More Ben 10 Merchandise Coming Soon To Europe In 2017 And 2018

More Ben 10 Merchandise Coming Soon To Europe In 2017 And 2018

More Ben 10 Merchandise Coming Soon To Europe In 2017 And 2018

With the success of the recently rebooted Ben 10 television series in many markets in Europe and ahead of the Brand Licensing Europe 2017 convention in London next week (10th – 12th October), Cartoon Network Enterprises EMEA has announced their new lineup of companies that have permission to use its Ben 10 intellectual property for various and different uses, including merchandising and services. The new licensing deals builds upon the existing toy deal with Playmates Toys, which hold the master global toy rights, with Giochi Preziosi distributing the toy range in Europe, with subsidiary – Flair presiding over the UK toy distribution rights. The existing toy range includes a series of figurines, role-play items and play sets. The extra new products will include everything from clothing to homeware and will be available in stores from Autumn/Winter 2017.

In terms of Ben 10 clothing and accessories, the following companies hold a license: Smith & Brooks (daywear), Fashion UK (daywear), Cooneen Group (nightwear and underwear), Drew Pearson International (accessories) and Roy Lowe and Sons (socks).

Centum Books hold the master publishing rights, with Italian publisher – Panini having the license to publish a Ben 10 Magazine. Dreamtex will provide Ben 10 themed bedding and Zak will launch a range of lunchware and drinkware.

In Spain and Portugal, Ben 10 licensees include Air Val Iberia (personal care), and Kid Licensing Iberia (watches and lights). Meanwhile in Poland, Uroda (bedding) and Smyk (apparel, footwear and accessories) will be providing Ben 10 merchandise. For the Turkish market, Zorluteks Tekstil Ticaret Ve Sanayi A.S. will introduce a range of Ben 10 themed homeware. In Italy, Ben 10 licensees include Commerciale Campana Srl (footwear) and Original Marines (apparel and accessories). Sun City Sasu is producing a range of kidswear and fashion accessories for Italy, Spain and Portugal.

In Scandinavia, Skybrands will be providing Ben 10 bedding and kidswear, and will also launch the bedding range in Germany. In terms of pan-European deals, IMC will be offering Ben 10 walkie talkies and board games, Mondo will be providing Ben 10 inflatables and chocolate maker – Ferrero will be manufacturing Kinder Surprise Eggs with Ben 10 toys. Also in November, Outright Games will launch their new Ben 10 game in Europe, Middle East and Africa and in the United States.

Commenting on the new licensing deals, Maria Rosaria Milone, Senior Director, Category Management & Agent Markets, Cartoon Network Enterprises EMEA said:

“After all these years, Ben 10 has maintained significant momentum and playground credentials thanks to its combination of relatable characters and exciting action-adventure that really appeals to kids and fires up their imaginations. The outstanding sales success that we’re seeing for Playmates’ new toy range has laid a strong foundation for the wider Ben 10 licensing programme. We’re delighted to be revealing such high calibre partners who will introduce fresh, innovative and creative products and give our fans the best possible experience of the brand.”

Cartoon Network MENA Licensing Day 2017

Cartoon Network MENA Licensing Day 2017

Cartoon Network MENA Licensing Day 2017

Yesterday (26/09/2017), Cartoon Network MENA (Middle East and North Africa) held their annual licensing day at Park Hyatt in Dubai, United Arab Emirates. At the event, Cartoon Network Enterprises announced their product, service and franchising licensing plans for 2018.

Licensees and retailers from all across the region attended the event which had many of the new products on display. Attendees were also taken through an interactive tour for several Cartoon Network IPs including Adventure Time, The Amazing World of Gumball, Powerpuff Girls, Ben 10, the locally produced animated series – Mansour (which now has franchising status) and many others. At the event, retailers were presented with toolkits on how to utilise Cartoon Network’s franchises which includes everything from AR (Augmented Reality) to entertainment shows.

In a statement about the licensing event, Ali El-Hagar, Licensing Director for Cartoon Network MENA & Turkey, said:

“We want to focus on simple growth pillars starting from franchise management. Earlier, we were in the launch phase. We now want to concentrate on the building and sustaining phases. We will work towards regional expansion adapting to local preferences aimed at driving deep engagement with shoppers and Cartoon Network audiences across the region.”

In other product licensing news, Concept One in the United States will be manufacturing a series of We Bare Bears themed clothing accessories and for Adult Swim’s Rick and Morty. For the UK market, Poetic Brands will be manufacturing a portfolio of Rick and Morty nightwear.

Cartoon Network UK Ben 10 Challenge Contestants Needed

Cartoon Network UK Ben 10 Challenge Contestants Needed

Think you’ve got what it takes to be a hero like Ben Tennyson and save the planet from invading intergalactic creatures?, Cartoon Network UK and Ireland are looking for teams of three contestants to take part in its brand new Ben 10 Challenge live-action game show, based on its most popular action-animation show – Ben 10!

Each team must comprise of two child Ben 10 fans (aged between 8 and 11) and one supporting adult (parent or guardian), recreating the main trio – Ben, Gwen and Grandpa Max from the show, team members must be willing to face a range of physical and mental challenges. Also, contestants will be tested on their Ben 10 knowledge, so get studying and watch the show!. A total of ten episodes will be produced and there will be two teams in each episode.

Only the team’s adult member, the applications stage will close Monday 17th July, an agency representative will be contacting applicants. Contestants must be available between 14th and 19th August and be able to travel to Madrid, Spain to take part in the show. Cartoon Network is working with La Competencia (the production company for Ben 10 Challenge) to select the teams that will take part in the Ben 10 Challenge. Cartoon Network feeds in France, Germany, Italy, Middle East, Poland, Spain (Boing) and Turkey will also be using the studio facilities for their own localised versions of the show, people who reside in these countries/regions and want to take part in the show should visit their respective Cartoon Network websites for more information.

Ben 10 Challenge will be airing on Cartoon Network UK (and the aforementioned Cartoon Network versions) later this year.

More information about Ben 10 Challenge can be read via the link below:

To find out more including terms and conditions, please visit the Ben 10 Challenge page on the official Cartoon Network UK website by clicking on the link below:

Adults can register their teams by sending an email to La Competencia using the following email address: