Edutainment Company Bright Little Labs Makes Deal With Turner International For Equity Investment

Edutainment Company Bright Little Labs Makes Deal With Turner International For Equity Investment

Edutainment Company Bright Little Labs Makes Deal With Turner International For Equity Investment

Today (7th June), Turner International’s Digital Ventures and Innovation division has announced they have made an equity investment in Bright Little Labs (BLL), a UK based company that specialises, creates and distributes edutainment (educational entertainment) content for kids. The extra funding from Turner in exchange for equity will help with Bright Little Labs’ international expansion as well as the creation and distribution of new educational content, this includes topics covering critical thinking, computer science and computer coding.

The equity deal is also Turner’s Digital Ventures & Innovations’s first investment into the edutainment sector. The education material is also inline with the UK’s national curriculum for coding and is supported by the British Government’s Cabinet Office. BLL uses a cartoon character called Detective Dot to teach kids about coding. The character – Detective Dot is a tech-whizz who is on a dangerous mission from the Children’s Intelligence Agency (CIA). BLL is also a recipient of a EDF Stem Pulse Award (awarded in 2017) and was named ‘Top Coding Toy for Kids’ by UK national newspaper – The Independent in 2017 and by London’s Evening Standard newspaper in 2018.

As part of the agreement, BLL will be able to make use of Turner’s animation, licensing and merchandising portfolio, which includes animated properties from Cartoon Network, and it will also be possible to form collaborations with Turner’s kids channels which include Cartoon Network, Boomerang, Boing, Toonami and Cartoonito.

From The Turner International Press Release: Turner International and Bright Little Labs Sign Strategic Equity Investment

– Investment marks Digital Ventures & Innovation group’s first entry into the edutainment space.

– Turner provides funding and kids creative expertise to power Bright Little Labs’ international growth as innovator in the kids coding and life skills space.

Turner International’s Digital Ventures & Innovation (DV&I) group today announces an equity investment in Bright Little Labs (BLL), a UK-based early stage company which creates and distributes edutainment content for kids.

The funding will be used to fuel Bright Little Labs’ international expansion in terms of both creative development and distribution.

The investment will enhance BLL’s current offering by leveraging Turner’s expertise in the kids’ space to develop quality IP which delivers on Bright Little Labs’ vision to engage, entertain and educate kids about critical thinking, computer science and coding.

Bright Little Labs’ existing edutainment IP centres around Detective Dot from the Children’s Intelligence Agency, a hi-tech spy agency which incorporates the official UK coding curriculum and allows kids to learn in a fun and engaging way.

The agreement will also lay the foundation for further leverage across Turner’s wider animation and licensing and merchandising portfolio.

The investment means that Turner becomes Bright Little Labs’ main strategic investor and signals its commitment to developing a presence in edutainment. Christopher Sodergren VP Digital Ventures, DV&I for Turner will take a seat on Bright Little Labs’ board of directors.

“Partnering with relevant start-ups is a core part of our strategy to compete and lead in today’s rapidly evolving digital landscape,” said Aksel van der Wal, Executive Vice President, Digital Ventures & Innovation for Turner. “We saw in Bright Little Labs the opportunity to expand a great concept into an international multiplatform D2C offering, in a way that fully embraces and utilises our expertise in kids, speaks to our desire to create new fan-centric experiences and aligns us with a like-minded partner. It also serves as a great platform for our ambitions to do more in the kids D2C space.”

Sophie Deen, CEO, Bright Little Labs, said: “We’re beyond excited to be partnering with Turner in the next phase of our journey. In a world of post-truth, job-automation and internet enabled teddy bears that could be snooping on you, digital literacy and critical thinking are key. It’s imperative that all children, regardless of their background, have access to these 21st century skills and we’ve seen first-hand that a hi-tech spy agency with empowering role models like Detective Dot is a great way to achieve this. We’re working to scale our transmedia platform, reaching kids wherever they are, so we can deliver rich, personalised experiences directly to our users. Not only does Turner share our vision, working with Turner means we can leverage their expertise in creating the very best kids content and reach new audiences globally.”

Patricia Hidalgo, Chief Content Officer EMEA & International Kids Strategy for Turner, said: “Turner shares with Bright Little Labs a passion for engaging kids in a way which is original and immersive. We see multiple opportunities to leverage our kids’ expertise to further develop BLL’s existing business and engage kids in a way that while putting entertainment first also equips them for the skills they need for today’s 21st century world.”

Turner’s kids’ portfolio includes the Cartoon Network, Boomerang, Boing, Toonami and Cartoonito channels, websites and YouTube channels as well as extensive content production and licensing and merchandising operations.

The investment in BLL follows DV&I’s stake in Copa90 in February 2017. DV&I has also launched gaming service Gloud and movie streaming service FilmStruck internationally since forming just under 18 months ago to focus on D2C opportunities executed through innovation, in-house development or acquisition.

About Digital Ventures & Innovation

Digital Ventures & Innovation (DV&I), is part of Turner International. Turner International operates versions of Turner brands including CNN, TNT and Cartoon Network across the world, whilst also focusing on digital-only brands. DV&I drives innovation, develops new revenue streams and is responsible for managing and growing Turner’s existing multi-platform suite of international products and services on the web, for smart phones, games, apps and OTT. It is responsible for Turner International’s Data strategy and it develops new digital direct-to-consumer businesses and consumer-centric products. These include the recent UK launch of FilmStruck, a new premium movie streaming service expertly curated by film lovers for film lovers, and GLOUD, a cloud-based gaming service available in Latin America. The group is also charged with identifying new opportunities for Turner through technological product innovation and acquisitions. Technology and operations (T&O) for Turner International is also part of DV&I.

