Turner Italy And Turner Middle East Acquire Broadcasting Rights To Mattel’s And DHX Media’s Polly Pocket Animated Series

Turner Italy And Turner Middle East Acquire Broadcasting Rights To Mattel's And DHX Media's Polly Pocket Animated Series

Turner Italy And Turner Middle East Acquire Broadcasting Rights To Mattel’s And DHX Media’s Polly Pocket Animated Series

Today (16th October), global children’s programming company – DHX Media and Mattel has announced that 16 broadcasters have picked up their new Polly Pocket animated series, including Turner Italy (Cartoon Network, Boomerang, Boing and Cartoonito) and Turner Middle East and Greece (Cartoon Network Arabic, Cartoon Network MENA and Boomerang MENA), it’s yet to be announced which of Turner’s children’s channels in Italy or the Middle East will air the new series.

The new animated series is based on the popular and classic Mattel toy range – Polly Pocket which follows the titular character and her friends as they go on big adventures in a shrunken size with the use of Polly’s magic locket. The new Polly Pocket animated series has already premiered in Canada on DHX Media’s own Family Channel and Family Jr in July this year, and will roll-out globally throughout late 2018 and into 2019.

The new animated series is aimed at kids aged 6-9 and promises humour and adventure in every episode. Polly is told she’s “too little” to do the things she wants to do, but that doesn’t stop Polly, in fact it’s her greatest strength. Polly inherited a magic heirloom locket that allows her to shrink down to four inches tall, she uses her pocket-sized powers with her friends so they can go on small but fun adventures together.

Mattel relaunched Polly Pocket toys earlier this year, based on the same original toys that made Polly Pocket popular among young girls in the 1990’s. Since the introduction of the toy brand, a total of 10 million Polly Pocket compact toys have been sold. The new animated series will reflect on the franchise’s updated appearance which also includes new character designs.

The new animated series form part of an on-going and continuing partnership between DHX Media and Mattel for new animated shows based on Mattel’s properties including Bob The Builder, Fireman Sam and Little People.

The new Polly Pocket animated series will have an initial run of 26 episodes each with a 11-minute runtime, the new show is being produced at DHX Media’s animation studio in Vancouver, Canada.

Other broadcasters that have picked up the new show include: POP (UK); RTL Telekids (Netherlands); Kidzone TV (Baltics); Gulli and Tiji (France), Gulli Africa (22 African-French speaking countries) and Gulli Girl (Russia); teleTOON+ (Poland); AMC Minimax (Eastern Europe); vtmkzoom (Belgium); Canal Panda (Portugal); Star Channel (Greece); kidZ (Israel); SABC (South Africa) and Discovery Kids (Latin America).

From The DHX Media Press Release: New Polly Pocket Series From DHX Media and Mattel Goes Big With 16 Broadcasters Internationally: DHX Media signs deals to introduce kids around the world to new animated series based on Mattel’s original micro-scale doll brand

DHX Media, a global children’s content and brands company, and Mattel, are pleased to announce that the new animated children’s series, Polly Pocket, has been picked up by 16 broadcasters internationally. Based on the celebrated Mattel toy brand, the new Polly Pocket series follows Polly and her friends as they embrace big adventures in a shrunken size, thanks to Polly’s magic locket. Polly Pocket premiered in Canada in July, on DHX Media’s own Family Channel and Family Jr, and will roll-out globally throughout late 2018 and into 2019.

Additional broadcasters bringing Polly Pocket to fans around the world include: Sony Pictures Television’s POP channel (U.K.); RTL Telekids (Netherlands); Kidzone TV (Baltics); Lagardère’s Gulli and TiJi (France), Gulli AFRICA (22 African-French speaking countries) and Gulli Girl (Russia); teleTOON+ (Poland); AMC Minimax (Eastern Europe); vtmkzoom (Belgium); Canal Panda (Portugal); Turner (Italy, Middle East, Turkey and Greece); Star Channel (Greece); kidZ (Israel); SABC (South Africa); and Discovery Kids (Latin America).

“Broadcasters around the world are snapping up the new Polly Pocket series because they know it’s based on a proven toy brand from Mattel that girls have loved for decades,” said Jerry Diaz, VP Distribution, DHX Media. “We’re confident Polly fans worldwide will be thrilled to see their favourite miniature toys come to life on screen with this new series, and enjoy some really big adventures with Polly and her best friends.”

Earlier this year, Mattel relaunched Polly Pocket toys, featuring the original micro-scale size and compacts that made Polly a phenomenon in the 1990s. The beloved brand has sold more than 10 million compacts throughout the years, and the new product line nods to the brand’s heritage and surprise factor, while reflecting the updated look of the characters and animated series.

The creation of the Polly Pocket animated series is part of a co-development, production, distribution and licensing deal between DHX Media and Mattel Inc. for new original content inspired by celebrated Mattel properties. In addition to Polly Pocket, new animated series from the collaboration include Bob the Builder, Fireman Sam and Little People.

About Polly Pocket

Aimed at kids aged 6-9, and based on the celebrated toy brand of the same name, the new animated Polly Pocket (26 x 22’) series brings humor, adventure and heart to every episode. Polly is often told she’s “too little” to do the things she wants to do, but Polly proves what every kid already knows—being little isn’t a limitation, it’s her greatest strength! When Polly inherits a magic heirloom locket that allows her to shrink to four inches tall, she embraces her pocket-sized powers and finds the upside of shrinking is big fun for her and her best friends. So grab your BFFs and get ready to see how powerful pocket-sized can be. There’s no dream too big and no adventure too small for Polly Pocket! TINY POWER!

Polly Pocket is produced at DHX Media’s Vancouver studio.


Cartoon Network At MIPJunior 2018 Part Two

Cartoon Network At MIPJunior 2018 Part Two

Cartoon Network At MIPJunior 2018 Part Two

Today is the second and final day of the annual MIPJunior convention at the JW Marriott Hotel in Cannes, France. The convention is a yearly gathering of the international children’s media industry and is an opportunity to promote their programming and even to buy and sell broadcasting rights to and from other broadcasters.

For more information about MIPJunior 2018, please follow the link below:


Since the last blog post, there has been some extra news been released, so here’s a summary of what’s new from MIPJunior 2018.

The Creators’ Superpanel

Yesterday morning (13th October) at MIPJunior was the The Creators’ Superpanel with Ben Bocquelet – Creator of The Amazing World of Gumball and Tom McGillis – Creator of 6teen, Stoked, Total Drama Island and Total DramaRama, both were awarded a WorldScreen Trendsetter Award. At the panel, Ben Bocquelet talked about how he became a creator of a show, he said his career path was “run of the mill”, he went to animation school and then worked his way up to showrunner and director, he said “I just had to wing it”, which means he had to improvise and take each challenge as it comes. Ben also said his creative spark mostly comes from everyday experiences, he said jokingly “I have a weirdly dysfunctional but very happy family. I have had a whole bunch of weird stuff happen to me and keeps happening to me! I’m basically making money off their pain and misery!”.

Ben later added “Also, we wanted the show to be something that a kid brother and a big brother could bond over. Or something they could watch with Mum or Dad and have a laugh. The same way I was watching The Simpsons with my parents. We try to have something funny for everyone. Humor is comfort food for the soul.”, he also said that slapstick humor is an important element in kids’ comedy.

Ben then talked about the technical challenges of Gumball, which has a mixed media art style, he said “It was a mistake! It’s really hard to maintain for a long run. I was working in commercials, very unsuccessfully. I was experimenting with a lot of techniques and styles, and then I rage-quit commercials because I was utterly unsuccessful. When Cartoon Network hired me and asked me to present a show, I pulled these characters out of my drawers and sold them again. To unify this bunch of styles I put them on photographs. And the concept of these characters having a second chance and living in the world felt quite exciting. But it’s a hard, complex pipeline to put together.” Although it was the difficult, Ben said that the effort behind the show was worth it, because the range of styles “helped the show stand out”.

Tom McGillis founded Fresh TV with Jennifer Pertsch after working at Nelvana, together they created the hit Total Drama Island franchise, among several other series such as 6teen and Stoked.

At the panel, Tom talked about the importance of talking with broadcasters. Total Drama actually came as a request from Teletoon. Teletoon wanted an animated reality show, so Tom and Jennifer collaborated, both thrown ideas back and forth then suddenly Total Drama came into fruition. When talking about Total Drama’s humour, Tom joked “As a rule of thumb, fart jokes always work”, he then added “Jennifer reaches into pop culture for the references. A lot of you have said that you like a joke that a young child and an older child or a parent can enjoy together. We don’t tend to do that. We tend to be very specific about demographics. We like jokes where the parents will say, ‘What was that?’ and the kids can say, ‘Mom and Dad, you won’t get it.’ That’s when we feel we’ve succeeded. And we never speak down to them.”

Tom and Jennifer don’t think about how the show is viewed in terms of screens and platforms, they think about story, although the platform will often influence the format, whether its a 11 or 22 minute episode, Tom said “Really we rely on the commissioning broadcasters to tell us this is what they want.”.

Tom then talked about the relaunch of Total Drama with the new series Total DramaRama which premiered on Cartoon Network USA on 1st September. The original series was aimed at tweens (preteen kids). Cartoon Network requested the reboot, the original show was a success in the countries where Cartoon Network had broadcasting rights to the show. Tom said “Kids assumed it was a Cartoon Network original, which it wasn’t. They came to us many years after the show had run its natural course and said, Let’s try something new. At first, Jennifer and I tried to age the show down a little. [The characters] were 16, so we said, we’ll make them 12 and maybe that will appeal to 6 to 9s as opposed to a tween audience. It didn’t work at all. And then one of us said, let’s age them from 16 down to 4 and put them in a daycare and have them behave incredibly badly. We were betting on the fact that kids wouldn’t be turned off. When you’re 7, 8, 9, do you want to see a preschool again? We banked on the fact that they would look back on that period and say, ‘When I was a kid, those things mattered, I can laugh at that now.’ The numbers are bearing that out. We had to go to a much sillier, ridiculous place. The writers’ room is ridiculous. It’s a sillier, crazier place than we’ve ever been before for that younger age group.”


View From The Top: Gazing Into The Future Of Kids Media

The vice president of content acquisitions & co-productions at Cartoon Network USA – Adina Pitt was one of the panelists at the “View From The Top: Gazing Into The Future Of Kids Media” panel yesterday afternoon (13th October). The panel was about the future of Kids Media, Adina Pitt talked about retooling existing franchises. During the panel, Adina mentioned that Cartoon Network is focused on building brands and franchises as she said “We’re focused on building brands and franchises, That’s not just about looking for new franchises and experimenting, but also staying true to brands. It’s an important lesson: Sometimes go back, retool or reimagine the IP you have”, she also said that franchises can be retooled citing Total DramaRama as an example.


How Well Do You Know Your Fans

Today (14th October) at MIPJunior was the “How Well Do You Know Your Fans” session presented by Ranja Mohyieldin – Director of Fan Engagement and Insights at Turner EMEA (Europe, Middle East and Africa), during the session Ranja revealed statistics from an recent extensive survey on how kids (aged between 4 to 11) enjoy entertainment. A total of 9,000 kids were interviewed for the survey, all of them aged 4-11 and live in one of the following nine countries – the United Kingdom, France, Italy, Spain, Denmark, Poland, Turkey, Saudi Arabia and South Africa.

From the survey’s findings, the kids were categorised into seven different groups: Bookworms (12% of kids, rising to 20% in France: Kids who like to read books and comics, don’t watch much video content and social media activity is controlled), Playful Youngsters (20% of kids, around one third in Denmark: Kids who play games and toys and enjoy roleplay), Channel Flickers (13% of kids: spend more time on average watching linear TV, not really that interested in brands), Content Enthusiasts (14% of kids, watch content on linear TV, VOD and YouTube, also fans of many brands), Older Gamers (13% of kids, around 20% in Saudi Arabia: play games on game consoles and other devices, 42% of parents limit what type of games kids play), YouTube Fanatics (16% of kids, YouTube is the prime source of finding new entertainment for these kids, gender neutral and usually older) and Connected Multitaskers (12% of kids heavy users of social media, this can also include heavy usage of YouTube and also tend to play video games, also tend to be older).

According to the survey, only 20% of kids say they’re a fan of something for more than a year, watching content takes up on average a third of kids leisure time and watch TV is still an important source of entertainment for kids. Also, YouTube is place with a lot of opportunity as its a place where content is viewed and discovered and fandom is strengthened there. According to the survey, kids know on average 500 brands, 900 if they live in the UK, but 80% of kids are fans of only three or less brands.

Ranja also mentioned that not every fan is the same even if they have a lot of things in common and are in the same demographics, citing Prince Charles and Ozzy Osborne as examples, both were born in Britain in 1948, both are wealthy, married two times, have children, have holidays in the Alps and love dogs and cars, except one is the heir to the British crown and the other is a heavy metal vocalist/songwriter known as the “Prince of Darkness”.

Turner has started to carry out three-hour workshops to work out how the data can be used to help the company and its audiences, for example targeting the right show for the right group of kids.




Cartoon Network Italy And Boing Italy October 2018 Highlights

Cartoon Network Italy And Boing Italy October 2018 Highlights

Cartoon Network Italy And Boing Italy October 2018 Highlights

Cartoon Network Italy October 2018 Highlights

New Episodes


New episodes air from Monday 8th October, airs Mondays to Fridays at 7.05pm.

The Powerpuff Girls

New episodes air from Saturday 13th October, airs weekends at 7am.

Ben 10

New episodes air from Monday 22nd October, airs Mondays to Fridays at 8am.

Cartoon Network Lego Days Pop-Up Channel

Airs from Saturday 27th October to Sunday 4th November.

Temporarily replaces Cartoon Network Italy’s timeshift channel – Cartoon Network +1 (Sky Italia channel 608). A whole pop-up channel dedicated to Lego themed shows and movies including Lego Ninjago: Masters of Spinjitzu, Unikitty!, Lego Nexo Knights, Mixels and Lego Friends.

Halloween: Special Programming

Airs from Wednesday 31st October to Friday 2nd November from 8.20pm.

Includes new episodes of Teen Titans Go! and Yo-Kai Watch. Also Halloween specials of The Amazing World of Gumball, Unikitty!, Teen Titans Go!, Uncle Grandpa, We Bare Bears, Cloudy with a Chance of Meatballs, The Powerpuff Girls, Regular Show and also the Adventure Time miniseries – Adventure Time: Stakes.


Boing Italy October 2018 Highlights

New Episodes (FTA Premieres)

Steven Universe

New episodes air from Tuesday 16th October, airs Tuesdays to Fridays from 8pm.

New Season

The Flash (Live Action Series)

Season three of The Flash airs Tuesday to Friday at 8.50pm. Season finale airs Thursday 11th October.

Movie Premieres

Airs as part of Boing’s Popcorn programming block:

Speed Racer: Premieres Sunday 7th October at 8pm.

Vampire Dog: Premieres Sunday 14th October at 8pm.

Halloween: Special Programming

Airs Monday 29th October to Friday 2nd November.

Include Halloween episodes of Teen Titans Go! and The Amazing World of Gumball.

Steven Universe Day Marathon

A whole day on Boing Italy dedicated to episodes of Steven Universe, airs all day Sunday 14th October.

The Amazing World of Gumball Day Marathon

A whole day on Boing Italy dedicated to episodes of The Amazing World of Gumball, airs all day Sunday 4th November