Cartoon Network’s Steven Universe Partners With The Dove Self-Esteem Project To Help Improve Confidence In Young People Worldwide

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Cartoon Network’s Steven Universe Partners With The Dove Self-Esteem Project To Help Improve Confidence In Young People Worldwide

Cartoon Network has partnered with the international toiletries brand – Dove (owned by conglomerate – Unilever) to get involved in Dove’s Self-Esteem Project with the use of its cult animated property – Steven Universe. The global partnership will last two years, and the campaign will use Steven Universe’s world and its characters via the medium of animation to convey a message of inclusivity and empowerment, a campaign of this kind has never been done before.

The Dove Self-Esteem Project has been helping young people build self-esteem and body confidence through educational programmes since 2004 and is the largest provider of self-esteem education in world. The project was set up after discovering that over half of girls don’t have high body confidence, low body confidence can lead people to avoid time with friends and family, put their health at risk and avoid important times in their lives. Dove Self-Esteem Project is established in 140 countries around the world, the project is committed to reach out to 40 million young people by 2020 through the use of its educational programmes; with the help of Cartoon Network’s Steven Universe this will now reach 20 million more.

For the new two-year partnership, Cartoon Network will be producing six short animated films directed by the creator of Steven Universe – Rebecca Sugar, the first episode is now available to view on Cartoon Network USA’s YouTube channel. All content is supported by scientific evidence and approved by body image expert, Dr Phillippa Diedrichs at the Centre for Appearance Research at the University of the West of England, Bristol, UK. The Centre for Appearance Research is the world’s largest research group focusing on the role of appearance and body image in people’s lives. The first episode will also premiere in Australia and New Zealand on Saturday 7th April.

Later this year, Cartoon Network and the Dove Self-Esteem Project will be releasing an original song featuring the show’s cast, a music video and an educational eBook about body confidence and self-esteem.

In the first Steven Universe/Dove Self-Esteem Project animated short which focuses on teasing and bullying, Jasper teases Amethyst for being small, but Amethyst points out that Jasper may be insecure, Jasper first sees this as a weakness and gets angry, but then she realises that no-one should be made of fun of because of the way they look:

From The Turner USA Press Release: Dove Announces Global Partnership with Cartoon Network’s Steven Universe to Build Self-Esteem and Body Confidence in Young People Using Mainstream Entertainment for the First Time

The two-year partnership takes the Dove Self-Esteem Project, the world’s largest provider of self-esteem education, to a scale never-seen-before.

Dove announces a two-year global partnership with Cartoon Network’s Steven Universe to educate young people on body confidence through the cartoon’s themes of inclusivity and empowerment, conveyed through its world and characters – going directly to them in a medium they know and love, something that has never been done before.

This pioneering collaboration comes from the Dove Self-Esteem Project which has been helping young people build self-esteem and body confidence through educational programmes since 2004. The project is based on the knowledge that over half of girls do not have high body confidence, leading them to avoid spending time with friends and family, put their health at risk and opt-out of important life events. The Dove Self-Esteem Project exists in 140 countries around the world is committed to reaching 40 million young people by 2020 through its existing educational programmes; and with the help of Steven Universe, will now reach 20 million more.

Using a public health intervention model, the Dove Self-Esteem Project will expand beyond structured workshops delivered by adults to taking educational content direct to young people on a scale never-seen before. And in the case of the project’s partnership with Cartoon Network, this will be Steven Universe’s young viewers to positively impact their self-esteem and body confidence.

The partnership will come to life in a series of six short animated films directed by Steven Universe creator Rebecca Sugar, the first of which premieres today. Working with the Dove Self-Esteem Project, all content has been carefully co-created and grounded in scientific evidence by body image expert, Dr Phillippa Diedrichs at the Centre for Appearance Research at the University of the West of England.

Later this year, an original song featuring the cast of the show, an accompanying music video, and an educational eBook will also be launched adding to the Dove Self-Esteem Project’s commitment to create a media landscape for young people that is inclusive by acknowledging every person’s uniqueness and representing true diversity.

Cartoon Network's Steven Universe Partners With The Dove Self-Esteem Project To Help Improve Confidence In Young People Worldwide

“Since 2004, through the Dove Self-Esteem Project, we have been providing young people with the tools and resources they need to develop body confidence and self-esteem so they can fully participate in life and reach their full potential.”

