Turner And DirecTV Renew Channel And Content Distribution Deal
Turner USA and AT&T (owners of the USA-based satellite television platform DirecTV and IPTV platform U-verse) have renewed their distribution deal to continue carrying Turner’s channels on AT&T’s TV platforms, including Cartoon Network USA and Boomerang USA. The multi-year agreement has been expanded to include comprehensive TV Everywhere rights, this will allow DirecTV and U-verse customers to stream Turner’s channels and access on-demand content on a wide selection of platforms and mobile/home media devices. The agreement also includes digital rights for AT&T’s upcoming streaming service – DirecTV Now.
DirecTV Now will be launching towards the end of this year, the new OTT (Over The Top, i.e. TV streaming via an internet connection) service will offer its customers a selection of 100 channels and on-demand content from the main television networks in the United States, there’s no long-term contract, it’s open to non-AT&T/DirecTV customers, and no satellite dish or special equipment is required as the content is streamed to the subscriber via their internet connection.
From The Turner USA Press Release:
AT&T and global media company Turner have announced a multi-year, multiplatform agreement for Turner’s leading portfolio of networks on AT&T U-verse and the DIRECTV satellite TV platform. The wide-ranging agreement also includes comprehensive TV Everywhere rights, allowing DIRECTV and AT&T U-verse customers to stream Turner’s live and on-demand content across a variety of platforms and devices, and offer digital rights for the upcoming DIRECTV NOW and DIRECTV Freeview, AT&T’s new streaming services.
“Turner’s goal as a consumer-first media company is to make our content available everywhere our audience is, and this expansive deal with AT&T helps deliver on that promise by having our leading portfolio of popular networks and premium programming available on more services and platforms than ever before,” said David Levy, president of Turner. “We’re pleased to further our relationship with AT&T and look forward to providing our leading and in-demand networks and programming to AT&T as they launch additional consumer offerings to their expansive subscriber base.”
“The Turner agreement adds more premium content to our already robust line-up of DIRECTV NOW channels available to customers when it launches this year,” said Dan York, chief content officer for AT&T. “We’re also pleased to extend our relationship with Turner and provide our customers with access to its content across all AT&T platforms and products.”
DIRECTV NOW, launching in the fourth quarter of this year, will offer customers more than 100 channels, including live and on-demand programming from top networks, as well as premium add-on options. AT&T and DIRECTV customers will be able to access and stream the service over a wired or wireless Internet connection using a variety of connected devices without requiring additional hardware, satellites, long-term contracts or credit checks.