Cartoon Network’s And Dove Self-Esteem Project’s New Ad Campaign “I’m Fine”

Cartoon Network's And Dove Self-Esteem Project's New Ad Campaign

Cartoon Network And Dove Self Esteem Project Announces New Ad Campaign “I’m Fine”

Building on the current Steven Universe themed self-esteem and body confidence campaign from Cartoon Network and the Dove Self-Esteem Project, both Cartoon Network and Dove have teamed up again for another advertising campaign called “I’m Fine”. The new campaign explores the issues of beauty and self-esteem and how teenage girls really feel in the inside, but on the outside they just say “I’m fine” or simply shrug it off because they struggle to express their feelings, this means the people who are closest to them don’t know how they really feel. The purpose of the campaign is to let parents be aware of the self-esteem issues their children may be facing on a daily basis.

The new series of adverts are part live-action and part animated and are produced by advertising and marketing agency – Ogilvy UK, directed by Andrew Lang from production house – Sweetshop and animated by Frankie Swan at Picasso Pictures, all three are based in London, UK.

Each of the four ad spots tells the inner thoughts and feelings of four girls from the United States, Brazil, Mexico and France. The four girls were specifically chosen because of their own personal stories and insights in life.

In the United States (English) ad, Nesida, who lives in New York arrived back home from school and her parents ask how her day was, this is followed by an animated sequence expressing her inner troublesome thoughts of not fitting in at school, but she doesn’t say her inner thoughts and just says “I’m fine” to her mother.

The Mexico ad (Latin American Spanish), features a young girl named Karla from Mexico City she uses gymnastics and mathematics to express herself. The French and Brazilian Portuguese language ads will be released in the following weeks.

The Dove Self-Esteem Project, associated with Unilever’s personal care brand – Dove, exists in 140 countries around the world and is committed to reaching 40 million young people by 2020. The project is the biggest self-esteem education programme of its kind in the world, so far, Dove and Cartoon Network have already committed to help 20 million kids build their self-esteem.

http://www.dove.com/cartoons

https://ogilvy.co.uk/work-article/dove-3

https://www.thesweetshop.tv/director/andrew-lang/

http://www.picassopictures.com/

New Steven Universe Dove Self-Esteem Project Video We Deserve To Shine

New Steven Universe Dove Self-Esteem Project Video We Deserve To Shine

New Steven Universe Dove Self-Esteem Project Video We Deserve To Shine

Cartoon Network USA has released their latest video for their ongoing self-esteem campaign with Dove – the “Dove Self-Esteem Project”, which aims to help people with body confidence and self-esteem issues, the campaign makes use of characters from Steven Universe to help convey the campaign’s message. In the latest video, the Crystal Gems (Steven, Ruby, Sapphire, Ruby and Sapphire’s fused form – Garnet, Amethyst, Pearl, Connie and Stevonnie) sing a song celebrating all body shapes called “We Deserve To Shine”.

“We Deserve To Shine” Lyrics:

We’re small but we’re strong
We’re cool but we’re kind, and
We deserve to shine!

We’re gritty and tough!
We’re smooth and refined, and
We deserve to shine!

We’ll figure it out
There’s plenty of time
For every body and every mind!
And every facet
to finally find that
We deserve to shine!

We deserve to shine!

Along with this positive body image campaign, the show is often praised by the LGBT community for its positive portrayal of same-sex relationships. This week, Rebecca Sugar – the show’s creator came out as non-binary, which means no association to neither gender, she expressed her identity in a somewhat cryptic way, as the gems in the show were developed to be also non-binary.

https://io9.gizmodo.com/steven-universes-rebecca-sugar-on-how-she-expresses-her-1827624015

https://www.regularcapital.com/2018/04/cartoon-networks-steven-universe-partners-with-the-dove-self-esteem-project-to-help-improve-confidence-in-young-people-worldwide/

http://www.cartoonnetwork.com/shows/steven-universe/

http://www.dove.com/Self-Esteem

Cartoon Network This Week Episode 23 Craig Of The Creek Do The JP And San Diego Comic Con 2018

Cartoon Network This Week Episode 23 Craig Of The Creek Do The JP And San Diego Comic Con 2018

Cartoon Network This Week Episode 23 Do The JP And San Diego Comic Con 2018

This week’s episode of Cartoon Network This Week starts off with Sam doing the “Do The JP” dance, a reference to the “JPony” episode of Craig of the Creek which premiered on the Cartoon Network USA television channel on Monday (9th July). Kids using the CN Sayin’ app recorded themselves doing the JP dance, some of the video clips are featured in this week’s episode of Cartoon Network This Week.

Featured in this week’s episode are Cartoon Network’s plans for San Diego Comic Con 2018, which starts next Thursday (19th July). At the convention there will be special panels including “Superheroes of Body Positivity: A Conversation With Steven Universe’s Rebecca Sugar and Friends”, a final goodbye panel for Adventure Time, another panel for Steven Universe, and a cross-show panel for Cartoon Network’s upcoming, new and current animated productions called “Cartoon Network Creators: Drawing on Inspiration”, featuring show creators Matt Burnett and Ben Levin from Craig of the Creek, Daniel Chong from We Bare Bears, Diego Molano from Victor and Valentino and Julia Pott from Summer Camp Island. Not at San Diego Comic Con this year? Cartoon Network USA will be posting full-length videos of each panel the next day, so no-one is left behind on the latest info about the newest shows and episodes.

Cartoon Network’s booth at this year’s San Diego Comic Con (Booth Number #3735) will be Steven Universe themed, with giant Steven, Pearl, Garnet and Amethyst inflatables floating above a crystal landscape. At the booth, Cartoon Network will also be giving away Steven Universe tote bags and badges. Each day at the convention, the badges will have a different Steven Universe character design, attend San Diego Comic Con between Thursday and Sunday to get the entire set.

For more information about Cartoon Network’s events at San Diego Comic Con, please follow the link below:

https://www.regularcapital.com/2018/06/cartoon-network-san-diego-comic-con-2018/

This week, Cartoon Network and Unilever’s personal care brand – Dove launched a Steven Universe personality quiz website called “Which Crystal Gem Are You?”, the quiz forms part of Cartoon Network’s and Dove’s Self-Esteem Project initiative, to take the quiz, visit https://www.whichcrystalgemareyou.com.

Also announced in this week’s episode, the long-awaited Adventure Time Minecraft special “Diamonds and Lemons” will premiere on Friday 20th July at 7pm ET/PT, (straight after a new episode of Teen Titans Go!) on the Cartoon Network USA television channel.

As mentioned in this week’s episode, Cartoon Network has made a video featuring many of its cartoon characters, and they want fans to get involved in the “Cartoon Network Mashup” and colour-in each frame, to take part in the fun (site opens Monday 16th July), please visit http://www.cartoonnetwork.com/mashup. Participants can either use the online paint tool on the Mashup microsite, or print it out and use various art materials. Artwork can be either submitted online or by mail, competition instructions and rules can be found on the Mashup microsite.

Before the end of this week’s episode and one last JP dance, Sam shows us some of the autograph signing posters (some not finalised) which will be giving to Cartoon Network fans, this includes signing posters for Adventure Time, Ben 10, Steven Universe, We Bare Bears, OK K.O.! Let’s Be Heroes, Craig of the Creek, Summer Camp Island and Victor and Valentino.

http://www.cartoonnetwork.com