New Information About Cartoon Network Shows On New Indian VOOT VOD Service
Back in March, Viacom18 (Viacom’s Indian division, a joint venture between Viacom and Network18) announced their new video on-demand service called Voot, Viacom18 also announced their content deal with Turner which includes animated shows that also broadcast on Cartoon Network India and Pogo. Today (24/06/2016), Viacom18 made another announcement with further details on what Cartoon Network shows will be added to the new VOD service. Animated shows on the new service include: The Powerpuff Girls, Ben 10, Dexter’s Laboratory, Roll No. 21, Samurai Jack, Johnny Bravo and M.A.D. Pogo’s Chotta Bheem and Mighty Raju are already available on the Voot service.
Siddharth Jain, Senior Vice President and Managing Director, South Asia, for Turner India, made this statement in regards to the content distribution deal and stated the importance of technology to distribute content is based on findings in Turner’s New Generations 2016 survey:
“We at Turner are dedicated in engaging consumers and collaborators in new ways to develop immersive worlds that enable our fans to experience our brands, franchises and content wherever, whenever and how ever they like. The collaboration with Viacom18 is a strategic move towards achieving this objective of being where our fans are and we know from our own New Generations 2016 research that 71% of today’s plurals are mobile phone users and 30% of them are on surfing the internet.”
Sudhanshu Vats, Group CEO, Viacom18 also commented that the content agreement with Turner has helped to increase their on-demand library:
“Online kids content is one of the major white spaces that exists in the country today. Through a dedicated offering within VOOT, called VOOT Kids we had started our journey to create the largest online destination for kids’ content in India. This vision saw us aggregate content from both within our network brand Nick and outside, to launch with over ~7000 videos of kids content. This strategic partnership with Turner India will further bolster our content repository for VOOT Kids. Additionally, this also brings two powerhouses of kids content on a singular platform to bring forth the best viewing experience for our loyal little viewers.”
Gaurav Gandhi, COO, Viacom18 Digital Ventures further explained:
“With close to one-fifth of all viewing on VOOT coming in for VOOT Kids already, we clearly have managed to catch the attention of one of the most discerning audiences and the true digital natives. With this multi-year strategic tie-up with Turner India, we are adding to the depth and variety of content for this audience.”