Cartoon Network Asia-Pacific Wins Three 2018 Spark Awards For Its Ben 10 Rise Of Vilgax Campaign

Cartoon Network Asia-Pacific Wins Three 2018 Spark Awards For Its Ben 10 Rise Of Vilgax Campaign

Cartoon Network Asia-Pacific Wins Three 2018 Spark Awards For Its Ben 10 Rise Of Vilgax Campaign

Cartoon Network Asia-Pacific’s Ben 10: Rise Of Vilgax marketing campaign has won three Spark Awards, the Spark Awards celebrates excellence in the media industry in the Asia-Pacific region. The campaign won an gold award in the “Best Programme Promotion” category and has also won bronze awards in the “Best Media Solution – Social Media” and “Best Media Solution – Integrated Media” categories. The awards ceremony was held at the Shangri-La Hotel in Singapore on 17th August.

The campaign was conducted to help revive interest in a long-running and established animated property – Ben 10 and it was Cartoon Network Asia-Pacific’s solution to rekindle the interest of multigenerational fans of the franchise, appeal to fans on social media, and to introduce the show to younger children who aren’t familiar with the successful series.

The Rise Of Vilgax offered a layered multi-platform storyline campaign utilising Cartoon Network APAC’s Facebook page, YouTube channel, the Cartoon Network website and the television channel. The campaign created an experience that children would want to follow every day, they could also influence and outcomes in the story by taking the role of a hero with a mission to save the world which immersed participants in Ben 10’s universe. Cartoon Network APAC ran the campaign for 12 days between 10th and 24th February. On Facebook alone, Cartoon Network Asia’s Facebook page has a total of 3.3 million fans, by using Facebook, Cartoon Network issued a call for help on Facebook Live asking fans to help Ben fight against Vilgax in a final showdown.

Before taking on Vilgax, Ben had to Omni-Enhance his aliens, making them bigger, faster and stronger for battle. Over 10 days, children were asked to participate in daily challenges, each of which was themed on an alien. Alongside this campaign, a Ben 10 chatbot was launched, the chatbot answered questions about Ben 10, the aliens of the Omnitrix and his fight with Vilgax.

The top three aliens from the poll were eventually picked and featured in a stop motion animation battle launched exclusively on Facebook Canvas. This led the storyline back into the launch of a new season of Ben 10 on Cartoon Network on linear platforms reaching over 7.4 million households. The challenge required participants to co-operate with each other and use their intelligence, creativity or speed to complete. When completed, the new Omni-Enhanced alien was unlocked. Participants were also able to vote for the alien that they wanted to see help Ben in his final battle.
The top three aliens from the poll were featured in a stop motion animation battle on Facebook Canvas.

The campaign was a success and Cartoon Network saw a spike in viewing ratings in Singapore, Malaysia and the Philippines. Cartoon Network website page views in the region increased by more than 83%, visitors increased by more than 27%, unique visitors increased by more than 25% and dedicated Ben 10 show page views, visitors and unique visitors increased by over 94%. On YouTube, Cartoon Network gained 15,000 new subscribers and 160,000 more views.

https://www.regularcapital.com/2018/02/ben-10s-vilgax-disrupts-message-transmission-on-cartoon-network-southeast-asias-facebook-page/

https://www.marketing-interactive.com/spark-awards/sea/winners-2018-staging

https://www.marketing-interactive.com/features/case-study-how-cartoon-network-invigorated-long-running-animated-series-ben-10/

Cartoon Network Brazil Livestream With The Creator Of Jorel’s Brother Juliano Enrico Today 16th July

Cartoon Network Brazil Live Stream With The Creator Of Jorel's Brother Juliano Enrico Today 16th July

Cartoon Network Brazil Live Stream With The Creator Of Jorel’s Brother Juliano Enrico Today 16th July

