Ben 10 Achieves Highest Global Reach Also Premiered On Super RTL In Germany Today 4th September

Ben 10 Achieves Highest Global Reach Also Premiered On Super RTL In Germany Today 4th September

Ben 10 Achieves Highest Global Reach Also Premiered On Super RTL In Germany Today 4th September

Cartoon Network Studios’ Ben 10 (2016 version) premiered on German free-to-air channel – Super RTL (Owned by RTL and Disney) today (04/09/2017). Ben 10 already airs on Cartoon Network Germany which is pay-TV and has done so since last October, but the addition of a third-party free-to-air broadcaster such as Super RTL has expanded the show’s reach in Germany. Earlier this year in May, Cartoon Network renewed the show for a second season.

https://www.regularcapital.com/2017/05/cartoon-network-usa-ben-10-reboot-renewed-for-a-second-season/

According to Turner, Ben 10 had a global reach of 178 million people in the 2nd quarter of 2017, with free-to-air children’s channels in Europe such as CITV (UK), Gulli (France) and Boing (Italy) airing the show. The show’s popularity has also lead to new toys including action figures and the Rustbucket playset from Playmates Toys and new mobile games including the Ben 10 Alien Experience augmented reality app and a live-action game show spin-off – Ben 10 Challenge, which is planned to air on EMEA (Europe, Middle East and Africa) versions of Cartoon Network this autumn.

While talking about Ben 10’s impressive global reach, Patricia Hidalgo, the chief content officer of Turner EMEA & International Kids Strategy, said:

“Ben 10 is reaching more fans around the world than ever before and we’re excited that the show will be propelled even further with its imminent launch on Super RTL. Alongside the show’s growing number of free-to-air channel homes, we’re excited to be bringing a host of new Ben 10 content to fans – including the first wave of toys, new apps and games and our EMEA local production Ben 10 Challenge, which will be launching in key markets including Germany from October.”

Johanne Broadfield, vice president of Cartoon Network Enterprises EMEA (Cartoon Network’s product licensing division), added:

“Momentum around Ben is already extraordinary and our partners are as excited as we are about his arrival on Super RTL. We’re planning a full Ben 10 merchandise roll-out in Germany throughout 2018, and, with our master global toy partner Playmates already exceeding expectations at retail in the US and in the European countries where the product has just launched, we expect great things from this extremely important market.”

Special thanks to LicencingSource.net for the news:

http://www.licensingsource.net/ben-10-enjoying-highest-global-reach-to-date/

Cartoon Network European Free To Air Viewing Success

Cartoon Network European Free To Air Viewing Success

Cartoon Network European Free To Air Viewing Success

Cartoon Network Studios’ The Powerpuff Girls and Ben 10 and Cartoon Network Europe’s The Amazing World of Gumball have been a viewing rating successes for free-to-air children’s channels in countries across the European continent. The Powerpuff Girls has had a successful start in Italy on Boing, a free-to-air digital terrestrial channel operated by a joint-venture by Mediaset and Turner, within its first month of airing on the channel, the show was in third place among children and second place among girls.

On French children’s channel – Gulli, The Powerpuff Girls manage to achieve an 19.1% audience share, up from a 17.1% channel average. The Powerpuff Girls and The Amazing World of Gumball has helped Gulli into first place among housewives with kids on Sunday 11th June and is consistently the top channel for kids aged between four and ten years old. On PULS 2 in Poland, the show was ranked in second place among young girls during its launch month and was beating channel averages among children and girls.

In the UK, on free-to-air children’s channel CITV (with a simulcast on the UK’s largest commercial broadcaster – ITV) the new Ben 10 series has reached 1.2 million viewers and 9% of Boys aged 4 to 9 years old. Ben 10 also achieved an 18.7% audience share on Gulli in France and was ranked the #2 Kids broadcast on Boing in Italy on its premiere day. Since the rollout of the new Ben 10 series on Cartoon Network feeds across the EMEA area in October 2016, Ben 10 has reached 50% of Boys in South Africa, Romania, Spain and Portugal, and more than 1 in 3 Boys in Hungary, Poland and Sweden.

On the free-to-air kids channel – DR Ultra in Denmark, The Amazing World of Gumball beaten the channel’s average viewing share by 56% during the first quarter of 2017 it’s also the channel’s most popular show. Adventure Time outperformed the channel’s average by 14% among children. On Gulli in France, The Amazing World of Gumball is ranked in fourth place among kids aged between 4 and 14 years old with Adventure Time achieving a 19% audience share.

From The Turner EMEA Press Release: Cartoon Network Franchises Over-Perform On Free-To-Air Across Europe

Turner’s Cartoon Network has been enjoying a raft of strong free-to-air performances from key franchises across Europe it announced today, as the company continues to secure new broadcast and licensing partners across the region.

The brand-new series of The Powerpuff Girls, which made its global return to Cartoon Network in April 2016, has since reached millions of new viewers and beaten average audience figures on a number of its new free-to-air homes, including: CITV (and ITV simulcast) in the UK, where it became the #1 commercial show for girls 4-9 when it launched in Q4 2016 and has since reached over two million viewers and 13% of Kids 4-9; Gulli in France where it won a 19% audience share, an increase on the channel’s average audience share of 17.1%; and PULS 2 in Poland, performing above channel average among Kids (+13%) and Younger Kids (+38%), and ranking the #2 show among Young Girls in its launch month. Added to this, the series also enjoyed a strong six-week launch on Turner and Mediaset’s joint venture free-to-air channel Boing in Italy, ranking #3 with Kids and #2 with Girls.

Together with The Amazing World of Gumball and French-Canadian animated series Totally Spies, The Powerpuff Girls also allowed Gulli to rank #1 among Housewives with Kids on Sunday 11th June and consistently the #1 channel for Kids 4-10* – a double record for Gulli among both Mums and Kids!

