Turner Asia-Pacific Buys Minority Stake In POPS Worldwide

Turner Asia-Pacific Buys Minority Stake In POPS Worldwide

Turner Asia-Pacific Buys Minority Stake In POPS Worldwide

Today (22/06/2017), Turner Asia-Pacific has announced that they have acquired a minority stake in POPS Worldwide, an entertainment company which operates the Boomerang Vietnam YouTube channel and distributes Boomerang’s content via its POPS Kids mobile app, and operates a wide network of YouTube channels. POPS Worldwide is among the most successful digital entertainment companies in Asia, the company launched Boomerang Vietnam on POPS Kids’ non-linear platforms in April 2016, offering full episodes of a wide range of animated shows including Tom and Jerry, Ben 10, The Powerpuff Girls, Dexter’s Laboratory, Foster’s Home For Imaginary Friends and Scooby-Doo! all dubbed in the Vietnamese language.

https://www.regularcapital.com/2016/04/boomerang-video-demand-service-launch-vietnam/

POPS operates a slate of branded premium channels and has a total of 1,210 YouTube channels in its network, with a total of 32 million subscribers, 40 billion total views and two billion views every month. POPS Worldwide manages Vietnam’s top YouTube channel, POPS Music, (3.3 million subscribers, 3.6 billion lifetime views) and Vietnam’s top edutainment channel, POPS Kids, (1.4 million subscribers, 1.7 billion lifetime views). Recently, POPS has also expanded into other platforms including Dailymotion and Facebook as well as its own POPS Kids app.

Turner’s investment in POPS Worldwide follows investments in other digital media companies, including in investment in Bigballs Media, its parent company’s (Time Warner) 10% stake in Hulu and cooperating with its sister company – Warner Bros. to run the Boomerang streaming service in the United States.

https://www.youtube.com/channel/UC1psboQLDVCEOD46RNPZdgg/featured

From The Turner Asia-Pacific Press Release: Turner Asia-Pacific Makes Investment In Leading Vietnamese Entertainment Company, POPS Worldwide

Turner Asia Pacific has announced an investment in POPS Worldwide (POPS) which sees Turner take a significant minority stake in the leading Vietnamese digital media and creator network.

This investment represents an opportunity for Turner to participate in the rapid growth of one of Asia’s most successful digital entertainment companies, reaching new audiences and further extending its existing partnership with POPS. Turner’s Boomerang brand launched in Vietnam in April 2016 on POPS Kids non-linear platforms – offering kids some of the best-loved international animations dubbed in Vietnamese.

“With its unique proposition, POPS has shown to be very adept at attracting and engaging audiences with its local content and creator network, and this agreement allows Turner to venture into this growing side of the business,” commented Ricky Ow, President of Turner Asia Pacific. He added: “Our investment is part of Turner’s desire to place fans and consumers at the very core – to reach and engage them with branded content and playlists – as well as target diverse demographics in new ways. With a surge of video-on-demand viewing in both Vietnam and Southeast Asia, these are exciting times for two companies that share a very similar culture of innovation.”

Since launching its digital video network business in late 2011, POPS has doubled its annual views each year and recently surpassed 40 billion lifetime views. Other key performance highlights include:

· Monthly views: more than 2 billion
· YouTube network subscribers: 32 million
· Channels under management: 1,210
· Lifetime watch-hours: 4 billion
· Social media fans across Facebook, Instagram and Zalo: 4 million
(accurate as of June 14, 2017)

Esther Nguyen, Founder and CEO of POPS Worldwide, added: “We are excited to have Turner come on board. Using this investment, we can supercharge our ambitious vision to lead digital entertainment in Southeast Asia. We plan to expand our network onto more mobile and non-traditional platforms, invest heavily in content production and open new markets. Over the past year, we have been working closely with Turner on their Kids content. Through this journey, we realised that we share the same vision of the future of entertainment. Our work with Turner led to the successful YouTube launch of Boomerang Vietnam and popular Boomerang programming on POPS Kids. For the first time in Vietnam, full episodes of classic properties like Tom and Jerry, Ben 10, The Powerpuff Girls and Scooby-Doo were available for our audiences online. Though we started working together in the Kids business, we now look forward to broadening our content partnership even wider.”

