Time Warner Rebrands As WarnerMedia Following AT&T Merger

Warner Media Logo

Time Warner Rebrands As WarnerMedia Following AT&T Merger

Yesterday (15th June) and within hours of AT&T formally merging with Time Warner, AT&T’s newly acquired ex-Time Warner media business unit as renamed itself as “WarnerMedia”, ending the use of the “Time Warner” corporate brand which was originally introduced in 1990 and has been used in various forms since. The new logo has a simple design with a sans-serif font with back and white background variants. The use of the Time Warner brand in recent years has been rather confusing, this is why a new name was needed, especially when Time Warner Cable was spun-off in 2009 (now part of Charter Communications as of 2016) leaving two separate companies with the same name. Also Time Warner spun-off its publishing division – Time Inc. in 2013, so the company had no reason to use The “Time” name either. It’s likely that the company didn’t want to rebrand as the company was up for sale and a buyer would likely change the name anyway.

Following the $85 billion merger, the CEO of AT&T – Randall Stephenson has promised to make sure that WarnerMedia and its sub-divisions (Warner Bros, HBO and Turner) will continue to have the same level of creative freedom as if it was still an independent company, the reason being is that AT&T’s core business is communications and not media, they would rather allow existing management who know the media industry to continue to work for WarnerMedia. AT&T has also promised to invest $21 billion into the WarnerMedia business to help it compete against fast-growing new-media rivals – Netflix and Amazon.

In a statement about WarnerMedia’s continued creative independence, Randall Stephenson said: “We’re big fans of your talent and creativity. And you have my word that you will continue to have the creative freedom and resources to keep doing what you do best.”

The division of WarnerMedia that owns Cartoon Network, Boomerang and other associated brands – Turner has already seen a major management change, the CEO of Turner – John Martin is stepping down, it’s not known on how much of an impact that AT&T’s acquisition will have on Turner, but they said, very little will change, although people are concerned over job redundancies because of cost efficiency reasons and there will be some redundancies at the corporate functions level. Turner President – David Levy, Turner International President – Gerhard Zeiler and CNN Worldwide President – Jeff Zucker will be running the company at least in the interim following John Martin’s departure. All three will report to WarnerMedia’s new CEO – John Stankey, who himself also replaces ex-Time Warner CEO Jeff Bewkes.

The Time Warner website has been updated to include the new WarnerMedia logo, as of yet, nothing much has changed.

https://www.yahoo.com/news/t-ceo-says-ready-invest-keep-culture-time-162401452–finance.html

https://variety.com/2018/tv/news/att-time-warner-warnermedia-turner-chief-john-martin-1202848405/

http://money.cnn.com/2018/06/15/media/warnermedia-john-stankey-announcements/index.html

https://nypost.com/2018/06/15/time-warner-will-be-renamed-warner-media-turner-ceo-exits/

Turner And DirecTV Renew Channel And Content Distribution Deal

Turner And DirecTV Renew Channel And Content Distribution Deal

Turner And DirecTV Renew Channel And Content Distribution Deal

Turner USA and AT&T (owners of the USA-based satellite television platform DirecTV and IPTV platform U-verse) have renewed their distribution deal to continue carrying Turner’s channels on AT&T’s TV platforms, including Cartoon Network USA and Boomerang USA. The multi-year agreement has been expanded to include comprehensive TV Everywhere rights, this will allow DirecTV and U-verse customers to stream Turner’s channels and access on-demand content on a wide selection of platforms and mobile/home media devices. The agreement also includes digital rights for AT&T’s upcoming streaming service – DirecTV Now.

DirecTV Now will be launching towards the end of this year, the new OTT (Over The Top, i.e. TV streaming via an internet connection) service will offer its customers a selection of 100 channels and on-demand content from the main television networks in the United States, there’s no long-term contract, it’s open to non-AT&T/DirecTV customers, and no satellite dish or special equipment is required as the content is streamed to the subscriber via their internet connection.

From The Turner USA Press Release:

AT&T and global media company Turner have announced a multi-year, multiplatform agreement for Turner’s leading portfolio of networks on AT&T U-verse and the DIRECTV satellite TV platform. The wide-ranging agreement also includes comprehensive TV Everywhere rights, allowing DIRECTV and AT&T U-verse customers to stream Turner’s live and on-demand content across a variety of platforms and devices, and offer digital rights for the upcoming DIRECTV NOW and DIRECTV Freeview, AT&T’s new streaming services.

“Turner’s goal as a consumer-first media company is to make our content available everywhere our audience is, and this expansive deal with AT&T helps deliver on that promise by having our leading portfolio of popular networks and premium programming available on more services and platforms than ever before,” said David Levy, president of Turner. “We’re pleased to further our relationship with AT&T and look forward to providing our leading and in-demand networks and programming to AT&T as they launch additional consumer offerings to their expansive subscriber base.”

“The Turner agreement adds more premium content to our already robust line-up of DIRECTV NOW channels available to customers when it launches this year,” said Dan York, chief content officer for AT&T. “We’re also pleased to extend our relationship with Turner and provide our customers with access to its content across all AT&T platforms and products.”

DIRECTV NOW, launching in the fourth quarter of this year, will offer customers more than 100 channels, including live and on-demand programming from top networks, as well as premium add-on options. AT&T and DIRECTV customers will be able to access and stream the service over a wired or wireless Internet connection using a variety of connected devices without requiring additional hardware, satellites, long-term contracts or credit checks.

https://www.turner.com/pressroom/turner-and-att-renew-long-term-multiplatform-distribution-agreement-0

Turner USA Proposes OTT Streaming Service Idea

Turner USA Proposes OTT Streaming Service Idea

Turner USA Proposes OTT Streaming Service Idea

According to remarks by Turner’s CEO, John Martin (the chief executive of the company that owns Cartoon Network and its sister channels), Turner is proposing the idea of offering its very own OTT (Over-The-Top) internet TV service. Turner’s channels are already distributed on Dish Network’s Sling Internet TV service and sister company HBO (also owned by Time Warner) already operates their HBO Go online TV service. It is not known if the idea will go into fruition, but if not, they will consider working with other internet TV providers to distribute their content.

According to Turner’s president, David Levy, the purpose of an internet TV service is to target young people who never had their own cable television service, he stated: “The goal of whatever the company does would be to capture cord-nevers, young adults who have never had cable”.

http://www.investopedia.com/stock-analysis/031816/time-warners-turner-launching-online-services-dish-twx.aspx