Cartoon Network UK Ben 10 Hero Truck Tour Starts 27th July

Cartoon Network UK Ben 10 Hero Truck Tour Starts 27th July

Cartoon Network UK Ben 10 Hero Truck Tour Starts 27th July

Cartoon Network UK Ben 10 Hero Truck Tour Starts 27th July

Throughout the school summer holidays, Cartoon Network UK will be running a Ben 10 tour around the UK called the “Ben 10 Hero Truck Tour”, a specially custom-made trailer branded like The Rustbucket RV motorhome from the animated TV show will be visiting several locations of Toys “R” Us, Tesco and Smyths Toy Superstores. The tour will kick off this Thursday (27/07/2017) at the Tesco Extra branch in Havant, Hampshire and will be visiting an additional 16 locations and will end at the Smyths Toys Superstores branch in Ashford, Kent on Sunday 20th August.

The purpose of the Rustbucket tour is to promote the brand new Ben 10 toy range now available at toy retailers across the UK. The toy range is produced by Playmates Toys and distributed in the UK by Flair (a part of the Giochi Preziosi toy group). Flair has already released a range of collectable “power-up” and “deluxe” figures, “Transform-N-Battle” roleplay items and basic and deluxe versions of the Omnitrix as well as the Rust Bucket playset. The Hero Truck tour will also include an augmented reality experience, where shoppers will be able to transform themselves into their favourite Ben 10 alien. After the UK tour, the Rustbucket will tour around Europe in countries such as Poland, Spain and Italy.

In addition to the tour, branches of The Entertainer, Smyths and Toys “R” Us have put out displays with a Rustbucket design to display the new toy range, kids are able to sit inside the Rustbucket shaped display and pretend that they’re on an adventure that’s out of this world.

Regarding the Ben 10 Hero Truck Tour and the new toy range, Graham Saltmarsh, director of licensing for Cartoon Network Enterprises UK and Northern Europe said:

“We know from our retail partners that immersive fan experiences are in high demand, especially during the summer holidays as parents look for ways to keep their kids entertained. We’re confident these ‘Ben 10’ activations will create a huge sense of excitement as soon as kids arrive at their local store and leave them eager to get their hands on the fantastic new toy range.”

http://www.licensingsource.net/cartoon-network-outlines-ben-10-uk-retail-plans/

http://www.licensemag.com/license-global/cn-preps-ben-10-uk-toy-launch

http://toyworldmag.co.uk/news/cartoon-network-unveils-ben-10-uk-retail-activations/

Advert for the new Ben 10 Omnitrix toy:

Below are all the dates and locations for the Ben 10 Hero Truck Tour in the UK as listed on the official Cartoon Network UK website:

27th July – TESCO Havant Extra (Solent Road, Havant Hampshire, P09 1TR)
29th July – TESCO Swindon Extra (Ocotal Way, Swindon, SN1 2EH)
30th July – Smyths Toys Superstores (5, A, Cribbs Causeway Retail Park, Bristol, BS34 5TX)
1st August – TESCO Cardiff Extra (Excelsior Estate, Cardiff South Glamorgan, CF14 3AT)
3rd August – TOYS R US (Cross Point Business Park, Coventry, CV2 2SR)
4th August – TOYS R US (Meole Brace Retail Park, Hereford Rd, Shrewsbury SY3 9NB)
5th August – TOYS R US (Wyvern Way, Derby DE21 6NZ)
6th August – TESCO Stretford Extra (Chester Rd, Stretford, Trafford M32 0QW)
8th August – Smyths Toys Superstores (Vicarage Ln, Blackpool FY4 4NB)
10th August – Smyths Toys Superstores (Glasgow Fort Shopping Park, G34 9DL)
12th August – Smyths Toys Superstores (Middle Engine Lane, Wallsend NE28 9NT)
13th August – Smyths Toys Superstores (15, Crown Point Shopping Park, Leeds LS10 1ET)
14th August – TESCO Hull Street Stephens Extra (Hull St Stephens Centre, Hull, HU2 8LN)
17th August – TESCO Cambridge Bar Hill Extra (15-18 Viking Way, Cambridge, CB23 8EL)
18th August – TOYS R US (London Road, Ipswich, IP8 3TT)
19th August – Smyths Toys Superstores (1 Staples Corner Retail Park, Geron Way, NW2 6LW)
20th August – Smyths Toys Superstores (Unit 5 Ashford Retail Park, Barrey Road, TN24 0SG)

