Cartoon Network Africa Wins PromaxBDA Africa Award For April Fools’ Prank
Cartoon Network Africa has won a PromaxBDA Africa Silver award in the “Best Entertainment Campaign” category for its April Fools’ Day campaign. The PromaxBDA Africa Awards is an annual event to celebrate the very best of the creative television marketing, promotion, branding & design industry in the African market from over the past 12 months. This year’s award ceremony was held on Thursday 9th November at the Maslow Hotel in Sandton, Johannesburg, South Africa.
Cartoon Network Africa’s viewers were pranked on April Fool’s Day (01/04/2017) with a series of overly dramatic bumpers and promos featuring the channel’s characters in shock for a fake television event entitled “The Biggest Event In The Universe”, anticipated viewers were expected to see something amazing at 11.45am, but instead, a clip of Gumball slamming a window on Darwin repeatedly for thirty seconds was aired. Cartoon Network Africa also pranked its viewers with a series of mischievously funny next bumpers in attempt to trick and confuse its viewers. The campaign was a success and had a total of 121,539 children, between the ages of four and 14, tuning in to watch the (fake) event.
Commenting on Cartoon Network Africa’s win, Jaime Ondarza, senior vice president for Turner Southern Europe and Africa said:
“It is quite an honour to win in a traditionally general entertainment dominated category with a kids’ brand, and once again shows the constant creative mind our internal teams offer to our imaginative and fun channel.”
Bumpers and Promos from Cartoon Network Africa’s “The Biggest Event In The Universe” April Fools Campaign
Credits: Producer: Nicholas Biggs, Sound Design: Benoit Mora, Voice Talent: Colin Mcfarlane, Graphics: Adele Pechon, Creative Manager: Eleonora Cremascoli, Creative Director: Nicolas Rostan.