Triathlete Brownlee Brothers Partner With Cartoon Network UK For Buddy Network Anti Bullying Campaign
British Olympic triathlete champions, Jonathan and Alistair Brownlee have partnered with Cartoon Network UK to support the next stage of Cartoon Network’s anti-bullying campaign – Cartoon Network Buddy Network. National Anti-Bullying Week in the UK officially started today (Monday 14th November). Bullying is the main reason for Childline counselling for 11 and unders over the past 10 years, the severity of the problem in schools across the country was reason why the campaign was set up. The Buddy Network initiative encourages kids and young people to “Be a Buddy, Not a Bully” by being friendly and respectful to each other; the campaign aims to raise awareness and empower young people to help put an end to bullying.
Cartoon Network UK is working alongside Childline, the UK’s leading helpline for children and young people to provide immediate advice and support for those in need, the freephone hotline is operated by the NSPCC (National Society for the Prevention of Cruelty to Children) charity.
From today (14/11/2016) Jonathan and Alistair Brownlee will appear in an on-air campaign on Cartoon Network, the campaign features an original series of animated shorts voiced by children telling positive messages around friendship, school and appreciating differences. Kids affected by bullying can look for advice and support on Cartoon Network UK’s Buddy Network microsite at http://www.cartoonnetwork.co.uk/beabuddy or visit the Childline website at http://www.childline.org.uk or if they need to speak to an adviser they can phone Childline’s hotline – 0800 1111.
Jonathan and Alistair Brownlee both had first-hand experience of being bullied in school, and chose sport as a way to boost their confidence and self-esteem, they later went on to win Olympic medals at the London 2012 and Rio 2016 Olympic games. The brothers are an inspiring example to kids everywhere that are currently suffering from the same situation they went through.
Kids can also watch the animated shorts and video messages from Jonathan & Alistair Brownlee and other Buddy Network ambassadors – Tom Daley, Tinie Tempah and Childline ambassador and volunteer counsellor, Anna Williamson on Cartoon Network UK’s YouTube channel.
Cartoon Network UK’s Buddy Network campaign originated from Cartoon Network USA’s Stop Bullying Speak Up campaign which has since been rolled out internationally as far as mainland Europe, Africa and Latin America.
From The Turner UK Press Release: Jonathan and Alistair Brownlee Call On Children To Be A Buddy Not A Bully
Cartoon Network launches national anti-bullying initiative in partnership with Childline.
Bullying the main reason for Childline counselling for 11 and unders over the past 10 years.
British triathlete brothers, Jonathan and Alistair Brownlee have partnered with Cartoon Network UK to support the latest phase of its anti-bullying campaign, CN BUDDY NETWORK. Launching today in line with National Anti-Bullying Week, the initiative encourages kids and young people to “Be a Buddy, Not a Bully” and aims to raise awareness and empower young people to take positive action against bullying.
Cartoon Network is collaborating with Childline, the NSPCC’s leading UK helpline for children and young people to provide immediate advice and support for those in need. Bullying remains a major concern for children, over the last decade bullying has been cited as the main reason for Childline counselling in children aged 11 and under – with 24% of all Childline counselling sessions in 2015/16 about the issue.
Jonathan and Alistair Brownlee appear in an on-air campaign on Cartoon Network premiering today (14th November), which also features an original series of animated shorts voiced by children who, in their own words, articulate positive messages around friendship, school and appreciating differences. Kids affected by bullying – whether directly or indirectly – can immediately access professional advice, relevant tips and support tools online at http://www.cartoonnetwork.co.uk/beabuddy.
Jonathan Brownlee, says: “We’re really excited to be working with Cartoon Network and ChildLine on this year’s CN Buddy Network anti-bullying campaign. Everybody at some point in their life experiences the effects of bullying, so if it is happening to you right now, just know that you’re not alone. I was lucky growing up to have an older brother at school who always had my back and helped me get through tough times whenever I was being picked on.”
Alistair Brownlee, says: “You don’t have to be a superhero to stop bullying, you just need to look out for each other and take action when you see someone in trouble. We believe that bullying at its core is an issue of self-confidence, so we would encourage kids to get out there and take up an activity they absolutely love to help build their self-esteem. Sports gave Jonny and I the confidence to stand up to bullying and not let them get us down. If you’re being bullied, please remember that it’s not your fault, tell a teacher, friend or family member and we promise, things will get better.”
Dame Esther Rantzen, President of Childline said: “Bullying, whether it occurs online or in person, can have a devastating impact on young people. It can affect their confidence, their work, leave them feeling isolated and friendless, and even make them feel life is not worth living. That’s why Childline is delighted to be partnering with Cartoon Network and Jonathan and Alistair Brownlee, two fantastic role models for children to support their anti-bullying campaign, CN BUDDY NETWORK. Raising awareness of bullying is incredibly important as it is crucial that we help children and young people reach out for support so they do not suffer in silence. If they are finding it hard to open up to their parents or teachers they can always contact Childline our free and confidential helpline whenever they need us. They can call us on 0800 1111, or email or live chat with us on www.childline.org.uk.”
Ian McDonough, SVP and MD, Turner Northern Europe commented: “As the Childline reports show, bullying is a very real and, sadly, growing issue for children and young people today. Our Cartoon Network audience fall within the prime age group experiencing bullying and it is hugely important for us to address this in a way that is positive, supportive and relevant. This year’s series of bespoke “Be a Buddy” animations make use of real thoughts and commentary from kids, which we hope will be really powerful and engaging for their peers.”
Kids can visit http://www.cartoonnetwork.co.uk/beabuddy for more information, resources, professional advice and tips and visit Cartoon Network UK’s YouTube channel to watch the original animated shorts and video messages from Jonathan & Alistair Brownlee, Tom Daley, Tinie Tempah and Childline ambassador and volunteer counsellor, Anna Williamson.