Marc Goodchild Appointed Head Of Digital Content Strategy For Turner EMEA

Marc Goodchild Appointed Head Of Digital Content Strategy For Turner EMEA

Marc Goodchild Appointed Head Of Digital Content Strategy For Turner EMEA

Turner Broadcasting System Europe has appointed an influential award winning television producer and digital executive to head its Digital Content Strategy for its children’s and general entertainment channels, including Cartoon Network, Boomerang, Cartoonito, Toonami and Boing. Mr Goodchild will lead the local digital teams in Turner’s regional offices across EMEA and will work with the central research, commercial, advertising sales, marketing, PR and franchise management teams in London.

Digital content is an increasingly growing part of Turner’s business, in recent years in the media industry there has been a lot of focus on live-streaming and on-demand TV Anywhere services, micro-formatted content for digital apps such as Cartoon Network Anything and mobile games from Cartoon Network Games. In the digital era, it’s becoming more important to distribute content on multiple devices, such as mobile phones, tablets and PC’s, as consumers want to watch content when and where it’s convenient to them.

In Europe, Middle East and Africa, Turner has launched ten new YouTube channels, 16 new apps and introduced the micro-content app Cartoon Network Anything in seven new markets. Kids app downloads have increased +83% year-on-year, YouTube views increased by 500% across its 18 Cartoon Network and 9 Boomerang YouTube channels. Turner EMEA operates more than 60 websites and other digital platforms and has recently made a content deal with DHX’s WildBrain to manage its show specific children’s animation YouTube channels in EMEA and Latin America.

Mr Goodchild will report to Patricia Hidalgo, SVP Chief Content and Creative Officer EMEA and International Kids Strategy and will work with the brand new Digital Ventures & Innovation division of Turner International. Mr Goodchild also co-founded creative app studio and technology house Gingersnap Studios and co-founder at SyncScreen which provides second screen authoring and synchronisation tools for non-live and VOD productions. He has also worked in several director, producer and executive roles in the UK including at the BBC and at Disney. He has also worked as Head of Digital Services for CBeebies and CBBC and was also behind the development of the CBBC and CBeebies sections on the BBC’s on-demand service – iPlayer.

http://www.thechildrensmediaconference.com/profile/marc-goodchild-5/

From The Offical Turner EMEA Press Release: Turner EMEA appoints Marc Goodchild to Head of Digital Content Strategy & Product

Turner Europe, Middle East and Africa (EMEA) today named Marc Goodchild as its Head of Digital Content Strategy & Product for EMEA.

Goodchild, an award winning television producer and digital executive with a 20-year track record in broadcast, production and the start-up community, will be responsible for the overall content strategy and digital content vision for EMEA, working in close collaboration with all regional content and digital teams. He will also lead the EMEA Central Digital Team and any third party digital vendors, provide support and editorial guidance to the local heads of digital and work in close collaboration with the central research, commercial, advertising sales, marketing, PR and franchise management teams.

Reporting to Patricia Hidalgo, SVP Chief Content and Creative Office EMEA and International Kids Strategy, Goodchild will also be responsible for building and maintaining close collaboration and relationships with all key digital global stakeholders, both technical and editorial, in particular with the recently formed Digital Ventures & Innovation division of Turner International.

His responsibilities for developing and managing EMEA’s digital content and product strategy includes the implementation of Turner-owned digital products and content from the global business, along with those from international and/or EMEA origin that increase and enhance engagement with our audiences and brands across the region.

Patricia Hidalgo ,SVP Chief Content and Creative Office EMEA and International Kids Strategy said:

“This appointment recognises Turner’s focus on giving our fans even more innovative and immersive digital experiences. Marc’s wide range of expertise in the broadcast, production and start-up sectors makes him ideally suited to help us build on our existing momentum in the digital space and deliver a cohesive digital strategy for EMEA. He’ll be integral in helping us continue to create and curate great content so that it is discoverable and engaging how, when and where our fans want it.”