Sophie Galvani
Global Vice President, Dove

“We are passionate about evolving the types of messages the next generation are receiving through media, which is why we are working side by side with partners to take the programme to the next level. We are introducing new tools to enable us to reach even more young people with content that not only educates but also entertains. By partnering with Cartoon Network and Rebecca Sugar we are able to create new ways to make a real impact towards our mission of helping young people build positive body confidence and self-esteem.”

Research shows that children’s media can be a powerful source of influence on young viewers’ body image and emotional intelligence, with carefully designed inclusive content creating more positive attitudes and behaviours towards their own health and others.

Cartoon Network's Steven Universe Partners With The Dove Self-Esteem Project To Help Improve Confidence In Young People Worldwide

Dr Phillippa Diedrichs
Body Image Expert

“Appearance ideals and stereotypes are widespread in children’s media. Studies show that this trend occurs more frequently on screen than in books. Therefore, it is vital to have new content that encourages children to have a positive relationship with the way they look and showcases a diverse and inclusive range of appearances.”

“The partnership creates content that tackles topics identified in scientific research as key influences on young people’s body confidence, and delivers it in an engaging and fun way.”

Critically acclaimed, Steven Universe is the first animated series on Cartoon Network to be created by a woman. A global pop culture phenomenon recognized for its overall themes of inclusivity, empathy and relatability, the show is inspired by Rebecca’s friendship and close relationship with her younger brother Steven.

Cartoon Network's Steven Universe Partners With The Dove Self-Esteem Project To Help Improve Confidence In Young People Worldwide

“It has always been important to us that our content resonates with our audience and empowers them. This partnership is unprecedented in its scale, reach and ambition to make a difference in kids lives around the world.”

Christina Miller
President, Cartoon Network

Cartoon Network's Steven Universe Partners With The Dove Self-Esteem Project To Help Improve Confidence In Young People Worldwide

“Cartoons are a powerful medium when it comes to empathy and understanding, which is why my team and I take great care with Steven Universe to reflect real issues that affect our audience,” says Rebecca. “I’m grateful that I will have access to a plethora of research on body image and mental health thanks to this partnership with the Dove Self-Esteem Project. This is an issue I have struggled with personally and I hope this will be a chance to amplify positive messages about self-awareness and acceptance.”

Rebecca Sugar
Creator, Steven Universe

About The Dove Self-Esteem Project

Dove has a long-standing commitment to creating a world where beauty is a source of confidence, and not anxiety. The Dove Self-Esteem Project (2004), helps the women of tomorrow develop a positive relationship with the way they look so they are not held back by appearance-related concerns and anxiety and can realise their full potential.

So far, we’ve reached the lives of nearly 30 million young people across 138 countries, making the Dove Self-Esteem Project one of the largest providers of body confidence education in the world. selfesteem.dove.com

About Unilever

Unilever is one of the world’s leading suppliers of Food, Home Care, Personal Care and Refreshment products with sales in over 190 countries and reaching 2.5 billion consumers a day. It has 169,000 employees and generated sales of €52.7 billion in 2016. Over half (57%) of the company’s footprint is in developing and emerging markets. Unilever has more than 400 brands found in homes all over the world, including Persil, Dove, Knorr, Domestos, Hellmann’s, Lipton, Wall’s, PG Tips, Ben & Jerry’s, Magnum and Lynx.

Unilever’s Sustainable Living Plan underpins the company’s strategy and commits to:

Helping more than a billion people take action to improve their health and well-being by 2020.
Halving the environmental impact of our products by 2030
Enhancing the livelihoods of millions of people by 2020.

The USLP creates value by driving growth and trust, eliminating costs and reducing risks. The company’s sustainable living brands are growing 50% faster than the rest of the business and delivered more than 60% of the company’s growth in 2016.

Unilever was ranked number one in its sector in the 2016 Dow Jones Sustainability Index. In the FTSE4Good Index, it achieved the highest environmental score of 5. It led the list of Global Corporate Sustainability Leaders in the 2017 GlobeScan/SustainAbility annual survey for the seventh year running. Unilever has pledged to become carbon positive in its operations by 2030. For more information about Unilever and its brands, please visit www.unilever.com. For more information on the USLP: www.unilever.com/sustainable-living/

http://selfesteem.dove.com

Cartoon Network Australia’s version of the same press release: Dove Announces Global Partnership with Cartoon Network ANZ

https://www.turner.com/pressroom/dove-announces-global-partnership-cartoon-network%E2%80%99s-steven-universe-build-self-esteem-and

Cartoon Network USA 2018-2019 Upfront: Cartoon Network’s Largest Programming Slate Ever: New Shows, New Episodes and New Digital Content

Cartoon Network USA 2018-2019 Upfront: Cartoon Network's Largest Programming Slate Ever: New Shows, New Episodes and New Digital Content

Cartoon Network USA 2018-2019 Upfront: Cartoon Network’s Largest Programming Slate Ever: New Shows, New Episodes and New Digital Content

Today (08/03/2018), Cartoon Network USA has announced their animated content upfront for the 2018-2019 television season. This year’s programming slate will be Cartoon Network’s largest in its twenty-five year history, with new shows by a new wave of creators. Cartoon Network has been expanding its digital portfolio and has been adding more than 30 apps and games, also podcasts, VR (Virtual Reality) and AR (Augmented Reality) experiences.

Ever since the channel started developing original animated programming, Cartoon Network has always focused on its immersive storytelling and the tradition will continue with the brand new mystery adventure series – Infinity Train, created by Owen Dennis and Diego Molano’s Latin American supernatural comedy – Victor and Valentino. Infinity Train will premiere on Cartoon Network USA in 2019 and Victor and Valentino will premiere later this year.

Very recently, Cartoon Network USA has premiered a brand new show – Apple & Onion, created by The Amazing World of Gumball storyboard artist – George Gendi, also on 30th March, Cartoon Network will be premiering a brand new show created by Steven Universe show-writers Matt Burnett and Ben Levin – Craig of the Creek. Julia Pott’s Summer Camp Island will be making its debut on Cartoon Network USA this summer. The channel has recently premiered a brand new show from its sister company – Warner Bros. Animation called Unikitty! which is based on the beloved character from The Lego Movie.

Apple and Onion is a limited-run series and originated from Cartoon Network’s Global Artists Programme. The show follows the comedic adventures of the two titular characters, both become friends and adapt to big city living in a world populated by anthropomorphic food.

Craig of the Creek is set in a kid-led utopian society of untamed wilderness filled with adventure and imagination located near a neighbourhood. Craig, the show’s main character, and his two best friends – Kelsey and JP traverse and venture through this strange land of where tribes of children reign over tree forts and dirt bike ramps.

Victor and Valentino follows the adventures of two half-brothers of the same names who spend a summer with their grandma in Monte Macabre, a small and mysterious town, where the myths and legends of Latin American folklore come to life. The show is created by Powerpuff Girls storyboard artist and OK K.O.!: Let’s Be Heroes background artist – Diego Molano.

Infinity Train follows a precocious young girl named Tulip who finds herself on a train full of infinite worlds and tries to find her way home, the show will premiere in 2019 and is highly-anticipated by animation fans, the pilot episode was uploaded onto Cartoon Network USA’s YouTube channel in November 2016 and has had over three million views.

Summer Camp Island is about two best friends named Oscar and Hedgehog staying at a magical summer camp full of mystery and wonder. On Summer Camp Island, anything can happen and exist, it’s a place of witches and talking sharks and monsters hiding underneath beds and where objects are alive and can talk. The new show is created by British animation director – Julia Pott, known for her episode story-writing on Adventure Time.

In addition to brand new shows, new episodes of popular fan-favourites including Adventure Time, Ben 10, OK K.O.!: Let’s Be Heroes, Steven Universe, The Amazing World of Gumball, The Powerpuff Girls, Teen Titans Go!, Mighty Magiswords, Clarence and We Bare Bears will continue to premiere on the Cartoon Network USA television channel and the Cartoon Network app. New episodes of Adventure Time will air from Sunday 18th March and new episodes of Steven Universe will continue from Monday 9th April.

In terms of digital content, the Steven Universe Podcast will be returning this July for a third-volume of ten episodes and will continue analysing the various people and places in the show.

The Ben 10 Alien Experience augmented reality app will be updated this August and will also feature the Omni-Enhanced aliens from Ben 10 season two. The new update will feature new gameplay, levels and enemies. The app allows fans to become Ben 10 and transform into different aliens through the use of the mobile app’s Augmented Reality features.

There will also be an Adventure Time game based upon the Bloons Tower Defense franchise entitled – “Bloons Adventure Time TD”. In the game, Finn and Jake must do all they can to protect the Land of Ooo from the Bloon Hordes. Players can recruit their favourite Adventure Time characters including Princess Bubblegum, Marceline, Ice King and many more. The new free-to-play mobile game is expected to be released this August.

From The Turner USA Press Release: Cartoon Network Ushers In A New Wave Of Creators For Today’s Kids

Cartoon Network announced today its largest slate of content ever from a new wave of creators telling stories that are relevant and reflective of today’s kids. The network, which is seeing success in total consumption across its platforms, is also adding more than 30 new games and apps to its mobile and web portfolio that has over 200 million worldwide downloads and now includes a series of podcasts, VR and AR experiences.

Known for its immersive storytelling, Cartoon Network is introducing the next generation of creators with series including: Owen Dennis’ mysterious and magical adventure Infinity Train and Diego Molano’s Latin American supernatural comedy Victor and Valentino.

These new series will be joining the recent premiere of Apple & Onion from George Gendi; the upcoming debut of Craig of The Creek by Matt Burnett and Ben Levin; Julia Pott’s Summer Camp Island bowing this summer; and the recently premiered Unikitty!, the newest series produced by Warner Bros. Animation, and based on the beloved character from The LEGO® Movie.

“It has always been in our DNA to embrace kids for who they are and build relatable worlds, stories and characters for them,” said Christina Miller, president of Cartoon Network-Adult Swim-Boomerang. “This moment is especially exciting because this new wave of talent naturally brings depth and interactivity to their storytelling. It is a perfect match for our audience!”

“Cartoon Network continues to see growth in time spent on video and gaming platforms as kids are enjoying our content across a vast array of environments,” said Donna Speciale, president of Turner Ad Sales. “The best way for brands to reach and engage our fans is through a total audience approach that captures all of these relevant spaces.”

The 2018-2019 programming, mobile and gaming lineup includes:

NEW SERIES

Apple & Onion – Apple and Onion, the eponymous characters of Cartoon Network’s newest buddy comedy created by George Gendi, made their debut in a limited run last month. The show stems from Cartoon Network’s global Artists Program and introduces best friends Apple and Onion who have decided to leave their hometowns to experience big city living. New episodes air back-to-back every Friday through the end of March.

Craig of the Creek – Co-created by three-time Emmy-nominated Steven Universe writers Matt Burnett and Ben Levin, Craig of the Creek follows the precocious Craig as he leads his best friends J.P. and Kelsey on comical journeys at their neighborhood creek, transforming everyday afternoons into thrilling expeditions through imaginative play. An episode is available on the CN App and VOD now, with new episodes debuting linearly on Friday, March 30.

Infinity Train – With a groundswell of fan support of the original short created through the Artist Program, this mystery adventure created by Owen Dennis follows a precocious young girl named Tulip who finds herself on a train full of infinite worlds and tries to find her way home. Infinity Train will debut in 2019.

Summer Camp Island – In this wildly imaginative series based on an original Cartoon Network short created by Julia Pott, Summer Camp Island will unfold the mysteries that Oscar and his best friend Hedgehog encounter at a magical summer camp. Having completed a momentous festival run that included Sundance Film Festival, the highly anticipated series will premiere this summer.

Victor and Valentino – Created by Diego Molano, this supernatural adventure comedy follows two half-brothers who spend a summer with their grandma in Monte Macabre, a small and mysterious town, where the myths and legends of Latin American folklore come to life. Victor and Valentino can be seen later this year.

RETURNING SERIES

Adventure Time – Cartoon Network and Mojang expand their partnership with an original Minecraft episode expected to premiere this summer. In the special episode titled, “Diamonds and Lemons,” while Finn and his friends unite to dig for treasure and fight off enemies, they experience setbacks and creative triumphs in a fantastic new vision of Ooo. Four additional new episodes return back-to-back on Sunday, March 18. The series is created by Pendleton Ward and executive produced by Adam Muto.

Ben 10 – Greenlit for a third season, Ben, cousin Gwen and Grandpa Max are ready for action that will be loaded with epic transformations, never-before-seen aliens and foes, and with high-energy vehicles to kick hero-time into maximum overdrive. New episodes from the current season, including a half-hour special will introduce the newest alien trying to invade Ben’s world – Shock Rock, who is looking to conquer the world and drain the planet of energy and resources. Ben 10 is produced by Cartoon Network Studios and created and executive produced by Man of Action Entertainment.

OK K.O.! Let’s Be Heroes – With a console video game and a season two greenlight in hand, K.O. is leveling up with new adventures, threats and villains on the horizon. Surprise heroes will also make their debut alongside some familiar faces in special crossover episodes that will power up the action, laughter and comedy to the next level. The series is created by Ian Jones-Quartey.

Steven Universe – Created by Rebecca Sugar, the three-time Emmy-nominated and two-time GLAAD-nominated series returns this year with three all-new, action-packed story arcs. The stakes are higher than ever before for Steven and the Crystal Gems as they must face internal and external battles unlike any they have ever encountered. The first arc premieres this April.

The Amazing World of Gumball – Season six of this BAFTA and Emmy Award-winning series from Cartoon Network Studios EMEA conjures up a new Halloween special, as well as an episode filled with music and dance. The season will continue the warm-hearted adventures with the energetic and fearless blue cat—Gumball—and his idiosyncratic family, the Wattersons.

The Powerpuff Girls – As the original harbingers of girl power, the iconic brand has been an inspiration to generations of girls and young women since its initial launch in November 1998. Twenty years later, the anniversary celebration begins with a global rollout of new episodes, events and products that will continue into 2019. Fourth sister Bliss will also return later this year in a new episode.

Teen Titans Go! – Robin, Starfire, Raven, Beast Boy and Cyborg may be heading to the movies for their big theatrical debut on July 27, but they will also be back for all-new episodes on Cartoon Network. Produced by Warner Bros. Animation, season five of the Emmy-nominated superhero comedy is expected to premiere this June.

Unikitty! – Produced by Warner Bros. Animation and based on the beloved character from The LEGO® Movie, this sparkle-filled series will continue to debut new episodes on Cartoon Network.

We Bare Bears – Greenlit for a fourth season, the BAFTA and Annie Award-winning series created by Daniel Chong returns for ambitious adventures and more adorable baby bears. Set to debut later this year, the three bear brothers will have their funniest escapes yet in all-new episodes that will include holiday specials, a half-hour Halloween episode full of scary stories and a wedding where the bears come to the rescue as the best man.

New episodes of additional Cartoon Network favorites Mighty Magiswords and Clarence will also roll out through the year.

DIGITAL EXPERIENCES

Cartoon Network will offer fans digital experiences across mobile, web and streaming platforms to engage with the worlds of Adventure Time, Ben 10, OK K.O.! Let’s Be Heroes, Steven Universe, and We Bare Bears, among other properties to be announced.

Bloons Adventure Time TD – Developed by Ninja Kiwi and based on their megahit Bloons Tower Defense franchise, Bloons Adventure Time TD features the Bloon hordes invading the Land of Ooo! Finn and Jake will need all the help they can get to stop them. Players can recruit their favorite Adventure Time characters including Princess Bubblegum, Marceline, Ice King and more, as well as the monkeys from the Bloons TD franchise as they travel from kingdom to kingdom to send the Bloons packing. The free-to-play game will be available this summer.

Ben 10 Alien Experience – Featuring the Omni-Enhanced Aliens of Ben 10 season two and synergizing with the new Playmates Toys Action Figures, this updated and enhanced augmented reality game will feature new gameplay, levels and enemies allowing fans to become Ben 10 in their own environment. Players can also use the camera feature to transform themselves into even more Aliens than before and save their own Omni-Enhanced photos and videos. Ben 10 Alien Experience is a free, ad-supported game and expected to be updated on all mobile platforms in August.

The Steven Universe Podcast – With 10 new episodes launching as part of the third volume available this July, The Steven Universe Podcast will continue with an in-depth exploration of the people and places that make up the Steven Universe world. Each episode will include a close-up, behind-the-scenes look at characters and surroundings featured in the beloved animated series.

https://www.turner.com/node/23958/cartoon-network/cartoon-network-ushers-new-wave-creators-today/united-states

Cartoon Network USA Continues And Expands Stop Bullying: Speak Up Initiative

Cartoon Network USA Continues And Expands Stop Bullying: Speak Up Initiative

Cartoon Network USA Continues And Expands Stop Bullying: Speak Up Initiative

Today (27th February) Cartoon Network USA has announced they will expand the network’s Stop Bullying: Speak Up (SBSU) initiative, with a special focus on promoting kindness, caring and empathy among young people. The expanded campaign will include PSAs (Public Service Announcements) and short-form Content, an animated Kids Speak campaign with the youth writing non-profit organisation – 826 National, more Parent-Targeted Content and an updated Stop Bullying: Speak Up microsite.

For PSAs and short-form content, Cartoon Network will be partnering up with the Committee for Children, the global leader of social-emotional learning, to create new PSAs and short-form content. Cartoon Network will be continuing their work with 826 National, an internationally recognized youth writing organization for a new campaign called “Kids Speak”, Cartoon Network will animate stories written by kids and share them on Cartoon Network’s media platforms. Cartoon Network previously worked with 826 National on the Inclusion Storytelling Project which has helped kids share their own stories about kindness and empathy.

Turner will now be using Cartoon Network’s sister brands to expand the anti-bullying initiative to reach parents about ways children said they need adult support to help them be kinder. Cartoon Network USA will also be setting up a new Stop Bullying: Speak Up website microsite which will provide free and easy to use resources that will help kids speak up against bullying and develop better caring and empathy skills.

News about Cartoon Network’s continuation and expansion of the Stop Bullying: Speak Up Initiative followed the results of a national survey that was conducted with a focus on bullying, kindness and empathy. The survey was commissioned by Cartoon Network, designed by VJR Consulting and was developed in consultation with the Making Caring Common project (MCC) at the Harvard Graduate School of Education.

Summary of some of the findings in the survey:

– Children who say they prioritize “caring about others” are far less likely to bully and more likely to help other kids that are being bullied.

– More than half (58%) of kids who have seen someone getting picked on or being left out say one of the reasons they sometimes don’t help is they don’t know what to do or say. Many are also worried that they’ll make things worse (46%). More than a third (37%) say they sometimes don’t help because they are afraid other kids will make fun of them, and 22% say they sometimes hold back because they don’t have anything in common with the kid who is getting left out or picked on.

– More than three out of four children (77%) place a higher priority on personal happiness, getting good grades, or having good friends than on caring about others (23%).

– 77% of 9-to-11-year-olds say they have witnessed bullying (50% once or twice, 27% many times).

– 64% say they have tried to help someone being bullied (47% once or twice, 17% many times).

– 62% say they have been bullied (48% once or twice; 14% many times).

– 96% of kids say the adults in their family set a good example for how to treat others with kindness, 93% say the adults in their school do, 46% say the adults in our government do.

– When asked to pick which is “most” important to them, fewer than one in four (23%) choose caring about others, while a total of 77% select some other priority such as being happy (35%), getting good grades (23%), or having good friends (17%).

– When asked which is most important to their parents, only 14% said “caring about others” compared to 27% who said “good grades” and 56% who said “being happy”.

– 77% said it would help kids their age be kinder if there was someone who could give kids ideas about what to do or say in tough situations and 66% said it would help if they could spend more time with kids who are different from them.

From The Turner USA Press Release: New National Survey: Elementary school students weigh in on how to reduce bullying and increase kindness; Nearly two thirds of 9- to 11-year-olds have experienced bullying; Most said it would help if they could spend more time with kids who are different than them; Cartoon Network supports kids with tools to “stop bullying before it starts” by focusing on kindness, caring and empathy

Nearly two-thirds (62%) of 9- to 11-year olds say they have been bullied at least “once or twice” and children who say they prioritize “caring about others” are far less likely to bully and more likely to reach out to other kids in kindness, according to a major national survey commissioned by Cartoon Network. The survey was designed by VJR Consulting in consultation with the Making Caring Common project (MCC) at the Harvard Graduate School of Education. According to the survey, a vast majority (70%) say it would help kids their age be kinder if adults in charge of our country set a better example of how to treat others.

More than half (58%) of kids who have seen someone getting picked on or being left out say one of the reasons they sometimes don’t help is they don’t know what to do or say. Many are also worried that they’ll make things worse (46%). More than a third (37%) say they sometimes don’t help because they are afraid other kids will make fun of them, and 22% say they sometimes hold back because they don’t have anything in common with the kid who is getting left out or picked on.

