Cartoon Network Enterprises EMEA Teams Up With Sambro UK To Offer Licensed Toys And Kids Products

Cartoon Network Enterprises EMEA Teams Up With Sambro UK To Offer Licensed Toys And Kids Products

Cartoon Network Enterprises EMEA Teams Up With Sambro UK To Offer Licensed Toys And Kids Products

Cartoon Network Enterprises EMEA (Europe, Middle East and Africa) has teamed up with toy, stationary and accessories manufacturer – Sambro for a range of licensed Ben 10 products including pocket money toys, creative play accessories, stationary and backpacks, initially, the deal will be for the UK market. The Ben 10 reboot series premiered in the UK and the rest of Europe in October 2016.

Graham Saltmarsh, director of licensing, UK and Nordics at Cartoon Network Enterprises made this statement regarding the new merchandise and the partnership with Sambro: “We are delighted to be partnering with Sambro who with their top-quality products, unwavering enthusiasm and commitment to creativity, make the perfect addition to our expanding licensing programme, Ben 10 is gaining significant traction in the UK market and we’re confident that fans will be eager to get their hands on this diverse range of new products when they hit shelves.”

Nikki Samuels, licensing director at Sambro also commented: “It’s a delight to be working with the team at Cartoon Network. Ben 10 is such a well-known and really diverse property and our ranges will create even more retail opportunities for fans. With a variety of price points and spanning multiple categories, our Ben 10 ranges will be a great way for retailers to capitalise on the popularity of the brand by extending the purchasing possibilities.”

http://www.licensing.biz/news/read/cartoon-network-signs-sambro-for-ben-10-toys-stationery-and-more/046785

Cartoon Network Plans To Open Theme Park Zone At Amaazia Water Park In India

Cartoon Network Plans To Open Theme Park Zone At Amaazia Water Park In India

Cartoon Network Plans To Open Theme Park Zone At Amaazia Water Park In India

Today (09/11/2017), Turner International India have announced their plans to open a Cartoon Network theme park area at the Amaazia Water Park located in Surat, India. The new theme park area will cover over 61,000 square meters and will 33 different rides and attractions featuring many of Cartoon Network’s famous animated characters from its popular shows including Ben 10, The Powerpuff Girls and Adventure Time. The attraction aims to attract one million visitors in its first year. The new attraction has been designed by the Australia-based thematic attraction design company – Sanderson Group.

The Amaazia water park officially opened to the public last December and already features a variety of water slides and pools, the new theme park zone at Amaazia will be Cartoon Network’s first amusement park in India. At the new Cartoon Network theme park, visitors will also get to meet and greet with various characters from channel’s animated shows. Outside of India, Cartoon Network already has a water park in Pattaya, Thailand named Cartoon Network Amazone and has a theme park zone at IMG Worlds of Adventure in Dubai, United Arab Emirates.

When announcing the new attraction, Siddharth Jain, the managing director of Turner India, said: “We are always on a lookout for ways to increase our engagement with the fans. For us, they are not viewers or subscribers, they are fans. This venture is a great way to interact and engage with the fans in a different, yet effective way. Also, the park is located at the heart of the city, make it accessible for the residents, and people from neighbouring cities”

Anand Singh, the director of Cartoon Network Enterprises in South Asia, added: “We have two other theme parks, one in Dubai and the other in Pattaya. While the attractions will provide visibility and engagement with consumers, the retail outlets will help with pushing merchandise to the relevant target group.”

Sanjay Movaliya, the chairman of Rajgreen Group, the owner of the Amaazia water park, sees the Amaazia water park project as a passion of his and after visiting various theme parks around the world, he decided he wanted to open one in India, he said: “Since the mid to late 90s, when I started travelling abroad extensively, I used to visit theme parks and amusement parks. While I thoroughly enjoyed them as a visitor, I also always wondered when India will have such a facility. So, when a piece of land ideal for such a project came up, I bid for it and won and started the water park initially”

http://www.business-standard.com/article/companies/turner-to-extend-cartoon-network-brand-to-theme-parks-117111000049_1.html

http://www.amaazia.com/

Cartoon Network At Brand Licensing Europe 2017

Cartoon Network At Brand Licensing Europe 2017

Cartoon Network At Brand Licensing Europe 2017

This week (Tuesday 10th to Thursday 12th October) was the Brand Licensing Europe 2017 convention at the Olympia Exhibition Centre in London, UK. The convention is an opportunity for major brands across Europe to promote and license their properties to manufacturers so they can produce themed merchandise where fans of that particular brand would be interested in buying. As mentioned on the blog on Monday this week, Rick and Morty’s brand representatives in Europe, Middle East and Africa – Cartoon Network Enterprises has partnered up with a group of clothing manufacturers to offer Rick and Morty themed clothing for the British and German markets.

https://www.regularcapital.com/2017/10/cartoon-network-enterprises-emea-announces-more-rick-and-morty-merchandise-partners/

Last week, Cartoon Network already announced some pre-BLE 2017 deals for its ever popular Ben 10 brand, which includes clothing, homeware and a video game. Playmates Toys hold the global master toy license to the Ben 10 brand, with Giochi Preziosi presiding over distribution in Europe.

https://www.regularcapital.com/2017/10/more-ben-10-merchandise-coming-soon-to-europe-in-2017-and-2018/

Cartoon Network Enterprises EMEA has also started a licensing programme for its Children’s BAFTA award winning animated series – We Bare Bears. BCI in the UK has signed up to launch a range of nightwear for kids and adults. Also Smyk in Poland will offer kidswear, footwear and fashion accessories. Both We Bare Bears product ranges are set to launch in Spring/Summer 2018. We Bare Bears is one of Cartoon Network’s most popular animated series and had reached an audience of 161 million people around the world in the second quarter of 2017.

In a statement regarding the We Bare Bears licensing deals, Johanne Broadfield, VP of Cartoon Network Enterprises EMEA said:

“Beyond the target audience of kids 6-12, We Bare Bears has a strong teen and adult appeal too thanks to its relatable, social-media engaged characters, laugh-out-loud humour and smart storylines. The show is really resonating across our TV, digital and social platforms and we’re seeing the growing momentum with fans translating into demand for product.”

http://www.licensingsource.net/first-apparel-partners-named-for-we-bare-bears/

http://www.licensemag.com/license-global/ble-cn-unveils-we-bare-bears-apparel-partners

This year at the convention, Cartoon Network has been heavily promoting their Ben 10 brand, with large inflatables of two Omnitrix aliens – Heatblast and Four Arms hanging over their stand. Outside the convention there was a statue of Four Arms trapped in one of London’s iconic old fashioned telephone boxes attempting to break out. Cartoon Network’s stand featured its instantly recognisable 3D block design, with elements of its branding and cartoon characters covering all of it. Over on the Warner Bros. stand, both Teen Titans Go! and DC Super Hero Girls were advertised as brands which are available for licensing, a DC Super Hero Girls toy range is already available in stores.

The Powerpuff Girls – Blossom, Bubbles and Buttercup were also at the convention greeting visitors and to also to promote the brand. The Powerpuff Girls’ merchandise range has expanded to include fashion and accessories to appeal to young adults who have watched the show while growing up.

Cartoonito UK’s Molang was also at the convention to promote its brand new range of soft cuddly toys.

The character parade at the convention with The Powerpuff Girls at the front and Adventure Time’s Finn and Jake towards the back along with Ben 10’s Heatblast and Stunt Happo from The Happos Family.


http://brandlicensing.eu/