Cartoon Network’s Owners Turner Launches T1 Digital Advertising Sales Division

Cartoon Network's Owners Turner Launches T1 Digital Advertising Sales Division

Cartoon Network’s Owners Turner Launches T1 Digital Advertising Sales Division

Turner has merged their international Digital Advertising Sales operations into one single division called “T1”, the new division will be in-charge of digital and linear advertising sales and CNNIC (CNN International Commercial) operations across Latin America; Europe, Middle East and Africa and Asia-Pacific regions. T1 aims to connect global advertisers that are based outside the United States with Turner’s widely distributed international brands including Cartoon Network, Boomerang, CNN, TNT, TBS, Bleacher Report, Great Big Story and many more. Turner USA also has a similar advertising division called Turner Ignite.

T1 provides creative and data-driven advertising solutions, which includes bespoke advertising campaigns featuring branded content and product placement. These campaigns can be scaled down to a region or country level or even different audience demographics across a variety of digital devices including mobiles and PCs. T1 is a spin-off of CNNIC and is created and led by the President of CNNIC – Rani Raad, with Rob Bradley, Vice President of Digital Commercial Strategy and Digital Advertising Sales of CNNIC overseeing T1’s operations.

From The Turner International (EMEA/APAC/LA) Press Release: Turner International is for the first time providing advertisers with a single way to activate a full suite of global, regional and local campaigns that connect with fans across Turner’s digital properties spanning over 200 countries.

The launch of Turner International Digital Advertising Sales – T1 – consolidates Turner’s international digital advertising capabilities into a single division, complementing existing local digital and linear advertising sales and CNN International Commercial (CNNIC) operations across Latin America, EMEA and APAC. T1’s focus is on connecting global advertisers based outside the US with audiences across Turner’s entertainment, kids, news and sports digital portfolio including Bleacher Report, Cartoon Network, Boomerang, CNN, ELEAGUE, TNT, TBS, Great Big Story, Esporte Interativo as well as COPA90, which Turner has a stake in.

T1 offers brands a rich suite of creative and data-driven advertising solutions – from forging far-reaching strategic partnerships to creating bespoke campaigns that include branded content, native and product placement, as well as pre-roll and display inventory across the Turner International digital portfolio. The unit is designed to work with major brands on a wide range of campaigns that can scale multiple regions, be highly targeted to specific countries, or utilise particular Turner properties to reach defined audience demographics and clusters in brand-safe premium mobile, desktop and social environments.

T1 is borne out of the successful digital strategy devised by CNNIC – the arm of Turner International that monetises all CNN properties outside of the US – to combine data and content solutions to grow partnerships between CNN and international advertisers. Using this blueprint, T1 is created and led by Rani Raad, President of CNNIC.

The unit comprises a specialist team of sales, consultancy and operations experts working closely with Turner International’s leadership, technology, advertising, product and editorial teams to increase monetisation opportunities around digital properties. Overseeing T1 operations is Rob Bradley, Vice President of Digital Commercial Strategy and Digital Advertising Sales for both CNNIC and T1.

Underpinning T1 is a unified advertising technology platform to enable creative campaigns that reach highly defined premium audiences at huge scale. The division also draws on existing Turner solutions such as Launchpad, the social media amplification tool which leverages data across the company’s 750M global social followers to deliver branded content to like-minded groups on social media.

“T1 is the embodiment of the ‘One Turner’ philosophy at the heart of our company as we create new ways to best serve our audiences and commercial partners,” said Rani Raad. “The creation of this division unlocks a vast premium digital portfolio in order to bring new, innovative solutions to the market. Drawing on the multi-platform strategy that has driven growth at CNNIC, we look forward to establishing ground-breaking partnerships with brands who want to be part of the new content frontiers that Turner brands are pushing right across the world.”

https://www.turner.com/pressroom/turner-international-creates-digital-advertising-unit-connect-brands-fans

Perkins+Will To Design Turner EMEA’s New Headquarters In London

Perkins+Will To Design Turner EMEA's New Headquarters In London

Perkins+Will To Design New Turner EMEA’s New Headquarters In London

Turner EMEA (Europe, Middle East and Africa) has signed up architecture and design company Perkins+Will to design the interior of its new headquarters at 160 Old Street in the Shoreditch district of London which will house Cartoon Network’s European headquarters but also other brands including CNN, Boomerang and TCM. The new headquarters will be located in London’s world-class creative and tech hub. The new HQ will be 100,000 sq.ft in size and will be sufficient room for Turner’s future growth plans and provide more than enough workspace for the company’s staff.

Alongside its linear television channel business, the company is expanding more into digital services including its Digital Ventures & Innovation division. The new HQ will also have a new purpose-built CNN studio and newsroom. Turner’s sister company – HBO (Home Box Office) along with other staff in the Time Warner group will be moving their London-based staff to the new Turner HQ. Staff will start moving to the new HQ in Autumn 2019.