“Our main mission at Cartoon Network is to provide fun and entertainment, but we also have a long-standing commitment to use our platform responsibly,” said Christina Miller, President of Cartoon Network. “Now more than ever we need to step up and support kids learning how to be kind, caring, and empathetic, so we can stop bullying before it starts.”

While the government measures the prevalence of bullying behaviors among middle and high school students, prevalence data among elementary school students is rare. The nationally-representative survey of more than 1,000 9-, 10-, and 11-year-olds also found that the values kids are taught really matter. More than three out of four children (77%) place a higher priority on personal happiness, getting good grades, or having good friends than on caring about others (23%). But children who say that caring about others is “very important” are twice as likely as other kids to say they have gone out of their way “many times” to do something kind for another kid, such as someone who was new to their school, having a problem, or being picked on or left out (53% vs. 27%); and they are half as likely to say they have ever bullied another kid (16% vs. 34%).

“The results of this important survey powerfully convey both that bullying is a pervasive problem at young ages and that children want guidance about how to deal with it,” said Making Caring Common’s Faculty Director Rick Weissbourd. “As educators and parents, it’s vital for us to give children tools for preventing and challenging this tough, damaging problem.”

Other survey findings include:

– 77% of 9- to 11-year-olds say they have witnessed bullying (50% once or twice, 27% many times)

– 64% say they have tried to help someone being bullied (47% once or twice, 17% many times)

– 62% say they have been bullied (48% once or twice; 14% many times)

– 96% of kids say the adults in their family set a good example for how to treat others with kindness, 93% say the adults in their school do, 46% say the adults in our government do

– When asked to pick which is “most” important to them, fewer than one in four (23%) choose caring about others, while a total of 77% select some other priority such as being happy (35%), getting good grades (23%), or having good friends (17%)

– When asked which is most important to their parents, only 14% said “caring about others” compared to 27% who said “good grades” and 56% who said “being happy”

– 77% said it would help kids their age be kinder if there was someone who could give kids ideas about what to do or say in tough situations and 66% said it would help if they could spend more time with kids who are different from them

Cartoon Network executives today also announced they will expand the network’s Stop Bullying: Speak Up (SBSU) initiative, with a special focus on promoting kindness, caring and empathy among young people. Expanded elements will include:

PSAs and Short-form Content: In partnership with Committee for Children, the global leader of social-emotional learning curricula, Cartoon Network will create new PSAs and other short form content that translate the research findings into actionable steps for kids and parents to create more inclusive communities.

Kids Speak: To keep kids’ voices front and center in the national conversation about inclusion, the Network will partner with 826 National, an internationally recognized youth writing organization, to animate stories written by kids on this topic, and share them across Cartoon Network media platforms. This will build upon the Inclusion Storytelling Project, a recent collaboration between Cartoon Network and 826 that provided the tools and encouragement for kids to share their own stories about kindness and empathy.

Parent-Targeted Content & Reach: The expanded program will leverage the power of Turner’s brands to reach parents about ways kids said they need adult support to help them be kinder to one another.

Stop Bullying: Speak Up Website: A new microsite will provide free, easy to use resources from partners to help kids speak up against bullying and develop greater caring and empathy skills.

Survey Methodology: The survey was conducted in September 2017 among a nationally representative sample of 1,054 9- to 11-year-olds. It was designed and analyzed by Vicky Rideout, M.A., of VJR Consulting and fielded in English and Spanish by the GfK Group, using their probability-based online KnowledgePanel©. Prior to fielding, focus groups were held under the direction of R. Bradley Snyder, M.P.A., Ed. M., to test survey comprehension among the youngest respondents. The research was conducted in consultation with the Making Caring Common Project of the Harvard Graduate School of Education.

About Stop Bullying: Speak Up

Established by Cartoon Network in 2010, Stop Bullying: Speak Up is an award-winning pro-social initiative that addresses bullying among kids. Cartoon Network leverages its shows, characters and media platform to empower its audience to speak up safely and effectively in the face of bullying, while helping kids develop greater kindness, caring and empathy that stops bullying before it starts.

About Harvard Making Caring Common project

Making Caring Common (MCC), a project of the Harvard Graduate School of Education, helps educators, parents, and communities raise children who are caring, responsible to their communities, and committed to justice. www.makingcaringcommon.org

https://www.turner.com/pressroom/cartoon-network-supports-kids-tools-stop-bullying-it-starts-focusing-kindness-caring-and