Powerpuff Girls European Broadcasting Rights Deals

Powerpuff Girls European Broadcasting Rights Deals

Powerpuff Girls European Broadcasting Rights Deals

Everyone’s favourite superheroines – The Powerpuff Girls are flying their way to two free-to-air digital terrestrial channels in Europe next month. The news was announced by Turner yesterday (31/01/2017) coinciding with the Spielwarenmesse Toy Fair 2017 (1st-6th February) in Nuremberg, Germany.

As reported on this blog last November, Disney Channel Germany has brought the broadcasting rights to the 2016 rebooted series. It has also emerged that French children’s channel – Gulli has also brought the FTA rights to The Powerpuff Girls. Both Gulli and Disney Channel will start airing episodes from March this year. More broadcasting rights deals are currently in the pipeline.

Gulli has also aired Cartoon Network’s The Amazing World of Gumball and Disney Channel Germany is currently airing episodes of We Bare Bears.

The addition of The Powerpuff Girls on free-to-air children’s channels will help to maximise exposure of The Powerpuff Girls franchise especially as a range of toys (from master toy licensee Spin Master) and merchandise is in the process of being rolled out across Europe.

In Spain, The Powerpuff Girls airs on Boing (a joint venture of Cartoon Network’s Turner Broadcasting System Europe and Mediaset España). From this month in Spain, a range of Powerpuff Girls toys will be available to buy from major hypermarket chains including Carrefour, Alcampo and Eroski as well as department store chain El Corte Inglés and toy retailer Toys “R” Us and independent retailers Juguettos, Toy Planet, Mapa, Dimasa, Poly and many more.

The Powerpuff Girls premiered on free-to-view kids channel – CITV (Children’s Independent Television) in the UK last November, it became the most watched commercial show for girls aged 4-9 in the last quarter of 2016. Powerpuff Girls toys are now available to buy in the UK at Argos and The Entertainer.

In the Arab world, a free version of Cartoon Network called Cartoon Network Arabic airs The Powerpuff Girls (alongside premium versions – Cartoon Network MENA English and Cartoon Network Hindi). In the United Arab Emirates, Toy Store holds exclusive retail rights over Powerpuff Girls toys. Dubai is also home to IMG Worlds of Adventure, the theme park has a Cartoon Network zone and features a Powerpuff Girls themed ride – Mojo Jojo’s Robot Rampage

The popularity of The Powerpuff Girls is soaring across the EMEA (Europe, Middle East and Africa) region with 38 million people having watched the show since its premiere. In December 2016, the show also reached one in two kids in South Africa, Spain, Romania and Portugal and one in three kids in Hungary, Denmark, Sweden, Poland and United Arab Emirates.

From The Turner EMEA/Licence to PR Press Release

Leading up to the opening of Spielwarenmesse 2017 (1st-6th February), Cartoon Network EMEA today unveils exciting developments for its brand-new series of The Powerpuff Girls. With the brand’s popularity rapidly accelerating, Cartoon Network is now rolling-out the toy range at leading EMEA retailers and also boosting broadcast exposure through the signing of new free-to-air deals.

Turner’s Cartoon Network launched the brand-new series of The Powerpuff Girls (40 x 11 minutes) worldwide last April and now the first wave of product has begun hitting shelves across EMEA. The merchandise roll-out is being spearheaded by the global master toy range from Spin Master with fashion, accessories, gifting, homewares, personal care, FMCG and back-to-school products following soon.

In the UAE, where Cartoon Network Arabic is free-to-air, the toy range including playsets and plush launched exclusively at Toy Store last November following its debut at the Cartoon Network Zone in IMG Worlds of Adventure in October 2016. While in the UK, 21st January saw the toys launch at Argos through its catalogue and online, and The Entertainer also introduced the range into stores and online on 26th January. In Spain, where the show is free-to-air on Turner’s Boing channel, February 2017 will see the toys debut at nationwide retail chains Carrefour, Alcampo, and Eroski, in addition to specialist retailers El Corte Inglés and Toys “R” Us, independent retailers Juguettos, Toy Planet, Mapa, Dimasa, Poly and more.

“With its credibility and heritage already firmly established with mums and millennials, The Powerpuff Girls is perfectly positioned to capitalise on the current ‘Girl Power’ trend that is taking the toy industry by storm” comments Johanne Broadfield, VP, Cartoon Network Enterprises EMEA. “We’re delighted to see retailers across the region share our enthusiasm and passion for the property – through shelf space allocation, as well as comprehensive marketing support. The Powerpuff Girls is well on its way to becoming top of mind with girls in all our key markets!”

Broadcast exposure for The Powerpuff Girls is being significantly boosted following the signing of new free-to-air deals too. In EMEA, last November saw the show debut on CITV in the UK – becoming the #1 commercial show for girls aged 4-9 in Q4 2016 – and in March, The Powerpuff Girls will also launch on Gulli in France and on Disney Channel in Germany. Added to this, in Italy the show is already free-to-air on Boing (a joint venture between Turner and Mediaset) where it has become the most viewed show of all kids’ channels in its prime-time slot. Additional FTA broadcast deals will be announced shortly.

Broadfield adds, “We’re ensuring girls across EMEA can join Blossom, Bubbles and Buttercup on their action-packed quests to save the world, thanks to these significant free-to-air broadcast deals and our digital plans. Added to that, we’re building the buzz even further through multiplatform engagement initiatives, a stunning cinema campaign and other marketing and retail activations right across the region.”

The popularity of The Powerpuff Girls is soaring across EMEA with 38 million individuals tuning in since launch. In December 2016, the show also reached an impressive one in two kids in South Africa, Spain, Romania and Portugal and one in three kids in Hungary, Denmark, Sweden, Poland and United Arab Emirates.

https://www.turner.com/pressroom/cartoon-network%E2%80%99s-powerpuff-girls-gains-momentum-across-emea

Cartoon Network To Partner With IMG For Another New Theme Park In Dubai

Cartoon Network To Partner With IMG For Another New Theme Park In Dubai

Cartoon Network To Partner With IMG For Another New Theme Park In Dubai

IMG (Owner and operator of the brand new IMG World of Adventure indoor theme park) will be opening another new theme park in Dubai in 2019. The new theme park will be called IMG Worlds of Legends and will feature a small Cartoon Network Zone. Cartoon Network already has a zone at the IMG World of Adventures theme park featuring Adventure Time, The Amazing World of Gumball, The Powerpuff Girls and Ben 10 rides and attractions.

Not much has been disclosed about the Cartoon Network Zone at IMG Worlds of Legends, but the theme park will have a We Bare Bears themed attraction. Nickelodeon (Teenage Mutant Ninja Turtles, Dora the Explorer and SpongeBob SquarePants) Ubisoft (Assassin’s Creed, Rayman Raving Rabbids and Just Dance), Saban Brands (Power Rangers), Nintendo (Pokémon), Toei Animation (Dragon Ball Z and One Piece), TV Tokyo (Naruto) and Mattel (includes Hot Wheels, Barbie, Mega Bloks and also includes a couple of Cartoonito UK’s acquired pre-school shows: Bob the Builder and Thomas and Friends) have all contributed their IP’s to the new theme park project.

