At the ABTA 2014 pay-TV exhibition in Sao Paulo, Brazil, cable television operator NET announced the addition of Tooncast to their cable packages. The channel became available on NET from 1st August and is on channel 110. Tooncast is a sister channel operated by Cartoon Network Latin America and features classic Warner Bros, MGM and Cartoon Network cartoons. Cartoon Network HD was also added to the cable operator’s packages on 27th February this year.
Today has been an important day for Cartoon Network’s Latin American feeds, not only it was the Check 3.0 re-brand, it’s also the premiere of Clarence and a promo for a new show called Jorel’s Brother also aired. The Jorel’s Brother promo was significant, not just because it’s a new show that’s coming soon, but it’s the first show Cartoon Network have made in Brazil and Latin America.
Jorel’s Brother or “O Irmão do Jorel” (as it’s known in Portuguese) is about a nine-year-old kid, who’s the youngest child of an eccentric family and is harassed at school. Juliano Enrico, the creator of the show stated that the characters are loosely based on his family. The main character’s name hasn’t been revealed and is only known as “Jorel’s brother”.
Juliano Enrico pitched Jorel’s Brother to Cartoon Network back in 2009 and won a $20,000 prize and a pilot episode was made. Development on the animated show started after it was announced in 2012.
UPDATE: Jorel’s Brother will premiere on the Brazil variant of CN LA on 22nd September.
Special thanks to CN Vinhetas for the promo and Mariana from ToonZone for the information.
According to Cartoon Network Brazil’s Twitter account, Cartoon Network feeds in the Latin American region will re-brand to Check It 3.0 on 4th August.
Here is a picture of Mordecai and Rigby from Regular Show renovating the channel using Check It 3.0 coloured paint with the message “We are renovating” in Portuguese, I think this time they won’t screw this job up, imagine what Benson would have to say.
Espere surpresas a partir de 4 de Agosto! pic.twitter.com/0PAUFa8H5A
— Cartoon Network BR (@CartoonBrasil) July 28, 2014
The tweet translates as “Expect surprises from 4th August”, which is hinting the re-brand. I’m guessing that the rebrand will be very similar to CN USA, as the Latin American feeds are controlled from Techwood Drive in Atlanta, the graphics will be adapted for the Latin American market by Artifact Design, which is also based in Atlanta.
Cartoon Network Portugal, France and UK have already re-branded in Europe as well as Cartoon Network in the Asia-Pacific region.
Promo for the CN Latin America re-brand: