Powerpuff Girls European Broadcasting Rights Deals

Powerpuff Girls European Broadcasting Rights Deals

Powerpuff Girls European Broadcasting Rights Deals

Everyone’s favourite superheroines – The Powerpuff Girls are flying their way to two free-to-air digital terrestrial channels in Europe next month. The news was announced by Turner yesterday (31/01/2017) coinciding with the Spielwarenmesse Toy Fair 2017 (1st-6th February) in Nuremberg, Germany.

As reported on this blog last November, Disney Channel Germany has brought the broadcasting rights to the 2016 rebooted series. It has also emerged that French children’s channel – Gulli has also brought the FTA rights to The Powerpuff Girls. Both Gulli and Disney Channel will start airing episodes from March this year. More broadcasting rights deals are currently in the pipeline.

Gulli has also aired Cartoon Network’s The Amazing World of Gumball and Disney Channel Germany is currently airing episodes of We Bare Bears.

The addition of The Powerpuff Girls on free-to-air children’s channels will help to maximise exposure of The Powerpuff Girls franchise especially as a range of toys (from master toy licensee Spin Master) and merchandise is in the process of being rolled out across Europe.

In Spain, The Powerpuff Girls airs on Boing (a joint venture of Cartoon Network’s Turner Broadcasting System Europe and Mediaset España). From this month in Spain, a range of Powerpuff Girls toys will be available to buy from major hypermarket chains including Carrefour, Alcampo and Eroski as well as department store chain El Corte Inglés and toy retailer Toys “R” Us and independent retailers Juguettos, Toy Planet, Mapa, Dimasa, Poly and many more.

The Powerpuff Girls premiered on free-to-view kids channel – CITV (Children’s Independent Television) in the UK last November, it became the most watched commercial show for girls aged 4-9 in the last quarter of 2016. Powerpuff Girls toys are now available to buy in the UK at Argos and The Entertainer.

In the Arab world, a free version of Cartoon Network called Cartoon Network Arabic airs The Powerpuff Girls (alongside premium versions – Cartoon Network MENA English and Cartoon Network Hindi). In the United Arab Emirates, Toy Store holds exclusive retail rights over Powerpuff Girls toys. Dubai is also home to IMG Worlds of Adventure, the theme park has a Cartoon Network zone and features a Powerpuff Girls themed ride – Mojo Jojo’s Robot Rampage

The popularity of The Powerpuff Girls is soaring across the EMEA (Europe, Middle East and Africa) region with 38 million people having watched the show since its premiere. In December 2016, the show also reached one in two kids in South Africa, Spain, Romania and Portugal and one in three kids in Hungary, Denmark, Sweden, Poland and United Arab Emirates.

From The Turner EMEA/Licence to PR Press Release

Leading up to the opening of Spielwarenmesse 2017 (1st-6th February), Cartoon Network EMEA today unveils exciting developments for its brand-new series of The Powerpuff Girls. With the brand’s popularity rapidly accelerating, Cartoon Network is now rolling-out the toy range at leading EMEA retailers and also boosting broadcast exposure through the signing of new free-to-air deals.

Turner’s Cartoon Network launched the brand-new series of The Powerpuff Girls (40 x 11 minutes) worldwide last April and now the first wave of product has begun hitting shelves across EMEA. The merchandise roll-out is being spearheaded by the global master toy range from Spin Master with fashion, accessories, gifting, homewares, personal care, FMCG and back-to-school products following soon.

In the UAE, where Cartoon Network Arabic is free-to-air, the toy range including playsets and plush launched exclusively at Toy Store last November following its debut at the Cartoon Network Zone in IMG Worlds of Adventure in October 2016. While in the UK, 21st January saw the toys launch at Argos through its catalogue and online, and The Entertainer also introduced the range into stores and online on 26th January. In Spain, where the show is free-to-air on Turner’s Boing channel, February 2017 will see the toys debut at nationwide retail chains Carrefour, Alcampo, and Eroski, in addition to specialist retailers El Corte Inglés and Toys “R” Us, independent retailers Juguettos, Toy Planet, Mapa, Dimasa, Poly and more.

“With its credibility and heritage already firmly established with mums and millennials, The Powerpuff Girls is perfectly positioned to capitalise on the current ‘Girl Power’ trend that is taking the toy industry by storm” comments Johanne Broadfield, VP, Cartoon Network Enterprises EMEA. “We’re delighted to see retailers across the region share our enthusiasm and passion for the property – through shelf space allocation, as well as comprehensive marketing support. The Powerpuff Girls is well on its way to becoming top of mind with girls in all our key markets!”

Broadcast exposure for The Powerpuff Girls is being significantly boosted following the signing of new free-to-air deals too. In EMEA, last November saw the show debut on CITV in the UK – becoming the #1 commercial show for girls aged 4-9 in Q4 2016 – and in March, The Powerpuff Girls will also launch on Gulli in France and on Disney Channel in Germany. Added to this, in Italy the show is already free-to-air on Boing (a joint venture between Turner and Mediaset) where it has become the most viewed show of all kids’ channels in its prime-time slot. Additional FTA broadcast deals will be announced shortly.

Broadfield adds, “We’re ensuring girls across EMEA can join Blossom, Bubbles and Buttercup on their action-packed quests to save the world, thanks to these significant free-to-air broadcast deals and our digital plans. Added to that, we’re building the buzz even further through multiplatform engagement initiatives, a stunning cinema campaign and other marketing and retail activations right across the region.”

The popularity of The Powerpuff Girls is soaring across EMEA with 38 million individuals tuning in since launch. In December 2016, the show also reached an impressive one in two kids in South Africa, Spain, Romania and Portugal and one in three kids in Hungary, Denmark, Sweden, Poland and United Arab Emirates.

https://www.turner.com/pressroom/cartoon-network%E2%80%99s-powerpuff-girls-gains-momentum-across-emea

The Amazing World Of Gumball Merchandise For Iberia And Eastern Europe

The Amazing World Of Gumball Merchandise For Iberia And Eastern Europe

The Amazing World Of Gumball Merchandise For Iberia And Eastern Europe

Relating to Brand Licencing Europe 2016, Cartoon Network and Licence Global have announced licensees and upcoming merchandise for The Amazing World of Gumball most particularly in Iberia (Spain and Portugal) and Central and Eastern Europe, below is a list of existing and upcoming deals relating to the show:

In Spain and Portugal, Gumball toys made by Simba, Play by Play, Comansi and Fournier have already been released. Norma has launched a The Amazing World of Gumball comic in May this year, with Devir and Goody holding the publishing license for the show in Portugal.

In terms of bags and stationary, Karactermania has launched their range of Gumball bags and stationery, new licensees also include Cife (stationery), Continente (accessories) and Erik Group (stationery).

Spanish department store chain El Corte Inglés are debuting a line of Gumball themed kids’ nightwear and clothing, kidswear retailer Zippy is also launching their range. Astro Europa will be producing a range of accessories for sale at Portuguese hypermarket company Continente and Spanish cake accessories supplier deKora.

In Poland and Romania, Cartoon Network has launched fashion, housewares and back-to-school products this autumn, more products will be released in 2017. Also in Romania, Total Office has launched its back-to-school product range. In Poland, Reserved Kids and E Plus M (LLP SA) have launched a Gumball clothing range at Auchan, Verte debuted its stationery line and Carbotex launched its “Gumball” bed linen. Cartoon Network have made a partnership deal with Fruitella (Perfetti Van Melle) for a Gumball promotion supported by digital, social media and in-store branding.

Johanne Broadfield, vice president, Cartoon Network Enterprises EMEA, commented on the rising popularity of The Amazing World of Gumball and mentioning the marketing potential the show has:

“The ratings for ‘The Amazing World of Gumball’ and engagement across digital platforms continues to climb, with audiences of all ages being drawn to its fabulous characters, original style and extraordinary stories. It’s a brand with so much potential and we’re delighted to be kicking off the EMEA merchandise program and bringing the show’s much-loved aspects to life. We’re also excited to see Gumball come alive at IMG Worlds of Adventure.”

http://www.licensemag.com/license-global/cartoon-network-expands-gumball

Versions Of The Powerpuff Girls Theme Song In Different Languages

Versions Of The Powerpuff Girls Theme Song In Different Languages

Versions Of The Powerpuff Girls Theme Song In Different Languages

Various Cartoon Network YouTube channels from all over the world have been uploading their very own version of The Powerpuff Girls theme song, each of them sung by a different music artist. Here’s a selection of the different versions.

United States, United Kingdom, Ireland, Malta, Canada & Southeast Asia
Performed by Tacocat (USA) (Original theme song of 2016 Powerpuff Girls reboot)

Australia and New Zealand
Performed by Alexa Curtis (Australia)

South Africa, Nigeria and Other African English Language Speaking Countries
Performed by Toya Delazy (South Africa)

France, Wallonia (Belgium), Romandy (Switzerland), Luxembourg and African French Speaking Countries
Performed by Anaïs Delva (France)

Italy And Italian Speaking Switzerland
Performed by Francesca Michielin (Italy)

Germany, Austria and Switzerland
Performed by Bonnie Strange (Germany)

Portugal, Mozambique & Angola
Performed by Ariana Abreu (Portugal)