Cartoon Network UK Teams Up With Former Footballer Ian Wright For 2017’s Cartoon Network Buddy Network Anti-Bullying Initiative

Cartoon Network UK Teams Up With Former Footballer Ian Wright For 2017's Cartoon Network Buddy Network Anti-Bullying Initiative

Cartoon Network UK Teams Up With Former Footballer Ian Wright For 2017’s Cartoon Network Buddy Network Anti-Bullying Initiative

Today (13/11/2017) it was announced that former Premier League and England national team footballer – Ian Wright has teamed up with Cartoon Network UK for this year’s CN Buddy Network anti-bullying initiative, the launch of this year’s campaign coincides with National Anti-Bullying Week (13th to 17th November) in the UK. The purpose of the initiative is to help kids to speak out against bullying in schools, accept other people’s differences and to “Be a buddy, not a bully”.

As with previous years, Cartoon Network UK is collaborating with Childline – the number one telephone helpline in the UK for children and young people for advice and support. Over the last decade, bullying has been a major concern among children 11 and under using the Childline helpline, the service carried out 5,903 counselling sessions about the issue, over the past year, there has been a 7% increase of cases. In 980 other cases, bullying and cyberbullying were raised as an additional issue.*

The most common types of bullying that were reported by Childline include emotional, peer pressure and blackmail abuse, followed by cyber-bullying and physical violence. This year, sports related bullying was in the top ten forms of bullying faced by children aged 11 and under between 2016-2017.*

From today (13/11/2017), Cartoon Network UK launched their on-air campaign for CN Buddy Network featuring this year’s campaign ambassador – Ian Wright and also a series of animated shorts from the perspective of the victim, the bully and the observer. Ian Wright himself has faced bullying earlier on in his football career, he joined the campaign as he believes that bullying at any age is unacceptable and encourages kids to watch out for each other. Cartoon Network UK has a special section on their website for CN Buddy Network (http://www.cartoonnetwork.co.uk/beabuddy) which offers professional advice, tips and how to get support. There’s also video messages from Ian Wright and CN Buddy Network ambassadors from previous years including: Alistair and Jonny Brownlee, Tom Daley, Tinie Tempah and also Childline ambassador and volunteer counsellor, Anna Williamson.

*All statistics from Childline in the period 2016/17

From The Turner UK Press Release: Ian Wright Backs Cartoon Network’s Anti-Bullying Campaign. Cartoon Network Launches National Anti-Bullying Initiative In Partnership With Childline. Ian Wright Reminds Kids That You Don’t Need To Have A Special Skill To Be A Hero. Bullying Was The #1 Reason Children 11 And Under Contacted Childline The Year.

British football legend, Ian Wright has teamed up with Cartoon Network to launch the channel’s annual international anti-bullying campaign, CN Buddy Network which kicks off today to tie in with National Anti-Bullying Week in the UK. The initiative encourages kids and young people to have each other’s back, speak out against bullying and most importantly, “Be a buddy, not a bully”.

Cartoon Network is collaborating with Childline, the leading UK helpline for children and young people to provide immediate advice and support for those in need. Over the last decade bullying remains a top concern amongst children 11 and under with the service carrying out 5,903 counselling sessions about the issue. – a 7% increase in the last year. Furthermore, bullying and cyberbullying was mentioned as an additional concern in 980 Childline counselling sessions with children in this age group.*

The most common types of bullying trends Childline reported included emotional, peer pressure and blackmail abuse followed closely by cyber-bullying and physical acts of violence. This year sports related bullying also made the top 10 list of main concerns faced by children 11 and under from 2016-2017.*

Ian Wright appears in an on-air campaign on Cartoon Network premiering today (13th November) which also includes an original series of animated shorts addressing the viewpoints of the bully, the bullied and the observer. Kids affected by bullying – whether directly or indirectly – can immediately access professional advice, relevant tips and support tools online at http://www.cartoonnetwork.co.uk/beabuddy.

Ian Wright says: “’I teamed up with Cartoon Network and Childline to launch CN Buddy Network this year because I don’t believe that bullying at any stage of your life is acceptable. I think it’s important that children have somewhere to go so they don’t have to suffer in silence. I remember getting bullied back when I was new on the football scene, I was only twenty-two and people were intimated by that. My advice to kids is to speak up against bullying; that’s the first step to showing others you’ve got their back.”

Marnie Winter-Burke, a Childline counsellor says: “We know it can be very difficult for young people who are being bullied to tell someone what’s happening to them. Many are simply too scared to speak out or believe it’s their fault. However, over the years we have learned from Childline callers’ bullying doesn’t stop if it’s left alone – it gets worse. That’s why CN Buddy Network is an important reminder to those who witness bullying to help the person being targeted by encouraging them to tell a trusted adult or Childline.”