The new theme park will have futuristic interactive rollercoasters, state-of-the-art rides, breathtaking water-based attractions, and live entertainment, the park will be connected to IMG Worlds of Adventure by a sky bridge as the new theme park will be built in very close proximity to each other.

http://kidscreen.com/2016/12/06/img-worlds-to-open-new-dubai-theme-park/
http://www.timeoutdubai.com/aroundtown/news/74705-img-worlds-of-legends-theme-park-revealed

Cartoon Network Enterprises MENA 2016 IMG Worlds Of Adventure Event

Cartoon Network Enterprises MENA 2016 IMG Worlds Of Adventure Event

Cartoon Network Enterprises MENA 2016 IMG Worlds Of Adventure Event

Cartoon Network Enterprises held its annual event at the IMG Worlds of Adventure theme park in Dubai, United Arab Emirates to put forward its upcoming licensing plans for 2017. Licensees and retailers from different business sectors including Toys and Fashion from across the MENA (Middle East and North Africa) region attended the event. At the event Cartoon Network promoted their popular shows that are available for licensing including Adventure Time, The Amazing World of Gumball, The Powerpuff Girls, Ben 10 and a show specially developed for the MENA market – Mansour.

During the event, retailers were presented with scalable toolkits for Cartoon Network’s properties, from turnkey activations offering augmented reality experiences to entertainment-based programmes for areas with a high concentration of shoppers. All are easily implementable retail solutions to drive deep engagement with shoppers and Cartoon Network audiences.

It’s highly likely that IMG Worlds of Adventure was chosen as the venue because the Cartoon Network Zone at the theme park is a major example of how licensing has been successfully executed. The zone features Adventure Time, The Amazing World of Gumball, The Powerpuff Girls and Ben 10 rides and attractions. IMG Worlds of Adventure opened its doors to the public on 31st August this year.

From The Cartoon Network Enterprises Press Release:

Cartoon Network Enterprises recently held its annual Licensing Day at Dubai’s IMG Worlds of Adventure theme park to discuss upcoming plans for 2017, franchise shows and support plans that will be put in place for the entire year.

Licensees and Retailers from Toy, Fashion and F&B sectors, all converged at the event from across the MENA region. In addition to numerous displays of Cartoon Network licensed product, attendees were also taken through an engaging and interactive journey on each of the Cartoon Network brands, including Adventure Time, The Amazing World of Gumball, Powerpuff Girls, and Ben 10, in addition to locally-produced show Mansour among others.

Speaking on the occasion, Johanne Broadfield, Vice President of Licensing and Merchandising for Turner in EMEA, said:

“It is a key objective for us to deliver winning propositions to our retail customers, and we continually strive to ensure that we’re working with the right partners to achieve that. Our audience at the Licensing Summit was over 250-strong, and comprised of top flight companies who are leaders in their sectors. We’re very focused on developing mutually beneficial partnerships which endure and succeed over time.”

During the event, retailers were presented with scalable toolkits for Cartoon Network’s priority franchises, from turnkey activations offering augmented reality experiences to entertainment-based programmes for larger shopper audiences. All are easily implementable retail solutions to drive deep engagement with shoppers and Cartoon Network audiences. Cartoon Network Enterprises shared the latest share and reach information, demonstrating its channel and digital strengths, as well as unveiling upcoming marketing campaigns and all-new local collaborations.

Tarek Mounir, Vice President and General Manager of Turner for Turkey, Middle East, North Africa, Greece & Cyprus said:

“Since its inception, Turner’s Cartoon Network has continually demonstrated a deep passion towards offering best-in-class content, with specific emphasis on quality entertainment for kids of all ages. Today, with the dawn of the digital age, Cartoon Network has made content more accessible across all available platforms to ensure a well-rounded entertaining experience for children.”

Earlier in June, Cartoon Network Enterprises announced a strong, diversified program portfolio, including the global launch of the re-imaged franchise, The Powerpuff Girls, the relaunch of Ben 10 and new licensing partners for many of its popular brands including Adventure Time, Steven Universe and Rick and Morty.

As the event came to a close, guests at the event enjoyed a meal at the Cartoon Network Feast, a uniquely conceived restaurant in the Cartoon Network Zone, followed by the opportunity to experience the different rides IMG Worlds of Adventure had to offer.

https://www.turner.com/pressroom/cartoon-network-enterprises-holds-its-annual-licensing-day