Cartoon Network Africa Wins A SABRE Gold Award For Cartoon Network Buddy Network

Cartoon Network Africa Wins A SABRE Gold Award For Cartoon Network Buddy Network

Cartoon Network Africa Wins A SABRE Gold Award For Cartoon Network Buddy Network

Cartoon Network Africa has won an African SABRE (Superior Achievement in Branding, Reputation & Engagement) Gold Award in the Public Education category for their anti-bullying campaign – Cartoon Network Buddy Network. The initiative encourages children to be friendly to each other and report and speak out against bullying in schools. Cartoon Network Buddy Network was rolled out for the first time in Africa last year after a successful rollout in Europe.

In Africa, the campaign was developed in co-operation with Childline South Africa. Olympic gold medalist track and field sprinter, Wayde van Niekerk represented the campaign as a Buddy Network ambassador. The campaign made use of animation, video content and storytelling to inform kids about bullying and how they can put an end to it. The award was presented to Robyn De Villiers, chairman and CEO of Burson-Marsteller Africa (Cartoon Network’s PR agency for Africa) and Aude Bousseau, the marketing and PR manager of Turner Africa. Cartoon Network Africa has also won a 2017 African Excellence Award in the “Content Marketing” category for Buddy Network, the 2017 African Excellence Awards ceremony will take place on 29th June in Johannesburg, South Africa.

http://beabuddy.cartoonnetworkhq.com/

Cartoon Network also won an African SABRE Certificate of Excellence in the “Marketing an Existing Product to Consumers” for the relaunch of The Powerpuff Girls animated series in collaboration with jazz-electro-hip-pop musician – Toya Delazy. Toya specially produced a reworked version of The Powerpuff Girls 2016 reboot theme song for the African market and performed at the Powerpuff Girls Art Factory exhibit launch night in Cape Town, South Africa on 4th April this year.

Commenting on the awards, Pierre Branco, VP and managing director of Turner France, Portugal and Africa said:

“We here at Turner strive for excellence in everything that we do and constantly try to break boundaries in order to achieve great things.”

The 2017 African SABRE Awards were held last Thursday (11/05/2017) in Marrakesh, Morocco as part of the APRA (African Public Relations Association) annual conference.

http://thepowerpuffgirls.cartoonnetworkhq.com/

http://www.bizcommunity.com/Article/410/18/161908.html

Cartoon Network Mid April 2017 News In Brief

Cartoon Network Mid April 2017 News In Brief

Cartoon Network Mid April 2017 News In Brief

Cartoon Network Poland Relaunches Anti-Bullying Campaign For 2017

Cartoon Network Poland has relaunched its anti-bullying campaign – Klub Kumpli for 2017, the campaign is based on Cartoon Network USA’s Stop Bullying Speak Up and Cartoon Network UK’s Buddy Network’s campaigns. The Klub Kumpli campaign was initially launched in Poland in 2015. The initiative encourages kids and young people to be more friendly and aims to raise awareness and empowers them to take action against bullying. Polish national football team player – Jakub Błaszczykowski will be the campaign’s ambassador for this year.

http://news.dotpr.pl/pr/351184/jakub-blaszczykowski-i-cartoon-network-zachecaja-badz-kumplem-nie-dokuczaj

http://badzkumplem.cartoonnetwork.pl/

Cartoon Network Africa’s April Fool’s Prank: The Biggest Event In The Universe

Cartoon Network Africa’s viewers were pranked on April Fool’s Day (01/04/2017) with a series of overly dramatic bumpers and promos for a fake television event entitled “The Biggest Event In The Universe”, viewers were expected to see something awesome and incredible at 11.45am, but instead, a clip of Gumball slamming a window on Darwin repeatedly for thirty seconds was aired. Cartoon Network Africa also pranked its viewers with a series of funny next bumpers.

Cartoon Network UK’s New Easter Idents

Cartoon Network UK is now airing a new series of nice looking idents for Easter 2017, the idents feature characters from Adventure Time, The Amazing World of Gumball, Ben 10, Uncle Grandpa, Teen Titans Go! and The Powerpuff Girls in a multicoloured moving grid among some patterned Easter eggs. People have commented that the presentation in the idents looks similar to Cartoon Network USA’s current Dimensional branding and is an indicator of a possible rebrand but Cartoon Network UK’s current Check It 4.0. look isn’t even a year old yet.

However, Cartoon Network Italy, Cartoon Network Portugal, Cartoon Network France and Cartoon Network Turkey has already started to air a few elements from the Dimensional graphics package. Versions of Cartoon Network outside the United States tend to have their own identity and creative ideas, often building upon Cartoon Network USA’s presentation.

http://www.cartoonnetwork.co.uk/

Cartoon Network UK New Buddy Network Videos

Cartoon Network UK New Buddy Network Videos

Cartoon Network UK New Buddy Network Videos

Cartoon Network UK has updated their Buddy Network website and has uploaded more anti-bullying advice videos onto their YouTube channel. Since 2014, Cartoon Network UK has been promoting their anti-bullying initiative during National Anti-Bullying Week every November. The website advises children to tell someone what’s happening, be friendly and speak out if they’re being physically or verbally hurt or they know someone who’s been bullied. The website also features advice from the initiative’s ambassadors: Alistair Brownlee and Jonathan Brownlee, Tom Daley, Tinie Tempah and Childline ambassador Anna Williamson.

Each of the three new animated anti-bullying videos have a different theme; all featuring 3D CGI characters voiced by children, the video entitled “Let’s Make Friends” emphasizes the importance of friendship, including respect and trust for each other and having fun. “New Kid On The Block” is about being friendly and welcoming to new people at school and “We Are All Different” talks about the personal differences between themselves and their friends while they still get along despite their different likes and dislikes.

Let’s Make Friends

New Kid On The Block

We Are All Different

http://beabuddy.cartoonnetwork.co.uk/