The appointment comes at a time of rapid evolution for Turner into a more consumer-centric, data-driven media company, which includes an accelerated focus on driving and expanding its portfolio of kids and general entertainment branded destinations across all parts of the digital ecosystem.

In EMEA last year alone, the business launched 10 new YouTube channels and 16 new apps and introduced its signature CN Anything app into seven new markets. It saw its kids’ app downloads up +83% year-on-year and its YouTube viewership went up more than fivefold across 18 Cartoon Network and nine Boomerang channels. Turner EMEA currently operates a suite of more than 60 websites and other digital platforms and recently appointed DHX Media’s Wildbrain to manage its YouTube channels in both EMEA and Latin America.

The increased focus on digital will in turn also allow Turner to provide its various partners with fresh and varied ways of associating with our content to reach audiences across the digital spectrum.

Goodchild joins Turner this month after a period working with UK start-ups where among other achievements he pioneered a new second-screen system for kids shows, and most recently a family app gifting platform. Most recently co-founder and CEO at creative app studio and technology house Gingersnap Studios, he was previously co-founder and CCO at SyncScreen providing second screen authoring and synchronisation tools for non-live and VOD productions. His career includes a mix of senior director, producer and executive roles at Disney and the BBC, and on commissions for Discovery and Channel 4. He has also worked as a digital consultant for independent production companies including Jamie Oliver, Zodiak Kids, Lion TV etc. He has a BA Hons in Politics from the University of Nottingham and a post-grad in Broadcast Journalism from City University.

http://www.turner.com/pressroom/turner-emea-appoints-marc-goodchild-head-digital-content-strategy-product-0

New Mobile Game Mighty Magiswords Surely You Quest Available From 16th February

New Mobile Game Mighty Magiswords Surely You Quest Available From 16th February

New Mobile Game Mighty Magiswords Surely You Quest Available From 16th February

Next Thursday (16/02/2017), Cartoon Network Games will releasing their latest mobile game based on Mighty Magiswords called “Surely You Quest”. Mighty Magiswords follows the adventures of Prohyas and Vambre, a sibling team of “Warriors for Hire” who go quests using their magically outrageous swords. The new game will be available for iOS, Android and Fire devices and will be available to download for free on iTunes, Google Play and the Amazon App Store.

Mighty Magiswords: Surely You Quest is an RPG (Roleplaying Game) game where the player takes the role of Prohyas and Vambre, were they partake in humorous quests and exciting battles using their Magiswords. The new game will integrate into the MagiMobile app, the app integration into the game allows the player to utilizes the swords they’ve collected either by watching video clips, by watching the TV show or by completing quests on the app. The Magimobile app was originally released in the United States on 10th November and had since rolled out to Cartoon Network audiences in Australia and the Philippines.

The new mobile game is another addition to the Mighty Magiswords digital content already produced by Cartoon Network Studios, such as interactive shorts, narrative vlogs hosted by the Warriors, a multitude of digital games and MagiMobile.

Mighty Magiswords will also fully premiere in the United Kingdom on 10th April (for the Easter school holidays) and will also fully premiere on Cartoon Network France on Monday 6th March at 7.05pm.

http://www.telecablesat.fr/article/2017/02/06/Les-News-Cartoon-Network-sort-ses-epees-magiques-!-25051.php

https://www.regularcapital.com/2017/02/cartoon-network-uk-mighty-magiswords-fully-premieres-monday-10th-april/

Preview of Mighty Magiswords: Surely You Quest

From The Official Turner Asia-Pacific Press Release: Cartoon Network Expands The Mighty Magiswords World: Season Two Greenlight and New Mobile Game Surely You Quest

Turner’s Cartoon Network has charted multiplatform wins internationally with Mighty Magiswords, leading to a season two order of the hit comedy series and the launch of a new mobile game, Surely You Quest. Mighty Magiswords follows the adventures of Prohyas and Vambre, a sibling team of “Warriors for Hire” who embark on heroic quests using outrageously funny swords called Magiswords.

