Cartoon Network 25th Anniversary Mural In Rome, Italy
To celebrate Cartoon Network’s 25th Anniversary on 1st October, a special Cartoon Network mural has been painted all over Turner Italy’s headquarters located in central Rome. Street artists omino71 and Mr.Klevra took on the challenge to cover the building with some of the channel’s most famous cartoon characters throughout its twenty-five year history while also spoofing one of the city’s* most famous art pieces – Michelangelo’s Creation of Adam.
The mural features characters from Adventure Time, The Powerpuff Girls, Tom and Jerry, Looney Tunes, Scooby-Doo, Cow and Chicken, Courage The Cowardly Dog, We Bare Bears, Regular Show, Ben 10, Samurai Jack, The Amazing World of Gumball, Grim Adventures of Billy and Mandy and many more. Staying in with the creation theme, portraits of William Hanna, Joseph Barbera and Tex Avery can be seen in God’s arm and Scooby-Doo, Tom & Jerry, Fred Flintstone, Bugs Bunny, Wile E. Coyote can be seen on Adam’s arm, a reference to the creative origins of the channel which also includes the history of Hanna-Barbera and Warner Bros. Animation. The mural can be seen at Turner Italy’s headquarters at 18-20 via dei Magazzini Generali located in the Ostiense Quarter.
* Technically it’s in the Sistine Chapel in the enclave of Vatican City which is surrounded by central Rome, from a tourist’s point-of-view and in an unofficial sense its classed as part of the city.
More Powerpuff Girls Licensed Clothing Coming Soon To Europe
Cartoon Network Enterprises EMEA (the product licensing division of Cartoon Network) has licensed out their Powerpuff Girls brand to even more European clothing manufacturers and retailers. Online clothing retailer – Daisy Street will be offering t-shirts, jumpers and sweatshirts featuring Powerpuff Girls designs and will also be supplying retailers ASOS, New Look and Zalando.
Spain based fashion label – Lefties and Italian company Commerciale Campana Srl will be offering Powerpuff Girls themed footwear. CYP Imports in Spain will be manufacturing bags and Suncity will be offering kidswear and accessories. Russian clothing retailer – Tvoe will launch a range of ladies wear, Cookie in the Benelux region will launch a range of kidswear, ladieswear and accessories. In France, Sahinler will be designing a Powerpuff Girls range of kidswear, ladieswear and accessories.
Johanne Broadfield, VP of Cartoon Network Enterprises EMEA made this statement in regards of developing The Powerpuff Girls animated series into a fashion brand:
“We believe that The Powerpuff Girls has real potential to become an evergreen fashion brand, thanks to its relevance, broad commercial appeal and strong social credentials. What’s more, the rich and vibrant look of the brand allows us to live up to the growing consumer hype through exciting and highly creative partnerships across every retail tier.”
Also, Fashion design house – Fyodor Golan has continued their partnership with Cartoon Network and will showcase their Autumn/Winter 2017 Powerpuff Girls fashion range this Saturday (23rd September) at London Fashion Week.
Cartoon Network UK Ben 10 Hero Truck Tour Starts 27th July
Throughout the school summer holidays, Cartoon Network UK will be running a Ben 10 tour around the UK called the “Ben 10 Hero Truck Tour”, a specially custom-made trailer branded like The Rustbucket RV motorhome from the animated TV show will be visiting several locations of Toys “R” Us, Tesco and Smyths Toy Superstores. The tour will kick off this Thursday (27/07/2017) at the Tesco Extra branch in Havant, Hampshire and will be visiting an additional 16 locations and will end at the Smyths Toys Superstores branch in Ashford, Kent on Sunday 20th August.
The purpose of the Rustbucket tour is to promote the brand new Ben 10 toy range now available at toy retailers across the UK. The toy range is produced by Playmates Toys and distributed in the UK by Flair (a part of the Giochi Preziosi toy group). Flair has already released a range of collectable “power-up” and “deluxe” figures, “Transform-N-Battle” roleplay items and basic and deluxe versions of the Omnitrix as well as the Rust Bucket playset. The Hero Truck tour will also include an augmented reality experience, where shoppers will be able to transform themselves into their favourite Ben 10 alien. After the UK tour, the Rustbucket will tour around Europe in countries such as Poland, Spain and Italy.
In addition to the tour, branches of The Entertainer, Smyths and Toys “R” Us have put out displays with a Rustbucket design to display the new toy range, kids are able to sit inside the Rustbucket shaped display and pretend that they’re on an adventure that’s out of this world.
Regarding the Ben 10 Hero Truck Tour and the new toy range, Graham Saltmarsh, director of licensing for Cartoon Network Enterprises UK and Northern Europe said:
“We know from our retail partners that immersive fan experiences are in high demand, especially during the summer holidays as parents look for ways to keep their kids entertained. We’re confident these ‘Ben 10’ activations will create a huge sense of excitement as soon as kids arrive at their local store and leave them eager to get their hands on the fantastic new toy range.”
Below are all the dates and locations for the Ben 10 Hero Truck Tour in the UK as listed on the official Cartoon Network UK website:
27th July – TESCO Havant Extra (Solent Road, Havant Hampshire, P09 1TR) 29th July – TESCO Swindon Extra (Ocotal Way, Swindon, SN1 2EH) 30th July – Smyths Toys Superstores (5, A, Cribbs Causeway Retail Park, Bristol, BS34 5TX) 1st August – TESCO Cardiff Extra (Excelsior Estate, Cardiff South Glamorgan, CF14 3AT) 3rd August – TOYS R US (Cross Point Business Park, Coventry, CV2 2SR) 4th August – TOYS R US (Meole Brace Retail Park, Hereford Rd, Shrewsbury SY3 9NB) 5th August – TOYS R US (Wyvern Way, Derby DE21 6NZ) 6th August – TESCO Stretford Extra (Chester Rd, Stretford, Trafford M32 0QW) 8th August – Smyths Toys Superstores (Vicarage Ln, Blackpool FY4 4NB) 10th August – Smyths Toys Superstores (Glasgow Fort Shopping Park, G34 9DL) 12th August – Smyths Toys Superstores (Middle Engine Lane, Wallsend NE28 9NT) 13th August – Smyths Toys Superstores (15, Crown Point Shopping Park, Leeds LS10 1ET) 14th August – TESCO Hull Street Stephens Extra (Hull St Stephens Centre, Hull, HU2 8LN) 17th August – TESCO Cambridge Bar Hill Extra (15-18 Viking Way, Cambridge, CB23 8EL) 18th August – TOYS R US (London Road, Ipswich, IP8 3TT) 19th August – Smyths Toys Superstores (1 Staples Corner Retail Park, Geron Way, NW2 6LW) 20th August – Smyths Toys Superstores (Unit 5 Ashford Retail Park, Barrey Road, TN24 0SG)