Minor League Baseball Partners With Cartoon Network USA’s Best Summer Ever
Minor League Baseball has teamed up with Cartoon Network USA for a summer-long promotion in different parts of the country. Participating baseball teams will have three home games each in June, July or August which will feature screenings of Cartoon Network’s shows before and after each baseball game, video mashups featuring various Cartoon Network shows and characters with MiLB and ballpark experience highlights and the campaign will incorporate Cartoon Network’s Stop Bullying Speak Up campaign. Cartoon Network shows that will feature in the campaign include The Amazing World of Gumball, Craig of the Creek, Teen Titans Go! and We Bare Bears.
The campaign launched last Saturday (23rd June) and will continue through the summer up until Sunday 26th August. The campaign also extends to cover Minor League Baseball’s official website and also participating baseball teams’ websites, social media platforms and also the First Pitch App.
From The Minor League Baseball Press Release: Minor League Baseball Joins Cartoon Network’s “Best Summer Ever” Campaign
Minor League Baseball™ (MiLB™) and Cartoon Network (CN), the #1 animation network in the U.S., announced a summer-long promotion today in select markets across the country. The in-park “Best Summer Ever” program, an extension of the summer Cartoon Network campaign, seamlessly combines baseball games and CN original series, delighting both kids and adults alike. The campaign launched on Saturday, June 23, and will continue through Sunday, Aug. 26.
The participating MiLB teams will dedicate three home games each in June, July or August to activate Cartoon Network’s in-game promotions. Activities include pre- and post-game screenings of Cartoon Network’s original hit series’, high-energy video mashups featuring CN shows and characters mixed with MiLB game and ballpark experience highlights, as well as in-game vignettes featuring Cartoon Network’s award-winning Stop Bullying Speak-Up pro-social campaign. Cartoon Network series featured throughout the promotion include The Amazing World of Gumball, Craig of the Creek, Teen Titans Go! and We Bare Bears.
The campaign also includes an integrated media plan using MiLB.com, the official website of Minor League Baseball; participating teams’ websites; MiLB and teams’ social platforms; and the First Pitch App.
“Minor League Baseball’s fan demographics and its reputation as a brand centered around fun are an ideal match to Cartoon Network’s target audiences, and using MiLB ballparks as the setting to entertain our next generation of fans with animation is a win for both brands,” said David Wright, Chief Marketing & Commercial Officer for Minor League Baseball.
“Cartoon Network has promised our viewers the Best Summer Ever and we are delivering in a new way with this partnership. We look forward to kids and families experiencing our content in a new environment alongside the fun of Minor League Baseball,” said Ryan Kilpatrick, Vice President of Marketing for Cartoon Network.
Minor League Baseball expects to attract nearly 20 million to its ballparks during the balance of the 2018 season. For a complete schedule of remaining games this season and ticket information, visit http://www.milb.com/tickets.
About Minor League Baseball
Minor League Baseball, headquartered in St. Petersburg, Florida, is the governing body for all professional baseball teams in the United States, Canada, and the Dominican Republic that are affiliated with Major League Baseball® clubs through their farm systems. Fans are coming out in unprecedented numbers to this one-of-a-kind experience that can only be found at Minor League Baseball ballparks. In 2017, Minor League Baseball attracted 41.8 million fans to its ballparks to see the future stars of the sport hone their skills. From the electricity in the stands to the excitement on the field, Minor League Baseball has provided affordable family-friendly entertainment to people of all ages since its founding in 1901. For more information, visit https://www.milb.com/milb/.