Kate Vine, Principal at Perkins+Will’s London Studio, said: “Turner is undergoing an exciting period of change, and asked us to design a vibrant, high-tech work space that meets the needs of a modern workforce. Our experience delivering award-winning corporate interior designs and personal service means we’re perfectly placed to create the ideal working environment for Turner’s UK based operation”

Sarah Lodge, the Director of Facilities at Turner EMEA, said: “We are investing in a space that offers a better working environment for us and for the business as a whole. The move will place us in the heart of one of London’s most dynamic areas. We look forward to being part of one of London’s most vibrant tech hubs, home to a diverse mix of start-ups, digital agencies and major media brands and well served with transport links and amenities.”

http://www.architectsdatafile.co.uk/news/perkinswill-to-design-vibrant-new-uk-headquarters-in-the-heart-of-londons-tech-hub-for-global-media-company-turner/

Note: The article I’ve written on the link below had the wrong date for when Turner will start moving into the HQ, it previously said “Autumn 2018”, it has been changed to “Autumn 2019”, the first source I used for the blog post was from Broadband TV News who’ve got the year wrong, but is correct in the official press release below my post, of which I found later.

https://www.regularcapital.com/2017/12/turner-europe-middle-east-and-africas-new-headquarters-from-january-2019/

Turner Europe, Middle East And Africa’s New Headquarters From January 2019

Turner Europe, Middle East And Africa's New Headquarters From January 2019

Turner Europe, Middle East And Africa’s New Headquarters From January 2019

From January 2019, Cartoon Network EMEA (Europe, Middle East and Africa) will have a new home in London, the new European headquarters will be moved to 160 Old Street in Shoreditch. Turner EMEA’s departments will start moving from the old HQ at Turner House, 15 Great Marlborough Street from autumn 2019. The new site will provide a brand new working environment for its staff and to allow expansion for its television channels business and for its digital services including the company’s Digital Ventures & Innovation division.

The new HQ will house a new purpose-built CNN London newsroom for CNN’s Europe, Middle East and Africa news team and will also serve as a new global office for CNN International’s commercial operations. The company will be able to expand their digital offering in Europe which supplements its existing linear TV offering, this could mean more web services such as subscription video on-demand services, websites and mobile apps. The new HQ is located within the world class creative and technology area of London. Prior to Turner signing the new lease, 160 Old Street was occupied by the UK’s national postal service – Royal Mail. The property lease was agreed and signed with The Great Ropemaker Partnership (GRP), a 50-50 joint venture between Great Portland Estates plc (GPE) and Ropemaker Properties.

HBO (Home Box Office) will also move from its current home at Turner House to the new HQ along with other departments in the Time Warner media group. The reason why Turner is relocating is because the lease at 15 Great Marlborough Street is about to expire, which meant the company had to find another location, also the company’s decision to stay and expand its European division in London shows optimism for the British media industry despite Brexit.

Prior to the move to Great Marlborough Street in 2001, Cartoon Network Europe was based in Soho Square and CNN’s European bureau was based in Rathbone Place, the purpose of the move to Great Marlborough Street was to amalgamate Turner’s operations into one single location.

From The Turner EMEA Press Release: Turner Takes Lease for New London Premises in Old Street

Global media company Turner, whose news, kids, general entertainment and sports brands includes CNN, Cartoon Network, Boomerang and TCM, has taken a lease on 160 Old Street EC1 to take effect from January 2019. The site will become its new London headquarters when the lease on its current Great Marlborough Street site expires. Staff will begin to move out of Turner UK’s current premises from autumn 2019.

Turner’s move to the new site provides a fresh working environment for staff supporting the portfolio of channels it programmes out of London and across the EMEA footprint, as well as a suite of digital properties and social channels, a growing consumer products business, its innovation arm Digital Ventures & Innovation, and a range of distribution, syndication, and advertising divisions. It also means a new purpose-built CNN London newsroom and studio to house its Europe, Middle East and Africa newsgathering, production, broadcast and digital HQ, as well as a new global hub for CNN International Commercial operations.

The move will also include London-based staff of HBO and HBO Europe and Time Warner currently based at Great Marlborough Street who will relocate to 160 Old Street with Turner.
The expiry of the lease at GMS and the decision to move to Old Street coincides with a time of fast-paced evolution at Turner as it transforms from a historically channels-led operation, into a fan-first content creation and curation business delivering multiplatform products and services across the kids, news, sports and general entertainment genres. It forms part of a wider initiative from Turner to invest in new locations for its offices, with Rome, Madrid, Stockholm, Dubai and Warsaw being recent examples in EMEA, all of which will combine to better position the company for growth.

“We found a building that will allow us to execute our diverse and expanding range of businesses, reflects our culture and is attractive to existing and future employees, all of which was vital to our growth plans,” said Giorgio Stock, president Turner EMEA. “This is an exciting move which will put us at the heart of a vibrant and creative community which shares our values of enterprise and innovation. The thinking has been long in the making and this is an important moment for us as a company to mark our next incarnation in London.”

The lease agreement has been concluded with The Great Ropemaker Partnership (GRP), a 50-50 joint venture between Great Portland Estates plc (GPE) and Ropemaker Properties.

http://www.turner.com/story/turner-takes-lease-new-london-premises-old-street

https://www.broadbandtvnews.com/2017/12/11/turner-moves-to-new-london-premises-in-old-street/

https://www.standard.co.uk/business/broadcasting-firm-turner-heads-to-old-street-for-new-london-hq-a3715601.html