Cartoon Network’s And Dove Self-Esteem Project’s New Ad Campaign “I’m Fine”

Cartoon Network's And Dove Self-Esteem Project's New Ad Campaign

Cartoon Network And Dove Self Esteem Project Announces New Ad Campaign “I’m Fine”

Building on the current Steven Universe themed self-esteem and body confidence campaign from Cartoon Network and the Dove Self-Esteem Project, both Cartoon Network and Dove have teamed up again for another advertising campaign called “I’m Fine”. The new campaign explores the issues of beauty and self-esteem and how teenage girls really feel in the inside, but on the outside they just say “I’m fine” or simply shrug it off because they struggle to express their feelings, this means the people who are closest to them don’t know how they really feel. The purpose of the campaign is to let parents be aware of the self-esteem issues their children may be facing on a daily basis.

The new series of adverts are part live-action and part animated and are produced by advertising and marketing agency – Ogilvy UK, directed by Andrew Lang from production house – Sweetshop and animated by Frankie Swan at Picasso Pictures, all three are based in London, UK.

Each of the four ad spots tells the inner thoughts and feelings of four girls from the United States, Brazil, Mexico and France. The four girls were specifically chosen because of their own personal stories and insights in life.

In the United States (English) ad, Nesida, who lives in New York arrived back home from school and her parents ask how her day was, this is followed by an animated sequence expressing her inner troublesome thoughts of not fitting in at school, but she doesn’t say her inner thoughts and just says “I’m fine” to her mother.

The Mexico ad (Latin American Spanish), features a young girl named Karla from Mexico City she uses gymnastics and mathematics to express herself. The French and Brazilian Portuguese language ads will be released in the following weeks.

The Dove Self-Esteem Project, associated with Unilever’s personal care brand – Dove, exists in 140 countries around the world and is committed to reaching 40 million young people by 2020. The project is the biggest self-esteem education programme of its kind in the world, so far, Dove and Cartoon Network have already committed to help 20 million kids build their self-esteem.

http://www.dove.com/cartoons

https://ogilvy.co.uk/work-article/dove-3

https://www.thesweetshop.tv/director/andrew-lang/

http://www.picassopictures.com/

Toony Tube A New YouTube Series By Cartoon Network EMEA

Cartoon Network Toony Tube

Toony Tube A New YouTube Series By Cartoon Network EMEA

Cartoon Network EMEA (Europe, Middle East and Africa) has a new YouTube series called “Toony Tube” which is now available on several localised Cartoon Network YouTube channels around Europe including: France, Germany, Denmark, Sweden, Norway, Benelux countries, Portugal, Poland, Czech Republic, Hungary and also a dedicated Toony Tube YouTube channel in Spain. Toony Tube is presented by a puppet that resembles a young boy with blond hair with thick black rimmed glasses and just like a typical Let’s Player on YouTube, he also wears a gaming headset. The series has some similarities to Cartoon Network Latin America’s Let’s Play series – Toontubers and also its insightful and analytical cartoon show mashup YouTube series – Another Week On Cartoon.

In each episode, Toony shows viewers the funniest fail moments of Cartoon Network characters, talk abut interesting facts about Cartoon Network’s most popular shows including Adventure Time, Regular Show, The Amazing World of Gumball and Steven Universe, and also Let’s Play videos of Cartoon Network’s many games. At present, there’s no English language version of Toony Tube for the UK or Africa.

The Amazing World of Gumball Pizzageddon Browser Game Toony Tube Episode (In French) From Cartoon Network France’s YouTube Channel:

https://www.youtube.com/results?search_query=Cartoon+Network+Toony+Tube

http://www.cartoonnetworkeurope.com

Cartoon Network France Is Number One Pay-TV Channel For Boys Aged 4 To 14

Cartoon Network France Is Number One Pay-TV Channel For Boys Aged 4 To 14

Cartoon Network France Is Number One Pay-TV Channel For Boys Aged 4 To 14

Today (10th July), Turner France has released its television viewing ratings for the first half of 2018 based on statistics from French audience measurement company – Médiamétrie. According to the statistics, Cartoon Network France is the most watched children’s pay-TV channel for boys aged between 4 to 14 in the country. Cartoon Network’s sister channel – Boomerang is the second most watched pay-TV children’s channel for children aged between 4 and 10 years old but also for the more widespread 4 to 14 years old demographic.

As a whole, Turner’s children’s channels (Cartoon Network, Boomerang and Boing) are the second most watched pay-TV channels in France for children aged between 4 and 10 years old but also for the more widespread 4 to 14 years old demographic, but is also number one among boys aged between 4 to 14 years old. Overall, Turner’s audience for its kids channels have grown by 4.5% over the past year and bring in 5.4 million viewers every month.

http://www.cartoonnetwork.fr
http://www.boomerangtv.fr
http://www.boingtv.fr
https://twitter.com/Turner_FR