The immersive MagiMobile app, which has so far had APAC launches in the Philippines and Australia, empowers fans to collect swords like the Warriors. And this newest mobile game further heightens the interactivity of the Mighty Magiswords world by allowing users to use their collections in active gameplay, while also gathering and upgrading more Magiswords via the audio content recognition cues in Mighty Magiswords programming.

Mighty Magiswords is produced at Cartoon Network Studios and created by Kyle A. Carrozza (The SpongeBob Movie: Sponge Out of Water). Season two of Mighty Magiswords will find Prohyas and Vambre embarking on epic adventures and even more hilarious quests in pursuit of the latest and greatest Magiswords to add to their coveted collections.

Fans have shown they are hungry for more from the Mighty Magiswords world and Cartoon Network is ready to meet them wherever they are with Surely You Quest, an idle RPG coming to iTunes, Google Play and Amazon for free on February 16 in the US, and in selected Asia Pacific markets over the coming few weeks.

Surely You Quest connects to MagiMobile by giving fans access to their Magiswords and allowing them to expand their collections. Gamers can use the swords they previously earned in MagiMobile for gameplay in Surely You Quest, and the more fans watch and engage with MagiMobile, the more options they will have for battles in the game. Surely You Quest adds to a rich connected world of more than 400 pieces of original content including interactive shorts, narrative vlogs hosted by the Warriors, a multitude of digital games and MagiMobile.

New episodes of Mighty Magiswords continue to air on Cartoon Network and are available anytime, anywhere on the Cartoon Network Watch and Play and Cartoon Network Anything apps, as well as its websites and YouTube channels.

https://www.turner.com/node/20693/turner-sports/http/united-states#sthash.56EhnYPZ.dpuf

Cartoon Network USA Mighty Magiswords Renewed For A Second Season

Cartoon Network USA Mighty Magiswords Renewed For A Second Season

Cartoon Network USA Mighty Magiswords Renewed For A Second Season

Today (09/02/2017), Cartoon Network USA’s press office has announced that Mighty Magiswords has been renewed for a second season. Usually, when Cartoon Network shows get full international distribution they tend to get a second season (excluding Over The Garden Wall which was a mini-series). Cartoon Network has put a lot of effort into the digital element of the show, including apps and websites, so a season renewal was the next logical step.

Mighty Magiswords follows two brother and sister warriors named Prohyas and Vambre, they use different magical swords with unusual but useful abilities to help out the people of Lyvsheria.

Cartoon Network Games launched their Magimobile companion app in the United States last November, the app allows players to have their very own virtual collection of Magiswords as featured in the show, players can gain swords by completing various quests, by watching video clips or by watching the show on the TV by using the app’s audio recognition technology.

The MagiMobile app is ranked as a top five app overall on iTunes, with 2 million downloads and 20 million swords collected.

Next week (16/02/2017), Cartoon Network Games will be releasing a brand new Mighty Magiswords game called “Surely You Quest”, which is a RPG battling game. Players will be able to use their swords obtained using the Magimobile app within the game. The new game will be available for iOS, Android and Fire devices and will be available to download for free on iTunes, Google Play and the Amazon App Store.

Preview of Mighty Magiswords: Surely You Quest

Mighty Magiswords is one of Cartoon Network’s most watched shows on VOD (Video On-Demand). The show was also Cartoon Network’s most popular show in October last year and it was the number one new animated show among kids aged 6-11 during the fourth quarter of 2016 and also with Cartoon Network’s targeted boy demographic.

New episodes of Mighty Magiswords are currently airing every Friday at 6.15pm ET/PT on Cartoon Network USA.

http://www.hollywoodreporter.com/live-feed/cartoon-network-s-mighty-magiswords-renewed-season-2-973653

http://deadline.com/2017/02/mighty-magiswords-cartoon-network-surely-you-quest-1201906180/