Cartoon Network’s Owners Turner Launches T1 Digital Advertising Sales Division

Cartoon Network's Owners Turner Launches T1 Digital Advertising Sales Division

Cartoon Network’s Owners Turner Launches T1 Digital Advertising Sales Division

Turner has merged their international Digital Advertising Sales operations into one single division called “T1”, the new division will be in-charge of digital and linear advertising sales and CNNIC (CNN International Commercial) operations across Latin America; Europe, Middle East and Africa and Asia-Pacific regions. T1 aims to connect global advertisers that are based outside the United States with Turner’s widely distributed international brands including Cartoon Network, Boomerang, CNN, TNT, TBS, Bleacher Report, Great Big Story and many more. Turner USA also has a similar advertising division called Turner Ignite.

T1 provides creative and data-driven advertising solutions, which includes bespoke advertising campaigns featuring branded content and product placement. These campaigns can be scaled down to a region or country level or even different audience demographics across a variety of digital devices including mobiles and PCs. T1 is a spin-off of CNNIC and is created and led by the President of CNNIC – Rani Raad, with Rob Bradley, Vice President of Digital Commercial Strategy and Digital Advertising Sales of CNNIC overseeing T1’s operations.

From The Turner International (EMEA/APAC/LA) Press Release: Turner International is for the first time providing advertisers with a single way to activate a full suite of global, regional and local campaigns that connect with fans across Turner’s digital properties spanning over 200 countries.

The launch of Turner International Digital Advertising Sales – T1 – consolidates Turner’s international digital advertising capabilities into a single division, complementing existing local digital and linear advertising sales and CNN International Commercial (CNNIC) operations across Latin America, EMEA and APAC. T1’s focus is on connecting global advertisers based outside the US with audiences across Turner’s entertainment, kids, news and sports digital portfolio including Bleacher Report, Cartoon Network, Boomerang, CNN, ELEAGUE, TNT, TBS, Great Big Story, Esporte Interativo as well as COPA90, which Turner has a stake in.

T1 offers brands a rich suite of creative and data-driven advertising solutions – from forging far-reaching strategic partnerships to creating bespoke campaigns that include branded content, native and product placement, as well as pre-roll and display inventory across the Turner International digital portfolio. The unit is designed to work with major brands on a wide range of campaigns that can scale multiple regions, be highly targeted to specific countries, or utilise particular Turner properties to reach defined audience demographics and clusters in brand-safe premium mobile, desktop and social environments.

T1 is borne out of the successful digital strategy devised by CNNIC – the arm of Turner International that monetises all CNN properties outside of the US – to combine data and content solutions to grow partnerships between CNN and international advertisers. Using this blueprint, T1 is created and led by Rani Raad, President of CNNIC.

The unit comprises a specialist team of sales, consultancy and operations experts working closely with Turner International’s leadership, technology, advertising, product and editorial teams to increase monetisation opportunities around digital properties. Overseeing T1 operations is Rob Bradley, Vice President of Digital Commercial Strategy and Digital Advertising Sales for both CNNIC and T1.

Underpinning T1 is a unified advertising technology platform to enable creative campaigns that reach highly defined premium audiences at huge scale. The division also draws on existing Turner solutions such as Launchpad, the social media amplification tool which leverages data across the company’s 750M global social followers to deliver branded content to like-minded groups on social media.

“T1 is the embodiment of the ‘One Turner’ philosophy at the heart of our company as we create new ways to best serve our audiences and commercial partners,” said Rani Raad. “The creation of this division unlocks a vast premium digital portfolio in order to bring new, innovative solutions to the market. Drawing on the multi-platform strategy that has driven growth at CNNIC, we look forward to establishing ground-breaking partnerships with brands who want to be part of the new content frontiers that Turner brands are pushing right across the world.”

https://www.turner.com/pressroom/turner-international-creates-digital-advertising-unit-connect-brands-fans

Cartoon Network Shows Now Available On National Express’s On Board Entertainment System

Cartoon Network Shows Now Available On National Express's On Board Entertainment System

Cartoon Network Shows Now Available On National Express’s On Board Entertainment System

Turner’s Cartoon Network and British coach company – National Express have partnered up to add the channel’s animated content onto National Express’s VUER (View, Unwind, Enjoy, Relax) on-board entertainment system. While on journeys, kids will get to enjoy Cartoon Network’s animated action and comedy shows including Ben 10, The Powerpuff Girls and We Bare Bears on their phones and tablets via the free on-board Wi-Fi service. While the kids are being entertained by Ben’s alien adventures or by the super cute and fierce Powerpuff Girls, adults can watch episodes of lifestyle, travel and business programming from CNN International or enjoy Great Big Story’s cinematic storytelling on the VUER entertainment system for no extra charge.