http://www.cartoonnetwork.co.uk/promotion/ben10tour

Cartoon Network And Boomerang Village Italy Beach Tour

Cartoon Network And Boomerang Village Italy Beach Tour

Cartoon Network And Boomerang Village Italy Beach Tour

Between Friday 21st July and Saturday 29th July, Turner’s kids channels – Cartoon Network and Boomerang (in-collaboration with Sky Italia) will be having a beach resort tour around Italy called “Cartoon Network and Boomerang Village”. The tour will be stopping at the popular beach resorts of Cattolica, Fano, Tortoreto and Follonica. the event will be filled with cartoon themed activities, games and entertainment. In the Boomerang section of the village, there will be fun and games featuring Scooby-Doo, Tom and Jerry and Grizzy and The Lemmings and there will be prizes up for grabs too.

The Cartoon Network section of the village will feature a Powerpuff Girls “Powerpuff Yourself” avatar-maker, there will also be an opportunity to print your own T-shirt with your very own avatar design. There will also be a giant Ben 10 Omnitrix, where fans can “transform” into an alien from the popular action show and take a picture of themselves.

Cartoon Network Italy’s and Boomerang Italy’s Village Tour Itinerary, events at all locations start at 5.30pm:

Friday 21st July: Cattolica: Acquario di Cattolica
Sunday 23rd July: Fano: Lungomare Simonetti
Tuesday 25th July: Tortoreto: Largo Marconi
Thursday 27th July: Sabaudia: Piazza Del Comune
Saturday 29th July: Follonica: Piazza Sivieri

http://www.latinatoday.it/eventi/cartoon-network-boomerang-village.html

https://www.facebook.com/events/488553384819250/

Cartoon Network European Free To Air Viewing Success

Cartoon Network European Free To Air Viewing Success

Cartoon Network European Free To Air Viewing Success

Cartoon Network Studios’ The Powerpuff Girls and Ben 10 and Cartoon Network Europe’s The Amazing World of Gumball have been a viewing rating successes for free-to-air children’s channels in countries across the European continent. The Powerpuff Girls has had a successful start in Italy on Boing, a free-to-air digital terrestrial channel operated by a joint-venture by Mediaset and Turner, within its first month of airing on the channel, the show was in third place among children and second place among girls.

On French children’s channel – Gulli, The Powerpuff Girls manage to achieve an 19.1% audience share, up from a 17.1% channel average. The Powerpuff Girls and The Amazing World of Gumball has helped Gulli into first place among housewives with kids on Sunday 11th June and is consistently the top channel for kids aged between four and ten years old. On PULS 2 in Poland, the show was ranked in second place among young girls during its launch month and was beating channel averages among children and girls.

In the UK, on free-to-air children’s channel CITV (with a simulcast on the UK’s largest commercial broadcaster – ITV) the new Ben 10 series has reached 1.2 million viewers and 9% of Boys aged 4 to 9 years old. Ben 10 also achieved an 18.7% audience share on Gulli in France and was ranked the #2 Kids broadcast on Boing in Italy on its premiere day. Since the rollout of the new Ben 10 series on Cartoon Network feeds across the EMEA area in October 2016, Ben 10 has reached 50% of Boys in South Africa, Romania, Spain and Portugal, and more than 1 in 3 Boys in Hungary, Poland and Sweden.

