Cartoon Network UK Teams Up With Former Footballer Ian Wright For 2017’s Cartoon Network Buddy Network Anti-Bullying Initiative

Cartoon Network UK Teams Up With Former Footballer Ian Wright For 2017's Cartoon Network Buddy Network Anti-Bullying Initiative

Cartoon Network UK Teams Up With Former Footballer Ian Wright For 2017’s Cartoon Network Buddy Network Anti-Bullying Initiative

Today (13/11/2017) it was announced that former Premier League and England national team footballer – Ian Wright has teamed up with Cartoon Network UK for this year’s CN Buddy Network anti-bullying initiative, the launch of this year’s campaign coincides with National Anti-Bullying Week (13th to 17th November) in the UK. The purpose of the initiative is to help kids to speak out against bullying in schools, accept other people’s differences and to “Be a buddy, not a bully”.

As with previous years, Cartoon Network UK is collaborating with Childline – the number one telephone helpline in the UK for children and young people for advice and support. Over the last decade, bullying has been a major concern among children 11 and under using the Childline helpline, the service carried out 5,903 counselling sessions about the issue, over the past year, there has been a 7% increase of cases. In 980 other cases, bullying and cyberbullying were raised as an additional issue.*

The most common types of bullying that were reported by Childline include emotional, peer pressure and blackmail abuse, followed by cyber-bullying and physical violence. This year, sports related bullying was in the top ten forms of bullying faced by children aged 11 and under between 2016-2017.*

From today (13/11/2017), Cartoon Network UK launched their on-air campaign for CN Buddy Network featuring this year’s campaign ambassador – Ian Wright and also a series of animated shorts from the perspective of the victim, the bully and the observer. Ian Wright himself has faced bullying earlier on in his football career, he joined the campaign as he believes that bullying at any age is unacceptable and encourages kids to watch out for each other. Cartoon Network UK has a special section on their website for CN Buddy Network ( which offers professional advice, tips and how to get support. There’s also video messages from Ian Wright and CN Buddy Network ambassadors from previous years including: Alistair and Jonny Brownlee, Tom Daley, Tinie Tempah and also Childline ambassador and volunteer counsellor, Anna Williamson.

*All statistics from Childline in the period 2016/17

From The Turner UK Press Release: Ian Wright Backs Cartoon Network’s Anti-Bullying Campaign. Cartoon Network Launches National Anti-Bullying Initiative In Partnership With Childline. Ian Wright Reminds Kids That You Don’t Need To Have A Special Skill To Be A Hero. Bullying Was The #1 Reason Children 11 And Under Contacted Childline The Year.

British football legend, Ian Wright has teamed up with Cartoon Network to launch the channel’s annual international anti-bullying campaign, CN Buddy Network which kicks off today to tie in with National Anti-Bullying Week in the UK. The initiative encourages kids and young people to have each other’s back, speak out against bullying and most importantly, “Be a buddy, not a bully”.

Cartoon Network is collaborating with Childline, the leading UK helpline for children and young people to provide immediate advice and support for those in need. Over the last decade bullying remains a top concern amongst children 11 and under with the service carrying out 5,903 counselling sessions about the issue. – a 7% increase in the last year. Furthermore, bullying and cyberbullying was mentioned as an additional concern in 980 Childline counselling sessions with children in this age group.*

The most common types of bullying trends Childline reported included emotional, peer pressure and blackmail abuse followed closely by cyber-bullying and physical acts of violence. This year sports related bullying also made the top 10 list of main concerns faced by children 11 and under from 2016-2017.*

Ian Wright appears in an on-air campaign on Cartoon Network premiering today (13th November) which also includes an original series of animated shorts addressing the viewpoints of the bully, the bullied and the observer. Kids affected by bullying – whether directly or indirectly – can immediately access professional advice, relevant tips and support tools online at

Ian Wright says: “’I teamed up with Cartoon Network and Childline to launch CN Buddy Network this year because I don’t believe that bullying at any stage of your life is acceptable. I think it’s important that children have somewhere to go so they don’t have to suffer in silence. I remember getting bullied back when I was new on the football scene, I was only twenty-two and people were intimated by that. My advice to kids is to speak up against bullying; that’s the first step to showing others you’ve got their back.”

