s in their pockets – it follows them on their phones, on social networks as well as face to face and the 24-hour nature of it can be relentless. For some children it seems like there’s no escape which can cause anxiety and distress. It is so important that we, as adults, take time to listen to our children and help support them through bullying issues.”
Pierre Branco, VP and Managing Director of Turner Africa says:
“Cartoon Network Africa feels very strongly about the fact that most of our audience are affected by bullying every single day, whether in person or online. We were willing to associate the positive values of Cartoon Network to this great cause and raise awareness amongst kids through our animated creative shorts dubbed with South African kids and the great local partners who are relaying the message in the country. We are delighted to partner with both Wayde van Niekerk and ChildLine in South Africa to tackle this very real issue. As Cartoon Network we would like to show our viewers that we would like to help in any way we can to teach our viewers that there is help and support out there. This initiative is about addressing the issue, encouraging kids to talk about their experiences, be a good friend and offer support to others.”