On the free-to-air kids channel – DR Ultra in Denmark, The Amazing World of Gumball beaten the channel’s average viewing share by 56% during the first quarter of 2017 it’s also the channel’s most popular show. Adventure Time outperformed the channel’s average by 14% among children. On Gulli in France, The Amazing World of Gumball is ranked in fourth place among kids aged between 4 and 14 years old with Adventure Time achieving a 19% audience share.

From The Turner EMEA Press Release: Cartoon Network Franchises Over-Perform On Free-To-Air Across Europe

Turner’s Cartoon Network has been enjoying a raft of strong free-to-air performances from key franchises across Europe it announced today, as the company continues to secure new broadcast and licensing partners across the region.

The brand-new series of The Powerpuff Girls, which made its global return to Cartoon Network in April 2016, has since reached millions of new viewers and beaten average audience figures on a number of its new free-to-air homes, including: CITV (and ITV simulcast) in the UK, where it became the #1 commercial show for girls 4-9 when it launched in Q4 2016 and has since reached over two million viewers and 13% of Kids 4-9; Gulli in France where it won a 19% audience share, an increase on the channel’s average audience share of 17.1%; and PULS 2 in Poland, performing above channel average among Kids (+13%) and Younger Kids (+38%), and ranking the #2 show among Young Girls in its launch month. Added to this, the series also enjoyed a strong six-week launch on Turner and Mediaset’s joint venture free-to-air channel Boing in Italy, ranking #3 with Kids and #2 with Girls.

Together with The Amazing World of Gumball and French-Canadian animated series Totally Spies, The Powerpuff Girls also allowed Gulli to rank #1 among Housewives with Kids on Sunday 11th June and consistently the #1 channel for Kids 4-10* – a double record for Gulli among both Mums and Kids!

Meanwhile, the all-new series of the worldwide phenomenon Ben 10 has also been delivering strong audience figures across the region. On CITV (and ITV simulcast) it has reached 1.2m viewers and 9% of Boys 4-9, achieved an 18.7% audience share on Gulli and ranked the #2 Kids broadcast on Boing in Italy on its premiere day. Since it began rolling out on Cartoon Network across EMEA in October 2016, Ben 10 has reached 50% of Boys in South Africa, Romania, Spain and Portugal, and more than 1 in 3 Boys in Hungary, Poland and Sweden.

Humphrey Black, VP, Media Distribution, Turner EMEA said: “These results really demonstrate the enduring power of strong kids’ brands – and, in a world where entertainment choices are increasing almost by the day, the appeal of those trusted and loved brands is proving vital to cut-through. It’s on this basis that we continue to develop and invest in these tried and tested IP, delivering new content across a range of platforms that build on the already strong awareness and affinity, and make them an ever-attractive proposition for broadcast partners.”

Johanne Broadfield, VP, Cartoon Network Enterprises added: “The early success of PPG and Ben 10 is a great indication of engagement – kids are choosing to tune in and watch our shows despite all the other great content out there. The product launches for lined up for this autumn and 2018 will offer kids new ways to interact with the brands they love, and we look forward to revealing more details of these, as well as new licensing partnerships in the coming months.”

Cartoon Network’s longer-running franchises, The Amazing World of Gumball and Adventure Time continue to achieve in free-to-air too. Among other successes, Q1 2017 saw Gumball deliver +56% on Danish FTA channel DR Ultra’s average Kid audience, ranking the channel’s #1 show, whilst Adventure Time outperformed the channel average by +14% among Young Kids. Both shows have also been key contributors on Gulli, with Gumball ranking #4 among Kids 4-14 and Adventure Time delivering a 19% audience share.

Cartoon Network recently announced that it had greenlit a second season of its all-new Ben 10 series, as well as a live-action gameshow, entitled Ben 10 Challenge, which is currently in production in Madrid, in eight languages (Arabic, English, French, German, Italian, Polish, Spanish and Turkish).

* Share achieved by PPG among HWS+K is double that of Totally Spies (12.4% vs. 6%). This is also true of Gumball whose share ranges between 13.5% and 17.1%.

https://www.turner.com/pressroom/cartoon-network-franchises-over-perform-free-air-across-europe