About Bright Little Labs

Bright Little Labs is building a kids media giant for the 21st century. They make interactive stories to promote critical thinking, computer science and equality for kids aged 5+. Their flagship story is about Detective Dot, a tech-whizz who is on a dangerous mission from the Children’s Intelligence Agency (CIA). The company provides a lo-fi and accessible route into coding, with kids joining the CIA to complete STEM-focused ‘missions’ on and offline which complement the UK Computing Curriculum. Starting on Kickstarter in 2016, Bright Little Labs was part of the Cabinet Office backed, tech-for-good accelerator Bethnal Green Ventures. They now have users in over 30 countries and are widely recognised for their story-led approach to 21st Century skills (recipient of EDF Stem Pulse Award 2017, named ‘Top Coding Toy for Kids’ by The Independent in 2017 and the Evening Standard in 2018). Their founder and CEO, Sophie Deen, is an active advocate for diversity in kids’ media and in the tech industry. She has been named one of Computer Weekly’s ‘Most influential women in UK IT’ 2017, Barclays/Everywoman ‘Startup Founder of the Year’ 2017, the British Interactive Media Association’s ‘Innovator’ in 2017 and London Tech Week ‘Changemaker’ in 2018 for her work to inspire children into STEM (Science, Technology, Engineering and Maths).

http://www.turner.com/pressroom/turner-international-and-bright-little-labs-sign-strategic-equity-investment

Cartoon Network’s Owners Turner Launches T1 Digital Advertising Sales Division

Cartoon Network's Owners Turner Launches T1 Digital Advertising Sales Division

Cartoon Network’s Owners Turner Launches T1 Digital Advertising Sales Division

Turner has merged their international Digital Advertising Sales operations into one single division called “T1”, the new division will be in-charge of digital and linear advertising sales and CNNIC (CNN International Commercial) operations across Latin America; Europe, Middle East and Africa and Asia-Pacific regions. T1 aims to connect global advertisers that are based outside the United States with Turner’s widely distributed international brands including Cartoon Network, Boomerang, CNN, TNT, TBS, Bleacher Report, Great Big Story and many more. Turner USA also has a similar advertising division called Turner Ignite.

T1 provides creative and data-driven advertising solutions, which includes bespoke advertising campaigns featuring branded content and product placement. These campaigns can be scaled down to a region or country level or even different audience demographics across a variety of digital devices including mobiles and PCs. T1 is a spin-off of CNNIC and is created and led by the President of CNNIC – Rani Raad, with Rob Bradley, Vice President of Digital Commercial Strategy and Digital Advertising Sales of CNNIC overseeing T1’s operations.

From The Turner International (EMEA/APAC/LA) Press Release: Turner International is for the first time providing advertisers with a single way to activate a full suite of global, regional and local campaigns that connect with fans across Turner’s digital properties spanning over 200 countries.

The launch of Turner International Digital Advertising Sales – T1 – consolidates Turner’s international digital advertising capabilities into a single division, complementing existing local digital and linear advertising sales and CNN International Commercial (CNNIC) operations across Latin America, EMEA and APAC. T1’s focus is on connecting global advertisers based outside the US with audiences across Turner’s entertainment, kids, news and sports digital portfolio including Bleacher Report, Cartoon Network, Boomerang, CNN, ELEAGUE, TNT, TBS, Great Big Story, Esporte Interativo as well as COPA90, which Turner has a stake in.

T1 offers brands a rich suite of creative and data-driven advertising solutions – from forging far-reaching strategic partnerships to creating bespoke campaigns that include branded content, native and product placement, as well as pre-roll and display inventory across the Turner International digital portfolio. The unit is designed to work with major brands on a wide range of campaigns that can scale multiple regions, be highly targeted to specific countries, or utilise particular Turner properties to reach defined audience demographics and clusters in brand-safe premium mobile, desktop and social environments.

T1 is borne out of the successful digital strategy devised by CNNIC – the arm of Turner International that monetises all CNN properties outside of the US – to combine data and content solutions to grow partnerships between CNN and international advertisers. Using this blueprint, T1 is created and led by Rani Raad, President of CNNIC.

The unit comprises a specialist team of sales, consultancy and operations experts working closely with Turner International’s leadership, technology, advertising, product and editorial teams to increase monetisation opportunities around digital properties. Overseeing T1 operations is Rob Bradley, Vice President of Digital Commercial Strategy and Digital Advertising Sales for both CNNIC and T1.

Underpinning T1 is a unified advertising technology platform to enable creative campaigns that reach highly defined premium audiences at huge scale. The division also draws on existing Turner solutions such as Launchpad, the social media amplification tool which leverages data across the company’s 750M global social followers to deliver branded content to like-minded groups on social media.

“T1 is the embodiment of the ‘One Turner’ philosophy at the heart of our company as we create new ways to best serve our audiences and commercial partners,” said Rani Raad. “The creation of this division unlocks a vast premium digital portfolio in order to bring new, innovative solutions to the market. Drawing on the multi-platform strategy that has driven growth at CNNIC, we look forward to establishing ground-breaking partnerships with brands who want to be part of the new content frontiers that Turner brands are pushing right across the world.”

https://www.turner.com/pressroom/turner-international-creates-digital-advertising-unit-connect-brands-fans