Kids can visit cartoonnetwork.co.uk/beabuddy for more information, resources, professional advice and tips and visit Cartoon Network UK’s YouTube channel to watch the original animated shorts and video messages from Ian Wright and previous CN Buddy Network ambassadors, including: Alistair and Jonny Brownlee, Tom Daley, Tinie Tempah and Childline ambassador and volunteer counsellor, Anna Williamson.

About Childline

Childline offers children and young people aged 18 and under free, confidential advice and support 24 hours a day – no problem is too big or small. Our trained volunteer counsellors can be contacted through our helpline 0800 1111 or on www.childline.org.uk for online chat or email. Childline is a service provided by the NSPCC.

Worried about a child? Don’t wait until you’re certain. Contact trained NSPCC helpline counsellors for 24/7 help, advice and support on 0808 800 5000.

www.childline.org.uk

https://www.nspcc.org.uk/

http://www.cartoonnetwork.co.uk/beabuddy.

Cartoon Network Africa Wins A SABRE Gold Award For Cartoon Network Buddy Network

Cartoon Network Africa Wins A SABRE Gold Award For Cartoon Network Buddy Network

Cartoon Network Africa Wins A SABRE Gold Award For Cartoon Network Buddy Network

Cartoon Network Africa has won an African SABRE (Superior Achievement in Branding, Reputation & Engagement) Gold Award in the Public Education category for their anti-bullying campaign – Cartoon Network Buddy Network. The initiative encourages children to be friendly to each other and report and speak out against bullying in schools. Cartoon Network Buddy Network was rolled out for the first time in Africa last year after a successful rollout in Europe.

In Africa, the campaign was developed in co-operation with Childline South Africa. Olympic gold medalist track and field sprinter, Wayde van Niekerk represented the campaign as a Buddy Network ambassador. The campaign made use of animation, video content and storytelling to inform kids about bullying and how they can put an end to it. The award was presented to Robyn De Villiers, chairman and CEO of Burson-Marsteller Africa (Cartoon Network’s PR agency for Africa) and Aude Bousseau, the marketing and PR manager of Turner Africa. Cartoon Network Africa has also won a 2017 African Excellence Award in the “Content Marketing” category for Buddy Network, the 2017 African Excellence Awards ceremony will take place on 29th June in Johannesburg, South Africa.

http://beabuddy.cartoonnetworkhq.com/

Cartoon Network also won an African SABRE Certificate of Excellence in the “Marketing an Existing Product to Consumers” for the relaunch of The Powerpuff Girls animated series in collaboration with jazz-electro-hip-pop musician – Toya Delazy. Toya specially produced a reworked version of The Powerpuff Girls 2016 reboot theme song for the African market and performed at the Powerpuff Girls Art Factory exhibit launch night in Cape Town, South Africa on 4th April this year.

Commenting on the awards, Pierre Branco, VP and managing director of Turner France, Portugal and Africa said:

“We here at Turner strive for excellence in everything that we do and constantly try to break boundaries in order to achieve great things.”

The 2017 African SABRE Awards were held last Thursday (11/05/2017) in Marrakesh, Morocco as part of the APRA (African Public Relations Association) annual conference.

http://thepowerpuffgirls.cartoonnetworkhq.com/

http://www.bizcommunity.com/Article/410/18/161908.html

Cartoon Network UK New Buddy Network Videos

Cartoon Network UK New Buddy Network Videos

Cartoon Network UK New Buddy Network Videos

Cartoon Network UK has updated their Buddy Network website and has uploaded more anti-bullying advice videos onto their YouTube channel. Since 2014, Cartoon Network UK has been promoting their anti-bullying initiative during National Anti-Bullying Week every November. The website advises children to tell someone what’s happening, be friendly and speak out if they’re being physically or verbally hurt or they know someone who’s been bullied. The website also features advice from the initiative’s ambassadors: Alistair Brownlee and Jonathan Brownlee, Tom Daley, Tinie Tempah and Childline ambassador Anna Williamson.

Each of the three new animated anti-bullying videos have a different theme; all featuring 3D CGI characters voiced by children, the video entitled “Let’s Make Friends” emphasizes the importance of friendship, including respect and trust for each other and having fun. “New Kid On The Block” is about being friendly and welcoming to new people at school and “We Are All Different” talks about the personal differences between themselves and their friends while they still get along despite their different likes and dislikes.

Let’s Make Friends

New Kid On The Block

We Are All Different

http://beabuddy.cartoonnetwork.co.uk/