Marnie Winter-Burke, a Childline counsellor says: “We know it can be very difficult for young people who are being bullied to tell someone what’s happening to them. Many are simply too scared to speak out or believe it’s their fault. However, over the years we have learned from Childline callers’ bullying doesn’t stop if it’s left alone – it gets worse. That’s why CN Buddy Network is an important reminder to those who witness bullying to help the person being targeted by encouraging them to tell a trusted adult or Childline.”

Kids can visit for more information, resources, professional advice and tips and visit Cartoon Network UK’s YouTube channel to watch the original animated shorts and video messages from Ian Wright and previous CN Buddy Network ambassadors, including: Alistair and Jonny Brownlee, Tom Daley, Tinie Tempah and Childline ambassador and volunteer counsellor, Anna Williamson.

About Childline

Childline offers children and young people aged 18 and under free, confidential advice and support 24 hours a day – no problem is too big or small. Our trained volunteer counsellors can be contacted through our helpline 0800 1111 or on for online chat or email. Childline is a service provided by the NSPCC.

Worried about a child? Don’t wait until you’re certain. Contact trained NSPCC helpline counsellors for 24/7 help, advice and support on 0808 800 5000.

Cartoon Network UK Children’s BAFTA Awards 2017 Nominations

Cartoon Network UK Children's BAFTA Awards 2017 Nominations

Cartoon Network UK Children’s BAFTA Awards 2017 Nominations

Today (24th October), BAFTA (British Academy of Film and Television Arts), has announced their nominations for this year’s Children’s BAFTA Awards. This year, Cartoon Network (also includes Boomerang) has received a total of six nominations across five categories. The Amazing World of Gumball has been nominated again in the Animation category and also in the Writing category, so far, The Amazing World of Gumball has won eight BAFTAs. Cartoon Network UK has been nominated in the Kids Channel Of The Year category for this year’s awards, the channel won the award in 2014. Cartoon Network’s virtual reality mobile app – Adventure Time: I See Ooo has been nominated in the Interactive category. In the Short Form content category, Cartoon Network’s anti-bullying initiative – Buddy Network and Boomerang’s The Happos Family have been nominated.

This year’s awards ceremony will be held at The Roundhouse in London, on Sunday 26th November and will be hosted by actor, writer and comedian – Doc Brown.

List Of All 2017 Children’s BAFTA Awards Categories With Cartoon Network Nominations:


The Amazing World Of Gumball

Ben Bocquelet, Mic Graves, Sarah Fell – Turner/Cartoon Network

Revolting Rhymes

Production Team – Magic Light Pictures/BBC One

Shaun The Sheep

Will Becher, John Woolley, Richard Starzak – Aardman Animations/CBBC

We’re Going On A Bear Hunt

Production Team – Lupus Films, Bear Hunt Films, Walker Productions, Herrick Entertainment/Channel 4

Channel Of The Year

Cartoon Network





Adventure Time “I See Ooo”
Antonio Grasso, Ben Trewhella, Anil Glendinning – Turner

The Gruffalo Spotter
Development Team – Magic Light Pictures & Nexus Studios

Hey Duggee: We Love Animals
Phil Hoskins, Keith Davidson, Peter Hickman – Scary Beasties Ltd and BBC Worldwide

Virry VR
Martin Percy, Svetlana Dragayeva, Joanna Fogler – Fountain Digital Labs

Short Form

Cartoon Network Buddy Network
Daniel Fuller, Simon Dean, Charles Battrick – Turner/Cartoon Network

The Happos Family
Patricia Hidalgo, Richelle Wilder, Erica Darby – Turner/Boomerang

Merlin Crossingham, Helen Argo, Peter Lord – Aardman Animations/Sky Kids

Share A Story 2016
Production Team – CITV/CITV


Adam Tyler
Screwball! – TrueTube

Joe Williams
Hank Zipzer’s Christmas Catastrophe – CBBC

Paul Rose, Luc Skyz, Mikis Michaelides
4 O’Clock Club – CBBC

Writing Team
The Amazing World of Gumball – Cartoon Network

A list of all the categories and nominations for the 2017 Children’s BAFTA awards can be viewed via the link below:

BAFTA Press Release:

Cartoon Network At MIPJunior 2017 Overview

Cartoon Network MIPJunior 25th Anniversary

Cartoon Network At MIPJunior 2017 Overview

This weekend (14/10/2017 – 15/10/2017) was this year’s MIPJunior convention in Cannes, France. MIPJunior is an annual gathering of the international children’s media industry of which Cartoon Network also participates in. Here’s an overview of the events at the convention over the weekend.

More info about MIPJunior 2017 via the link below:

Pre-MIPJunior news, Cartoon Network Asia-Pacific greenlights Monster Beach animated series, follow the link below for more information:

The weekend’s events started off with a panel and awards ceremony called “View From The Top: World Screen Kids Trendsetter Awards”, which was a gathering of four programming experts from around the world discussing acquisition trends and how to spot the next big kids show and how to offer multiplatform content to a younger audience. Attending the panel was Patricia Hidalgo – Chief Content & Creative Officer EMEA and International Kids Strategy for Turner and her predecessor, Michael Carrington – Former Chief Content Officer for Cartoon Network EMEA (now in-charge of kids content for ABC in Australia).

During the panel, Patricia Hidalgo mentioned that only animation content is universally accepted as a cross-border form of children’s entertainment and live-action show won’t appeal to audiences in countries like India or China. Michael Carrington mentioned that high-quality show imports drives standards and expectations for locally produced content, he also mentioned that there’s been a viewing shift towards video-on-demand services and binge-watching also applies to children as much as adults.

Later on Saturday there was a special celebratory event for Cartoon Network’s 25th Anniversary with Rob Sorcher – Chief Content Officer of Cartoon Network and Michael Ouweleen – Chief Marketing Officer of Cartoon Network, Adult Swim and Boomerang. Both Rob and Michael talked about the channel’s past, present and future. Cartoon Network is aware about the decline of linear television. Linear TV ratings isn’t much of concern, as the channel has incorporated a TV anywhere multi-screen strategy, which means viewers can enjoy their cartoons “anywhere and everywhere” and watch what they want when they want. Cartoon Network is also investing in VR (Virtual Reality) as a form of story-telling, but the technology has yet to be used properly to offer a full and proper entertainment experience on a consistent basis. Turner has opened a VR Lab in London supported by Google and Oculus (owned by Facebook) and is currently attempting to make Cartoon Network’s creative teams adapt to the new technology. Cartoon Network EMEA has already released an Adventure Time “I See Ooo” VR app for mobile devices which features a set of minigames.

Earlier today (15th October), there was a Content Strategy informal chat session with the vice president of content acquisitions and co-productions for Cartoon Network – Adina Pitt. This session was to put forward Cartoon Network’s expectations for a show acquisition or co-production deal, for instance the time-frame of when a show is ready to broadcast, which currently has a 18-month to two year time window. Also, other matters will be put into consideration during a deal, such as the potential of the show and how and will it appeal to audiences in other countries. Although, the industry has changed and the way the viewer watches content has also changed, the quality of the content will always be the same.

Later on today, Lesley Bailey – the Vice President of Channel Marketing & Brand Management for Turner EMEA Kids took part in a session called “Preparing Kids For Social Media Teenhood”, which was a discussion about social media, more specifically online bullying and the spread of false information, this session was about the transition from childhood into adolescence and helping kids be aware about the dangers of social media before they get older. During this session, Cartoon Network talked about its anti-bullying Buddy Network campaign which has spread across the EMEA (Europe, Middle East and Africa) region after successful launches in the United States and Latin America.