From this week, the content offered by Turner (via their CNN International Commercial division) is now available on National Express’s 550 coach fleet across the United Kingdom, also to promote the partnership, select National Express coaches travelling to and from London Stansted Airport or London Luton Airport will feature a specially designed Ben 10, The Powerpuff Girls, We Bare Bears, CNN or Great Big Story themed livery at the coach’s rear. Also people travelling with National Express will get to enter competitions featuring prizes from Cartoon Network and other Turner brands.

The VUER system was introduced last November, since its launch, more than a million unique users have registered to use the service. National Express coach passengers using VUER can surf the internet, read magazines, and enjoy movies and TV programmes.

Special thanks to licensingsource.net for the information:

http://www.licensingsource.net/turner-teams-with-national-express-for-summer-activity/

From The National Express Press Release: Cartoon Heroes Set To Animate Summer Coach Travel

National Express is revealing that brand new content is going live on its coaches featuring some of the nation’s most popular cartoon heroes to entertain kids this summer.

The UK’s largest coach operator has partnered with Turner to add content from CNN, Great Big Story and popular Cartoon Network programming, including Ben 10, The Powerpuff Girls, and We Bare Bears, to its award-winning on-board entertainment system VUER.

To celebrate the partnership, a number of Stansted and Luton coaches will be wrapped with show-stopping Cartoon Network, Great Big Story and CNN liveries to show off the fantastic new shows available on board.

From this week, kids can watch their favourite cartoons, free of charge on VUER with their phones and tablets via the free Wi-Fi. From super cute and super fierce Powerpuff Girls, to alien-morphing action in Ben 10 and hilarious tech-savvy bear brothers in We Bare Bears, VUER will keep them entertained during the journey.

Parents meanwhile can keep up to date and informed thanks to the new addition on VUER of lifestyle programmes from CNN. Recent episodes of the network’s style, travel and business shows include interviews with Lewis Hamilton, Gwyneth Paltrow and in-depth looks at destinations such as Bangkok, Barcelona and Marrakech. Passengers can also enjoy Great Big Story’s cinematic storytelling, which travels the world to discover the untold, the overlooked and the amazing.

Under the new partnership established by CNN International Commercial (CNNIC) and National Express, the new content will be available on VUER across the 550 strong coach fleet – doubtless a big plus to parents looking to keep their kids entertained while travelling this summer.

National Express VUER (View, Unwind, Enjoy, Relax) allows customers to enjoy hours of free entertainment – as well as news, weather and journey updates – on their own devices from the comfort of their seat.

Introduced in November last year, VUER is proving incredibly popular – more than 1million unique users have registered to use the system and the app has been downloaded over 100,000 times.

The service means National Express coach passengers can browse the internet, read up to £20 worth of magazines, enjoy films and television programmes as they travel – all for the cost of a coach ticket.

National Express Coach Managing Director Chris Hardy said: “We are delighted to announce this fantastic new cartoon and news content on VUER– a superb addition to the already broad range of content available on board our services – making journeys on coaches even more enjoyable and relaxing. We are looking forward to expanding our partnership with Turner with the possibility adding more of their excellent programmes in the future.”

Rachelle Peterson, Global Director, Commercial Distribution, CNN International Commercial said: “We’re excited to offer a wide range of programmes from Cartoon Network’s top kids’ shows to keep the children entertained on their journeys on National Express and give adults the chance to explore destinations and stories from CNN lifestyle shows and Great Big Story videos. This is a great example of how Turner’s premium content can enhance the travel experience.”

Furthermore, Turner has teamed up with National Express to offer its customers the chance to win exclusive prizes. Look out for The Powerpuff Girls, Ben 10 and We Bare Bears branded buses and visit NationalExpress.com for more details on how to enter.

http://www.nationalexpressgroup.com/newsmedia/news-across-the-group/2017/cartoon-heroes-set-to-animate-summer-coach-travel/

https://www.turner.com/pressroom/cartoon-heroes-set-animate-summer-coach-travel