Cartoon Network USA Continues Its Stop Bullying: Speak Up Initiative With New Animated PSAs

Cartoon Network USA Continues Its Stop Bullying: Speak Up Initiative With New Animated PSAs

Cartoon Network USA Continues Its Stop Bullying: Speak Up Initiative With New Animated PSAs

Cartoon Network USA has partnered with Committee for Children, a social-emotional learning organisation and Vancouver, Canada based creative studio – Giant Ant to produce a new series of PSAs (Public Service Announcements) for its Stop Bullying: Speak Up Initiative. The new PSAs feature real-life kids’ stories about being bullied at school, whether its being picked on while playing American Football or during lunchtime in the cafeteria. The five 15-and-30-second spots feature the voices and stories of 9-to-11-year-olds on how to reduce bullying among elementary school students. All the kids featured in the PSAs participated in Cartoon Network’s/Harvard Graduate School of Education’s Making Caring Common project (MCC) survey.

Each PSA features a well-recognised Cartoon Network cartoon character including Gumball, or Teen Titans Go!’s Beast Boy helping out a bullied kid, although cartoon characters aren’t real, each story does have a happy ending in real life.

According to the research, Cartoon Network found nearly two-thirds (62 percent) of kids say they have been bullied at least once or twice and those who prioritize “caring about others” are far less likely to bully and more likely to reach out to other kids. Also according to the study, more than half (58 percent) of kids who have seen someone getting picked on or being left out say they don’t help out because they don’t know what to do or say.

The brand new PSAs that have a have a special focus on promoting kindness, caring and empathy among kids are now airing on the Cartoon Network USA television channel from today (10th September) as well as other Turner channels in the United States. The PSAs will air leading up until National Bullying Prevention month in October:

Commenting Cartoon Network’s continuing anti-bullying initiative, Cartoon Network’s president and general manager – Christina Miller said:

“Our main mission at Cartoon Network is to provide fun and entertainment, but we also have a long-standing commitment to use our platform responsibly,” Christina Miller, president of Cartoon Network, said in a statement. “Now more than ever we need to step up and support kids learning how to be kind, caring, and empathetic, so we can stop bullying before it starts.”

In addition to the brand new PSAs, Cartoon Network has also expanded its partnership with youth writing organization – 826 National, to animate stories about bullying written by kids share them across the network’s media platforms. This builds on CN’s and 826 National’s existing Inclusion Storytelling Project which provides the tools and encouragement for kids to share their own stories about kindness and empathy.

To find out more and to watch the new Stop Bullying: Speak Up PSAs please follow the link below:

http://brief.promaxbda.org/article/cartoon-network-features-real-kids-stories-in-stop-bullying-speak-up-psas

Cartoon Network At Cannes Lions Festival 2018

Cartoon Network At Cannes Lions Festival 2018

Cartoon Network At Cannes Lions Festival 2018

Last month (18th to 22nd June), was the 2018 edition of the Cannes Lions International Festival of Creativity in Cannes, France, the event, first held in 1954 is referred to as “The Oscars of Advertising” and is the world’s biggest festival celebrating the use of creativity in marketing, entertainment, design and technology. Cannes is one of the world’s main locations for the media industry, especially for the whole of Europe, with major events such as the annual Cannes Film Festival, MIPCOM, MIPTV and MIPJunior. Cartoon Network’s owners – Turner were at the festival and had a main stage session at the Palais des Festivals convention centre with content sessions being held at CNN’s Palais Beach location and the Turner House building on the Croisette (the main beachside boulevard in Cannes).

Cartoon Network held two events at Cannes Lions – “Self-Esteem for a New Generation with Cartoon Network” and “Content or Discontent? Progressive Programming – The Key to Unstereotype The Future”.

“Self-Esteem for a New Generation with Cartoon Network” was an event organised in conjunction with Unilever, the owner of personal care brand – Dove. Dove and Cartoon Network signed a worldwide two-year deal to educate young people on body confidence with the use of one of Cartoon Network’s cult hit animated properties – Steven Universe, all six animated shorts produced for the initiative are directed by Steven Universe creator – Rebecca Sugar. Panelists at the event included: Steven Universe creator Rebecca Sugar, Jill King (Senior Vice President, Marketing and Partnerships at Cartoon Network), Sophie Galvani (Global Vice President, Unilever), Dr. Phillipa Diedrichs (Professor of Psychology at the University of the South of England), and Moj Mahdara (CEO of Bodycon Media). The session was moderated by Sheena Adams (Deputy Editor of Destiny Magazine). The Crystal Gems – Pearl, Garnet and Amethyst were at the event.

“Content or Discontent? Progressive Programming – The Key to Unstereotype The Future” was a panel session where Aline Santos (Global Marketing and Head of Diversity and Inclusion at Unilever) and Christina Miller (President of Cartoon Network) discussed the topic of unstereotyping featuring panelists including Storm Reid (Actress, ‘A Wrinkle In Time’), and Simon Fuller (Film/TV Producer, including “American Idol”).

Turner’s cinematic storytelling company – Great Big Story won a Silver Lion award in the “Film Online Corporate Social Responsibility (CSR) / Corporate Image” category for a documentary produced for consumer goods company – Procter & Gamble.

A full list of Turner related Cannes Lions events can be accessed via the link below:

https://turnerwemakefans.com/newsroom/turner-at-cannes-lions/

https://www.turner.com/blog/turner-roars-2018-cannes-lions

http://www.turner.com/blog/turner-and-cnn-make-waves-cannes

More Information About Cartoon Network At Annecy Animation Festival 2018 More Focus On Female Talent

More Information About Cartoon Network At Annecy Animation Festival 2018 More Focus On Female Talent

More Information About Cartoon Network At Annecy Animation Festival 2018 More Focus On Female Talent

Equal gender rights is currently a main subject within the media industry, whether it’s against the discrimination of woman or equal pay. Cartoon Network is an all-inclusive employer and does not discriminate on gender, sexual orientation, race or disability, they’re only interested if job candidates and employees have the skills for the job and if they’re a good fit for the company. To help tackle this ongoing issue, Cartoon Network is making an effort for the next generation of animation talent to break though, especially woman who aspire to work in the animation industry. Some of the most influential people working at the channel are in fact female, including the President of Cartoon Network – Christina Miller and also Rebecca Sugar – the creator of Steven Universe, who is also Cartoon Network’s first ever female solo show creator.

During the Annecy Animation Festival and side event MIFA (French: Marché international du film d’animation, English: International Animation Film Market) which is running throughout this week (Monday 11th to Saturday 16th June) The network has promised to fund and support a female animation student at The Animation Workshop animation school in Denmark. The co-creator of Cartoon Network’s The Heroic Quest of the Valiant Prince Ivandoe” – Eva Lee Wallberg attended the same school.

At Annecy on Thursday 14th June, there will be a special panel organised by Cartoon Network celebrating woman in the animation industry called “Cartoon Network Celebrate Women in the World of Animation”, speaking at the event will be Eva Lee Wallberg – the creator of The Heroic Quest of the Valiant Prince Ivandoe, Lauren Sassen – the creative director for Cartoon Network Studios’ We Bare Bears, Julia Pott – the creator of Cartoon Network’s newest animated series – Summer Camp Island and Patricia Hidalgo – Chief Content Officer, Turner EMEA & International Kids Strategy. The identity of CN’s first female Animation Workshop bursary recipient will be announced during the panel on Thursday. Today (11th June), industry groups Women in Animation and Les Femmes S’Animent held their world summit at the festival.

https://variety.com/2018/tv/news/cartoon-network-annecy-women-in-the-animation-business-1202839260/