In addition to actively managing a strong partner channel network, POPS operates a slate of branded premium channels. The POPS team created and manages Vietnam’s top YouTube channel, POPS Music, (3.3m subscribers, 3.6b lifetime views) and Vietnam’s top edutainment channel, POPS Kids, (1.4m subscribers, 1.7b lifetime views). Most recently, POPS expanded its video network reach to include Daily Motion and Facebook, as well as launching a new POPS Kids app for mobile users.

Working with over 1,700 content partners on over 1,200 network channels, POPS has successfully partnered with domestic, regional and international content partners. With a proven expertise in launching content locally in Vietnam, POPS has content partners that include digitally-savvy musicians, entertainers and comedians as well as traditional TV studios, local and regional production houses and media companies including Discovery Networks, UUUM, Digital Hollywood and Collab.

About POPS Worldwide

Founded in 2007, POPS Worldwide is a leading multi-platform, multi-channel digital entertainment producer and distributor fully positioned to capture the attention of today and tomorrow’s viewers in Southeast Asia. Based in Ho Chi Minh City with offices in Bangkok and Hanoi, POPS is building the most robust video network in the region and reaches a global audience of over 2.2B monthly views, 4B watch-hours and 32M network subscribers.

To learn more visit: http://www.popsww.com

Cartoon Network UK 2016 PromaxBDA UK Award Nominations

Cartoon Network UK 2016 PromaxBDA UK Award Nominations

Cartoon Network UK 2016 PromaxBDA UK Award Nominations

PromaxDBA have posted their award nominations for the 2016 PromaxBDA UK Awards in November and Cartoon Network UK has been nominated in several categories, ranging from Best Children’s Promo to Sponsorship to Best Use of Digital Media. The PromaxBDA UK Awards is an annual event to celebrate the very best of what the British creative television marketing, promotion, branding & design industry has to offer.

The 2016 PromaxBDA UK awards will take place on Friday 4th November at Here East at the Queen Elizabeth Olympic Park in London, on the day prior to the awards ceremony (Thursday 3rd November) there will be a conference with creative, marketing and tech experts from different parts of the UK media industry. The purpose of the conference to highlight the latest trends and to look for new innovative ideas that work from a marketing and creative perspective.

List of all of Cartoon Network UK’s 2016 PromaxBDA UK Award nominations:

Best Children’s Promo (originated): One Nomination

Adventure Time Acapella

Best Content Or Long Form: One Nomination

Adventure Time Acapella

Best Direct Response Promo Kids: Three Nominations

Promotion for Cartoon Network Anything
Cartoon Network Christmas Ice King Countdown
Clarks Gloforms – Cartoon Network News

Best Sponsorship Package: Two Nominations

Weetabuddies (Weetabix) sponsors Breakfast Funnies on Cartoon Network
Hexbug Nano sponsors The Comedy Club on Cartoon Network

Best Use Of Digital Media: One Nomination

Adventure Time: An Ooo Experience

Best Use Of Public Relations: One Nomination

Adventure Time: An Ooo Experience

Best Children’s Promo (clip-based): Two Nominations*

Lumpy Space Princess: Smooth Posers
Clarence – Nailed It!*

* Produced by Blacklist Creative Ltd. for Cartoon Network

Other Turner UK Nominations

Turner UK’s general entertainment and movie channels have also been awarded 2016 Promax BDA UK nominations, the nominations for TruTV and TCM are listed below:

Best Entertainment Promo

TruTV: America’s Got Talent- We Will Rock You

Best Sponsorship Package

TCM: What’s on TV sponsors Christmas on TCM

Best Print Based Ad Or Poster

TruTV: RuPaul’s Drag Race: May Contain Nuts

Best of luck to Turner UK on the 4th November!

http://promaxuk.com/promaxuk-awards/2016-award-nominations/