Meanwhile, the all-new series of the worldwide phenomenon Ben 10 has also been delivering strong audience figures across the region. On CITV (and ITV simulcast) it has reached 1.2m viewers and 9% of Boys 4-9, achieved an 18.7% audience share on Gulli and ranked the #2 Kids broadcast on Boing in Italy on its premiere day. Since it began rolling out on Cartoon Network across EMEA in October 2016, Ben 10 has reached 50% of Boys in South Africa, Romania, Spain and Portugal, and more than 1 in 3 Boys in Hungary, Poland and Sweden.

Humphrey Black, VP, Media Distribution, Turner EMEA said: “These results really demonstrate the enduring power of strong kids’ brands – and, in a world where entertainment choices are increasing almost by the day, the appeal of those trusted and loved brands is proving vital to cut-through. It’s on this basis that we continue to develop and invest in these tried and tested IP, delivering new content across a range of platforms that build on the already strong awareness and affinity, and make them an ever-attractive proposition for broadcast partners.”

Johanne Broadfield, VP, Cartoon Network Enterprises added: “The early success of PPG and Ben 10 is a great indication of engagement – kids are choosing to tune in and watch our shows despite all the other great content out there. The product launches for lined up for this autumn and 2018 will offer kids new ways to interact with the brands they love, and we look forward to revealing more details of these, as well as new licensing partnerships in the coming months.”

Cartoon Network’s longer-running franchises, The Amazing World of Gumball and Adventure Time continue to achieve in free-to-air too. Among other successes, Q1 2017 saw Gumball deliver +56% on Danish FTA channel DR Ultra’s average Kid audience, ranking the channel’s #1 show, whilst Adventure Time outperformed the channel average by +14% among Young Kids. Both shows have also been key contributors on Gulli, with Gumball ranking #4 among Kids 4-14 and Adventure Time delivering a 19% audience share.

Cartoon Network recently announced that it had greenlit a second season of its all-new Ben 10 series, as well as a live-action gameshow, entitled Ben 10 Challenge, which is currently in production in Madrid, in eight languages (Arabic, English, French, German, Italian, Polish, Spanish and Turkish).

* Share achieved by PPG among HWS+K is double that of Totally Spies (12.4% vs. 6%). This is also true of Gumball whose share ranges between 13.5% and 17.1%.

https://www.turner.com/pressroom/cartoon-network-franchises-over-perform-free-air-across-europe

Ben 10 Now Airing On 9Go! In Australia And TVNZ 2 In New Zealand

Ben 10 Now Airing On 9Go! In Australia And TVNZ 2 In New Zealand

Ben 10 Now Airing On 9Go! In Australia And TVNZ 2 In New Zealand

One of Cartoon Network’s new shows is now airing on free-to-air television in Australia and New Zealand. From Saturday 15th April, Ben 10 has been airing as part of 9Go!’s Kids WB programming block in Australia. In New Zealand, the new Ben 10 series premiered on Wednesday 12th April on state-owned broadcaster TVNZ 2. Ben 10 is airing on weekdays on both 9Go! and TVNZ 2. The free-to-air broadcasting rights for Ben 10 expands on the current SVOD deal with Stan in Australia as well as pay-tv providers Foxtel and Fetch in Australia and Sky in New Zealand, which distribute the Cartoon Network Australia TV channel to their subscribers. Viewers can also watch episodes of Ben 10 through the Cartoon Network Watch and Play app.

Several broadcasters from different parts of the world have already brought the FTA broadcasting rights for Ben 10, including CITV in the UK, Gulli in France and GMA in the Philippines. Alongside the new Powerpuff Girls series, both shows have generated a lot of interest amongst national FTA broadcasters who are looking for new content to expand upon their current children’s programming offering.

Cartoon Network won “2017 Action Toy of the Year” for its new Ben 10 Rust Bucket RV toy at the annual Toy Fair Gala Dinner in Melbourne last month. The new Ben 10 toy range is predicted to be a huge favourite for boys this year.

http://austoy.com.au/toy-fair/2017-awards-winners

https://www.regularcapital.com/2017/04/cartoon-network-at-miptv-2017-convention-in-cannes-france/

From The Turner Asia-Pacific Press Release: Cartoon Network’s Ben 10 Is Everywhere This April: Ben 10’s Launch This Month On FTA Channels Extends Cartoon’s Intergalactic Reach

Ben 10, Cartoon Network’s biggest ever franchise, is extending its reach across multiple platforms and into more Australian and New Zealand homes this month with new free-to-air partnerships.

New agreements with 9Go! and TVNZ2 complement its existing distribution on pay-TV and SVOD platforms including Foxtel, Stan, Fetch and Sky New Zealand. Ben 10 is also available through the Cartoon Network Watch and Play app.

Robi Stanton, Turner’s General Manager for Australia, New Zealand and Pacific, said:

“Ben 10 has always been big, but these deals catapult the series to new heights. It returned to screens in this region in late 2016 and reminded us of the show’s fun and adventure. With these distribution deals now in place, Ben Tennyson, along with his sister Gwen and Grandpa Max, is all set to entertain even more kids and families than ever before.”

The series kicked off with a feature in Kids WB on April 15 and is currently airing on weekdays from April 17 on 9Go! in Australia, and on weekdays from April 12 on TVNZ 2 in New Zealand.

Ahead of its June debut, expectations are high for the launch of the full collection of Ben 10 toys. Cartoon Network won “2017 Action Toy of the Year” with its new Rust Bucket toy at the
annual Toy Fair Gala Dinner in Melbourne last month. The range is predicted to be a huge favourite this year for boys.