Today at 6pm Brasilia Time, Cartoon Network Brazil will be broadcasting a livestream with the creator of Jorel’s Brother (original Portuguese title: Irmão do Jorel) – Juliano Enrico on Cartoon Network Brazil’s YouTube channel and on Facebook Live. During the livestream, viewers will be able to ask questions directly to Juliano by using the hashtag #CNLive on social media. The stream will also have two special guests, including show writers – Daniel Furlan (also the voice of William Shostners and Carlos Felino) and Raul Chequer (also the voice of Mendigo dos Mares and Mendigo das Selvas). The live stream celebrates the television premiere of Jorel’s Brother third season, which will air from 7.15pm Brasilia time today (16th July).

https://twitter.com/CartoonBrasil
https://www.youtube.com/user/BRCartoonNetwork
https://www.facebook.com/cartoonnetworkbrasil/
http://www.cartoonnetwork.br.com

Cartoon Network Latin America To Celebrate Its 25th Birthday With An Online 10 Hour Time Machine Marathon Of Cartoon Network’s Classic And Current Shows

Cartoon Network Latin America To Celebrate Its 25th Birthday With An Online 10 Hour Time Machine Marathon Of Cartoon Network's Classic And Current Shows

Cartoon Network Latin America To Celebrate Its 25th Birthday With An Online 10 Hour Time Machine Marathon Of Cartoon Network’s Classic And Current Shows

After a whole month of celebrations and surprises, Cartoon Network Latin America will celebrate its birthday next Monday (30th April). On the channel’s actual birthday, Cartoon Network Latin America will be running a ten hour “Time Machine” marathon on TV, YouTube and on Facebook Live. The marathon will feature the channel’s current hit shows and classic shows from the channel’s past in reverse chronological order. The 10 hour marathon will start streaming and broadcasting from 1.30pm Colombia and Mexico, 2pm (TV) and 3pm (Online) Brazil and 3.30pm Chile/Argentina.

A total of 46 shows will air in the special programming event, the following shows will air on Cartoon Network Latin America’s Spanish language feeds: Craig of the Creek, Apple and Onion, OK K.O.! Let’s Be Heroes, Mighty Magiswords, Ben 10 (Reboot), The Powerpuff Girls (Reboot), We Bare Bears, Jorel’s Brother, Clarence, Uncle Grandpa, Steven Universe, The Amazing World of Gumball, Regular Show, Adventure Time, Generator Rex, Sym-Bionic Titan, The Secret Saturdays, The Marvelous Misadventures of Flapjack, Chowder, Squirrel Boy, Camp Lazlo, The Life and Times of Juniper Lee, My Gym Partner’s a Monkey, Foster’s Home for Imaginary Friends, Hi Hi Puffy AmiYumi, Megas XLR, Codename: Kids Next Door, Whatever Happened To Robot Jones?, Samurai Jack, Time Squad, The Grim Adventures of Billy and Mandy, Sheep in the Big City, Ed, Edd and Eddy, Mike, Lu and Og, Courage The Cowardly Dog, I am Weasel, The Powerpuff Girls (Original Series), Johnny Bravo, Cow and Chicken, Dexter’s Laboratory, The What A Cartoon Show and finally pre-Cartoon Network animated shows from the animation studio that started it all – Hanna Barbera, including The Flintstones, The Jetsons, Top Cat and also MGM’s Tom and Jerry.

Latin American animation news website – ANMTV will be interviewing Pablo Zuccarino, Senior Vice President and General Manager of Cartoon Network Latin America, Cartoon Network fans can post their questions in the comment section on the following links, the best questions will be picked by ANMTV’s editorial staff.

Link For Spanish Language Questions: http://www.anmtvla.com/2018/04/cartoon-network-conmemora-25-anos-y.html

Link For Portuguese Language Questions: http://anmtv.xpg.com.br/cartoon-network-25-anos-classicos-na-tv-youtube-e-facebook/

http://www.anmtvla.com/2018/04/cartoon-network-especial-de-cumpleanos.html

http://anmtv.xpg.com.br/cartoon-network-25-anos-classicos-na-tv-youtube-e-facebook/

https://www.youtube.com/user/CartoonLA
https://www.facebook.com/cartoonnetworkla/

https://www.youtube.com/channel/UC1toK6UDXwreacdepXYcyqA
https://www.facebook.com/cartoonnetworkbrasil/